Fit Biz U - podcast cover

Fit Biz U

Welcome to Fit Biz U with host Jill Coleman, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.
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Episodes

FBU 177: Conversation Marketing to Increase Numbers + Boost Sales

The quantity of your followers and potential buyers is way less important than the quality of them. That’s why it’s so important to have conversations, cultivate the people who are paying attention to you, and support them in any way possible. This practice will allow you to make great sales even with small audiences. Today, Jill illustrates this idea with the concept of Conversation Marketing. “If you are a wellness professional of some sort, chances are you have dozens of people that you’re co...

Nov 03, 202116 minEp. 177

FBU 176: Biz Problems: How to Handle Them and Why They Matter

Building a business is not all sunshine and roses. There will be struggles, there will be tough decisions to make, and there will be difficulties you have never faced before. The good news is: it takes a whole set of problems to get to the level you want your business to be and if you cannot handle the problems you get at the current level, you won’t be able to handle the more advanced ones. In this episode, Jill reminds you to stay clinical and straightforward to solve the problems in your biz....

Nov 01, 202118 minEp. 176

FBU 175: Managing Your Emotions During Your Launch

When we work on a project for a long period of time and we suddenly see it coming to life, it’s only normal to want it to be a huge success. You know how much effort and sweat you put into this new coaching offer or program and it’s completely normal to expect all the results, right? Right. But it’s also important to manage your emotions and just do your best because there’s no way to predict how it all will play out. In this episode, you will listen to Jill’s advice on this type of situation. “...

Oct 27, 202115 minEp. 175

FBU 174: You're a Leader Whether You Want to Be One or Not

Leadership is a very present skill when you become a coach or a mentor of any sort. Being part of the coaching industry – as a professional and not as a client or student – involves being a leader too, whether you feel like it or not. On the other hand, more important than accepting leadership is acting as a leader and honoring this position. In this episode, Jill talks about being a leader and how to handle more responsibilities. “If you have an online audience or an online platform of some sor...

Oct 25, 202118 minEp. 174

FBU 173: Attracting Clients Based on How You're Showing Up

In today’s episode, Jill gives you an overview on a very personal topic: how are you showing up for your clients? What kind of message is being passed to your clients/students and how are they viewing you as a professional? Most of what you get from your community, in terms of: communication, results, feedback, and lessons being implemented, is basically a reflection of what you offer both as a coach and an individual. How would you describe this self performance? Tune in to learn more! “We attr...

Oct 20, 202116 minEp. 173

FBU 172: How to Create a LEGACY Business with The Movement Maestro

The journey of building an online business involves creating a strategy that works, developing a relationship with your audience, and taking a ton of action. When you overthink the steps that will get you from point A to point B and, because of that, end up doing nothing…there is no way your business will grow. The Movement Maestro’s #1 tip for anyone wanting to scale their business is: ‘take action and do the thing’! “If you are so focused on everyone else’s privilege, you will never ever see y...

Oct 18, 202157 minEp. 172

FBU 171: You Can Do Everything, but You Can't Do Everything All At Once

Attention is our most valuable asset. After all, where focus goes is where we will see results. The journey of being a business owner who is known for a specific skill, might contain a few distractions. That’s why it is super important to identify a priority and make it your focal point at all times. In this episode, Jill talks about time management and how you can eventually work on different projects; just not all at once. “In terms of productivity one of the most important things that you can...

Oct 13, 202116 minEp. 171

FBU 170: Being the Best to Build Your Business

You can have all the certifications, know all the best books, and listen to all the most popular podcasts, but if you are not good enough at what you do, your biz won’t go anywhere. In this episode, Jill explains that bringing results for your clients and having mastery in your practice really makes the difference and will ultimately be enough to build a solid brand, to be recognized, and to have long term success. To learn how to be the ideal person to create success for your biz, stay tuned! “...

Oct 11, 202116 minEp. 170

FBU 169: How to Be Coachable

When you hire a coach or mentor to help you go from ‘point A’ to ‘point B’ with your business, chances are you’re having problems that need solutions. For that reason, it’s smart for you to work on “being coachable” to really learn from that person who knows more than you do. In this episode, Jill explains that while it’s important to be curious, question things, and present your own ideas to your coach; it’s also good to implement different systems, to be willing to change, and to be more adapt...

Oct 06, 202118 minEp. 169

FBU 168: Your Success Is Going to Be Polarizing (Don’t Feel Guilty about It)

Achieving a certain level of success in our personal life and business is something we should be proud of. The desire to share these happy moments and realizations is our human nature; however, it is important to understand that your success is going to be polarizing. Some people will be inspired, other people will be frustrated and there is nothing you can do about it. In this episode, Jill shares thoughts on how to avoid feeling guilty about your own success. “You can be the kindest, sweetest,...

Oct 04, 202116 minEp. 168

FBU 167: Create a New Identity for Success and Leave Your Old Self Behind

“Everything you want is on the other side of fear.” This quote by Jack Canfield illustrates this episode well. In this one, Jill talks about how important it is to observe the way you talk to yourself, the affirmations you put out in the world, the thoughts you create about chances and possibilities, and your self-imposed limitations. Start questioning who you have become and what kind of identity you have built for yourself because it might be what’s holding you back – along with your success. ...

Sep 29, 202114 minEp. 167

FBU 166: Why Making Investments Is Your Best Chance to Succeed

It takes a lot of courage to get to the “next level” and invest in your business. It is a leap of faith that requires both a new mindset and confidence. The one thing that for sure is going to happen when you make an investment is: you will have no alternative other than to make it worthwhile. There will be guaranteed success because the commitment of investing will force you to go all in. In this episode, Jill explains this concept, giving details of why investment equals accountability. “Not o...

Sep 27, 202116 minEp. 166

FBU 165: How to Identify Red Flags When Hiring a Coach

You should never feel bad about your relationship with a coach. It’s an obvious idea, but there are still people who get misled and end up hiring a bad or phony coach. So, how do you know for sure that the person you’re about to give your money to is someone trustworthy, who has the expertise to help you, and can guarantee your success no matter what? In this episode, Jill highlights a few red flags to look for when you’re recruiting a business coach. “Make no mistake about it: sales are based o...

Sep 22, 202117 minEp. 165

FBU 164: Why You Shouldn't “DIY” Your Business

In this episode of Fit Biz U, Jill gives you a few reasons why you should not DIY your biz after reaching a certain point. At first, it might be easy to run your biz all by yourself, but you need to know when to delegate tasks, or you will end up hitting the ceiling. More responsibilities call for more attention, and, although it‘s a “good” problem, it still needs to be addressed. At this point you might feel that it’s time to hire a coach and make investments because, at the end of the day, inv...

Sep 20, 202113 minEp. 164

FBU 163: Proactive Funding: How to Make Money Whenever You Need

If there is a good thing about entrepreneurship, it is that it’s filled with opportunities. These opportunities can literally be created out of nowhere, especially if you need extra money for any specific reason. For those with a regular job background, the mindset shift of abundance instead of scarcity can be tough, BUT it is real! In this episode, Jill explains the concept of Proactive Funding and how you can create offers that will make you money instantly. “If you want to make more money, yo...

Sep 15, 202114 minEp. 163

FBU 162: What to Look for When Hiring a Business Coach/Mentor

When we’re in the process of hiring a coach or a mentor, there are a few questions worth answering: “Can he or she help me get the results I want?” ; “Is he or she successful in a way I also want to be?” ; “Does he or she look like someone I could develop a friendship with?”. These are all valid questions to ask in order to hire someone. Your new coach should not only have a good energy, but an energy that looks like yours. In this episode, Jill shares tips on what to look for when hiring a busi...

Sep 13, 202116 minEp. 162

FBU 161: Identifying + Selling to Your Ideal Client

Live business coaching with @christineflorywellnesscoach and we chatted all about how to get in the head of your ideal client, meet them in their current struggles/symptoms (don’t jump to the diagnosis!) and then move them from interested to investment. We walked through some key parts of the sales call and how to close those who sign up for discovery calls! Thank you, Christine, for your vulnerability and openness. Great discussion! “We, as coaches, want to: diagnose, cure, and solve right away...

Sep 08, 202131 minEp. 161

FBU 160: Creating a Group Coaching “Pod” + Nonnegotiable's for a Successful Membership

Loved chatting with Claire, who is currently enrolled in FBA (Fitness Business Accelerator) and has taken so much action over the last 6 months in her business. As a busy mom running outdoor boot camp classes, she was forced into the online business game because of the pandemic, but has launched several successful challenges online and now an online fitness membership with 60+ members in a matter of months. Claire and I chat about retention strategies for the membership, as well as an idea for a...

Sep 06, 202132 minEp. 160

FBU 159: Niched Offerings for More Sales + How to Name Products/Services

Got to coach my friend Nina on her 6-month old business, chatted about all things 1:1 coaching, group coaching, more effective planning + marketing for more sales and how I name my products, services and even podcasts! Go Nina!! “I think one of the key ways you can probably start boosting your enrollments is having a specific niche, or a specific outcome or promise.” – Jill Coleman Jill is a fitness professional and business coach who effectively made the transition from training clients in pers...

Sep 01, 202134 minEp. 159

FBU 158: Simple Steps to Overcome Imposter Syndrome for Good – Mindset Challenges Part 8/8

Imposter syndrome is a human condition that most people face at least once in their life. It’s that feeling that you don’t know what you’re doing, or you think you’re just not good enough, or you feel like a fraud. In the coaching space, a coach with imposter syndrome might feel they can’t get their clients the results they need. In this final episode of the Mindset Challenges miniseries, Jill shares tactical solutions for you to overcome the self-doubt feelings. “No amount of certifications wil...

Aug 30, 202116 minEp. 158

FBU 157: Why People Don’t “Get” What I’m Doing? – Mindset Challenges Part 7/8

Not everyone understands and knows about digital business and online coaching. In fact, if your family and friends come from a regular and traditional job they may not comprehend your choice to follow entrepreneurship. This lack of support, although transient, can be really hard and that’s when it is important to really own your decisions and go all in. In this episode, Jill talks about what to do when people don’t “get” what you’re doing. “If you are not on board, how are you going to expect an...

Aug 27, 202114 minEp. 157

FBU 156: Generating More Sales by Being More Consistent – Mindset Challenges Part 6/8

When we put effort into a project, it’s really common to expect results immediately. For example: if you start a weight loss process, you might want to see a few pounds drop within a couple of days… and that’s just not how it works. In business, the idea is the same, being consistent and playing the long game will give people confidence to invest with you. Today, Jill helps you to manage your expectations. “As a personal brand you are in the trust business. People buy from those that they know, ...

Aug 25, 202114 minEp. 156

FBU 155: The Key to Control Overwhelm and Be More Proactive – Mindset Challenges Part 5/8

Oftentimes, new things and new challenges generate a good level of anxiety and overwhelm. If you are just beginning in the online coaching space you know what this is about. Launches, content creation, dealing with clients, dealing with finances… it all can be a little overwhelming and draining. In this episode, Jill shares her tips on how you can overcome this feeling by dividing big tasks into small actionable ones. “Sometimes the overwhelm of all the things you could do really does keep you c...

Aug 23, 202114 minEp. 155

FBU 154: Less Perfectionism, More Consistency – Mindset Challenges Part 4/8

One of the main obstacles that new online coaches face with social media is not being able to be consistent. This can happen due to several reasons: the person has other competitive priorities; the person is being too perfectionist with his/her content; or the person thinks no one truly cares. In this episode, Jill talks about how you can apply the “as if” principle into your work in order to be more consistent, creative, and proactive. “If you are willing to sacrifice a little bit of your perfe...

Aug 20, 202114 minEp. 154

FBU 153: How to Avoid Falling into the Comparison Trap – Mindset Challenges Part 3/8

The antidote to comparison is being in love with your own journey. Even though every professional working as an internet business owner wants the same outcome, everyone’s path is unique to them. In reality, your goal is more than likely completely different from your peers' goals. Tune into this episode as Jill talks about how to avoid falling into the “comparison trap.” “There are a million things we can blame; however, when we do that we’re literally giving away our power. What I think about w...

Aug 18, 202115 minEp. 153

FBU 152: Succeeding at a Sustainable Pace – Mindset Challenges Part 2/8

The Internet biz is all about focusing on your own journey. You can look at what other coaches are doing online, but eventually you will need to be ok with your own sustainable pace. Mindsets revolving around you “not doing enough,” “not successful enough,” or that you “need to do more” will have negative effects on you. In this episode, Jill explains that, yes, there will be enough time to do more; it just doesn’t have to be right now. “If you are getting triggered, or feeling sensitive when yo...

Aug 16, 202115 minEp. 152

FBU 150: Creating a Strong Promise In Order to Sell

When a person is willing to invest in you, they don’t care about the deliverables of your program (how many tutorials, zoom calls, exercise sheets, etc). They are more interested in what they will get, the result, what you can promise them and whether you can guarantee that your program will work for them. That’s why it’s so important to create a strong promise in the first place. In this episode, Jill talks about the importance of getting more tangible with your promise, in order to make more s...

Aug 11, 202114 minEp. 150

FBU 149: How to Nail Your "Elevator Pitch"

Your “Elevator Pitch” is the one sentence (maybe two) that explains your online business in an easy way. This short sentence should be simple enough to the point that you don’t need to add anything to it or give further details. You might need to use it at a social event or, as Jill illustrates here, when someone in the elevator asks you what you do. In this episode, Jill gives you tips to come up with your ready-to-go pitch. “When it comes to explaining what you do, whether explaining it on soc...

Aug 09, 202113 minEp. 149

FBU 148: Setting up the Legal Stuff for Your Business

When we first decide to pursue entrepreneurship, then decide it’s time to start an online business, the first thing that comes to mind is the legal aspect of the whole thing. It’s easy to get overwhelmed with so many things you need to do (or think you need) in order to get your new company off the ground. In this episode, Jill explains and clarifies with details how to set up the legalities of your business in an easy way. “I want to give you permission to just start taking money. You can’t do ...

Aug 06, 202117 minEp. 148

FBU 147: How to Handle Clients Ghosting You

"Don’t take it personally, take it seriously." After all, when a client stops answering you, stops replying to accountability texts and suddenly disappears you shouldn’t feel guilty about it. There are a lot of things that can get in the way and maybe the person is ashamed and frustrated – and that’s why they stop responding. It’s definitely not your fault, in fact, it’s no one’s fault. In this episode, Jill talks about how you should handle a client ghosting you. “I do think we have a lot of wi...

Aug 04, 202120 minEp. 147
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