Fall Goal Setting Workshop 6/30! Join the Membership My Instagram Money mindset significantly shapes how we market our photography businesses and the stories we tell ourselves that limit our potential. Creative photographers often struggle with raising prices because we hold limiting beliefs about our own worth, leading to positioning ourselves as budget options rather than the trusted experts we truly are. • Money mindset issues manifest in five key ways: believing we're not worth charging more...
Jun 25, 2025•32 min•Season 1Ep. 75
Ai Overview Class in Membership My IG Sixteen powerful mindset shifts that can transform your approach to marketing as a photographer and help you overcome feelings of frustration and hopelessness in your business journey. These thought adjustments address common challenges like market saturation fears, marketing discomfort, and self-doubt that prevent photographers from reaching their full potential. • Marketing is sharing solutions, not being "icky" or bothering people • Your unique perspectiv...
Jun 13, 2025•26 min•Season 1Ep. 74
Helpful Links: Marketing Membership $35/mo My Instagram Episode Overview: The photography industry isn't dying, but it DOES requires a complete shift in marketing approach to meet changing client behaviors and economic realities. • Clients are taking longer to decide and often booking last minute, requiring photographers to adapt marketing strategies that speak to both • Low-priced competition has always existed—the real challenge is consumer behavior changes in uncertain economic times • Succes...
Jun 05, 2025•26 min•Season 1Ep. 73
Trust-building with potential clients has dramatically accelerated, requiring photographers to adapt their marketing strategies in an environment of economic anxiety and shortened attention spans. We need to be building trust in minutes, not months, as client behavior has fundamentally changed. • Clear, human-focused websites must immediately answer: who is it for, why now, and why you as the photographer • Testimonials strategically placed near pricing and about pages create trust-building touc...
May 15, 2025•22 min•Season 1Ep. 72
Want help planning Summer? Come to the Summer Goal Planning Workshop in the Marketing Membership! Developing a consistent brand voice can help photographers overcome marketing barriers and build client trust faster, even if that voice differs from their real-life personality. 1. Warm & Nostalgic Storyteller 2. Playful Best Friend 3. Adventure-Loving Guide 4. Calm & Minimalist 5. Elevated Fine-Art Editor 6. Heart-Centered Empath 7. Educational Mentor 8. Eco-Conscious Naturalist • Common m...
Apr 30, 2025•15 min•Season 1Ep. 71
The Family Photographer Marketing Membership is open! We share a collection of spring marketing strategies from successful photographers who have managed to book this traditionally slower season effectively. • Offering early access or booking incentives for spring when clients book fall sessions • Creating a seasonal client flow with year-round documentation packages • Collaborating with local seasonal businesses like flower farms and boutiques • Consistently talking about spring in your marketi...
Apr 21, 2025•13 min•Season 1Ep. 70
Spring photography marketing requires a much longer runway than most photographers realize, with the most successful spring bookings often beginning their marketing campaigns in the previous fall. • The reality is that spring sessions don't naturally attract client interest the way fall family sessions do • Photographers who succeed with spring have spent years building that seasonal association with their client base • Many successful spring photographers focus on motherhood sessions which crea...
Apr 16, 2025•22 min
Fiona explores why photographers often chase trends when bookings slow down and explains how this can damage your brand identity and long-term business goals. She reveals the reality behind "successful" photographers whose business models often rely on model calls and photographer education rather than client work. • Trend-chasing happens most during financial insecurity when photographers aren't meeting income goals • Many photographers on pedestals are using model families to create content th...
Apr 09, 2025•19 min•Season 1Ep. 68
Helpful Links: Pinterest for Family Photographers 3 Week Group Mentoring 2 Week Planner CANVA Freebie Overview: Learn how to create a full month of social media content in just one day with a systematic approach that will keep you consistently visible to potential clients. • Choose three content pillars such as behind-the-scenes, client stories, and sales/promotions • Aim for 3-4 posts per week (12-16 monthly) to stay top of mind with potential clients • Set time limits when brainstorming conten...
Apr 01, 2025•16 min
Marketing channels for family photographers have substantially changed in the past couple of years, requiring new strategies to maximize visibility and bookings. Today I'm breaking down platform-specific updates and sharing practical ways to optimize your marketing efforts without getting overwhelmed. • Pinterest now favors engagement-based content alongside inspiration and education • Use keyword-rich descriptions and short-form video on Pinterest for better results • Google prioritizes experie...
Mar 25, 2025•19 min
Helpful Links: My Instagram Pinterest Course - $25 off with code APRIL through March 24th. Overview: • Even experienced photographers with large followings are finding it difficult to book clients in the current climate • There's no shame in supplementing your photography income with other work if needed • The fastest way to gain local visibility is through authentic storytelling content • Reconnecting with the joy of photography can fuel the motivation to continue marketing efforts • Sharing yo...
Mar 17, 2025•19 min•Season 1Ep. 65
Helpful Links: Marketing Mentoring (FB Ads Included) Fb Ads Mini Course My Instagram Episode Recap: This episode dives deep into whether family photographers should run paid ads, highlighting the critical importance of a consistent portfolio and a well-defined marketing strategy. • Discusses the importance of running ads with a solid foundation • Explains the necessity of a consistent portfolio for building trust • Addresses common barriers such as overwhelm and fear • Emphasizes the need for bo...
Feb 24, 2025•17 min•Season 1Ep. 64
Every photographer faces moments of feeling stuck, especially in marketing. This episode identifies "functional freeze," discusses its impact, and emphasizes the importance of taking actionable steps to overcome inertia. • Introduction to functional freeze as a marketing challenge • Connection between functional freeze and lack of motivation • Importance of organizing marketing materials • Creating a clear artistic process to streamline work • Developing a content series for engagement • Network...
Feb 13, 2025•18 min•Season 1Ep. 63
This episode explores creative marketing strategies for photographers aiming to pivot their businesses, especially during uncertain economic times. We tackle the power of local giveaways, the importance of maintaining clarity across multiple photography genres, and ways to effectively engage with communities to cultivate lasting client relationships. • Navigating the transition between different photography genres • Benefits of hyperlocal giveaways and partnership strategies • Importance of capt...
Feb 03, 2025•29 min•Season 1Ep. 62
This episode highlights essential marketing predictions for photographers in 2025. We emphasize the importance of a solid website, diversified marketing approaches, and the power of storytelling while encouraging listeners to take bold + diversifed action. • Building a trust-building website as a foundational step • Diversification is key to surviving platform shifts • Leveraging SEO and email marketing for better visibility • The importance of storytelling in connecting with clients • Taking ac...
Jan 21, 2025•26 min
This episode explores essential marketing strategies for photographers, focusing on website optimization and effective client engagement techniques to boost bookings. The discussion highlights the importance of understanding client needs and educating them about unique session offerings, such as bedtime photography, to foster trust and increase visibility. • Review of Bloom Light Photography and suggested website improvements • Importance of an engaging About Me page emphasizing the artistic pro...
Jan 13, 2025•17 min•Season 1Ep. 60
Family photographers often feel pressure to achieve six-figure incomes, but many fall short of these ambitious benchmarks. This episode examines income realities, the importance of mindset, and practical strategies for building a successful family photography business. Also, learn how looking at the actual data can help you refine your 2025 goals. • Discussing common misconceptions about six-figure incomes • The impact of mindset and comparison on income goals • Strategies for effective seasonal...
Jan 07, 2025•24 min•Season 1Ep. 59
Marketing Reviews Part 2! We start with a talented photographer based in Victoria, BC trying to specialize in outdoor adventures day in the life and relaxed at-home sessions. A few tweaks will give these two sessions types more prominence on the homepage and creating ease of booking will also help build trust. We unpack the essentials of a compelling "About Me" section on a photographer's website, emphasizing its power to build trust and engage potential clients. Explore how behind-the-scenes vi...
Dec 16, 2024•34 min
Marketing Reviews are back! This time we are discussing a Spokane family photographer who wants more snuggle in-home sessions and a Texas photographer juggling seniors with families in her marketing. Need a 2024 write off? Work one-on-one with me as your marketing mentor for 2025! My instagram
Dec 11, 2024•37 min•Season 1Ep. 57
Have you ever wondered how to turn an unexpectedly challenging year into a success story? We’re unpacking the secrets to navigating a tough year in photography, particularly for those grappling with outdated marketing techniques and a shaky economy. By establishing clear expectations and systems, you can protect your dream of what this business could be while building a trustworthy and sustainable brand. We'll also discuss the return of marketing reviews for family photographers, offering a chan...
Dec 04, 2024•21 min•Season 1Ep. 56
For family photographers and creative minds alike, we'll explore the art of taking brave steps and realizing that true confidence isn't the absence of fear—it's taking action despite it. Let's make 2025 your year for courageous achievements and trusting in your unique vision. One-On-One Marketing Mentorships My Instagram
Nov 28, 2024•15 min•Season 1Ep. 55
Ever wondered how a photographer can transform their passion into a thriving business amidst the chaos of life's demands? Join me on this episode as I recount my journey through the busiest stretch of my career, learning valuable marketing strategies that could reshape your approach to business. You'll gain insight into why self-reflection is crucial, especially during hectic seasons, to sidestep potential obstacles and ensure long-term success. As a parent navigating the complexities of raising...
Nov 19, 2024•26 min•Season 1Ep. 54
It's rough out there - let's chat about it. ____ Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the Seattle Area? Come to a class! Local Classes My Instagram Helpful Links: Website Course Milky Way Course...
May 29, 2024•16 min•Season 1Ep. 53
In today's episode, we pull back the curtain on six marketing traps that could be holding you back from booking session. From the indecision loop that leaves us questioning every move to the struggle of keeping our artistic integrity while chasing financial stability, join me as I stress the importance of embracing our dual roles as artists and entrepreneurs. Have you ever felt like you're shouting into the void on Instagram, only to echo back to the same faces? We tackle that head-on by dissect...
May 14, 2024•22 min•Season 1Ep. 52
Let's start with the firsthand about the highs and lows of my studio's journey into a new market. This week's conversation also dives into the mental side of marketing—how to shift your mindset and adopt habits that squash stress before it squashes you. I also share how the AI search with google is confusing business owners and possibility punishing them and a simple way to rise above the changes. Helpful Links: Marketing Mastermind: Starts May 7th! Need a website boost? Take the course. My Inst...
Apr 24, 2024•24 min•Season 1Ep. 51
Yay for the 50th Episode! In this episode, we will dispel the myths surrounding logos and overcomplicated branding, and discover why a streamlined website, combined with clear and genuine communication, is paramount in building trust and rapport with potential clients. Helpful Links Website Course- On Sale for a Limited Time! My Instagram...
Apr 01, 2024•12 min•Season 1Ep. 50
This episode peels back the layers on why hyper-creativity might not be the golden ticket to success and how a reliance on referrals is akin to building your business on quicksand. With a blend of personal experiences and professional insights, I chart a course through the often-misunderstood terrain of branding, creativity, and business acumen. Tune in! Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Local to the Seattle Area?...
Mar 20, 2024•16 min•Season 1Ep. 49
Creating a Spring Marketing plan is easier than you think IF you set yourself up for success from the beginning. As I look over Spring Marketing content from family photographers all over the country, there are a few pitfalls I am seeing making it harder for clients to build trust than it could be for them. These changes won't take you much time but will be well worth it! Grab the Spring Marketing Canva Template Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 we...
Mar 12, 2024•19 min•Season 1Ep. 48
Client acquisition, even during the quietest seasons, is possible! This week's episode offers a candid look into the diverse avenues from which my most recent bookings emerged. From a win in a Facebook group to the strategic avoidance of over-reliance on referrals, I share how creating a bookable website and a high-trust experience can bring people in despite the slow season. Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help! Marketing Mentoring Loca...
Feb 28, 2024•19 min•Season 1Ep. 47
In today's episode, I'm drawing on the wisdom of a Harvard Business Review article and my own phone case purchasing saga to show how a hassle-free journey from curiosity to client can leave a lasting impression of delight. What a delightful client experience and a delightful marketing experience might surprise you! IF you've been waiting for the perfect moment to elevate your marketing game, take note: our marketing Mastermind is about to kick off on March 12th, and only a select few seats remai...
Feb 21, 2024•23 min•Season 1Ep. 46
