Human Drivers B2B Should Steal from B2C with Ken Schmidt, Author, Speaker & Former Harley Davidson Executive
Jan 09, 2025•41 min
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Episode description
In this episode of Exploring Growth, host Lee Murray sits down with Ken Schmidt, Author, Speaker & Former Harley Davidson Executive. They discuss the differences and overlaps between B2B and B2C marketing strategies. The conversation emphasizes presenting value with pride, fostering empathy, and creating memorable customer experiences to drive loyalty and long-term success.
Have a guest recommendation, question, or just want to connect?
Go here: https://www.harvardmurray.com/exploring-growth-podcast
Connect on LinkedIn:
Lee - https://www.linkedin.com/in/leehmurray
Ken - https://www.linkedin.com/in/ken-schmidt-5b08115/
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