Today’s podcast is our annual look at the top sports figures of the past year. The list is about cultural impact or influence rather than top athletic performances. It's an effort to identify the people with the longest-lasting impact. Professor Lewis's discussion for the list is with Tom Smith – an economist and fellow Emory faculty. Check out the corresponding article and more Fanalytics content at fandomanalytics.com . Send in a voice message: https://podcasters.spotify.com/pod/show/fanalytic...
Dec 14, 2022•57 min•Ep. 200
The Emory Marketing Analytics Center and Professor Michael Lewis have analyzed fanbases across the major American sports leagues for a decade. Today we present our 2022 ranking of the best NBA brands and fanbases. Check out the full rankings and analysis at fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics co...
Dec 08, 2022•1 hr 2 min•Ep. 199
Mike Lewis kicks off this week's podcast with discussion of the United States's growing soccer fandom following USMNT's win over Iran. This sparks conversation on what people soccer draws in the United States and why. Then, Mike explores College Football Playoff scenarios as we enter conference championship week in college football. Check out more Fanalytics content at fandomanalytics.com . Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a pa...
Dec 01, 2022•45 min•Ep. 198
This week's podcast features discussion of college football's wildest Week 11 fan stories, the US Men's National Team's unique fandom, and the consequences of renaming beloved stadiums. Check out more Fanalytics content at www.fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com an...
Nov 22, 2022•1 hr 3 min•Ep. 197
Professor Lewis opens this podcast with a discussion on College Football Playoff scenarios as well as the worst fandoms in college football today. He then transitions to discussion on the NFL - most notably on Justin Fields, Trevor Lawerence, and the verdict on the 2021 quarterback class. In the show's final segment, Professor Lewis questions the NBA's City Edition uniform design choices from a brand perspective. Check out more Fanalytics content at fandomanalytics.com . Send in a voice message:...
Nov 15, 2022•1 hr 3 min•Ep. 196
We kick off this week's podcast with a discussion on Georgia's dominant win over Tennessee and the game's corresponding fandom stories. Professor Lewis then segues to college basketball - most notably discussing the lack of buzz surrounding this season and identifying potential contributing factors. The episode concludes with early takeaways from the NBA season... and a few observations on Kirk Cousins' sudden Burrow-esque swagger. Check out more Fanalytics content at fandomanalytics.com . Send ...
Nov 10, 2022•55 min•Ep. 195
In this podcast, Professor Mike Lewis gives his initial reaction to the newly unveiled 2022 College Football Playoff Rankings and previews the pivotal Georgia/Tennessee matchup. Following a discussion of the College Football Playoff landscape, Mike dives into storylines across the NFL and pop culture. Check out more Fanalytics content at fandomanalytics.com . Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast ...
Nov 03, 2022•1 hr 9 min•Ep. 194
Emory Baseball player Henry Pelinski joins Professor Mike Lewis to discuss baseball fandom and the 2022 World Series. Topics of discussion include baseball's dramatic decline in viewership, its simultaneous rise in revenue, and how analytics have changed the game. Check out more Fanalytics content at fandomanalytics.com . Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world wi...
Oct 25, 2022•57 min•Ep. 193
After witnessing one of the greatest college football atmospheres in history, Professor Mike Lewis takes to the podcast to discuss Vol Nation's reignited fanbase, Tennessee's chances at making the College Football Playoff, and Saturday's lasting impact on Volunteer fandom. This podcast also features discussion of Brett Bielema's hot start at Illinois, Brian Daboll's early success in New York, and Lamar Jackson's regression over the last few weeks. Check out more Fanalytics content at fandomanaly...
Oct 18, 2022•1 hr 5 min•Ep. 192
Why does Generation Z consume sports and entertainment differently than prior generations? Why do some sports resonate better with Generation Z than Generation X? And why do changes in fandom across generations matter? In this special podcast episode presented by the Emory Marketing Analytics Center, Goizueta Finance Professor Tom Smith and Marketing Professor Mike Lewis leverage insights from the 2022 Next Generation Fandom Survey to answer these questions. Check out more Fanalytics content at ...
Oct 11, 2022•1 hr 1 min•Ep. 191
In this week's podcast, Professor Mike Lewis breaks down the week's biggest storylines in sports fandom, college football, and the NFL. Then, he dives into his Next Generation Fandom Survey to reveal recent findings on gambling and sports gamblers. Check out more Fanalytics content at www.fandomanalytics.com . Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top schol...
Oct 04, 2022•1 hr 4 min•Ep. 190
Professor Mike Lewis kicks off this week's podcast with a discussion on the week's most zealous fans - from one fan setting himself on fire at Federer's final match to the "checkerbearded" Tennessee Volunteers fan. Discussion of the Volunteers' ruckus fanbase leads us to talk college football as blue bloods like Michigan, USC, and Clemson fight to keep their College Football Playoff hopes alive. We then transition to our weekly discussion on the NFL's top storylines going into Week 4 of play. Ch...
Sep 27, 2022•1 hr 4 min•Ep. 189
In this week's podcast, Emory Professor Mike Lewis discusses his top takeaways from Week 2 of NFL action as well as Appalachian State's eventful start to the 2022 football season. Topics of discussion include building meaningful fandom moments in small markets, quarterback analytics, and fandom statistics across genders. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world wit...
Sep 20, 2022•1 hr 5 min•Ep. 188
In this week's podcast, Professor Mike Lewis kicks off the long-awaited NFL season with a discussion of the league's biggest week one storylines, college football's wacky week two, and Mike's findings on sports fandom across the political spectrum. Check out more Fanalytics content at fandomanalytics.com . Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars....
Sep 13, 2022•1 hr 5 min•Ep. 187
In this week's podcast, Professor Mike Lewis and his co-host Doug Battle discuss the difference in sports fandom across generations found in Mike's recently released 2022 Generational Fandom Survey. The two then discuss football's glorious return, NFL Week 1 storylines, and what public reception to The Rings of Power reflects about fandom. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sen...
Sep 07, 2022•1 hr 5 min•Ep. 186
In this week's episode, Professor Mike Lewis and his co-host Doug Battle take a look at the upcoming college football season and break down Week 1's biggest matchups. This episode also features discussion of Serena Williams, NFL quarterback storylines, and Mike's "sports apathy" findings from his 2022 Next Generation Fandom Survey. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of th...
Aug 31, 2022•1 hr 2 min•Ep. 185
In the first part of this episode, Professor Lewis and his co-host Doug Battle discuss the Big Ten's lucrative tv deal and what's next for conference realignment in college sports. Then, the two discuss the NFL players and teams taking the biggest risks this offseason - from the Cleveland Browns to Roquan Smith to the Chicago Bears to Lamar Jackson. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - ...
Aug 23, 2022•49 min•Ep. 184
The Next Generation Fandom Survey (from the Emory Marketing Analytics Center) is a deep dive into how fandom works across the American population. It examines how fandom varies across demographic cohorts, gender, income, political ideology, and more. Amongst its many questions, the survey asks respondents to rate how much they like a variety of sports figures and celebrities. Serena Williams is one of the featured celebrities. Following Serena's retirement, we take a look at the data to observe ...
Aug 16, 2022•50 min•Ep. 183
Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC West. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, ...
Aug 01, 2022•1 hr•Ep. 182
Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC South. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions,...
Jul 24, 2022•37 min•Ep. 181
Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC North. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions,...
Jul 19, 2022•59 min•Ep. 180
Today we continue discussing where the NFL is going in 2022 with a data-driven look at the NFC East. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, ...
Jul 12, 2022•50 min•Ep. 179
Today we continue discussing where the NFL is going in 2022 with a data-driven look at the AFC West. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, ...
Jul 05, 2022•56 min•Ep. 178
Today we continue discussing where the NFL is going in 2022 with a data-driven look at the AFC South. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions,...
Jun 29, 2022•58 min•Ep. 177
Today we continue discussing where the NFL is going in 2022 with a look at the AFC North. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is computed using a wide range of raw data (TD passes, interceptions, yards, etc....
Jun 23, 2022•56 min•Ep. 176
Part 1 of our NFL preview, the NFL brands and fanbases analysis, looked at which teams have the best fanbases. Today we begin discussing where the NFL is going in 2022. Our NFL projections are based on a forecast of team performance and a subjective assessment of each team’s quarterback’s storylines. The team win forecast is primarily driven by a new advanced QB metric called QB Wins. The QB Wins metric is something that Mike has been working on for a decent amount of time. The QB Wins metric is...
Jun 13, 2022•57 min•Ep. 175
After a few weeks of discussion involving Mike's NFL Fandom Rankings, Mike and his co-host Doug Battle discuss the latest stories in sports and entertainment - from the NBA Playoffs to Disney's new Obi-Wan Kenobi Show. The common thread that ties this episode together is the segmentation of audiences across sports and entertainment. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of t...
Jun 06, 2022•58 min•Ep. 174
Knowing where the passion lies and will lie in the future is essential for every sports league. In the third and final installment of our NFL Fandom Rankings discussion, Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the top quarter of NFL fanbases. Check out the full rankings at fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm po...
May 30, 2022•48 min•Ep. 173
Knowing where the passion lies and will lie in the future is essential for every sports league. In part two of our NFL Fandom Rankings discussion, Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the NFL's fanbases. He also responds to fan feedback from part one of the annual rankings. Check out the full rankings at fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytic...
May 23, 2022•58 min•Ep. 172
Knowing where the passion lies and will lie in the future is essential for every sports league. In this podcast, Emory Marketing Professor Mike Lewis leverages statistical models based in economic and marketing theory to rank the NFL's fanbases. Check out the full rankings at fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out...
May 18, 2022•1 hr 1 min•Ep. 171
