Any coach that’s been running successful webinars knows that there’s a refining & revision process that needs to be taken to maximize conversions. The idea of running a 6-figure webinar right out the gate is just that… an idea. For me, it took a lot of trial and error to get to that point. But when I look back, there are 3 clear big mistakes that I made that really killed my conversions early on. Once I addressed these mistakes, that 6 figure idea became not just a reality but the new norm f...
Sep 26, 2023•25 min•Ep. 180
I’d venture to say that all successful coaches have a lead magnet ingrained in their business. Lead magnets come in many different forms but they ultimately are giving something of value away for free in exchange for contact information. This has been a staple business practice since day 1. But what if I told you there’s a much better way? A way that allows you to get super qualified buyer leads who are much more likely to join your signature program. This is what I want to share with you on tod...
Sep 19, 2023•42 min•Ep. 179
One of the first big financial goals that most coaches have when they start their expert business, is to make their first $100k. There’s something about that first 6 figures that can seem both magical and daunting all at the same time. You hear about some people doing it fast and then others never reaching that momentous moment, only to fizzle out. Well during this episode of the Expert Edge I want to make sure you reach this stage in your business. So, I not only share with you what I would do ...
Sep 12, 2023•29 min•Ep. 178
Depending on what stage you are at in your coaching business, you either have a high ticket program or you’ve contemplated the idea of eventually adding one to your program offerings. It’s important to understand that selling a High Ticket Program is an art and a completely different animal compared to low ticket and medium ticket programs. The whole selling psychology has to change if you want to succeed selling High Ticket. In the episode I go over 3 insights that you have to apply if you want...
Sep 06, 2023•41 min•Ep. 177
Oftentimes we think that if someone else is getting better results than us they must have some secret knowledge or skill that has enabled them to reach that point. Take the high earners in the coaching industry for example. They must possess something that has allowed them to reach high earner status, right? Right! In this episode, I reveal 5 secret attributes that I have found almost all high earners in the coaching industry possess. The good news is that these are all attributes that you can l...
Aug 29, 2023•35 min•Ep. 176
Most people are drawn to the coaching industry because they genuinely care about other people and want to share their expertise with their clients. This is amazing, but from my experience working with coaches, many of them still have room for growth in the area of their coaching skills. In this podcast, I put together a list of 3 big ideas that I use for each client that allows me to help them get the most out of our coaching sessions and maximize the chances of a truly transformational experien...
Aug 22, 2023•30 min•Ep. 175
When most coaches attempt to increase their revenue, they typically look at ways to get their current offer(s) in front of more people. While this is great and should definitely be utilized in growing your business year in and year out, it isn’t necessarily the quickest way to increase your revenue. The most immediate way to add to your bottom line is to simply put a new relevant offer in front of your existing database. This is one of the things that allowed my business revenue to double alread...
Aug 15, 2023•26 min•Ep. 174
Every entrepreneur starts with the dream of making money while they sleep. But most realize, sooner rather than later, that this might be much more dream than reality. My guest on this week’s episode of the Expert Edge - Pat Flynn, might have something to say about that! Pat is a professional blogger, keynote speaker, Wall Street Journal best-selling author and host of the 'Smart Passive Income' podcast. And during this episode we dive deep on topics like: How to find out exactly what your custo...
Aug 08, 2023•54 min•Ep. 173
One of the most important skills you can develop as a coach and course creator is the ability to clearly articulate your audience's "flagship problem" and the fact that what you have to offer solves this problem. Mastering how to articulate the problem, so that it becomes urgent and important is a crucial part to any marketing sales campaign. So how do you find out your audience's flagship problem? By going through and answering the 4 questions I laid out during this Episode of The Expert Edge! ...
Aug 01, 2023•22 min•Ep. 172
Why is it that some people say they want to achieve a certain goal and they follow through, while others with the same goal fall short? On today’s episode, we unpack how your values and self worth are the driving factors behind this phenomena. Today’s guest, Dr. John Demartini, is a world-leading human behavior specialist, philosopher, international speaker, best-selling author, and the founder of The Demartini Method - a revolutionary tool in modern psychology. He is exceptional at dissecting a...
Jul 25, 2023•54 min•Ep. 171
One of the big draws to building a digital expert business is the ability to automate a lot of the work. Outside of the marketing and a few technical aspects, you can literally automate the bulk of the sales process allowing you to make money while you sleep! However, one of the keys to making automation work is NOT to automate too soon. In this episode, I reveal how and when you should move from the Live Launch model to an Automated model as well as what you need to understand about your audien...
Jul 18, 2023•25 min•Ep. 170
A lot of entrepreneurs get started with the dream of someday selling their business while cashing in with a big exit. However, in the expert industry, oftentimes you are “the brand”. So the idea of selling your company becomes much more challenging. My guest on this episode, Lise Kuecker, has exited 6 companies already and shares how she has built another 8 figure business by not only simplifying her offers but by rebranding and changing the focus of her company allowing herself to be taken out ...
Jul 11, 2023•44 min•Ep. 169
Most entrepreneurs start their businesses with the thought of creating an amazing life that allows them the cash flow and freedom to live out their dreams. Unfortunately, the majority tend to get stuck In their business and don't make the correct investment decisions to generate further cash flow. In today's episode, I interviewed number one Wall Street best-selling author Justin Donald about his journey to retiring at the age of 37 and how he now helps other entrepreneurs just like you to inves...
Jul 04, 2023•51 min•Ep. 168
Entrepreneurs are notorious for working relentlessly in their business, often to the detriment of their freedom and personal life. As their businesses grow bigger and bigger, their freedom tends to dwindle more and more. I know this first hand as it was definitely an issue I’ve had to work through numerous times in the past. In this episode, I share 4 big pillars to give a foundation for getting more time off in your business while not sacrificing your business's growth. In fact, your business w...
Jun 27, 2023•32 min•Ep. 167
Discouragement is a common circumstance in life. As an entrepreneur, this can tend to get amplified due to the vast amount of challenges that come our way. It’s important to A.) recognize discouragement when it hits you and lingers and B.) how to overcome it and move into a higher state or a higher level both within yourself and in your business. In this episode, I share some really discouraging moments in my life/career and the strategies I used to overcome them so that when you too are in a se...
Jun 20, 2023•37 min•Ep. 166
One of the most important relationships you'll ever have in your life has nothing to do with your friends, your family, or even yourself. In today's podcast, we unpack the idea of how your "relationship with uncertainty" will be one of the defining factors as to whether you continue moving towards success or struggle to go to the next level. Today's guest, Joe Pane, is a good friend and early mentor of mine who is exceptional at explaining how we as coaches and entrepreneurs reprogram our minds ...
Jun 13, 2023•44 min•Ep. 165
Your emotions determine the quality of your life. You can have the most amazing things happening externally in your world, but if you aren't feeling love, compassion, and wellness on the inside, it doesn't matter. After coaching thousands of people around the world, one pattern I've noticed is that the main thing that stops people from going to the next level is not their business challenges, it's their emotional challenges. This is exactly why I wanted to bring a good friend of mine, Diana Guin...
Jun 06, 2023•38 min•Ep. 164
There are two skills that I noticed people at a high level in this Expert industry have. Number 1, they know how to build a brand. Number 2, they know how to communicate value from a stage and convert clients. The guest we have on today's podcast Kristen Boss has mastered both of them. In fact in her first ever live event that she ran recently she made over 2 million dollars in 2 days. But even more than this she's been able to build a following on her social platforms of true die-hard fans. In ...
May 30, 2023•54 min•Ep. 163
Very few things terrify people more than speaking in public. In fact, a study polled people on what they feared more between death & public speaking. And a whopping 75% feared public speaking more! Now as an expert, this study may hit close to home since you most likely find yourself in a position where you have to present or speak on virtual or live stages often. Good news for you though, in this episode, I share with you 3 powerful ideas that will increase your confidence when speaking pub...
May 23, 2023•21 min•Ep. 162
In the expert industry, your income is largely reflected by the amount of leveraged vs unleveraged work that you do… And whether you work more with private spectrum clients or public spectrum clients, there is no right or wrong here as oftentimes I find experts really enjoy 1 or the other. However, you typically have to choose one or the other. In this episode, I break down my Million-Dollar Business Model so that you can clearly see where you're at and what changes you may need to make to take ...
May 16, 2023•28 min•Ep. 161
As an entrepreneur, the challenges that you have to deal with tend to be a bit more amplified compared to the average joe. For example, most people tend to deal with a certain level of “fear of visibility” but since coaches and experts are the face of their business this fear tends to be exacerbated significantly. What I share with you on this episode of the Expert Edge, is 4 ways to Overcome this fear of visibility so that you not only know how to manage these fears but you’ll also discover how...
May 09, 2023•36 min•Ep. 160
As a coach and course creator there is a magic number that many people talk about, the million dollar mark. This elusive number can be highly frustrating and incredibly aspirational all at the same time. I know for me when I first started in my coaching business it seemed way out of reach. I've been running a million dollar per year expert business for a number of years now and I wanted to unpack for you the journey and the phases I went through to reach that level. If you want to build a millio...
May 02, 2023•34 min•Ep. 159
As an entrepreneur, consistently staying motivated is one of the biggest challenges you'll face. Lack of motivation can come from any number of angles, but I find one of the biggest contributors is mental burnout. In this episode, I share with you 4 big strategies to help you work through any burnout you’re feeling so that you can stay highly motivated. These aren’t your everyday strategies, especially strategies 3 and 4! Tune in to find out what they are. If you find this podcast episode helpfu...
Apr 25, 2023•25 min•Ep. 158
You can have the most amazing presentation and a fully engaged audience, but if your offer isn't irresistible...sales will fall flat. Over the years of making hundreds of offers, I've noticed a distinct pattern in the ones that really went crazy and others that flopped!!! In fact, there are very specific strategies that I recommend people use to build an irresistible offer. In this podcast, I unpacked 3 of the most important strategies so that you can start creating offers that fly off the digit...
Apr 18, 2023•24 min•Ep. 157
Virtual Events are hands down one of the easiest ways to fill your programs… if done right! If you’ve ever been on one or hosted one, you know what I mean. The problem is, most coaches shy away from running their own because they either don’t know how to or they're scared it’s not going to convert. In this episode I go over my top 3 strategies on how to increase your attendance and conversion from virtual events. I also break down the formula that I use so that there’s no second guessing on your...
Apr 11, 2023•25 min•Ep. 156
It’s so important to choose your beliefs wisely as they have the amazing power to dictate the direction of your life. If you believe you’re a successful smart person you’re going to naturally act a certain way that reinforces that belief and alternatively if you think you’re an idiot or a loser you’re going to again act in a manner that reinforces that belief. It’s a self fulfilling cycle even if the belief is completely made up - which oftentimes it is. In this episode, I break down the 3 trans...
Apr 04, 2023•22 min•Ep. 155
Most coaches understand that they need to create content to attract and nurture their audience but few do this consistently. And unfortunately for them, consistency is where the magic starts to happen. I’ve found the problem lies in not having content creation systems or strategies in place. Once you have a go to process for creating your content then consistency is easy. However, we don’t just want to create any old content, we want to create world class content. In this episode, I share with y...
Mar 28, 2023•18 min•Ep. 154
One of the most powerful assets I have in my business are my connections. I can confidently say that at least 50% of my success has come from my connections. With live events back in full swing, it’s important as a coach to get out there and build relationships. In this case I’m not talking about just any relationship, I’m talking about the kind that helps propel your business forward - affiliates. Over the years I’ve been to dozens of events and there are 5 networking strategies that I use at e...
Mar 21, 2023•20 min•Ep. 153
Effective and Engaging storytelling is an art. Most coaches think storytelling is about telling their origin story. Unfortunately the only person that might care about your origin story is your mom! Your audience doesn’t care. If you want to get your audience resonating with you & your offer, then you need to get them engaged in your stories. In this episode, I show you 3 simple strategies that you can implement right away to start telling extremely engaging stories - even if you feel like y...
Mar 14, 2023•21 min•Ep. 152
Every coach is aware of the importance of being productive. After all, productivity and business success go hand in hand. However, most coaches aren’t aware of a few productivity hacks that can make a huge difference. After teaching productivity, over 8 years ago, to some of the biggest companies in the world I want to share with you my 3 favorite productivity hacks that have made a massive impact on my business. In this episode you’ll discover the 3 hacks I use every single day & I recommen...
Mar 07, 2023•33 min•Ep. 151
