Episode description

By trying to be all things to all people, we water down the strength of our own niche. This in turn waters down our core message, which means our ideal audience won't find us. 

This podcast episode, recorded in a noisy cafe, was inspired by a great piece of feedback and advice given to me by Evan Carmichael last week. 

Apologies for the sound quality, but this is a message worth sharing. #ImperfectAction in action!