Dominating a Small Town with Laura Gillott

On this episode, Dana talks to Laura Gillott about how she has dominated as a team in a small town.  Laura shares how she grew a 60,000 person database, and the activities she does to stay engaged with everyone in it.  She breaks down her approach to events, and shows her detailed checklists that make them go so well.  She shares tips on getting people to opt-in to your email list, and ways to tailor the experience for them.  She also discusses how she incentivizes referrals year round.

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