Ever felt stuck, spiraling, or just plain panicked in your business? You're not alone. In fact, fear is a frequent visitor at every stage of growth—whether you're launching your first offer or scaling past seven figures. In this episode of the Expert Edge, I break down the five coaching questions I personally use (and teach my clients) to shift from fear into focus, from overwhelm into clarity, and from spinning your wheels into real momentum. You’ll learn: Why your brain defaults to disempoweri...
Jul 01, 2025•26 min•Season 3Ep. 276
Most people think scaling to $100K months is about better ads, more traffic, or a shinier funnel. But after working with thousands of coaches and course creators, I can tell you—it’s not just strategy. It’s identity. In this solo episode of the Expert Edge, I walk you through the five powerful inner shifts that I had to make (and that my most successful students also made) to step into consistent $100K months. You’ll learn: Why your beliefs are often your biggest bottleneck—and how to change the...
Jun 24, 2025•30 min•Season 3Ep. 275
If it ever feels like you’re doing 17 different jobs just to run your business… you probably are. And here’s the truth: most of those jobs can (and should) be automated with AI. In this episode of the Expert Edge, I’m sharing the 5 most effective ways I’m using AI right now in my coaching business. These aren’t theories or tools I “might try someday”—this is what’s actually working today to save time, generate content faster, and keep me focused on the stuff that really moves the needle. Here’s ...
Jun 17, 2025•35 min•Season 3Ep. 274
What if scaling your business had less to do with your pricing… and more to do with your positioning? In this episode of the Expert Edge, Colin sits down with Sarah Petty—founder of the Photography Business Institute and creator of a wildly successful photography coaching program—to unpack how she went from charging $75 per session to building a multi-million dollar boutique coaching business with a 77% renewal rate. You’ll discover: Why niching down is the fastest path to scaling up (even in a ...
Jun 10, 2025•47 min•Season 3Ep. 273
What does it really take to go from six figures in debt to running a multi-million dollar business—without selling your soul, skipping meals, or pretending your life is a highlight reel? In this episode of the Expert Edge, Colin sits down with retail strategist and powerhouse entrepreneur Janine Mix to unpack the real, raw, and surprisingly hilarious journey from financial rock bottom to unstoppable success. This isn't fluff or “just believe in yourself” advice. Janine shares the exact mental, s...
Jun 03, 2025•48 min•Season 3Ep. 272
If you’ve ever run a Facebook ad that flopped—or avoided ads altogether because they feel like a black hole of wasted money—this episode is for you. In this conversation, Colin sits down with his in-house marketing manager and paid traffic strategist, Daniel Schlenger, to pull back the curtain on what’s actually working with Facebook and Instagram ads in 2025. With over a thousand campaigns under his belt and millions in ad spend managed, Daniel shares the practical, battle-tested tactics that c...
May 27, 2025•37 min•Season 3Ep. 271
If your offer used to sell like hotcakes but now it’s just… sitting there, this episode is for you. In this solo session, Colin breaks down the four core shifts you need to breathe life back into an offer that’s stopped converting. Whether your sales have slowed, plateaued, or flatlined completely, the problem usually isn’t the product—it’s how you’re positioning and presenting it. You’ll learn: Why “nice-to-have” offers kill momentum—and how to reposition your product around a problem people ne...
May 20, 2025•21 min•Season 3Ep. 270
If AI still feels like a novelty or a “nice-to-have”… this episode is your wake-up call. In this Expert Edge episode, Colin sits down with Billy Sticker—a multi-7-figure entrepreneur who’s helped generate over $450 million for his clients—to break down how not using AI is quietly sabotaging your time, team, and bottom line. You’ll learn: How to use AI tools like ElevenLabs and Claude to clone your voice, repurpose content, and automate busywork without losing authenticity. Why most entrepreneurs...
May 13, 2025•46 min•Season 3Ep. 269
If your Reels are tanking, your growth is crawling, and your strategy is still stuck in 2021… you’re not alone. Most coaches and creators are making a handful of simple—but costly—mistakes that are crushing their Instagram performance and leaving money on the table. In this episode of the Expert Edge, Colin sits down with Instagram growth expert and co-founder of InstaclubHub, Brock Johnson, to unpack what’s actually working right now on the platform—and what’s flat-out killing your growth. With...
May 06, 2025•48 min•Season 3Ep. 268
What if the secret to a thriving expert business isn’t going viral, launching fast, or reinventing your offer every quarter—but building something that’s simple, steady, and built to last? In this episode, Colin sits down with Jon Acampora, founder of Excel Campus, who quietly built a 7-figure business teaching (yes) Microsoft Excel. Together, they unpack the overlooked strategies that fuel long-term growth—without burnout, complicated tech, or constant reinvention. You’ll learn why slow growth ...
Apr 29, 2025•49 min•Season 3Ep. 267
Does the thought of public speaking leave you with sweaty palms and a racing heart? In this episode, Colin breaks down the psychology behind speaking anxiety and reveals five powerful strategies that transformed him from a nervous presenter into someone who genuinely looks forward to speaking opportunities—strategies that have directly contributed to millions in revenue. You'll discover why focusing on helping others instantly dissolves fear, how to make any presentation feel like a natural conv...
Apr 22, 2025•24 min•Season 3Ep. 266
What if your biggest obstacle to success… was you? In this episode, I’m joined by therapist and coach Julia Kristina to unpack the sneaky, subtle ways high performers sabotage themselves — even when things are going well. If you’ve ever found yourself procrastinating, overthinking, or shrinking back just as momentum starts to build, you’re not alone. Julia shares a refreshing, practical perspective on how to break these patterns and create real inner safety so your success doesn’t feel like some...
Apr 15, 2025•46 min•Season 3Ep. 265
Are you a highly sensitive entrepreneur who feels EVERYTHING deeply? If so, you're not alone. Many coaches, course creators, and online business owners have a unique ability to connect, create, and serve at a deep level—but this often comes with a downside: stress, overwhelm, and burnout. In this episode, I sit down with my wife, Sarah Boyd, to discuss how highly sensitive entrepreneurs can manage stress, protect their energy, and build a thriving business without burning out. Sarah, a leadershi...
Apr 08, 2025•31 min•Season 3Ep. 264
In Part 2 of our conversation series, we dive even deeper into the art of connecting with others and turning casual conversations into meaningful, lasting relationships. If you've ever felt like you're stuck in "small talk" and can't quite break through to real connections, you're not alone. But the good news is—there's a simple shift you can make that will change everything. In this episode, I walk you through the next level of conversation mastery: How to instantly read the room and adjust you...
Apr 01, 2025•24 min•Season 3Ep. 263
So many struggle with something that has the power to change everything—conversation. The fear of rejection. The worry of not belonging. That awkward moment when you don’t know what to say next. We’ve all been there. But here’s the truth: Your ability to make genuine connections will impact your success more than any marketing tactic ever will. In this episode, I break down three simple but powerful strategies to help you engage in conversations with confidence, ease, and real impact: - How your...
Mar 25, 2025•31 min•Season 3Ep. 262
After seeing so many talented coaches and course creators feeling stuck, discouraged, and uncertain, I knew we had to have this conversation. The truth is, the energy in the world right now—fear, uncertainty, disillusionment—is affecting all of us. But here’s the key: challenges don’t define you; they shape you. In this episode, I break down the three biggest mindset traps that keep experts from breaking through: Believing that setbacks mean failure – How one painful business loss led me to rest...
Mar 18, 2025•30 min•Season 3Ep. 261
After being stuck at $400,000 in annual revenue for four frustrating years, I discovered some strategies that finally shattered my income ceiling. In this candid episode, I'll reveal the practical shifts that changed everything for my business growth. You'll discover the six proven strategies that create massive breakthroughs: Expanding your audience aggressively, Investing seriously in paid traffic, Increasing conversion rates through data analysis, Strategically raising prices, Adding aligned ...
Mar 11, 2025•35 min•Season 3Ep. 260
Not all coaches help clients make more money—but that doesn't mean you can't command premium prices. In this value-packed episode, Colin tackles the common challenge faced by relationship coaches, parenting experts, health advisors, and other transformation experts: how to sell your offer when your results aren't directly tied to dollars and cents. Drawing from his own journey as a life coach and the success stories of his students, Colin reveals three powerful strategies that will help you arti...
Mar 04, 2025•36 min•Season 3Ep. 259
For years, I thought making money as a coach or course creator had to be complicated—big launches, fancy tech, and endless prep. But the truth is, you’re probably sitting on untapped income right now. You don’t need more time or resources; you just need simpler strategies.In this episode, I share three quick, practical ways to start making fast, easy money using what you already have. If you’re ready to simplify your business and boost your income without overcomplicating the process, this episo...
Feb 25, 2025•14 min•Season 3Ep. 258
For years, I thought success was all about your strategy—the perfect offer, the perfect pitch, the perfect marketing process. But the truth is, your business will never outgrow your identity. If you see yourself as someone who just “gets by,” you’ll always hit an invisible ceiling—no matter how many strategies you try. In this episode, I break down three key shifts that will help you step into a more abundant identity. If you’re ready to break through, this episode is for you. Discover how to au...
Feb 18, 2025•24 min•Season 3Ep. 257
Scaling a coaching business doesn’t have to mean working more hours. Just ask Verena Tschudi and Lauren Monique—two coaches who hit roadblocks before finding their breakthrough with Sell From Stage Academy®. Verena was stuck at $200K-$300K per year, and Lauren struggled to scale beyond one-on-one coaching. The game-changer? One high-converting presentation. In this episode, they share how this strategy helped Verena break past $1M and gave Lauren predictable growth in her business. If you’re rea...
Feb 11, 2025•1 hr 3 min•Season 3Ep. 256
Imagine waking up to find new clients already signed up for your program—before you’ve even had your morning coffee. That’s the magic of an automated client machine: a system that scales your business, drives consistent growth, and gives you the freedom to focus on what matters most. In this episode, I break down the common mistakes that keep coaches and experts stuck in manual, one-to-one work and share how to transition to a scalable, on-demand system. If you’re ready to build a business that ...
Jan 28, 2025•35 min•Season 3Ep. 252
Having a great program isn’t enough—it’s your offer that makes people say, “I need this in my life.” In this episode, I share the story of how my first program flopped, the game-changing lessons I learned from refining my offer, and how those lessons helped me create a multi-million-dollar success. If you’re struggling to sell your incredible program, the problem isn’t the content—it’s the way you’re packaging it. Tune in to learn the psychology behind a high-converting offer and discover how to...
Jan 21, 2025•34 min•Season 3Ep. 251
As coaches and experts, we often strive for more—a bigger business, greater impact, financial freedom—but true prosperity begins within. What if abundance isn’t something you chase but something you become? In this episode, I’m joined by Cathy Heller to explore a fresh, aligned approach to abundance. We unpack how your mindset shapes your results, why stepping into your power creates ripple effects for others, and what it really means to open yourself to effortless prosperity. If you’re ready to...
Jan 14, 2025•49 min•Season 3Ep. 250
What’s the key to keeping clients coming back? For coaches and experts, it’s all about how you handle those critical first 100 days. Research reveals that if clients feel connected and valued early on, they’ll stick around for years to come. In this episode, I sit down with customer experience expert Joey Coleman to explore how you can elevate your client relationships from day one. We dive into unexpected strategies that foster trust, create meaningful connections, and set the stage for long-te...
Jan 07, 2025•53 min•Season 3Ep. 249
What makes someone a leader worth following? As a coach or expert, stepping into that role means you’re declaring yourself as a guide, a leader—but that alone isn’t enough. You need a spark that attracts people to you, a quality that makes you stand out: charisma. We’ve all seen it, even if we can’t quite define it. So, how do you develop that magnetic presence? In this fan-favorite episode, I break down what charisma really is and share practical steps to help you cultivate it. Don’t miss this ...
Dec 31, 2024•22 min•Season 3Ep. 248
Many coaches overcomplicate their work—whether it’s their online courses, their systems, or especially their messaging. The truth is, when your messaging is unclear or overly complex, your audience will quickly tune out. In this week’s replay episode, I sat down with Donald Miller, a master at simplifying messaging and a household name in the expert business space. Together, we dive into actionable strategies that will help you cut through the noise and deliver a message that sticks. Here’s what...
Dec 24, 2024•38 min•Season 3Ep. 247
As coaches, the way we approach our business & personal growth has a profound impact on the direction we take. Because of that I thought it was necessary and important to dedicate an entire episode on reflection and goal-setting to prepare for an incredible 2025. From choosing your word of the year to acknowledging both wins and challenges from the past year, we explore how to harness momentum and leverage for growth. You'll learn how to reflect on your successes, tackle fears holding you ba...
Dec 17, 2024•30 min•Season 3Ep. 246
As promised, here is part 2 of the big business lessons we learned after reflecting back on 2024. While part 1 covered the first 3 lessons, part 2 dives deep into the final 6 lessons we learned. We cover topics that are responsible for up to 50% of our business to how to make sure your business and you are growing WITH your partner/spouse so that there are no unnecessary conflicts that might hinder your and your business’ growth. Make sure you tune into this one as we jump immediately into Lesso...
Dec 10, 2024•33 min•Season 3Ep. 245
As a coach and expert, there’s going to be a ton of “lessons learned” along the way. The sooner you can recognize them the better. But oftentimes there are bigger picture lessons that require a bigger lens to really understand them. That’s why at the end of each year, my business partner (who happens to be my wife) and I always take time to reflect on the past year. We look back at what worked and what didn’t work. As well as the lessons learned. That’s what I want to share with you today during...
Dec 03, 2024•38 min•Season 3Ep. 244