Expert Edge Podcast - podcast cover

Expert Edge Podcast

The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.
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Episodes

6 Steps To Creating & Stepping Into A New Identity

If you look within, you’ll notice that you have quite a few beliefs about yourself. Some of these beliefs may be positive and some may be negative. But what if I told you that - most likely - none of them are actually 100% true? That you actually created those beliefs based off of unconscious responses to past emotional experiences… crazy, right?! In this episode, I not only go over the 5 stages that you take in creating a belief but I go over the 6 steps on how to actually shatter old limiting ...

Feb 28, 202332 min

44% High-Ticket Conversion At FIRST Live Event w/ Megan Blacksmith

In this episode, I sat down with Megan Blacksmith (founder of the zestyginger.com) and we dive deep into how her and her partner ran their first live in-person event which had 18 attendees. Not only was the event an absolute hit, it resulted in 8 people joining their program! Mind you the lowest price point was $6000! Megan goes over the general structure of the event, how she went about filling it and the role that the Sell From Stage Academy curriculum had in the success of her event! IMPORTAN...

Feb 14, 202354 minEp. 149

5 Strategies That Scaled Me To 7-Figures

Most coaches will encounter quite a few roadblocks on their path to scaling their business to 7 figures. I’ve been running my expert business for 13 years now and it wasn’t until I made some fundamental changes to my business that I was able to scale to 7 figures. In this episode, I’ve broken down these fundamental changes into 5 practical strategies that will help you avoid the headaches that every growing expert business tends to encounter. These are the types of strategies, among many others ...

Feb 07, 202326 minEp. 148

3 Strategies To Remove The Awkwardness From Selling

If you ask most coaches how they feel about selling or making an offer to their audience, you’ll surely be met with some version of “it makes me uncomfortable”. To make things worse, this only gets magnified when you start to increase your price points. But it doesn’t have to be that way. In this episode, I share with you the 3 ideas that will allow you to be comfortable selling to people - without feeling inauthentic or salse-y. These are the types of strategies, among many others that I'll be ...

Jan 31, 202325 minEp. 147

3 Big Ideas To Make Your Stories More Engaging (Even If You Feel Like You Are Boring)

Most coaches and experts understand the importance of telling stories. But few know how to tell them in a way that's both engaging for the audience and moves them towards a decision or action. In this episode, I discuss 3 big ideas that will help you take any one of your stories from, say a 4 or 5 out of 10 to a 10/10 in effectiveness. These are the types of strategies, among many others that I'll be going over in our upcoming Free training series called Sell From Webinar & Live Stages. So i...

Jan 24, 202324 minEp. 146

How I quit alcohol without willpower w/ Annie Grace

In this episode, I interview Annie Grace, the author of This Naked Mind: Control Alcohol, Find Freedom, Discover Happiness & Change Your Life . Annie’s book has had a profound impact on my own personal life which is why I really wanted to share her message with you. Her approach is refreshing & will leave you with tangible advice on how to eliminate any shame or blame holding you back with self compassion. Among many other profound topics, she dives deep into the 3 layers of belief that ...

Jan 17, 202356 minEp. 145

Create The Expert Business You ACTUALLY Want

A lot of experts fall into the trap of creating a business structure that they think they should be doing rather than one that they actually desire. If you’ve been in the expert business for any amount of time, there’s plenty of opinions by other experts on which structure is the best. From a simple low ticket online course business to a high ticket one on one coaching business - there’s no shortage of experts championing the model that is working best for them. In this episode I go over the 3 f...

Jan 10, 202327 minEp. 144

7 Questions To Help You Get The Most Out Of 2023

With the start of 2023 upon us, I recorded a simple yet powerful podcast sharing the 7 key questions I ask myself at the end of each year that really help drive my growth personally and professionally moving forward into the new year. In my experience, all lessons and profit from the year are found in reflection. John Maxwell encapsulated this perfectly when he said "It's not about getting through the year but getting from the year". In this episode not only do I share the 7 questions with you b...

Jan 04, 202321 minEp. 143

5 Practical Strategies To Improve Your Influence

Most people fall into the trap of letting their influence and rapport be determined by chance. You'll sometimes connect really well with someone and other times you'll feel uncomfortable and awkward. What if I told you that this can be done consciously and with high levels of success? That there are strategies out there that help you build rapport super fast - sometimes within seconds. In this episode, I share 5 practical strategies that I’ve developed and used over the last 10-15 years to conne...

Dec 20, 202225 minEp. 142

How to Create Messaging that Converts w/ Brandon Lucero

The right messaging will largely determine how successful you are as an expert or course creator. Unfortunately, so many get this wrong. 99% try to appeal to their audience's logic opposed to their emotion. When you appeal to your audience's emotion and meet them where they are at, you instantly build real rapport. My guest today, Brandon Lucero, is the leading expert on how to create the right messaging within your marketing and content to tap into your audience's emotion & drive them to ta...

Dec 13, 202243 min

Building A Million Dollar Brand w/ Jamal Miller

Building a brand that actually becomes known and trusted follows a specific formula. One shift that most experts brand would benefit from is to clearly identify the external issue your customer has and connect it with an internal issue. For example, entrepreneurs think they need money but what they really need is a strategy. My guest today - Jamal Miller utilized this strategy, among many others discussed on this episode, that allowed him to go from food stamps to 7 figures ridiculously fast. So...

Dec 06, 202250 min

My 5 Big Life & Biz Lessons From 2022

Growth in your life only happens when you reflect on the lessons you've learned and apply them moving forward. In this episode I share with you 5 big life and business lessons that I have learned in 2022 which I will be applying even more in 2023. In this episode I unpack some specific lessons about friendships, marriage and relationships. I dive deep into how to leverage growth strategies for your business and the actions you can take to make sure your 2023 is even more successful than the last...

Nov 22, 202230 min

How to Start A Mastermind

As a business owner, surrounding yourself with the right people can catapult your business to levels you cannot take yourself. Sure, for a short time you can do things alone and try to work it out yourself, but at a certain point your growth will be hindered if you aren't around people who will help take you to the next level. This is exactly why I’m personally actively involved in paid Mastermind groups. They have given me access to networks and strategies that I could have never created on my ...

Nov 15, 202235 min

How To Tell Your Conversion Story

There’s a big mistake I notice most experts make when they tell their story. That being, they tell their origin story instead of their conversion story. Now this is great if you're telling your story to your mom, but frankly your audience doesn’t care about your origin story. In this episode, I break down the difference between an origin story and a conversion story. I also go over the 3 questions that your story needs to answer in order to make it a ‘conversion story’ as well as the 3 mistakes ...

Nov 08, 202228 min

How to Own Your True Value In The Marketplace

Many coaches don't know how to charge what they are worth. If you are one of them, then today's episode is going to unlock a new level for your business. In this episode, we discuss the three most important ideas that have helped me to raise my prices sell at a premium - without losing my integrity or feeling like you are ripping people off! You'll discover how to own your true value and charge what you are really worth. ANNOUNCEMENT: We are currently open for enrollment in Sell From Stage Acade...

Nov 01, 202231 min

[CASE STUDY] $393,000 in one presentation w/ KT Merry

In this episode, I interview one of our Sell From Stage Academy® and ELITE members KT Merry. She is a renowned luxury and destination photographer and recently started her Expert business with great success. In this interview, we dive deep into the strategies that have very quickly moved her towards having multi-six-figure launches. In fact, using the Sell From Stage Formula she created a $393,000 webinar launch on her second attempt! As always this interview is practical and useful so that you ...

Oct 25, 202237 min

The Perfect Video Recipe w/ Youtube Expert Sean Cannell

Trends show that video currently is the biggest media platform and will continue to grow in the future! The problem is that creating good quality videos that both connect with your audience and move them towards becoming a client can be difficult. That's why I wanted to bring on my good friend Sean Cannell. He is the world's leading YouTube expert and best selling author of YouTube secrets (2nd Edition). You can grab a copy of his book on the links below. In this episode we dissect what Sean cal...

Oct 18, 202240 min

3 Tips To Running More Profitable Webinars & Live Presentations

Presenting on Virtual or Live Stages is the easiest and fastest way to build authority and connection with your audience. Here is why...when you combine authority and connection you get conversion. However, running a presentation that generates connection is an art unto itself. If you don’t connect with the audience you end up with a few claps but no clients. In this week’s episode I go over 3 tips that will help you build that connection which will lead you to significantly more profitable webi...

Oct 11, 202231 min

3 Phase Model To Go From Despair To Confidence

Have you ever been in a place in your life or business where you felt stuck or down in the dumps like there's no way out? I've felt this numerous times. Anytime I feel like this I go back to a very powerful model that has had a profound impact on my life. This model helps go from a place of despair and gloom to hope and clarity. There are 3 phases of this simple yet powerful model. In this week's episode, I break down these 3 phases and give examples of how I have applied them in my life. If you...

Oct 04, 202219 min

3 Secrets To Scaling Your Expert Business

Scaling your expert business to multi-6 or 7 figures can seem like a daunting endeavor. I know, I was in that position at one time. In hindsight, it wasn't actually that difficult. It just took time for me to figure out what the secrets were to scaling. In this episode, I share the 3 main strategies that have helped our business scale from 6 figures to above 7 figures. Applying just 1 of these 3 secrets would be sufficient in helping you scale to the next level but applying all 3 will drasticall...

Sep 27, 202222 min

The 2 behavioral patterns that determine success or failure

Understanding the patterns you follow in your life are the key to seeing breakthroughs. There are 2 core patterns that everyone follows. One of the patterns is good for you and others. The other pattern, if left unchecked, becomes a negative experience for you and everyone else. In this episode, I break down the 2 core patterns that all people follow as well as the 4 experience levels that will help you determine which core pattern you are in. It's important to understand what pattern you're in ...

Sep 20, 202225 min

The 3 Unconscious Questions You Must Answer To Convert A New Client

There are three unconscious questions that you must answer if you ever want to convert a new client. These three questions must be answered in the first 15 minutes of any presentation or interaction with a prospect. This podcast will unpack how these three questions impact the audience's willingness to trust you and want to work with you. These three questions are also answered using our new Conversion Story Formula™. If you want to design a signature story that connects with your audience and n...

Sep 13, 202227 min

The 3 Levels Of Offer Certainty

The most certainty you have, the more likely you will be to convert clients into your programs. One of the most attractive attributes that your audience is looking for in you is a sense of certainty that your program can solve their problem. In other words your offer can bring a sense of certainty to the uncertainty that they are experiencing in their life and business right now. The problem is that most coaches don't understand the three levels of certainty that you must develop in your offer. ...

Sep 06, 202220 min

5 Reasons Why Your Expert Business Is Stuck Under 6 or even 7-Figures

As a coach and course creator you usually have two main desires for starting a business. The first desire is to bring a message to the market and to make an impact which creates more meaningful work. The second big desire is to make a lot of money. The challenges is that most coaches and experts get stuck under the six figures mark, I want to fix that today! In this podcast I reveal five of the biggest reasons why you might be stuck under six figures in your expert business. If you found this va...

Aug 30, 202227 min

My 3 top ways to feel more confident speaking on any stage

Speaking on stage very rarely comes naturally to anyone. I have been doing it for 10+ years and in the beginning, there were times where my hand was shaking so much that I needed to put both hands on the microphone to control it. Over the years and after more than a thousand presentations I have found that there are 3 things that really make a difference in helping you switch from a state of fear while speaking on stage to a state of confidence. In this episode, you'll discover these 3 things! I...

Aug 23, 202219 min

How to run 7 x 7-Figure Launches in a Row w/Stephen & Chelsey Diaz

Have you ever wondered what kind of offers, strategies, and promotions experts use to generate a 7 figure launch? While all businesses are different, it's always great to get a peak behind the curtain to see what the best of the best are doing to fill their programs & have a 7figure launch. In fact, my guests today, Stephen & Chelsey Diaz do just that and peel back the curtain while explaining how they did 7 7figure launches in a row! In this episode you'll discover: - The 2 main catalys...

Aug 16, 202256 min

Building Wealth As A Coach Through Property

It's very easy to get all consumed about building your business and to forget about the wealth building principles that you'll retire on or be able to retire early on. One of these wealth building principles is investing in real estate. Contrary to popular belief, investing in real estate can be an easy & hassle free... but you need to know where to look. This is why I wanted to bring my friend & real estate expert Kevin Clayson (Founder of DFY Real Estate USA) on the podcast this week. ...

Aug 09, 202252 min

Writing Your Best Seller Book With Jake Kelfer

Establishing credibility with your audience is the easiest way to turn them into clients. Few things - if any, establish credibility faster than having a book. The problem is most entrepreneurs don't know where to start or what to write their book about. In this episode, I interviewed 3x Bestselling author Jake Kelfer on how you can become a self published author in just a few months and establish instant credibility with your audience. In this episode you'll discover: - How to come up with the ...

Aug 02, 202240 min

The Secret To Being A Transformational Coach With Mandy Keene

A lot of coaches know what they want, know why they want it, take massive action and still don't achieve the results they were looking for. This little formula may look familiar as it's the foundation of many personal development coaches' teachings. However, my guest & Master Coach Mandy Keene, suggests that this way of thinking is outdated and that you have to go much deeper to achieve your desired results. If you are ready to unlock the mental blocks that are stopping you from reaching you...

Jul 26, 202250 min

Find Your Gift & Monetize it

Everybody has gifts that are inherent within them but few know how to recognize those gifts and even fewer know how to monetize that gifts. Instead, many spend their time trying to strengthen their weaknesses. One of the lessons I've learned is that you don't have to necessarily develop your weaknesses. Sure you can round them out. But I found that the things that you naturally gravitate towards, are the talents that will actually move you towards your gifts that can be monetized. In this episod...

Jul 19, 202229 min
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