Bob Lynch: President & Founder, SponsorUnited

Bob Lynch has worked in executive roles with properties such as the Miami Dolphins and BSE Global and is the Founder and President of SponsorUnited, spearheading the development of sponsorship technologies that capture and centralize all aspects of sponsor data & analytics. Bob provides his take on emerging categories in the sponsorship industries, how properties are quickly adapting to the business climate, and how both brands and properties need to adjust their strategies moving forward to maximize their partnerships.