PPC Strategy and Analyzing Metrics Deep Dive with Amazon PPC Manager Travis Zigler (Part 2)
Episode description
This is part two of our interview with Dr. Travis Zigler where he talks about how to stand out in a competitive e-commerce marketplace. In this episode, he talks about Amazon campaigns and the strategies he uses to get amazing results from manual campaigns.
Dr. Travis Zigler is a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally.
Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.
[00:01 - 08:39] Opening Segment
- Organizing Amazon PPC campaigns with variations
- Amazon PPC Automatic vs. Manual Campaigns
- Proven ways to make money on Amazon that isn’t through PPC
[08:40 - 17:07]
- Run Google ads for your Amazon products
- Capturing emails by providing value
- Level up your keywords strategy on Google
- Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400
[17:08 - 22:14] Closing Segment
- Travis talks about the Profitable Pineapple (check out the links below)
- The Fire Round
- Connect with Travis
Quotes
“Manual campaigns should be the majority of your campaigns, exact match. Campaigns are scale campaigns. Those are what's going to scale your brand in the most efficient way possible.”- Dr. Travis Zigler
“Do not focus on your email sequence on service, do not focus on selling, focus on serving them and solving their problem. And you will not get spam complaints. And you'll actually grow your sales as a result of that.” - Dr. Travis Zigler
Connect with Dr. Travis Zigler and Dr. Jenna Zigler at https://eyelovecares.org. Want to learn more about Amazon PPC? Join Dr. Travis Zigler’s free Amazon PPC Masterclass or check them out through these channels:
Youtube: https://www.youtube.com/channel/UCEH606Bwri3_8EJDpYm-qtw
Facebook: https://www.facebook.com/groups/AmazonPPCpros/
https://www.facebook.com/drtraviszigler/
LinkedIn: https://www.linkedin.com/in/dr-travis-zigler-9625112a/
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