Ever wondered what separates wildly successful Amazon brands from those barely breaking even? Noah Wickman, VP of Sales and Marketing at My Amazon Guy, pulls back the curtain on the strategies driving $1.2 billion in annual revenue across 400+ brands. Noah's journey from eBay reseller to e-commerce leader offers a fascinating backdrop to his practical insights. While many sellers feel discouraged by Amazon's increasing fees and competition, Noah brings a refreshingly optimistic perspective: "The...
Aug 19, 2025•49 min•Ep. 285
Ready to scale your Amazon business? Click here to book a strategy call. https://calendly.com/firingtheman/amazon Support the show
Aug 05, 2025•50 min
Jeremy Shapiro returns to the Firing the Man podcast with game-changing insights on scaling businesses beyond the hustle phase. With decades of experience helping established entrepreneurs break through growth plateaus, Jeremy unpacks the mental shifts and practical strategies required to build sustainable growth without burnout. We dive deep into the concept of moving from "reactive chaos" to strategic growth. Too many business owners spend their days firefighting – constantly bailing water wit...
Jul 29, 2025•49 min•Ep. 282
Transitioning from employee to entrepreneur is challenging for anyone, but military veterans face unique hurdles despite possessing extraordinary skills for business ownership. In this eye-opening conversation, Zach Miller reveals how his company is changing the game for veterans seeking financial independence. Growing up as the child of two Marines shaped Zach's disciplined approach to life, carrying him through careers in sports, music, advertising, and eventually high-powered digital sales ro...
Jul 08, 2025•55 min•Ep. 281
What if the secret to entrepreneurial success isn't working harder, but aligning your life differently? In this eye-opening conversation with Rebecca Elizabeth Whitman – award-winning coach, bestselling author, and host of the Balanced, Beautiful and Abundant podcast – we explore how high-achieving entrepreneurs can escape burnout without sacrificing their ambition. Rebecca shares her remarkable journey from Princeton graduate to direct sales professional, actress, and multi-faceted entrepreneur...
Jul 01, 2025•37 min•Ep. 280
What differentiates successful entrepreneurs from those who struggle or fail? According to Daryl Urbanski, it comes down to eight critical success factors he's identified after interviewing more than 600 high-performing business owners. Daryl's own path reads like a masterclass in entrepreneurial evolution. From humble beginnings shoveling Canadian driveways, he transformed into a business growth specialist who helped NeuroGym generate $1.6 million in just six months (which expanded to $7.5 mill...
Jun 24, 2025•48 min•Ep. 279
What if the very success you've worked so hard to achieve is now preventing your business from reaching the next level? This fascinating conversation with Scott Ritzheimer, founder of Scale Architects, reveals the hidden barriers that stop entrepreneurs from scaling successfully. Scott unpacks a revolutionary framework of seven distinct growth stages that every business passes through. What makes these transitions so challenging is their invisibility—no one warns you when you've moved from one s...
Jun 17, 2025•49 min•Ep. 278
What if the biggest obstacles to your success aren't external challenges but the stories you tell yourself? In this revealing conversation with attorney, success architect, and podcast host Amber Fuhriman, we unpack the limiting beliefs that keep entrepreneurs trapped in cycles of frustration and self-doubt. Amber shatters the common myth that successful entrepreneurs have some secret knowledge or inherent advantage. "Nobody knows what they're doing," she explains. "We act with uncertainty, eval...
Jun 10, 2025•49 min•Ep. 277
Ever feel like you're pouring endless effort into your e-commerce store with minimal results? You might be focusing on the wrong things entirely. Scott Austin, owner of Jade Puma and host of the Shopify Solutions podcast, delivers a wake-up call for entrepreneurs stuck in the trap of website obsession. With decades of experience working with businesses from startups to industry giants, Scott cuts through the noise with a refreshingly honest take: "Your website is not your business. Your business...
Jun 03, 2025•47 min•Ep. 276
Ever wonder why your business shows profits on paper but your bank account tells a different story? Rocky Lalvani, the Profit Answer Man, joins us to shatter conventional accounting wisdom with a simple yet revolutionary approach: take your profit first. Most entrepreneurs follow the traditional formula of sales minus expenses equals profit, making your financial reward an afterthought—whatever happens to be left over. Rocky flips this equation, teaching that successful businesses approach it as...
May 27, 2025•49 min•Ep. 275
What will you leave behind when your entrepreneurial journey ends? It's a question few business owners ask themselves early enough—but one that can transform how you build, grow, and eventually transition your company. In this profound conversation with legacy planner Angelina Carleton, we explore the crucial distinction between simply building wealth and creating a meaningful, enduring legacy. Angelina shares how her observations of successful real estate entrepreneurs who lacked long-term plan...
May 20, 2025•1 hr 5 min•Ep. 274
What does true entrepreneurial freedom look like? Roy Coughlan embodies this answer through his remarkable journey from washing cars at age 9 to building an empire spanning 20 companies across five countries. Roy's entrepreneurial instinct emerged early. While other kids played, he delivered newspapers, washed cars, and by 14, had purchased his own lawnmower to start a neighborhood grass-cutting service. Despite formal education in construction management, Roy found corporate employment frustrat...
May 13, 2025•46 min•Ep. 273
What happens when the safety of a corporate job no longer aligns with your deepest aspirations? Steven Pemberton faced this crossroads in 2020 when anxiety attacks signaled he needed a dramatic change. Despite being on track for a six-figure salary as one of the youngest managers at a Fortune 100 company, Steven took the leap into full-time entrepreneurship—only to have Amazon shut down his account shortly after, leaving him $100,000 in debt with a warehouse full of unsellable inventory. Rather ...
May 06, 2025•40 min•Ep. 272
What happens when you quit your bartending job, book the largest event space in Las Vegas, and only sell two tickets? For most, that would signal the end of an entrepreneurial journey—but for Steve Werner, it was just the beginning of a remarkable transformation from failure to seven-figure success. Steve pulls back the curtain on his journey from working seven days a week in a Vail ski town to building a thriving business helping entrepreneurs craft signature talks, high-converting offers, and ...
Apr 29, 2025•55 min•Ep. 271
What happens when getting fired becomes the best career move you'll ever make? Steve Preda, founder of SummitOS and host of the Management Blueprint podcast, shares the remarkable story of walking across the street from the bank that just terminated him, opening his own office, and systematically winning back every client his former employer had. Steve's journey from his "golden cage" of prestigious corporate roles to entrepreneurial freedom offers powerful lessons for anyone feeling trapped in ...
Apr 22, 2025•53 min•Ep. 270
Meet Brandon Davis, the college senior who's turning the collections industry on its head with his AI startup, Interval. While most of his classmates are polishing resumes and stressing over job applications, Brandon is running a growing tech company with multiple employees—all before graduation day. Brandon's entrepreneurial journey began early, watching Shark Tank with his father and seeing ordinary people building extraordinary businesses. From selling fidget spinners to classmates to running...
Apr 15, 2025•42 min•Season 1Ep. 269
Trust is the currency of online success, and DJ Sprague has mastered the art of building it systematically through strategic reputation management. As the Chief Marketing Officer of Shopper Approved and a veteran with 25+ years in digital marketing, DJ reveals the hidden psychological triggers that turn browsers into buyers. The conversation opens with a fascinating exploration of what DJ calls "brand schizophrenia" – when your communication touchpoints contradict each other, confusing potential...
Apr 08, 2025•51 min•Ep. 268
Ever wonder what happens when a potential client Googles your name after a meeting? The truth might shock you. In this eye-opening conversation with Jason Barnard, CEO of KaliCube and digital brand intelligence expert, we discover why your digital footprint matters more than ever in the age of AI. Jason reveals his unconventional path from street musician to cartoon creator to digital marketing authority, showing how he's consistently seized and created opportunities throughout his career. But t...
Apr 01, 2025•51 min•Ep. 267
In this episode of Firing the Man , we sit down with Kurt Elster , founder of EtherCycle and host of The Unofficial Shopify Podcast . Kurt shares his journey from flipping Beanie Babies and Furbies on eBay to becoming one of the most trusted Shopify experts. He discusses key strategies for building and scaling a successful Shopify store, including the importance of branding, storytelling, and optimizing your website for conversions. Kurt also highlights the biggest mistakes store owners make—lik...
Mar 25, 2025•42 min•Ep. 266
Bill Carlin takes us on a fascinating journey from his early days as an eBay seller to becoming a fulfillment logistics innovator and podcast host. What began as a part-time wholesale business in college evolved into a $10 million Amazon enterprise, eventually leading him to found Shipmate Fulfillment when he spotted critical gaps in the 3PL industry. Through his experiences interviewing disruptive entrepreneurs, Carlin has identified two distinct paths to e-commerce success: the magnetic market...
Mar 18, 2025•43 min•Ep. 265
What turns a teenage construction worker into a successful architectural entrepreneur? For Lance Cayco, co-founder of F9 Productions, the journey began at age 13 when his first boss taught him the economics of service businesses while roofing houses in North Dakota. That early lesson planted the seeds for a career spanning architecture, construction, business ownership, and community leadership. Lance's path wasn't without significant challenges. After graduating at the top of his architecture c...
Mar 11, 2025•35 min•Ep. 264
Ever wondered what it takes to excel in sales? Join us as Wes Schaefer, the renowned Sales Whisperer, shares his insightful journey from the Air Force to becoming a leading sales strategist. In this episode, we explore the pivotal moments in Wes's life that transformed him from a novice salesperson to an industry expert, including the invaluable role mentorship played in shaping his career. Wes emphasizes the vital distinction between common misconceptions about sales and the underlying science ...
Mar 04, 2025•48 min•Ep. 263
What if you could unlock the secrets to thriving amidst chaos in the ever-evolving business landscape? We welcome back Neil Twa, a seasoned entrepreneur with a wealth of experience in e-commerce and business growth, who left IBM to launch multiple successful brands. Neil shares his visionary outlook for 2025, offering a refreshing perspective on how economic changes like tariffs and supply chain dynamics present unique opportunities for strategic positioning and partnerships, especially on platf...
Feb 25, 2025•41 min•Ep. 262
Join us for a captivating episode featuring Josh Marsden, a military veteran turned e-commerce powerhouse, as he recounts his extraordinary journey from a chaotic college life to establishing himself as a respected leader in the digital marketing sphere. Discover how his decision to join the Army National Guard was the turning point that instilled discipline and focus, setting him on a path to success. Josh reflects on his transition from corporate America, where roles at the University of Phoen...
Feb 19, 2025•37 min•Ep. 261
Curious about how two friends can transform a shared passion into a thriving business? We sit down with Jana Gavin and Jordan Cobb, co-founders of iVitamin, to explore their remarkable journey in the IV therapy wellness industry. With Jana's roots in pharmaceuticals and Jordan's background in medical device sales, they discovered an opportunity to bring innovative IV hydration services to Austin, Texas. This episode promises to reveal the secrets behind their successful venture, from overcoming ...
Feb 04, 2025•50 min•Ep. 260
In this episode of the Firing the Man podcast, hosts welcome Matthew Barnes, founder of Proteus Digital Lab. Matthew shares his inspiring journey from a traditional career in engineering to launching a successful SaaS platform designed to help e-commerce entrepreneurs transition from side gigs to full-scale businesses. He delves into the critical role of understanding customer behavior through data analytics and how Proteus Digital Lab aids entrepreneurs in maximizing their lifetime value of cus...
Jan 28, 2025•41 min•Ep. 259
Ever wondered how to turn a side hustle into a thriving business? Join us as we chat with Ritu Java, the innovative co-founder of PPC Ninja, whose journey from an Etsy venture in 2010 to mastering the art of Amazon advertising is nothing short of inspiring. Discover how Ritu navigated the complexities of Amazon’s PPC landscape, confronting challenges like increased placement saturation and escalating costs per click, all while evolving into a data-driven decision-maker. With her unique insights,...
Jan 21, 2025•40 min•Ep. 258
Discover the captivating journey of Chad Rubin, a visionary who transformed his family's vacuum business into a thriving online enterprise and later pioneered innovative software solutions in the e-commerce realm. Chad's path wasn't without challenges; after a change in management led to his firing from Wall Street, he took a leap of faith into the world of e-commerce. His story is a testament to overcoming skepticism and embracing new opportunities, driven by his unwavering belief in the potent...
Jan 15, 2025•46 min•Ep. 257
Matthew Stafford takes us on a compelling journey of self-discovery, revealing how mastering the "six inches between our ears" can redefine entrepreneurial success. After confronting deeply rooted emotional barriers from his childhood, Matthew shares how alternative healing modalities like hypnosis and somatic work have empowered him to navigate life's challenges with resilience and insight. His experiences underscore the significance of self-awareness and mental health in crafting a rewarding e...
Jan 07, 2025•1 hr•Season 1Ep. 256
Renowned mindset coach, motivational speaker, and bestselling author Bridget Hom returns to share her incredible journey of personal and professional reinvention. After launching Bridge to Freedom Coaching during the challenges of 2020, Bridget has successfully grown her coaching business, helping entrepreneurs achieve remarkable success through mindset and emotional intelligence. Listen as we explore her expanded Find Your Freedom program, which now incorporates AI lead generation and strategie...
Dec 31, 2024•42 min•Season 1Ep. 255
