Paying College Athletes Part 2

In part 2 of the paying college athletes discussion, Professors Mike Lewis and Tom Smith follow up about the NCAA allowing athletes to monetize on their name, likeness, and image. They jump into the nuts and bolts of the issue. The key question the guys wrestle with is how much "marketing" value do the players actually possess. This is an important issue because if most players don't have brand equity then what would they be paid for?

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