FBU 288: Transparency Marketing FTW

Jill is a huge proponent of transparency marketing, aka giving your potential customers all of the information they might need so they can make an informed decision, and sometimes that means going against your pitch and being honest about whether or not your product is right for someone. It goes against most traditional selling advice, but in reality you create way more trust and build better relationships with your future clients. When in doubt, go against your pitch!

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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