Fans, Brands, & New Demands

The world has changed. Business is different. Priorities have shifted. Nobody would have predicted a global pandemic that essentially made the sports world go silent. How will brands adapt? How will teams innovate? How will agencies pivot in such a dynamic climate? Will athletes adjust to the newer normal? This brand new podcast will take an insider look into the industry in the days, months, and years ahead. Sports marketing will be fascinating to follow as we come out of this unprecedented time. We’ll have leaders from all sectors of the industry providing their unique take on what’s ahead.

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Episodes

Scott Erdmann: Sr. Director of Partnerships Sales, Las Vegas Raiders

Scott Erdmann, Sr. Director of Partnerships Sales with the Las Vegas Raiders, joins the show during NFL's opening week to discuss how the Raiders are approaching new partnerships heading into this unique season. Scott is a veteran of the industry previously working in the front office for the Florida Panthers and Dallas Cowboys, in addition to the collegiate space with Florida Atlantic University Athletics. Scott brings a unique perspective on working on new stadium projects due to his current r...

Sep 12, 2020•21 min•Season 1Ep. 6

Brian Bishop: SVP Partnerships, Inter Miami

What has it been like to enter such a highly anticipated first season only to have to hit the pause button? Brian Bishop, SVP Partnerships for Inter Miami CF, joins the show to discuss his transition from the Miami Super Bowl Host Committee right into the front office for Inter Miami's inaugural season and how the team has quickly adapted to the current landscape. Brian highlights how Inter Miami has worked diligently to deliver for partners despite the challenges, and why it has been critical t...

Aug 21, 2020•20 min•Season 1Ep. 5

Zack Klima: Founder & CEO, WaitTime

Zack Klima, Founder & CEO joins the show to discuss his company's role in the current and future state of the stadium and fan experience. WaitTime’s state-of-the-art, patented artificial intelligence leverages both a guest platform and an operator's platform to observe, measure, and maximize the impact of the WaitTime system using real-time data and historical analysis. As a young entrepreneur, Zack shares how Dan Gilbert was instrumental in the start of the business and how WaitTime's techn...

Aug 14, 2020•19 min•Season 1Ep. 4

Bob Lynch: President & Founder, SponsorUnited

Bob Lynch has worked in executive roles with properties such as the Miami Dolphins and BSE Global and is the Founder and President of SponsorUnited, spearheading the development of sponsorship technologies that capture and centralize all aspects of sponsor data & analytics. Bob provides his take on emerging categories in the sponsorship industries, how properties are quickly adapting to the business climate, and how both brands and properties need to adjust their strategies moving forward to...

Jul 21, 2020•26 min•Season 1Ep. 3

Matthew Grossman: CEO of Idegy

Matthew Grossman (CEO of idegy, a branded merchandise agency) joins us to discuss the future of sports sponsorship and fan experiences. Matthew provides insight into shifting his business model to adapt and thrive in the new environment. While working with both properties and brands, he has a unique perspective on the state of the sports marketing industry as games begin to resume.

Jul 02, 2020•18 min•Season 1Ep. 2

Dave Cagianello: EVP, Consulting at SPORTFIVE

Dave Cagianello is a 20-year veteran in the sports marketing industry and is currently the EVP, Consulting at SPORTFIVE (previously known as Lagardère). Dave provides some unique insight into working with global clients such as Bridgestone, shifting Olympics plans, and how to balance the current business landscape with changing client initiatives around large scale partnerships.

Jun 12, 2020•19 min•Season 1Ep. 1

Trailer: Fans, Brands, & New Demands

I'm Matt Firestone. I have spent 15 plus years in the sports and entertainment industry and I’m very passionate about the world of sports marketing. So I decided to launch a new podcast. Why now? Well, the world has changed. Business is different. Priorities have shifted. Nobody would have predicted a global pandemic that essentially made the sports world go silent. How will brands adapt? How will teams and properties innovate? How will agencies pivot in such a dynamic climate? Will athletes adj...

May 28, 2020•1 min

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