You probably hear about workshops, masterclasses & bootcamps all the time. Invite after invite in your inbox. There’s a real good reason for this and it’s because they work! They are super effective strategies that let coaches and creators connect with and convert their audience. But not even those strategies compete with the effectiveness of in person live workshops. However, there’s one big problem with live in-person workshops and that’s that few know how to run them correctly. So tune in...
Apr 30, 2024•28 min•Season 2Ep. 213
Going viral is the holy grail of organic marketing. It’s what almost all content creators dream of when they’re coming up with idea after idea. But what most coaches and creators don’t know is that there are strategies you can apply to your content to exponentially increase the odds of the algorithm picking up your content and making it go viral. This is why I brought in Instagram Reels expert, Anneke Odendall. In this episode, she shares with you the exact strategies and tips she uses to get yo...
Apr 23, 2024•43 min•Ep. 212
There are few things that will build your business faster than having relationships with people that have been where you are and are where you want to be. So it would only make sense to make sure you have a strategy in place to build relationships with these people, right? Of course! But the problem I see is that most people either don’t know how to get started building these relationships or the ones that are actively trying are going about it all wrong. Because of this and the massive effect i...
Apr 16, 2024•36 min•Season 3Ep. 211
Your brand is your reputation and what you are known for. While building a brand will take some time, profiting from your brand doesn’t have to. In fact, you can most likely start making money from your brand right away. My guest on this episode of the expert edge, branding phenom - Julie Solomon, shares 3 ways you can start profiting from your brand even if you only have a few hundred followers. But that’s not all, she also goes into the essential branding pillars you need to have in place if y...
Apr 09, 2024•42 min•Season 3Ep. 210
As a coach, your ability to attract your audience and get them to convert into your programs is largely going to determine how successful you become. That’s why learning how to write compelling copy should be at the top of every coach's skill development list. You don’t need to become an expert, because you can hire the experts to write your bigger projects like email sequences and sales pages, but you should have a solid understanding for the copy elements that you’ll have to write yourself - a...
Apr 02, 2024•49 min•Ep. 209
Being a coach or expert requires you to be or become somebody worth following. As soon as you decide to be a coach you're announcing to your audience that you are a leader. But it’s not good enough to just announce you're a coach and leader. You have to have something that initially draws your audience in and attracts them to you. And that thing is charisma. We all know somebody with charisma. It’s hard to put your finger on what it is and how to develop it, but in this episode I share with you ...
Mar 26, 2024•22 min•Ep. 208
You’ll notice quite a few similarities between the top coaches in any industry. But one similarity that tends to be unanimous among all top coaches is that they all consistently show up on video. That’s because video is one of the easiest pieces of content to leverage and when it’s done right it tends to create an instant level of authority. However, a lot of coaches get intimidated by the idea of being on camera. This is why I wanted to have my guest Xayli Barclay on this week as she’s an exper...
Mar 19, 2024•42 min•Ep. 207
Most coaches understand that building their personal brand is important. However, a lot of coaches don’t really have a complete grasp on what their personal brand really is. They mistake their personal brand with their brand identities like colors, fonts, websites, etc… During this episode with branding expert Yolanda Smith, we dive deep into what personal branding actually is and how to go about doing it the right way as well as the mistakes you need to make sure you avoid if you want a thrivin...
Mar 12, 2024•34 min•Ep. 206
If you have a dream to create a wealthy future then today's podcast is going to give you an insight into how that's done. My guest, Jason Brown, is a master day trader and course creator who exemplifies what it means to truly become an expert by consistently practicing what he preaches. He's not only created immense financial wealth but has built a beautiful family and relationships in his community that allow his entire life to thrive. I wanted to dig deep into how he thinks, acts and has becom...
Mar 05, 2024•45 min•Ep. 205
Establishing your credibility and expanding the reach of your brand are 2 cornerstones of any successful coaching business. There are countless ways to do this in today's day and age but after listening to today’s podcast, you’re going to want to be adding Youtube to your repertoire asap if it’s not a part of it already. My guest on this week’s episode, Sean Cannell, is an absolute legend when it comes to Youtube with over 17 years of experience mastering the platform. He shares gem after gem as...
Feb 27, 2024•59 min•Ep. 204
Running a successful launch can absolutely skyrocket your business and vice versa, running a launch that tanks can be detrimental and set you back a bit. We just came off of our most successful launch to date which is really going to set the tone for the rest of the year. That’s why it’s all the more important to follow the strategies and formulas put out there by coaches doing them the right way. One of those coaches, and guest on this week's episode is my good friend Jasmine Star who discusses...
Feb 20, 2024•50 min•Ep. 203
Most coaches I run into tend to over complicate things. From their online courses to their messaging. They tend to think that more is better when in reality, oftentimes less is more. Especially in the case of your messaging. If your messaging is complicated or unclear, your audience is going to move on. My guest on this week's episode, Donald Miller , is a legend at this (among other things). During this episode he shares… How to simplify your messaging down to a tagline so that you own a proble...
Feb 13, 2024•38 min•Ep. 202
Every successful coach and course creator has their own story and set of circumstances that they had to overcome to reach their breakthrough. My guest and student on this week’s episode - Lindsay Williams is no different. Like any entrepreneur, she had some hurdles she needed to overcome to get to where she is now, which is a $20k/month business. But her real breakthrough came when she niched down & when she followed the Sell From Stage strategies provided in the Academy. During this episode...
Feb 06, 2024•39 min•Ep. 201
Most course creators and coaches are left spinning their wheels when their offer isn’t selling. Oftentimes they'll think it’s their content in the course that’s the issue or sometimes they think they need to add more “how to” information to their presentation to sell it. Neither of these are true. In fact, I have found that there are 3 main reasons why your offer isn’t selling and once you fix these issues your course is likely to fly off the digital shelves. I go over these 3 mistakes and their...
Jan 23, 2024•36 min•Ep. 197
As a coach, one of the most important skills you can possess is the ability to communicate your value to the marketplace. And the best way to do that is by speaking on stages - virtual and/or live. However, the fear of speaking publicly usually stops coaches dead in their tracks. This is one of the most common fears in the world and it’s one I want to help you tackle in this episode. During this episode I share with you 3 of the most powerful strategies I teach to help coaches and course creator...
Jan 16, 2024•37 min•Ep. 196
One of the most common phrases you’ll hear in the coaching space is to “stop selling time for money”. And while I wholeheartedly support this idea, I don’t think it applies to every coach. It totally depends on what season you are in. If you’re new, then getting some reps in is a good idea and if you’re a bit more seasoned then by all means you should look into transitioning away from trading time for money. In this episode, you’ll discover when and how to go about this transition as well as the...
Jan 09, 2024•33 min•Ep. 195
If you look next to any successful company or coach, you’ll surely notice a strong personal brand by their side. In today’s business world, a strong personal brand is essential if you want your business to reach its full potential. In fact, your personal brand often precedes your introduction. Meaning people are usually looking you up before they ever decide to buy from you or reach out. I can’t stress the importance of your personal brand enough, and it’s why I had Personal Branding Expert - Ch...
Jan 02, 2024•44 min•Ep. 194
A common characteristic I notice that some coaches and course creators I work with have, is they tend to focus on what can go wrong instead of what can go right. For example, when they are getting ready to do their first big launch all of these negative “what ifs” tend to come to the surface. When in reality, a much more positive outlook would be “what can I do to make sure things go right?” My guest on this week’s episode, Niyc Pidgeon, is a Positive Psychologist and an expert on making this sh...
Dec 26, 2023•42 min•Ep. 193
Transformation can occur in a multitude of ways. However, it will most commonly happen 1 of 2 ways. It can happen accidentally with a powerful positive or negative experience. Or it can happen with intention. The latter is what I focus on in this episode. Topics like how to intentionally face the truth of where you are currently at and then how to shift your beliefs so that you become the person required to achieve your ideal life. This is the perfect episode for anyone looking to create the res...
Dec 19, 2023•31 min•Ep. 192
Too often in life and business we let out circumstances dictate our results. We’ve all been there before where we had an opportunity to take a positive step forward and immediately conditioned based thinking patterns took over and halted our progress. Maybe it was a course, mentor, etc.. and instead of moving forward you questioned the cost or the time it would require and instead decided to stay in your own comfortable pattern. In this episode, I interview transformation expert Mary Morrisey, w...
Dec 12, 2023•52 min•Ep. 191
One of the most common negative traits I see in business owners is the neglect of their own wellness as they try and grow their business. I was guilty of this too in the past, but once I started to focus on my wellness, my business simultaneously started doing better as well. I’ve learned that your business growth has a cap if you don’t take care of your own wellness. In this episode, I interview Robin Long, who epitomizes this idea of making sure your wellness is prioritized while you build a s...
Dec 05, 2023•51 min•Ep. 190
In order to move forward, reflection is a must. But once the reflection is done, it’s time to put those lessons learned into practice and build upon what you’ve built. If you caught part 1 of this 2 part series, you would have gone through the reflecting-type questions you need to ask in order to pull the most out of 2023. In this episode, we are going to switch gears a little bit and ask the business questions that are going to allow you to really push forward in 2024. Make sure you listen as I...
Nov 28, 2023•28 min•Ep. 189
Oftentimes as coaches and business owners we focus too much on “what’s next?”. But in reality, the main growth in your life & business happens when you reflect on the lessons you've learned and apply them moving forward. So you need to take some time to look in the rearview mirror and for me, I love to do this at the end of each year. In this episode I share with you 5 reflection questions that I ask myself at the end of each year to make sure that the following year has the highest probabil...
Nov 21, 2023•26 min•Ep. 188
One of the most important things you can do as an entrepreneur is work on your mindset. The way you perceive things, events & experiences will have a massive impact on you and who you become. This makes having a positive mindset all the more crucial. Because it’s not about the experiences you go through, it’s about the meaning you give to those experiences that shape the person you become. During this episode, I share 3 big ideas that will help equip you with the mindset necessary to become ...
Nov 14, 2023•30 min•Ep. 187
Coaches & experts are notorious for putting almost all of their attention and efforts into things like their content, marketing, ads, presentations, etc… much to the detriment of other massively important areas that contribute just as much to their success. I was in the same boat early on in my career, but as soon as I realized that there were personal habits that gave me more clarity, focus and energy, I started to focus on them just as much. During this episode, I share with you my 5 perso...
Nov 07, 2023•21 min•Ep. 186
As a coach and content creator, hosting your own podcast is one of the most powerful marketing strategies. Think about it, spending between 20 minutes up to 2 hours listening to someone's content every week could not get any more powerful in its persuasive abilities. This week's guest, Jenna Kutcher - host of the Goal Digger Podcast is the market leader when it comes to building a podcast that generates leads, clients and value. Tune into this episode to discover her secrets that have turned her...
Oct 31, 2023•42 min•Ep. 185
Many coaches dream of running a 6 figure webinar. I know I sure did. I mean who wouldn’t want to make that kind of money in a few hours worth of time? But unfortunately, this dream remains a dream for most because they don’t apply the right mindset and strategy. In my experience, most coaches just don’t know the right strategies to truly make this a reality. So in this episode, I lay out the strategy and 3 big ideas that I implemented that were the driving factor behind my first 6 figure webinar...
Oct 24, 2023•28 min•Ep. 184
One of the biggest desires I notice most coaches embody is to not only create a thriving business but to have a massive impact on their audience. That’s a BIG reason why I got into the coaching space. But it’s hard to have a large impact on your audience if you yourself weren’t first impacted by the content you’re teaching them. The greater the impact it had on you the greater the passion you’ll have when sharing it. And you’ll be hard pressed to find someone that fits that description more than...
Oct 17, 2023•28 min•Ep. 183
Most of the coaches I work with are on the cusp of a big breakthrough. They just need a push in the right direction. They usually have the content, the course, the knowledge, etc.. in place but they don’t have the vehicle in place that systematically delivers that content in a manner that takes their audience from “interested” to “raving fan/customer”. This was the case with a student of mine and guest on this week’s episode, Verena Tschudi. In this episode, she reveals how she went from being s...
Oct 10, 2023•34 min•Ep. 182
The road to becoming a highly paid speaker has many paths. But there are certain foundational fundamentals that almost all highly paid speakers have in place that got them to where they are. There’s always a caveat though… if you’re a celebrity of some sort you get to jump the line & bypass these fundamentals. But for us mere mortals, it takes consistent effort. Stacking building block on top of building block until the tide turns in our favor. This is exactly how my guest on this week’s epi...
Oct 03, 2023•49 min•Ep. 181
