Lori: Hello and welcome to Fine Is a 4-Letter Word. guest today is Eddie Sand. Eddie, welcome to the show.
Eddie: Thank you, Lori. Thank you so much for having me. This is so exciting.
Lori: That's my pleasure. So it is because Eddie and I have known each other for like seven years. I think it was 2017.
Eddie: Yeah, definitely over five or six, over six years, right? Like, yeah. Yeah, so maybe seven. Wow.
Lori: Yeah, I think it was 2017, so almost eight years maybe. And we met at a Frank Kern conference, which was a marketing conference. like everybody in the marketing world knows who Frank is, but people outside of that don't. Yeah, it's kind of a.
Eddie: So it's the surfer dude who figure out the simple way to do marketing and he's so freaking fun. So.
Lori: He is, he is. And he brought such amazing people together. And I'm still friends with a lot of people that I met at the two conferences I went to. And so you are one of them. We have stayed in touch over the years and we did a catch up call last week, I think it was. And you were telling me the story of what you have recently been through. And I was immediately like, you have to come on the show. And so here we are.
Eddie: Yeah, yeah, absolutely. It's, it's, even my wife said, did you tell her everything I said? Yeah, because I've, I've, went through it now. Like I'm okay now. but I, yeah, but I think, I think what I like, what you said, right about when we were finishing up and, you said that most, people need to hear this. and I, and you even brought up most guys, you know, most men.
I say, yeah, that's a fact, you know? So yeah, hopefully today's, you know, my story and with your experience as well, we can probably encourage and leave some positive feedback on whoever is listening.
Lori: Yes, for sure. So let's jump right into it. I want to know first off, I want to and my listeners want to know, because what were the values and beliefs that you were raised with that contributed to you becoming who you are?
Eddie: Wow. That's a, that's a good one because I think because the lack of a family foundation, no dad raised by my grandparents. So they were kind of my parents, but I didn't know it at the time. But I think what happened was that because of the lacks of things around me in my environment, I was more open to see, that family has this, that person has that.
And so I wanted to become better, right? I always wanted to become better and wanted to find out how I can improve me, myself. And not knowingly, one of the biggest values so far, it's pretty much just being genuine. I mean, that has been, that still is my foundation.
And that's the reason why I don't like people when they lie. which, by the way, I used to be one of those liars. Like I used to just hide things, right? I was one of them. Yeah. But then eventually I thought, well, you know, if I want something, I need to become that. Right. So I had to work myself out of those things.
But just genuine and in this spreads that you should see my family, like all of us, we kind of attract people so we can encourage my girls, my wife. and I think that's definitely a big foundation. And then obviously my God life, I, I I'm telling you like without my spiritual connection to the Lord, without that, I think I would have chosen different avenues and gotten different results. And possibly let myself down because it wasn't something really solid, right, like God is.
Lori: Was, were you introduced to your faith as a child?
Eddie: No, no, that's the thing. I, it was after the Marines that, I was introduced to, to sales. was introduced to sales and public speaking. I thought, man, I want to be one like what, like that guy, you know, on the stage and pick speaking and then selling that you can make money and you can have your own business. Well, anyway, that caught my attention. But then I went to a church.
And I saw this pastor and he was kind of doing the same thing. was like, he was selling the word, right, on stage and the call to action, right, to receive him and, and, know, the, encouragement, motivation to become better as a person. So that also kind of attracted me. And that's where it all started. So was 20, 22, I think I was when, when I was introduced to that environment.
And yeah, I caught on the same way I caught on with business.
Lori: Interesting, that's so interesting. And then you just dropped that piece of, like, yeah, when I was in the Marines. you did that after high school? that, inspired you to go, yeah? Really? No, I'm asking because, I mean, I'm curious because obviously there are four and maybe.
Eddie: Yeah, yeah, seven at 17 to go. The uniform.
Lori: Some people would consider five branches, right? What inspired you to choose the Marines?
Eddie : You know, it was definitely destiny because the first three attempts were for, for me to go to the army because I did not know what I was going to do. And I heard that they would pay for my college, which I didn't even want to go to college, but you know, it was the thing that everybody was doing.
So three times the recruiter came back to my home because at 17, my mom had to sign for me. And those three times there was something wrong. After that third time, I basically said, you know, mom, maybe I'll just wait. Because it was my last year and I only had maybe about a month left before the senior year. And I was going to go right in summer. And so I said, let's just wait.
And I remember walking in the hallways of my high school and I saw this dude in uniform and all the girls, know, that he's got all the girls around him and the guy looked sharp, man. I was like, wait a minute. Like, I don't even remember seeing that before. I went up to him and I said, Hey, so I've been trying to get in the army, but like what are you guys doing?
He's like, you know, we're Marines. Just go down the office. it's, right outside. Like it was down, like maybe a block away from the high school. He said, just go meet me afterwards there. And I said, okay. I walked in, they showed me a video jumping out of airplanes, shooting and marching and doing all this cool stuff. I was like, okay, I'm in. there. That summer I left one time, one signature gone.
Lori: Talk about marketing. And I got it. What's that?
Eddie: So it was the uniform.
Yes, yes. And by the way, they have it. They have a good, they have a really good marketing strategy, by the way. It's amazing. I'm like, man, that's, that's pretty good.
Lori: I gotta say and all of my friends who know me from college. Yeah, the Marines. I always had a thing for them. I don't know.
Eddie: Hey, you see what I'm saying? That was it. was like, bam. was, it was crazy. But no, thank, thank the Lord. I got in there and it was, again, it was meant to be because, there was so many things that I could have kept going. I only did four years and I left honorably just discharges, just because I got a glimpse at life after those four years, life outside of that. but if it wasn't for a girl that I met, I would have stayed for life. It's always the girls, man. Come on.
Lori: Yeah, so you went into sales and marketing right out of right, right off the bat.
Eddie: Yeah. And again, that's an unintentional thing, you know, because I left to look for a job. Well, civilian work was like a crazy thing. You remember back in the days you used to look at ads in the newspaper? Okay. Right.
Lori: Yes, I remember one of the best jobs I ever had. got from an ad in the newspaper. Yeah, yeah.
Eddie: On the newspaper, right? So I was looking and I saw something and I'm like, okay, I'll go. And it was a a group interview, which I didn't know what that was. And that was it. That was me started to sell colognes and perfumes on the streets of New Jersey. Yeah. Yeah. That was crazy.
Lori: Wow, that is super brave.
Eddie: Yeah. You know, you probably seen or heard about the there is a boot camp. put us in a gas container, you know, and we go, we have to take our mask off and breathe all that stuff, you know. And but when I first experienced the objection, the rejection on the streets, dude, I wanted to go back to that container because it was like someone sprayed perfume in my eyes, but my heart was so broken. Yeah.
Lori: So what? Fast forward to you starting your own thing or because you did a lot of consulting, right?
Eddie: Yeah, yeah. And I still do, but, no, yeah, they didn't stay doing that. No, I went, I went into the, then I moved into the fitness. And of course that's when I kind of learned the techniques on how to actually do sales. And I learned my, my, my own, um, abilities and talents within that, uh, industry. Um, which again, I, I just happened to land in it. Um, but, but I wasn't the pushy salesperson.
I had a couple of times I quit sales because they kept telling me I needed to push more or ask for more money or whatever. And I was like, I'm not doing that. so, but anyway, but yeah, no, fitness. And then from that I started doing, working from home. And then I found out that people needed to, you know, get their stuff together in sales, especially their sales conversations. And that's when I started consulting and yeah, I just go up and you know, it's pretty, pretty,
For me, it has been pretty exciting to learn all this stuff. But I see it so simple. Like I simplify everything. And I think people just over overthink and overcomplicate things on how to actually sell something that they do enjoy or love, you know.
Lori: Yeah, I agree. It doesn't have to be complicated. And that's a kind of a key takeaway for the overall thing of like anything. We as humans tend to overcomplicate everything. And it's not that complicated.
Eddie: I'm the same way. I know it takes, it takes a little bit of, you know, like for me, it's always been about self growth, right? So I, I always like to get better. I hate going through stuff, right? This is why we were here too, right? I hate going through the valleys. I hate going through the challenges. Like literally, I rather go back to the Marine Corps and go shoot, jump out of airplanes and do my missions than trying to go through life's crap.
That, I, that, but out of all these years, I figured it out that, you know, the only way to learn is to go through it and darn it. This, this last one was a tough one, but man, thank God I went through it, but it's all about that self growth, you know? And, and that's what it takes. It takes, you know, if you're, if we simplify everything, if we simplify our life, that's good, but it's good because you probably are the type of person that wants to get better because you and I meet people who are not getting any better and who are like going downhill and they don't want to come out of that. And that's because they're lacking that self personal development, self growth that they can be better, become better. So that's what saves us.
Lori: Or are they just wired to believe that this is just how life is? isn't, there's no way for me to get better. There's no way for things to get better. I'm a victim of circumstance and everybody around me is as well, so they don't see anything different.
Eddie: Yeah, but that's the, but the opposite is that, is that we, what, you know, we have hope and you know, yeah, I mean, I hated it, but, you know, there's gotta be a way, right? We asked the opposite questions. You know, it can't just be me, right? Like there's gotta be a way out or, you know, some people are counting on me, so I gotta get better, right? So the questions that the other, the other side, the other people ask is the same, the opposite of what we're asking too.
So in reality, that's what it is, is what's the strongest belief in our hearts, in our minds? What's that belief? So I always see it this way. I see that our subconscious mind is like a software and no one has given us the ability to get updates through our phones, right? To update our subconscious software, right?
We get it for our phones, for our TVs now, for our computers, for even for our cars, but we don't get it for this. And so we have to somehow, if we're lucky, I will say if we're lucky because me, look at me. I so ended up in sales, which I had to learn positive thinking, right? with, how to win friends and influence others, right? Think and grow rich. Like I had to get into all those books, into all those workshops, which prepare me to see the world differently. But what about, what about those who don't, you know, they get out, they leave high school. They just, they don't, they, had to have this negative environment.
Lori: Right, and you were just talking about updates and the thought came to me that like, yeah, the phones, the computers, whatever, they're kind of like auto update, but we have to manually update.
Eddie: Mm-hmm. We actually have to think to update too, because, yeah.
Lori: Right, right, and then manually update. And so I wanna come back to something you said, but first I want you to go through the, because the show is called Fine Is a 4-Letter Word, this most recent thing that you and I were talking about last week in this experience that you went through where things were not fine.
Eddie: Yeah, exactly. And as a Marine, as a man, as a husband, as someone who people seem to think that I'm leading the pack, You know, I've got all of these responsibilities and external, the eyes externally are looking at me. I don't want to talk about it, right? Like, I'm like, I'll deal with it, right?
Lori: I'm fine.
Eddie: I'm fine. Exactly. I'm doing fine. How are you honey today? I'm fine. I'm good. It's all right. You know, but no, that's something that I had to work and I'm still working at it. I will tell you that I'm much, it's much easier for me to communicate and express how I feel. I just don't do it at that moment in time, but I do say something that makes my wife, first of all, feel like it's not her, right?
That was like a big thing that, my goodness, I gotta let her know, honey, I'm fighting the bear in the cave. And in a couple of weeks or a couple of months, you know, you'll see who wins. If I come out like, bloody crying, like, you know who won or, you know. So, so she knows that. But then also for me, it's communicating to other men, right? Because there's no way I can communicate with women. can, I've learned that lesson.
We women, man, we're totally different. We see the world differently, but there's so much strength that we have and we can support each other. when we're going like, man, when I'm going through it, it's hard for me to hear, it's okay. God loves you. Or, you know, the light at the end of the tunnel or you'll be all right. It's just a, I'm like, I don't want to hear that.
Lori: Talk about what happened that sent you into the cave and then your daily life in the cave.
Eddie: My goodness. That's great. this, this past Valley cave where I has been, it was for like about five months. The longest I've ever had it. I think before it was maybe a month or maybe a month and half, but this was the longest and it was scary. It was scary. It all started because I got in, I was doing this job for this local business, which lets them learn. I won't deal with franchises anymore, but you know, the manager there, he was giving out his staff books.
And so of course I'm there and he's like, hey, do you read? I'm like, yeah, absolutely. And so he gives me one book and it was about sales. And I said, no, that's cool. I read it over the weekend. Well, the next time he's shared more books, he brought one to me. And you wanna know what the book was called?
Lori: Yeah, what was it called?
Eddie: It was something to do with ego. Did you write it down? Because I forgot. But it was something to do with ego is the enemy.
Lori: Ego is the Enemy by Ryan Holiday is what you told me.
Eddie: Yes. Okay. Well, I got the book. Now, I didn't think anything about it. I'm like, another book. Yeah, for sure. Right. Self-growth. Right. I said, I told my friend Josh there that that's the guy who was giving out the books. said, hey, yeah, I'll read it over the weekend, which I did the first one. But not this one. Not because I said, forget it. It's just I got caught up. So a month later, we both decided to part ways.
And of course I kind of, you know, again, this, this, this wall, right? I'm like, he's like, are you going to be okay? I'm like, yeah, man, dude, no problem. I got this, you know, I'm learning lesson learned and you know, we're still good. They gave me like free membership and stuff like that too. So it was pretty cool, but I came home and it really hurt me. It really did. Inside, no one knew, but it hurt me big time.
And I looked at my desk right behind me and there's that book. And I'm like, well, you know, I have nothing to do with the weekend. So let me read it. Man, as soon as I read it, it's like darts, you know, just hitting big time. Everything that I was reading, I'm like, and so like any guy would do, I think. We're like, this is crap. And I threw it away. I threw the book away.
And so, but it was something totally deep in me that that's what started it all. Literally, I had ego attached to me and I believe that's like the spiritual side of things. You know, this ego was attached for so many years that I didn't know it was there. And well, yeah, but not there to make, make yourself highly above everybody else or worse, not to make yourself so high that you don't take a time to get some help. Right. So, yeah, so it took me a little bit. So that's what got me into it. And of course, once I got into that and it took weeks, then I realized something else. The ego was there. But then I started to regret things. Man, I tell you.
I know you guys have done it. You know, you've done it. We think of something that we could have, should have, would have, you know, what if, and all of sudden another one comes, another thought and thought and thought, and I went downhill fast on that one because here I was, what is it? 20 plus years. What do I have to show for my wife deserves better, my girls deserve better, I should be doing, I could have, I would have, why, why, why? Man, that got me so messed up.
And through that time, I can tell you this, like when it stopped, cause it was like every day, every week, I literally will have to wake up in the mornings and my forget prayer. I was upset at God too, by the way. And I was like, forget you. I'm like, I'm done. That's what I said. I'm done.
And my mornings were like, you know, Lord, if, if this is the day that I'm going to be good, let it be, but I don't care. That was my prayer. and I was happy to make it through lunch. And then I was like excited to go to bed so that I can just completely, hopefully forget. Yeah. Everything. And I didn't want to wake up in the middle of the night because that was worse. I did that too. It was the worst experiences as well.
But you know, the weeks went by and right about that last month, before that end of that valley there, I woke up that morning and I don't, can't tell you like what happened the day before or the week before, but I can tell you for sure that I woke up that morning and I wanted to feel the same way as I felt the past few weeks. I wanted to feel depressed. I wanted to feel anxious. I wanted to feel.
lonely. I wanted to feel overwhelmed. I want to feel all those things simultaneously because that's what I was doing for so many weeks. But I couldn't. I was tired. I was mentally tired, physically tired, emotionally tired. I couldn't get myself there. So that's when I asked the question on that day. I said, what the heck am I doing? And of course, the subconscious started bringing me some answers.
And then I said, well, why, why am I doing it? Brought me some answers and the answers again were like, you had to go through that to understand and realize that first of all, tomorrow is not guaranteed and yesterday is gone, but you didn't know this for sure until this time. Until this time, this time, you know, because all of a sudden I started thinking, well, wait a minute. Yeah, I've heard that before, but what's different?
And a friend of ours, Joey, Lori, I came back to one of his, you know, to see him and to see his group. Yeah. Same conference, you know, so we still keep in touch with him. And anyway, so I show up to Joey, you know, Joey, he's very black and white. He'll ask you in love, right? And he, on that day, he so happened to ask the whole group, his mastermind. He's like, okay, who in here feels overwhelmed?
Who from a scale from zero to five or from one to five, five is like super overwhelmed, one you're not. Everybody was like three, four, five, three, four, five. And I was the guy who said one. And of course, Joey's like, whoa, whoa, whoa, whoa, whoa. Let's hear what Eddie has. What's the magic pill you're taking? What's going on? I said, I said, Joey, there's no magic. I said, listen, if you would have asked me this, like a couple of weeks ago, I was a thousand. I wasn't even in your scale.
But today I'm not overwhelmed. I'm not anxious. I'm not depressed. I'm not anything. I'm actually feeling great internally. I say, but my external world is still the same. The same like it was five months ago. Nothing has changed. I don't have the money for this. I have debt for that. I can't afford this. can't give them that. Nothing has changed.
But yet, I felt no overwhelm, no anxiety, no depression, no nothing. And that, when I said that, it opened my eyes. Like I'm thinking, what the heck? This was it? It's all a mindset and it's all a cleansing of my internal being so that I can be prepared for the next level of growth. Isn't that crazy?
Lori: Yes, yes, it sounds crazy, but it's not crazy. The reason it sounds crazy is because we've been so conditioned as humans to believe that the external world affects the internal world, but it's really the other way around. The internal world affects everything externally, and no matter what's going on externally, how you respond or react to it is what matters.
Like you said, nothing had changed in your outside world. Everything changed inside and that made all the difference. You mentioned your wife and so I need to ask you, what was her, like how was she responding to the fact that you didn't get out of bed essentially for five months?
What was her response to that? Was it like, when are you going to get your ass up or?
Eddie: I look, I was, yeah, listen, I will tell you this. have an amazing wife. have the best wife ever because, and she's like this, but this time I would, I had to take the time, even through my crappy moments, I had to take the time to say, honey, I'm sorry. I'll, I'll, I'm sure I'll get better, but thank you for not making me feel worse.
So, she wouldn't do anything but support me. She will send me quickly a little cute messages. So, know, verses from the Bible or, you know, or she will say, you know, I heard of this and maybe that like, like she would just be there. And I will tell you, I wasn't, you know, I wasn't taking it at all. I was like just being polite. Listen. But I'm like in my head, I'm thinking that's not working. Like, I rather you not talk to me, you know.
But I'm grateful for her because if it was anybody else, man, I think, I think this is the reason why men, we need to have like two guys or three guys around us, the most three that you can share every single detail, the heart from heart details, because women may just not understand just like we don't understand women.
Lori: That's an interesting point because you think, yeah, well, if you just have somebody to talk to. But I get that. When you're saying it, I feel that. Yeah.
Eddie: I mean, I had it, by the way, did have, you know, A.A. I call him A.A. Ron, Aaron, I had him because, you know, I had to, I had to talk it out. And, and...
Lori: Is he the one from LinkedIn?
Eddie: No, no, no, no. That was my other guy. That's all right. Right. So, so with Pete, right. So that's my other guy there too. You know, we check, we check our six all the time, you know, but I send them the message on LinkedIn and I'm like, dude, you know, this, this is how I feel. And I I'm going through it. I said, I'm just about to get out, but Hey, I just want to reach out. haven't talked to you in like a couple of months or so. And he, he comes back.
He's like, I'm going through the same thing now. Yeah.
Lori: Well, wait, wait, wait, before you say that, tell me, because you told me who he was, not who he was, but what his, yeah, what he did. so, because it I think is important as a little bit of background setup. Yeah.
Eddie: It's huge. It's huge. Okay. So yeah. So Pete, when he says that, if he says it to anybody that doesn't know him, you'd be like, you're just being nice to me. Cause the guy over 20 years of his, his experience comes from big companies, big corporation. He's been the CEO, the VP, like just to mention one - Shell. Okay. That's how huge he has, his projects have been.
He valuates companies right now into the millions of dollars, like super fast, you know, within a year or so, very successful men. So when you see him, you don't think anything else, but dude, you've arrived at the place that I want to be. Right. But then he tells me, like, I'm going through it. I said, dude, what do you mean? Like he's, he's, he's actually written a book. mean, the guy is like out there.
And he's like, I'm going exactly. And so I'm thinking, yeah, he's just kind of encouraging me. So I told them the details. I said, exactly. This is all the details. He comes back with the same exact details. Like, first of all, he has no project. He hasn't been hired to do something else. He's worried. He's not enough. He thinks at this moment in his life, what does he have to show for? His wife is making more money than he is.
His wife is the one supporting his family. He is just like wanting to make things happen, but just can't seem to get it. And people don't understand. So he feels alone. When he said that, that was like not only a light bulb, that that was like, an incredible opportunity for me to learn that your problems.
You know, because I used to think, man, if I drive my Beamer or my, you know, like a Ferrari to my problems, I'll be OK. No, it's still the same problem. And what you said, Lori, same thing. It's internal. It's the internal stuff. You can have the house, houses, you can have the planes, you can have the cars. But the internal stuff is something real and that anyone can go through it, whether it's someone starting out in life.
Going to the Marine Corps or someone has made it, achieved it, and worked with big humongous companies and has what we seem to see the money or the wealth so that they can enjoy that, but they're not. Huge.
Lori: Right? And that you two connected. See, I think this is the other point is that that piece of connection, like connecting with other people so that you realize you're not alone. It's not just something that you're going through. And if you can make that kind of connection, it's a human connection, right? Everybody's talking about AI now and AI is cool. It can do a lot of cool stuff. Nothing's gonna replace this human connection.
Eddie: It's, it's something that we've been created to naturally, respond to. And, and that is definitely, yeah. Even Tony Robbins has his own AI now that you can talk to it. And it's, it's cool, but totally takes away that human touch. It's so important.
Lori: Yeah, yeah. And so, so you and Pete kind of helped each other out of the cave.
Eddie: Yeah. Yeah, exactly. Because we've been we've been in the cave before too. So but however, we haven't been simultaneously. So when he's in the cave, I get him out or vice versa. And it's been small periods of time. Same thing with Aaron. Like, know, like those are my two guys and Joey. So those are my three guys that I have. That's why I say don't have more than three, because then that would be like too many people.
But you have to have your three, you know, two, at least one dude or one guy or one gal, whatever, that you can confidently rely on and know that it's something serious when you come to them or they come to you. And that's what happens. So yeah, they're all in my radar and they know that I'm there for them. very important. But you know what? The most important thing, Lori, if anything, is that it doesn't matter even if you have, you're in part of an inner circle, right? And that you think you have this relationship.
It doesn't matter if you don't say something that that was my thing. OK, because it because if I had not grown from all my years of not saying anything, I still would have these people in front of me going through the same thing, but I would not know it because I don't speak up.
Lori: Right, it's the willingness to be vulnerable and say something. And I don't wanna go too far into this, but this whole idea of vulnerability, mean, Brene Brown is the expert on that, but the whole belief that people respect people who are vulnerable but nobody wants to be vulnerable because they believe it makes them look weak. It's this weird dichotomy.
Eddie: It's for me, and this is where that ego was. For me, it was the pretending of having what I didn't have or feeling what I didn't feel so that people will be excited and, and, and, and, feel that, that they're being led by someone who's ahead of them. Right. so yeah, it's, it was.
It has come down for me in this major lesson for me is that, know, and this is why we're talking because it's come down to the point where today is the only thing that I have. And if anybody else can listen to what I'm going through, not gone through, but going through and can relate to, then that means that I can help that person. However, it takes guts for me to go online or have conversations to say the details because that's what matters. You know?
Lori: Yeah, yeah, 100%. So what is next? What are you excited about now? Because now that you came out and you've got this purpose, renewed purpose.
Eddie: So, you know, that's actually that third piece of that puzzle when I went through it is that I didn't have a mission or a vision, right? So I had no purpose for me to get up and do stuff. And after I got up, got that renewed or ignited vision that's been in my heart, but, know, it's like it's been like whatever. And it's all about what I'm doing right now. It's about sharing my experience, my path, my my struggles, not my successes.
Not my passions or my next project, no, my struggles into that makes me a human being. So I'm very passionate about that and to do it with excitement, but also to do it in love, you know, like don't be, you know, don't be that guy, right? The thinks that knows it all. And so I'm very excited about that. then, like, you know, I'm still I'm still passionately involved in marketing and sales.
I'm still doing the consultings, you know, I'm actually, fact, because of all of this, I wanted to spend a little bit more time doing both. So I'm going to do like, I started a group to where, people can come in and I can help them through their sales conversations. Right. But that gives me time to, you know, come up with something in regards to, man, there's someone out there that needs to hear that they're not alone, but for real, not just the hype. So yeah, I'm doing those two things now.
Lori: Awesome. Okay. So we're gonna, this has been such an awesome conversation. I want to wrap it up. I mean, we could continue talking, but we're not going to. I do like to have a time limit on our, our, my show. Was there a song or is there a song that you listened to to give you an extra boost of energy?
Eddie: Yeah, you see Iron Man back here? So for those who are listening, yeah, if you're listening in my background, my wall, I have Iron Man and Captain America. The reason why I have Iron Man there and Captain America is because I've taken those tests, I'm sure you have too, where it shows you the type of personality that you are or the type of leader. I'm 100 % rebel and 100 % hero.
Lori: The rebel hero.
Eddie: So I've got the rebel and the hero behind me, you know, cause I couldn't comprehend why am I, how can I be two? But then I look at Iron Man and one of the songs is from ACDC, Thunderstruck. And you know, it basically talks all about who he is, even though he's cocky, even though he's, you know, all pretentious, right? But he's still a hero in his heart, but he has this shell to cover him up as well.
So I can relate so much to that. eventually as I'm sure everybody has watched the Marvel Studios, but eventually when in his death, he died without the suit. So he died the real him. And so for me, I connect a lot with Thunderstruck and I always listen to it whenever I get that extra, I need that extra pump. And it's just fun. AC DC, come on. It's like just awesome.
Lori: Yeah, yeah. Yes, they are high energy. For sure. I think a little more masculine than feminine for sure. But yeah, I guess it's funny. I've never had a woman give me an AC/DC song as their hype song. No, no, no. It's just very, it's interesting what women choose and what men choose as their hype songs.
Okay, so lastly, before we step away. If someone wants to continue a conversation with you, where is the best place for them to find you?
Eddie: LinkedIn. I'm active on LinkedIn. Eddie Sand. You'll just see it there. yeah, just look me up and message me. And yeah, for sure. For sure. It's the super easy, effective way to connect and engage with real people to have real conversations.
Lori: You sound like an ad for a minute.
Eddie: I know, Darn it. LinkedIn page.
Lori: Thank you so much for joining me today on Fine Is a 4-Letter Word,
Eddie: Thanks, Lori, for having me. It's a pleasure and really good talk. Thank you so much.