Taking a leap of faith in your professional life requires more than just courage. Yes, it’s important to feel self-confidence and self trust, but if you don’t have some type of stimulation from family and friends the journey is much harder. In this episode, Jill shares some insights about this kind of situation and why it’s important to have an open dialogue with those you need support from. “Getting your friends and family on board can be a little bit hard especially if you have people that don...
Jan 18, 2021•14 min•Ep. 56
Confidence is not an easy feeling to have when you’re starting an online coaching business. Often times, you know you’re good at something, you know you can bring results for those who need results but your mind plays tricks on you. In reality, creating personal successes takes time. Right now you might be asking yourself, how to actually feel confident in order for you to just keep showing up? In this episode, Jill shares 5 special tools to help you believe in yourself more. “If you’re going to...
Jan 15, 2021•15 min•Ep. 55
When you’re starting an online biz often times it’s hard to keep engaged in the process for a long period of time. You might start to have thoughts that this kind of business is not for you, or you need to think more about it first before taking action, or you don’t have what it takes, etc. Tenacity is a craft that is built over time. In this episode, Jill gives you 4 tools to always think forward and always be persistent. “Especially in the beginning it’s hard to stay engaged in the process whe...
Jan 14, 2021•16 min•Ep. 54
If you are a business coach, consultant or mentor for other business owners from time to time you might be dealing with some sort of moral dilemma. One of your current clients or a person who is considering hiring you may have a different approach in their area of expertise that you don’t necessarily agree with. If that’s you: know that not agreeing is ok. In this episode, Jill addresses this specific situation that can take place if you’re in the coaching industry. “The question becomes: is it ...
Jan 13, 2021•12 min•Ep. 53
Oftentimes when we are dealing directly with people who are clients we tend to take all of their actions personally. Maybe you are coaching an old friend, an acquaintance, a person you have known for a long time and their attitude towards your work is not what you were anticipating. In this episode, Jill shares with you how to be non-judgmental, more empathetic, and how you should adjust your expectations. “One of the most important parts of being a successful coach is not only making money but ...
Jan 12, 2021•13 min•Ep. 52
Starting an online business and making the transition from consumer to creator is hard. It can be difficult to simply stop seeing what other people are producing and, instead, start being the one who produces. In this episode, Jill shares 7 mental shifts to make in order to become a real creator. You will learn the best way to take action right now and start sharing your opinion and point of view, rather than constantly be looking for someone else’s. “Making a switch from consumer to creator is ...
Jan 11, 2021•16 min•Ep. 51
When we come up with a new course, a new program, or a different product to launch often times we feel insecure about it. The scared mindset and expectation that it’s not going to work – or it’s not going to sell – somehow calls for the same outcome. What we expect is what ends up happening. In this episode, Jill shares the mentality behind sales and why you should turn your insecurities into prompt action. “If you’re creating an offer, a new coaching program, a new product, you got to think to ...
Jan 08, 2021•11 min•Ep. 50
Entrepreneurship has this aspect of being “the dream work” that everyone can have if they work hard enough, right? Despite being a less strict and a less methodical type of business model, it doesn’t come free of challenges. It might also seem harsh, so it’s not for everyone! In this episode, Jill gives you the 6 main characteristics you can’t have if you want to create, grow, and succeed on the Internet business industry. “I do believe that if you have something special, if you have an expertis...
Jan 07, 2021•19 min•Ep. 49
The ultimate type of IG Stories content that is important for your business is: sales. In order to get clients you need to let them know that they can apply to work with you. You can do so by marketing your programs, talking about sales in a contextualized way, and showing people the behind the scenes of your business. In this final episode of the Instagram Stories Content mini-series, Jill shares all things related to selling on stories. “If we don’t talk about our services on social media usin...
Jan 06, 2021•13 min•Ep. 48
Something that is as important as being professional and creating educational content on your stories is showing personal stuff and things related to your routine. The goal with that type of content is to build trust and create connections with your audience. In this episode, Jill talks about “Documentation”, as in documenting your daily life and showing the fun/entertaining part of you. “This is where the relatability is, this is where the potential for connection is, this is where we really st...
Jan 05, 2021•13 min•Ep. 47
One of the biggest reasons people might follow you on Instagram is because they believe you have solutions to their problems. Based on that, its important to make use of this authority and constantly teach and educate about specific topics. In this episode, Jill talks about how you can show people what they don’t know by simply teaching on stories and bringing value to your followers. “If people don’t know what you can help with and why they would hire you then they’re not going to feel compelle...
Jan 04, 2021•14 min•Ep. 46
If you are talking to an audience on Instagram it’s important to take them into consideration: try to know what they are interested, which topics they want to know more about and what kind of questions they have that you could possibly answer. This is called market research and is essential for you as a creator. In this episode, Jill talks about the #2 tip to create IG Stories: Engage & Ask. “If you are putting up polls, if you are putting up slides, if you are asking questions and you are n...
Jan 01, 2021•13 min•Ep. 45
Instagram nowadays is a key tool to be using in your business; everybody knows that at this point. But do you actually make use of all the possibilities this platform has to offer? Instagram Stories are such a great way to be visible to your audience, to show your work and the “behind the scenes” of your business, to share your routine and personal side and, most important of all, to be available to potential clients. In this new series Jill shares 5 big strategies to use on IG Stories, stay tun...
Dec 31, 2020•14 min•Ep. 44
When launching a program, a course, a special product, or a seasonal offer its really easy to make silly mistakes (especially in the beginning phase of your business). You might be afraid of pushing the offer too hard, or trying to sell too much or you simply might not be talking enough about it – which is common, but not efficient. In this episode, Jill clarifies 3 program launch mistakes that you might be doing without even knowing you’re doing it. “Over time, as you start to do more and more ...
Dec 30, 2020•16 min•Ep. 43
Sometimes people are just not buying because they don’t feel the heat and the urgency of your offer. Do they know your spots are limited? Do they know you’re taking in just 5 more people? Do they know the program closes tomorrow? You have to show your audience that your product is not an all-year offer. To conclude this 5 part series, in this episode Jill explains that adding a little urgency to your marketing strategy can be nothing but beneficial. “Using urgency and scarcity - not only strateg...
Dec 29, 2020•12 min•Ep. 42
Building trust on social media is not a fast process. It takes time to show people you have the same problems that they have, that you face the same obstacles, that you are “equal” and accessible. It’s not a simple process and it demands patience. In this episode, Jill explains that sometimes people are not buying from you because they are not warmed up yet – even if you have the best product with the best offer. “We are in the trust business, and trust by nature takes time.” – Jill Coleman Jill...
Dec 28, 2020•11 min•Ep. 41
Often times, when we are not making sales, we think that there’s a problem involving our offer, when in reality there may be a distrust involving the person who can benefit from the offer. The person may have had some bad experiences with investments and purchases, and for this reason they are afraid to it again. In this episode, Jill shares some tips on how to recognize that fear and how to be convincing – when marketing the program – that you will make everything possible to keep them engaged ...
Dec 25, 2020•12 min•Ep. 40
When launching a new program or a new course, besides being clear on whom the program is for, we want to be clearer on whom it is not for. Also, sometimes people don’t buy because they simply don’t know which offer is the best for them, and you must elucidate this type of question in your marketing strategy. In this episode – the second of this 5 part series - , Jill explains that you shouldn’t be scared to say that your program is not for someone, if that’s the case. “The biggest obstacle you w...
Dec 24, 2020•9 min•Ep. 39
When we are on the trust business we often times don’t understand why our audience and potential clients are not buying from us. We may think it’s personal or maybe we don’t have what it takes, but none of that it’s true. Comprehending the reasons why you’re not making sales is a key component of actually evolving from a beginner to a more advanced business owner. In this new series, Jill highlights 5 reasons why people don’t purchase with you with #1 being: marketing issues. “If something isn’t...
Dec 23, 2020•16 min•Ep. 38
If you’re new in the online business industry you may have a hard time with pricing your work. You don’t know how much you should charge for your course or for your program, or what is the standard number in the industry right now, and that’s ok. All of these answers will come once you establish yourself and get the reps going. In this episode, Jill explains all the factors involving pricing such as time in demand, real access to you and level of customization. “When we have an idea for a progra...
Dec 22, 2020•15 min•Ep. 37
When we have an idea for a new fitness program, a new course, or anything that we are going to put out there for an entire audience we may have doubts about the efficiency of it, and if it’s actually something people want. Wouldn’t it be amazing if we could get some kind of feedback about the program/course before actually launching it? In this episode, Jill explains the concept of Beta Testing and how you can use some opinions from your own audience in order to point you in the right direction....
Dec 21, 2020•13 min•Ep. 36
Hoop Jumping Content (or “freebie”) is an essential kind of content to have if you’re looking to expand your audience and make yourself visible. Also known as lead magnets, these sort of high value pieces of content are a great way to firstly warm up potential clients and, secondly, offer value before actually engaging them to buy from you. In this episode, Jill gives you the exact types of lead magnets you can come up with to build a mailing for your business. “The goal of any lead magnet is to...
Dec 18, 2020•14 min•Ep. 35
Building trust with clients, potential clients and leads is not just about selling stuff, being the expert, and talking specifics, it’s also about being real. When your audience gets to see a bit more of your personal life, mistakes, day to day difficulties, and vulnerabilities, that’s when they will connect with you. They will realize that behind the brand there is someone genuine. “If I’m connecting with someone online I want to see the behind the scenes. In fact, I need to see the behind the ...
Dec 17, 2020•15 min•Ep. 34
When you have an online brand and you are the face behind the business you might find it difficult to stand out from other professionals doing the same kind of business as you. In this episode, Jill explains that creating a unique blueprint is super important if you want to get traction and actually sell. Find out how you can create your own “work philosophy” and develop a personalized framework. “Start with asking yourself: what are the things that I do with this client? What are some of my cor...
Dec 16, 2020•13 min•Ep. 33
A free Facebook group can be a really great asset if you run an online biz. By creating a community of people and by sharing content on a regular basis, you start to get traction and engagement for your own coaching business. In today’s episode, Jill talks about her strategies on how to create this group in the first place, what you should post (and how frequently), who you should invite and what’s the best hook to base your group on. “I would only recommend using a Facebook group if you are rea...
Dec 15, 2020•16 min•Ep. 32
Taking action in business may be difficult for some people because of one simple barrier: perfectionism. Thinking about all the details of your launch, making everything perfect for that new coaching program, getting it all right for that new course, all of these lines of thinking are a huge obstacle if you want to succeed. In today’s episode, Jill shares 3 simple tactics that will help you overcome the everything-must-be-perfect mindset. “Often times people who have perfectionist tendencies the...
Dec 14, 2020•15 min•Ep. 31
Original content and organic ideas are two tricky things to find nowadays. Social media made everything so easy and so public that you might find it difficult to say what other people haven’t yet. However, the longer you are in your area of business, the easier it is to come up with unique thoughts. Today, Jill explains the concept of plagiarism, how to avoid copying – even if not on purpose – other people’s words or ideas, and what to do when you’re the victim of that practice. “If you are alwa...
Dec 11, 2020•17 min•Ep. 30
Time is something we do not want to waste, especially these days where everything happens so fast at all times. Managing your time and schedule in a smart way is probably one of the hardest things to do when you’re an online business owner, yet it is one of the most fundamental. In this episode, Jill shares 4 tips to help with your productivity, efficiency and organization in order to get more work done. “You don’t need 8, 10, 12 hours a day to create a viable business, you need a couple of real...
Dec 10, 2020•17 min•Ep. 29
Selecting a specific profile of potential clients is one of the first things you need to be doing in order to grow your business and make money, right? But how exactly do you come up with your niche? In today’s episode, Jill gives you a practical exercise which will help you classify who you work with and who you don’t work with. “Often times people don’t know that your coaching is potentially for them, they don’t know exactly how you can help, they don’t know what solutions you have for what st...
Dec 09, 2020•14 min•Ep. 28
Structuring your business model with a variety of offers might feel what you need to be doing to get more clients, but it can actually work against you. In today’s episode, Jill explains that keeping your business scope simple and easy to understand is the best practice. When people come to you in order to buy from you, they don’t want to make a lot of decisions, you – as a professional – must choose for them and lead the way. “Our job is to figure out and reverse engineer what deliverables they...
Dec 08, 2020•9 min•Ep. 27
