We’ve all been there. After being busy with client work we reach a dry spell and all our a sudden we need clients. So we get out there - attending networking events, emailing old clients, frantically posting on LinkedIn - hoping to get some work. It pays off and we are now busy again! Phew, we can stop all the marketing and networking. We go back to focussing on the client work and it’s all fine until sure enough, the client work dries up and we need to repeat the process all over again. Work st...
May 04, 2022•1 hr 6 min
In this episode, Thad answers your questions on staying ahead of industry trends, tips on identifying nightmare clients early and how trying to find your style is a waste of time. - Follow Thaducation: Send your questions to: thad@thaducation.com Join the Community - https://www.facebook.com/groups/Thaducation Follow us on Instagram: https://www.instagram.com/thaducation/ Sign up for the newsletter: https://www.thaducation.com/newsletter...
Apr 26, 2022•32 min
One of the biggest threats to a business: is inconsistency. Each time we run a project, the process is often different, so the outcome is different as well. Because they're not the same, these outcomes don't attract the ideal clients that we want. We repeatedly construct bespoke projects, spending too much time, expenses and resources on tasks that could and should be systematised The solution is to create a repeatable and scalable process that ensures consistent delivery and ultimately removes ...
Apr 18, 2022•33 min•Ep. 48
Objections are often not personal, they are just concerns that clients/customers may have and can usually be resolved with some patient communication. The problem is that client objections can be hard to handle, and often we take them personally, leading to us losing confidence in what we do and usually caving into client demands just to get the job. If we allow clients to bully us or we fall out with them over simple misunderstanding because we cannot handle discussing their concerns, it will t...
Apr 11, 2022•40 min•Ep. 47
Although it can feel good to stay safe and comfortable where we are, if we want to fulfil our dreams and work with ideal clients on big and fulfilling projects, we need to be pushing ourselves out of our creative comfort zone. This creative evolution will help enhance our reputation, allow us to command more money and attract dream clients. In this episode Thad outlines an easy to follow plan that will guarantee your creative evolution by helping you set short, mid and long-term goals that will ...
Apr 04, 2022•32 min•Ep. 46
We often underprice because we lack confidence in ourselves and have forgotten the value of what we do. Discounting or undercutting others to win work often comes at the expense of our reputation. If we don't break this cycle, it will suck us down like a whirlpool, never to be seen again. In this episode I’ll help you to rethink how you work and teach you how to build a business that works for you, not one you work for. Follow Thaducation: Send your questions to: thad@thaducation.com Join the Co...
Mar 28, 2022•35 min•Ep. 45
A good portfolio can show off your work, but a great one can open doors to working with dream clients. The problem is that too often people create a portfolio for their peers instead of their ideal clients. In this episode Thad shares how to turn your portfolio from a beautiful but ineffective gallery to a tool that will grow your business and make you irresistible. Follow Thaducation: Send your questions to: thad@thaducation.com Join the Community - https://www.facebook.com/groups/Thaducation F...
Mar 21, 2022•31 min•Ep. 44
If you are not moving towards landing the type of clients you dreamed about, then why did you go freelance? Without being upwardly mobile and breaking into new social circles, you will exhaust your current one and slowly plateau, struggling to raise rates and getting bored by the average work you've been putting out. Although it takes effort, it is possible to get known by your dream clients. In this episode I’ll help you put together a strategy that will help you conserve your resources to ampl...
Mar 14, 2022•49 min•Ep. 43
The mistake many people make is it they take the first job offer they receive after graduating in the hope that getting real-life experience at an agency will give them the skills needed to get them their dream job at a top agency. However, in my experience, this rarely happens. Unless you are fortunate enough to work in a really exciting young agency with a great boss, more than likely you will end up picking up bad habits and have your creative spark dulled. The work you do get out will often ...
Mar 07, 2022•35 min•Ep. 42
We've all been in that situation where we go from being too busy with work to have no work at all. So we start marketing, get busy with client work, stop marketing, the clients dry up, so we panic and start marketing again. It's exhausting and not sustainable. This Stop-Start behaviour means we never build momentum and never see progress fast enough. We panic and go back to our old ways and develop a scarcity mindset, which leads to always making bad choices. We say yes to bad clients who are pr...
Feb 28, 2022•46 min•Ep. 41
When I left the bubble of advertising, I realised just how much I didn't know, or more to the point, how much that bubble within the agency has protected me. All of the help I needed, the people, and the advice and resources were all there in front of me, but I couldn't see them because I wasn't looking for them. It was a huge mistake to leave the agency without leaving the groundwork for a successful exit. Like Jon Snow, I knew nothing. I didn't know how much I should be paid, what goes into a ...
Feb 21, 2022•56 min•Ep. 40
We all want to make more money, but raising your rates can be intimidating. Worse still, get it wrong and you risk losing clients. When it comes to business, I’ve been fortunate enough to own and run multiple businesses across a variety of industries. I know which tactics work and which ones don’t, so in this episode I wanted to share a whole range of easy to implement and highly effective ways to make more money. When done right, these combined tactics will double, maybe even triple your profit...
Feb 14, 2022•50 min•Ep. 39
We all say we want more clients, but what we actually want is 'high-value clients'. You know the ones - They love what we do, are great fun to work with, and money isn't ever an option. After decades of working with these clients, I'm confident that I've found the secret formula to getting high-value clients, and it's not as complex as you might think. In this episode, I'll share my secret formula, outline a plan for you to follow and share what it feels like to dance to Kaytranada at -130 degre...
Feb 07, 2022•42 min•Ep. 38
In this episode, Thad explains his recent podcast hiatus, school disco disasters and breaks down his personal productivity routine so that you steal his secrets and smash your biggest goals for 2022. If you have any questions for Thad, please send an email to thad@thaducation.com Join the Facebook Community - https://www.facebook.com/groups/Thaducation Follow us on Instagram: https://www.instagram.com/thaducation/
Feb 01, 2022•44 min
In this episode I sit down with Phil Aston to talk all things digital marketing. In this fascinating chat we discuss why you must always be evolving what you offer to clients, the importance of testing new platforms and the value of leaning into what you’re passionate about and how it can set you apart from the competition.
May 12, 2020•48 min
I sat down for a chat with Rachel Picken of Agile PR and Rob and Alex of Hutch to swap our freelancing war stories and discuss how we built up the courage to take that scary leap into trying to make our dream jobs our full time jobs. In this episode we share tips and advice on what we did right, what we got wrong and what we should have done differently so you can do the same. Please rate, review, share and subscribe if you enjoyed this chat and if you have any questions or suggestions, send me ...
May 07, 2020•46 min
In today’s episode I answer your questions on what are my favourite business tools, advice on how to land your dream job, what advice I'd give to someone starting out and how to use Instagram to get clients.
Apr 24, 2020•25 min
Highly sort after influencer and videographer shares his story of success that stated with showcasing the hidden side of New York and has lead to being flown around the world to create content for international brands.
Apr 14, 2020•38 min
In today’s episode I answer your questions on approaching potential clients respectfully, how entrepreneurs can pivot to beat covid-19, how I learn and what to do when you’re offered equity in a client’s business instead of money.
Apr 09, 2020•26 min
In this episode I sit down with Sales Expert Richard Woods to discuss ways that we can feel comfortable selling ourselves and our services to others in a crisis. We discuss the importance of collaboration and how it’s better to focus on building relationships by helping others, and having the patience to know that what we do now will come back to benefit us in the future. If you have any questions please leave me a message - https://anchor.fm/thaducation or send an email to thad@thaducation.com....
Apr 07, 2020•42 min
In today’s episode of ‘Ask Thad’ I discuss how to price your services easily and effectively, what to do when family and friends want to hire you, what businesses can be doing to survive lockdown and what can we do to sell our services when nobody is buying.
Apr 02, 2020•29 min•Season 2Ep. 5
On today’s episode I chat with Alex and Rob from Hutch. We share our graduation war stories and give advice on what you can do to get started in the creative industry. As always would love it if you could share the episode with your friends and if you have any questions please visit anchor.fm/Thaducation and leave me a message, send an email to Thad@thaducation.com or join the Facebook group.
Mar 31, 2020•43 min•Season 2Ep. 4
On today’s Ask Thad Q&A Special I answer questions on how to sell retainers effectively, ways to pivot your video production company and how to use blackbox thinking to futureproof your business. Leave me your questions here: https://anchor.fm/thaducation/message
Mar 26, 2020•33 min•Season 2Ep. 3
How you can make the most of lockdown by learning skills that will make you more knowledgeable, creative and valuable to your clients.
Mar 23, 2020•26 min•Season 2Ep. 2
I discuss the importance of self isolating your mind from the crazy news media, how to use the virus to future proof your business and what we can be doing now that will lead to a healthier future once all this is over.
Mar 19, 2020•20 min•Season 2Ep. 1
With two decades of international sales and advisory experience, and multiple millions of dollars, euros and pounds generated for his own companies and the companies of his clients, Matthew Kimberley knows more than a thing or two about sales. He now hides out in the Mediterranean and works behind the scenes with a handful of select clients, ranging from one-person service business start-ups to bigger and more mature operations. On this episode he breaks down how to become better a sales, gettin...
Aug 22, 2019•1 hr 4 min
Connect with Ian: Website Subscribe to Apple Podcast Youtube Follow Thaducation on Instagram Join Thaducation : For show notes and resources visit: https://www.thaducation.com/...
Jul 26, 2019•1 hr 9 min
Lola is a strategic marketing specialist with 10 years of experience. She has gained expertise in developing brand awareness, analysing consumer behaviour and strategic brand development, the latter which she considers to be her passion. Lola now works for Smart Cookie Media, a millennial engagement firm for both marketing and workforce training founded by Somi Arian. Lola is focused on strategic corporate brand growth, developing corporate brand communications and overviewing new client acquisi...
Jul 18, 2019•50 min
Subscribe to Apple Podcast Youtube Follow Thaducation on Instagram Join Thaducation : For show notes and resources visit: https://www.thaducation.com/...
Jul 11, 2019•1 hr 6 min
Subscribe to Apple Podcast Youtube Follow Thaducation on Instagram Join Thaducation : For show notes and resources visit: https://www.thaducation.com/...
Jul 04, 2019•33 min
