Expert Edge Podcast - podcast cover

Expert Edge Podcast

The Experts Edge Podcast is where experts come to command the stage, position themselves as authorities, and scale their business up. Join host Colin Boyd, as he discusses influence, persuasion, and communication with the industry's leading experts. Are you ready to increase your influence and leverage your passion into a successful business? You're in the right place.
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Episodes

How I Broke My Scarcity Mindset

A scarcity mindset is likely one of the biggest obstacles preventing you from achieving your goals. Your thinking, your language and your actions are creating the results in your life. In this podcast I share with you 3 strategies that will help you move from a state of scarcity to a state of abundance. These strategies can all be implemented right away and the results can be life changing. In this episode you'll discover: - The 2 types of values to master which will inevitably lead you out of a...

Jul 12, 202232 min

Best Of: The 3 Big Webinar Conversion Hacks To Get More Clients (Without Being Sales-y)

Webinars are one of the easiest ways to launch your business and scale it but not every webinar is effective. Many people make the mistake of overteaching, overselling, or just not following a structure that is proven to get clients. That's why you must understand the 3 big hacks that cause conversion on your webinars. Enjoy the listening! If you are serious about improving your conversions, make sure to register for my FREE Workshop: The 5 Secrets to Sell On Webinar and Virtual Events Register ...

Jul 05, 202234 min

The 3 Buying Beliefs You Must Install In You Content To Get More Clients

One of the reasons your audience may not be buying from you is because your content is not addressing their buying beliefs. In this episode, I take you through 3 of the most important buying beliefs that you must be installed in your content so that the audience is primed to buy from you. These strategies can be used in your emails, webinars, live presentations, or anywhere that you are presenting content to your audience. In this episode you discover: - Why you must present what you do as a 'un...

Jun 28, 202225 min

Recession Proof Your Coaching Business

The recession is not just coming, it's here. Many people will move into fear, anxiety, and overwhelm with just the word being spoken. However, there is a silver lining in every recession. In fact, I think it's more than silver, it's gold. And, it all starts with your perspective and the decisions you make over the next few months. This episode will help to quickly give you perspective on how to navigate the next season so that your coaching business continues to not only grow but actually thrive...

Jun 21, 202226 min

Copy Conversion Secrets w/ Hollie Tkac

Have you ever sent an email to your list and heard crickets? This happens way too often for many coaches and it's because most don't understand how to create a genuine connection. You can go to so much effort to share your content on social media and even run a launch, but if you don't have copywriting that first connects with your audience and then converts them into clients a lot of the efforts can go wasted. This is the exact reason why I wanted to bring on copywriting expert (and our ELITE C...

Jun 14, 202241 min

From Unseen To Unstoppable w/ Julie Solomon

Many people live their lives restricted by the fears and failures of the past. Whether it was a failed business, relationship, or finances, these can all impact our willingness to step out and really shine our light. If you are ready to step out of the fears of the past and into the hope of a bigger future then this episode with Harper Collins Best Selling Author, Julie Solomon, will truly allow you to break free. In this episode we explore: The reason why you may be still holding onto your past...

Jun 07, 202238 min

3 Secrets To Connecting with Your Audience

Building trust with your audience is one of the most important things for converting them into clients. You must master telling your story in order to build trust faster and enable your audience to trust you. In this episode, I was featured on Sean Cannell's Think Media podcast where we discussed how you can use your story to connect and convert clients. If you found this valuable please take a screenshot and share it on Instagram tagging, Colin and Sean. @colinboyd @seancannell Make sure to hit...

May 31, 202254 min

BioHacking For Entrepreneurs w/ Tanessa Shears

Your overall energy is one of the secrets to building a successful expert business. As coaches, content creators, and speakers we must ensure that our energy is high at all times. The problem is that most entrepreneurs tend to put their health on the back burner while they try to grow their business. In this episode, I interviewed Health Consultant Tanessa Shears on how you can biohack your life as an entrepreneur to reduce brain fog, increase your energy and have the best sleep you've ever want...

May 24, 202257 min

The 3 Success Traits Of My 6 & 7 Figure Students

I've had the privilege of coaching thousands of students over the last 13 years. I was reflecting on what was the difference between those students who go on to see immense success and others who have struggled. Especially when the content, community, and coaching experience stay the same. I discovered 3 success traits that my top student displayed that I believe have led to their growth. As a lifelong student myself I reflected on the specific traits that have led to my success and how I've see...

May 17, 202229 min

3 Ways To Re-Energize Your Life and Your Income

Running an Expert business can be exhausting. There are so many things that are required of you as a content creator including social media, content delivery, launching, customer experience, and the list goes on. If your energy is really low or you aren't feeling great, then you really have very little chance of scaling your business up. That's why I think this conversation is one of the most important ones to have in growing your business. This episode is focused on replenishing your energy so ...

May 10, 202236 min

Marketing Your Expert Business w/ Laura Higgins

Marketing your expert business can be a difficult and overwhelming experience. There are so many social platforms and marketing channels to choose from, but all of that doesn't matter if you don't get the fundamentals right! In this interview, I asked marketing expert, Laura Higgins, how she has helped so many businesses market themselves effectively and really stand out in their niche. In this episode, you'll discover some easy-to-use strategies and techniques that will help you attract the rig...

May 03, 202247 min

Email Marketing That Doesn't Suck w/ Bobby Klinck

Email can be one of the most powerful tools for you as an entrepreneur. But, most coaches and course creators are doing it completely wrong. Email is effective when you use it as a vehicle to build a strong connection and ultimately convert them into your programs. In this episode, we unpack with email marketing expert Bobby Klinck exactly how to stop writing emails that suck and start creating ones that your audience looks forward to opening each week. Bobby has just released a new book called ...

Apr 26, 202252 min

The Point Of Sale Breakthrough

One of the hardest parts of growing your business is the moment when you make an offer. For so many coaches and course creators, this can be a really uncomfortable transition. Maybe you're running a webinar and you've taught some great content and then you have to transition into your pitch. Or you're having a one-to-one call with a prospect and you want to invite them into your program. This transition point is what I called the point of sale. In this episode I talked about how to feel more com...

Apr 19, 202220 min

4 Growth Hacks For Your Expert Business

Growing your expert business can be a challenging experience. It can feel very overwhelming and confusing to know what to focus on. That's exactly why I wanted to share with you some wisdom that I've gathered over the last 13 years in growing a million-dollar expert business. In this podcast, I share with you 4 ideas that have made the biggest difference in growing my business and creating the success we have had. In this episode you'll discover: How I've managed to meet, connect with and coach ...

Apr 12, 202233 min

Scaling Made Simple w/ Stacy Tuschl

Scaling your expert business can be a complex task. In fact, very few coaches and content creators get above the $100,000 mark. The reason is that they don't have the mindset and strategies in place to 'scale with simplicity. This is the exact reason I wanted to bring one of my best friends and scaling expert Stacy Tuschl to share with you her latest strategies for growing your Expert Business without overcomplicating it. In this episode you'll discover: What things do you need in place if you a...

Apr 05, 202247 min

[Coaching] Overcoming Mental Barriers To Making Offers w/ Ariel Garcia

This episode is short and sweet as you get an insider's look into a common struggle you’ve probably faced yourself: Confidence in Your Offer. If you’ve felt uncomfortable with your offer price tag and are in a rut of self-doubt, this Sell From Stage ELITE coaching call snippet will unlock your chained perspective so that you can get the confidence you need to be able to move forward and scale your business to the next level. Ariel Garcia, self-taught web and graphic designer coach has an amazing...

Mar 29, 202220 min

Best Of: Unattached Goal Achievement Secrets

As an entrepreneur, goal achievement is high on the priority. However, the problem is that this can bring a huge amount of stress, anxiety, and worry. This episode reveals three achievable secrets that have helped me to attain great success in a business while staying unattached to the outcomes. The benefit of doing this is that you achieve your goals feeling more calm, confident, and collected. You ultimately create momentum in your business, without the crazy stress. As you listen to this epis...

Mar 22, 202233 min

The Un-slimy Sales Call w/ Brandi Mowles

One-to-one sales can be the most rewarding, or the most frustrating way to get people to join your program. It all comes down to the way you set up and have the sales conversation. Today Brandi Mowles is going to show you how to have high converting sales conversations without feeling pushy or slimy. With 8+ years of experience she is a weapon in sales calls, so starting today you will be transformed by the practical steps she has to offer. I’m super excited for what your business will become as...

Mar 15, 202234 min

Pinterest - The Free Way to Generate Leads on Demand w/ Rachel Ngom

“Pinterest is the visual google,” said Rachel Ngom. Amazing revelation!! Rachel Ngom is a Pinterest expert which is why her knowledge will blow your minds. If you feel apprehensive about your website traffic steadily decreasing and sales numbers plummeting, Pinterest is a platform that can boost your website traffic by x3 and heighten your sales to the next level. As you listen to this episode you'll discover: How to utilize Pinterest as a search engine… while expanding your business authority t...

Mar 08, 202229 min

Getting Your Clients to Refer, Retain and Rave w/ Andrea Ames

Onboarding a new client can be overwhelming for both you and your customer. Luckily we have a special guest who is a ninja when it comes to onboarding, her name is Andrea Ames. I wanted her expertise on this podcast to really help unpack and strengthen key pillars that you might be struggling with in your onboarding process so that you can get your clients to rant, rave, and positively refer your business. As you listen to this episode you'll discover some of the key onboarding foundations: 1. H...

Mar 01, 202254 min

Messaging That Attracts Millions w/ Brandon Lucero

Mastering your message is crucial to really attracting the right type of audience into your program. In fact, it's the difference between having a bunch of people asking to join or having crickets! Brandon Lucero specializes in amazing messaging that cuts through the clutter which is why I wanted to have him on the podcast this week! As you listen to this episode you'll discover: How to dominate your niche with messaging to specifically target your audience [without the hassle of sifting through...

Feb 22, 202244 min

The 5 Beliefs Of An Irresistible Entrepreneur

Have you ever felt like throwing in the towel with your online business? I’m going to alleviate your pains, aches, and ulcers with simple yet effective insights I’ve gained throughout my +10 years course creation career. In fact, the ideas I'll share in this episode will help you to gain the confidence to step up and get into your next level...fast! As you listen you'll discover: How to easily create more confidence than fear for your next big business decision [without coming to a breaking poin...

Feb 15, 202232 min

Casestudy: Coach to Successful Course Creator w/ Megan Walker

Going from coaching to a full-time course creator can be a major shift. Megan Walker is a Sell From Stage Academy student who has successfully scaled her business 3x and is here to talk about her course creator journey. I get the privilege of unpacking her story with her as she describes her real life trials that have become the foundational steps in being a successful full-time course creator. As you listen you'll discover: How to accelerate the journey form one-to-one or done-for-you coaching ...

Feb 08, 202249 min

Psychology Of An Offer That Converts

Having an irresistible offer can be the difference between your Expert business struggling or absolutely scaling. The problem is that most Experts have no idea how to create an offer that their audience really wants. This episode dives deep into the psychology of why an offer actually converts. You'll learn the 3 big psychology shifts that you have to make as an Expert to ensure you get a rush of clients every time you make an offer. As you listen you'll discover: The #1 mindset hack that will t...

Feb 01, 202230 min

3 Ways To Get Engagement On Webinars

On a scale of 1-10 how would you rate your “engagement”? What I mean is..Do your webinar presentations create a captivating two way conversation between you and your audience? If you're like most coaches, you find yourself teaching 'too-much' and sometimes forgetting about really engaging the audience on your webinars and live-streaming. That's going to change from this episode forward! Because I want to share with you my 3 favorite strategies that will take your presentations from 'dull' to 'do...

Jan 25, 202222 minSeason 2Ep. 96

Facebook Ads That Convert w/ Alvaro Berrios

This week on the Expert Edge Podcast I chatted with Alvaro Berrios, Facebook Ads Master - (seriously, he's a weapon). He shows us how to adapt to the ever-changing Facebook Ads landscape and really get the most out of your marketing efforts in 2022. Alvaro gives IMMEDIATE insight into managing your facebook budgets and really using your dollars wisely. Let's make every cent you invest matter! Every... Single...Penny! … Yup. Join us as we unpack the latest on Facebook Ads and how Data will be the...

Jan 18, 202236 minSeason 2Ep. 95

Manifesting Your Ideal Future (Faster)

This week on the Expert Edge Podcast I talk about how to break your belief barriers in 2022. Ever doubted your own abilities in leading? So have I. Using strategies from my ELITE implementation program I chat about how I overcame my own insecurities and bad beliefs. The mind barriers that you have lived with, maybe even your whole life, could be keeping you from X3 your income in 2022. As you focus forward and evolve your beliefs this season, consider listening to this episode again and again to...

Jan 12, 202220 minSeason 2Ep. 94

Write Your Profitable Book w/ Rob Kosberg

This week on the Expert Edge Podcast I interviewed Book Writing Expert, Rob Kosberg. The reason I wanted to bring him on to the podcast is because not only is he a great dude, but he specializes in helping experts and coaches write a profitable book. Having your own book is one of those 'rites of passage' that every coach and expert eventually should ​​achieve. You don't have one at the start of your business journey, but at some point, you'll probably want to consider writing one. It gives you ...

Dec 22, 202136 minEp. 93

Making High Revenue With Low Ticket Offers w/ Kayse Morris

Having a low-ticket offer does not mean you have to make low revenue. In the Expert industry, there is definitely a strong pull towards selling high-ticket programs. The problem with this is that if that's not a match for the audience you serve then you'll end up making less money and a lot less impact. One of the smartest things to do is to price your programs in the context of your industry and the type of audience you want to attract. I'm not saying you have to be the cheapest, but being cons...

Dec 15, 202144 minEp. 92

How To Finish & Implement a Course You've Joined w/ Megan Sumrell

Have you ever bought a course and not finished it? If so, today's podcast is a must-listen for you. Not only will you walk away with some practical strategies for getting through and learning from courses that you've already joined, but you'll discover how to implement them more effectively. Megan Sumrell is a time management expert and someone who I trust when it comes to useful strategies for getting more from the day and feeling in control of your life. This podcast episode is all about incre...

Dec 08, 202149 minEp. 91
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