Have you ever noticed that during some seasons in your business everything seems to happen easily with little resistance. You easily scale your business to the next level and you're attracting the right person or the right thing exactly when you need it? And then other times it feels so challenging that you want to quit? This my friends is the difference between having momentum and not having it. In order to get momentum, you need to first have a momentum mindset. I’ve laid out 3 simple but powe...
Nov 26, 2024•28 min•Season 3Ep. 243
As coaches we are always looking at ways to enhance the customer experience. One of the easiest ways to do this is by adding a physical product into the mix. This could be one that they asked for by adding it to their cart via an order bump or it can be one that comes to them completely unexpectedly. Both versions work extremely well at enhancing their experience. In an effort to really help you with the implementation of this, I brought “Product Boss” Jacqueline Snyder on to the podcast to give...
Nov 19, 2024•39 min•Season 3Ep. 242
A down market is one of the scariest things for most coaches. But have you ever noticed that there are some coaches that seem to never skip a beat while others struggle or disappear completely? That’s because some coaches have some safeguards in place that allow them to never really have to worry about down turns. They may have their own strategies, but I can share with you the 3 big ones that have allowed our top line revenue to continually climb while others hit the panic button. Make sure you...
Nov 12, 2024•27 min•Season 3Ep. 241
If you’ve been to any number of live events, you’ve certainly sat through your fair share of ‘blah’ presentations and phenomenal ones. I can almost guarantee that the ones that didn’t pique your interest or capture your attention were by speakers that had little to no stage presence. For coaches, stage presence is crucial. It doesn’t matter if you're presenting on a virtual stage or a live stage. Both require stage presence in order to get the most out of your presentation. The question then lie...
Nov 05, 2024•30 min•Season 3Ep. 240
Every coach knows they need leads and sales. That is obvious. What’s not obvious and agreed upon for the most part is where to go about getting those leads and sales. For my money (literally) nothing compares to Facebook paid ads. Organic is nice, but too slow for my liking. I like to know that results and sales are going to pore in almost the second I start a new ad. So how do we crush it with Facebook ads while others are saying it’s “dead”. Tune in to this episode where I discuss everything F...
Oct 29, 2024•49 min•Season 3Ep. 239
Everybody has their own definition of success. Some may be monetary, while others may be physical, spiritual, emotional, relational, etc… And your definition may change as time goes on. It’s a fluid definition. What’s important is that you know which metric determines your success for that particular season you are in. During this episode I share with you exactly how to make sure that you're acting congruently with your success metric for that particular season. This goes a long way towards crea...
Oct 22, 2024•23 min•Season 3Ep. 238
The amount of influence you have as a coach or expert is directly proportional to how much you make and how large of an impact you have. I can attest to this as well. As my influence expanded so many doors started to open. So naturally it seems like a good thing we should continuously try to increase, right? But how do we go about doing that? I dedicated this whole episode to the 3 big ways you can expand your influence to earn and impact more. Discover how to authentically connect with your aud...
Oct 15, 2024•25 min•Season 3Ep. 237
Growing your Instagram following can be maddening at times. One day you think you have it all figured out, adding hundreds maybe even thousands of followers. The next day you add zilch. But in order to get out of that cycle, you need to know how to do data analysis and market research for your particular niche. Once you figure that out, you can always stay on top of “what’s working now”. In order to get a grasp on how to go about this whole market research thing, I brought a student of mine on w...
Oct 08, 2024•54 min•Season 3Ep. 236
It’s not how you show up, it’s how you finish. This is especially so when it comes to your business. Finishing this year strong, will naturally lead into starting the new year off strong. It’s a massive momentum catalyst for the coming new year. But wanting to finish the year strong and actually finishing the year strong are two totally different things. So in an effort to make sure the latter comes to fruition, I put together this episode which is all about tips and strategies that you can star...
Oct 01, 2024•26 min•Season 3Ep. 235
It’s often said that half the battle is just showing up. This phrase doesn’t mean you just show up once and that’s it. It’s alluding to the fact you must show up consistently. This is where most coaches fall short. They show up here or there or maybe sometimes for long stretches but ultimately they let life or their limiting beliefs get in the way. During this episode, I brought my friend and personal development expert, Melissa Ambrosini on to talk all about how she broke her limiting beliefs a...
Sep 24, 2024•47 min•Season 3Ep. 234
The entrepreneurial journey is paved with challenge after challenge. If you’ve been a business owner for any amount of time then you know this isn’t a secret. One week you’re riding high and the next week you get slapped with another roadblock. The secret to overcoming these roadblocks is a relatively simple one. And once you start to apply it you’ll notice these roadblocks get smaller and smaller in intensity. The secret is expansion and it’s what I dive deeper into during this episode. I share...
Sep 17, 2024•27 min•Season 3Ep. 233
There are so many pros to firing your boss and becoming an entrepreneur. But in order to succeed as a coach and in business, you need to keep the pedal to the medal and be productive. Unlike life as an employee, there isn’t a lot of room for procrastination. Your success is directly tied to how productive you are. So in an effort to make sure you stray away from the path of procrastination and stay on the path of productivity, I recorded this podcast on my favorite productivity hacks that I use ...
Sep 10, 2024•25 min•Season 3Ep. 232
Every business has its ups and downs. The coaching industry is no different. We all go through our seasons of positive cash flow and negative cash flow. There are no unicorns out there that never have a rough stretch. Even those businesses that seem to effortlessly scale year after year had their fair share of struggles early on - I can guarantee that. In this episode I share 3 strategies that I would use today if my business was in a rut and I needed to kickstart cash flow. Make sure you check ...
Sep 03, 2024•21 min•Season 3Ep. 231
7 figures seems to be the holy grail of financial dreams for every coach out there. It certainly was a big goal of mine, especially after I reached a few smaller milestones. Now while most coaches share this dream in common, the path that they all take to get there can vary significantly. But what is similar in most cases is the foundational levels you’ll go through to reach that goal. I broke down 6 levels that I and many coaches go through in order to reach the 7 figure dream. Tune in now and ...
Aug 27, 2024•24 min•Season 3Ep. 230
As a coach, your mindset is your most important asset. This is especially true when you're trying to create a life of monetary abundance. A lot of people, myself included, grew up in a situation where money was seen as scarce. Not as something that flows easily and effortlessly into our lives. Because of this, there’s a tendency to have a scarcity mindset about money. It took me a long time to overcome this mindset. But once I realized the mindset shifts I needed to make, it was easy. So to save...
Aug 20, 2024•34 min•Season 229Ep. 3
Part 2 of the Ask Colin Anything series is here. While we tackled everything Conversion Story related during part 1, this second part is where I answer some great general questions. From the psychology of selling to what my business day to day schedule looks like. The coaches that asked these questions did not disappoint. Tune in to hear all the Q&A. I can almost guarantee you’ve had at least one of these questions at some point! Psychology of selling episode: https://www.expertedgepodcast.c...
Aug 13, 2024•27 min•Season 3Ep. 228
A few week’s back I sent out an email to my list requesting they submit any questions they might have so that I could answer them in a future episode. Well today is episode 1 of the Ask Colin Anything Q & A. I didn’t really know what kind of questions would be asked, but a large portion of them turned out to be about creating your Conversion Story. So much so that I dedicated this entire episode to just the Conversion Story questions I received. Part 2 will dive into all the other questions....
Aug 06, 2024•22 min•Season 3Ep. 227
One of the biggest challenges any coach will face is that of hiring staff. As your business grows the need for help becomes essential. Inevitably you’ll do everything yourself early on, but as the growth hastens so will your desire to bring on help. For me, it was as soon as I hit 6 figures that I sought out help. For others, it may be closer to 7 figures. But no matter when you decide to start, the challenges and questions we all encounter are the same. It’s why I brought recruiting expert Laur...
Jul 30, 2024•48 min•Season 3Ep. 226
Social media is an essential part of a coaching business. You may not have known this when you got started in the industry but if you’ve been around for any amount of time, you certainly know now. It has given us the amazing opportunity to reach our exact audience, anywhere in the world, with a single post. There are countless positives when it comes to social media. But with every positive there is a corresponding challenge. You have the suppression of posts, the changing of algorithms, the tro...
Jul 23, 2024•40 min•Season 3Ep. 225
The fear of speaking in public is the granddaddy of all fears. It’s often said that people fear public speaking more than death. As a coach if you aren’t out there speaking (whether that be on a virtual or live stage) in front of your audience you’re going to get left behind. It’s really that important. If you’re one of the many that are scared to speak on stage then this episode is for you. Because I reveal the 3 shifts you can make to instantly overcome that fear of speaking. My Upcoming Works...
Jul 16, 2024•37 min•Season 3Ep. 224
If you sell anything online, whether you're a coach or creative, you know it’s not as simple as just putting up a website and then counting the moolah that comes in. There are a number of tools, software and strategies that come into play in order to take someone from prospect to customer. But for my money, NOTHING is more powerful at turning a prospect into a customer than having a High Converting Presentation. There’s so much information out there about how to run a presentation but unfortunat...
Jul 09, 2024•33 min•Season 3Ep. 223
As a coach, or even just a human being for that matter, you will encounter your fair share of challenges throughout your life. Some of these challenges you’re going to overcome with ease and flying colors. While others may test you to your core. But there’s one quality that if you possess it, your chances of overcoming challenges will be greatly enhanced. That quality is positivity. This one quality will have the greatest impact on whether or not you succeed in almost anything in life. It’s so i...
Jul 02, 2024•48 min•Season 3Ep. 222
If I told you there is a social media platform out there that will allow you to put your content in front of your ideal audience with very little competition and at no cost, would that interest you? Well believe it or not, this platform does exist and it’s one of the biggest sites in the world and you’re probably neglecting it. This platform is LinkedIn and I can guarantee that you won’t be neglecting it anymore when you listen to this episode of the Expert Edge, where LinkedIn Lead Generation E...
Jun 25, 2024•45 min•Season 3Ep. 221
When it comes to your marketing, your funnel is the driving force behind your profitability. The more optimized the funnel, the greater the profitability. Period. Most coaches and online course creators know this, but what many don’t know is how to really go about making sure their funnels are optimized. They tend to over do things or not do enough. When in reality it’s a fine line that you need to walk in order to get it right. In this episode, I brought funnel expert Michelle Fernandez on so t...
Jun 18, 2024•43 min•Season 3Ep. 220
As coaches, we get into this industry to create freedom. Time freedom and financial freedom. With this goal in mind, it’s essential that we create smart money habits. The kind that exponentially speeds up our journey to that desired freedom stage of life. Now while that sounds nice, most people don’t really know how to do this properly and systematically so that the process is simple as opposed to confusing. In this episode, I brought my good friend Mel Abraham on so that he could share with you...
Jun 11, 2024•46 min•Season 2Ep. 219
One of the most common mistakes I see coaches make is they try to copy the path that somebody else took to succeed even if it goes against how they’re wired. Don’t get me wrong, you should definitely follow certain systems if you want to replicate results, but the majority of your business needs to be molded to your own strengths and your goals so that you are aligned without any unnecessary friction. In this episode, I brought my friend Graham Cochrane on so he could share with you how to make ...
Jun 04, 2024•46 min•Season 2Ep. 218
It’s no secret that AI is not only here but here to stay. In fact, the AI we see today is probably the worst version that we’ll ever see. This is a bit obvious as with time comes innovation and progress, so like the internet once saw the slow dial ups, AI will certainly progress as well. As for how far? Only time will tell. But what I do know is that the more you understand it the better you can either prepare or use it to your advantage. That’s why on this episode I brought Ben Angel of Entrepr...
May 28, 2024•43 min•Season 2Ep. 217
Every brand knows that they need to be known, liked and trusted if they want to truly thrive. As a coach, you are the brand, so this holds especially true for you. Now there are countless ways for someone to go about building their brand. But some strategies are much more effective & potent than others. Which is why on this episode I brought on Brandon Turner, Personal Branding and Real Estate Investing Expert, to share with you the personal branding strategies that he used (and uses) to bec...
May 21, 2024•1 hr 13 min•Season 2Ep. 216
You can get a lot wrong as a coach and still be very successful. But there is one thing that, if you get it wrong, your chances of success plummet. And that thing is your messaging. Your messaging is the foundation of all of your marketing and if this is off then it sets off a chain reaction and every other aspect of your marketing becomes significantly less effective. So during this episode I go over 3 messaging mistakes that you need to avoid at all costs as well as what you need to do instead...
May 14, 2024•28 min•Season 2Ep. 215
Not all great stories are told by speakers but all great speakers tell stories. This is the secret to why some speakers have you hanging on their every word and chomping at the bit to take some form of action. The key here though is to not just tell any old story but to tell stories that are captivating with a purpose. During this episode, I share with you a few of my rare stories that I rarely share as well as the 3 elements you need to incorporate into your story if you really want to take the...
May 07, 2024•25 min•Ep. 214
