In this episode of Everything is Logistics, host Blythe Brumleve interviews Mike Mikulik, the vice president of sales and operations at SPI logistics. Mikulik talks about his experience in logistics over the past 20 years and how he moved from the international side of things to domestic transportation. He explains the difference between a freight agent and freight brokers, the unique opportunity to be your own boss while minimizing financial risks, and the questions you should be asking if you'...
Jan 31, 2023•35 min
In today's show, we're diving into two big topics: the art of the warm sell and quick website wins. The art of the warm sell is pulled from our weekly appearance on Freightwaves Now and covers how social media can be a digital handshake that pays off at in-person events. Then we get into some quick website wins that I'd estimate 90% of the freight industry is missing from their respective sites. Freightwaves Now interview on YouTube Feedback? Ideas for a future episode? Shoot us a text here to l...
Jan 27, 2023•40 min
One of the bigger issues in supply chain and logistics is that each sector tends to operate in a silo. And that's no different in the supply chain technology sphere, either. That's why Brian Glick set out to start Chain.io to help connect each part of the supply chain journey with integrations specifically built on established processes. In addition to integration talk, we also get into the overall freight tech landscape, it's strengths, weaknesses, and if someone like Elon Musk is setting the b...
Jan 24, 2023•57 min
As the sales and marketing world continues to expand in freight, we're going to make sure we cover a few different topics that can help you optimize your marketing plan. Today's show topics include: Takeaways from the Freightwaves Sales and Marketing Summit ChatGPT and prompts to help you use that tool better Embracing the conductor mindset in marketing Links mentioned during the show: Lars from Freightvana Digital Dispatch/Cyberly episode Watch replays from Freightwaves Sales and Marketing Summ...
Jan 19, 2023•52 min
“The most fulfilling part of the job is taking the challenging freight that nobody else wants." That’s what Luke Hilko, Co-Founder of SiLo Logistics, said in the latest Everything is Logistics podcast. Tackling the challenges in logistics isn’t just what they do. It’s how the company was founded and continues to operate. Daring to launch in the early summer of 2020, Luke and the team bet big on in-person collaboration as a necessity for a modern brokerage to operate, and it’s worked—Quite well. ...
Jan 17, 2023•45 min
More than 90% of all podcasts never make it past 10 episodes. That's a scary stat but as podcasting continues to grow in listenership and adoption, I'm going to break down the key things you need to plan to make sure you get past that episode mark and more. In this episode, I'm going to break down the following steps: Determine the type of show you want to have: Consider the purpose of your podcast and the format that will best serve your audience. Consider the personal ROI of the podcast: Deter...
Jan 13, 2023•50 min
Rachel Meranus started out in public relations but found her way into marketing during the course of her career. She has held the position of chief marketing officer (CMO) four times and is now the chief revenue and marketing officer at Transfix. During this discussion, she covers her time as Chief Marketing Officer, the rebranding of Transfix 2022, as well as the process of constructing a high-performance marketing team. Shippers and carriers are able to interact with one another and have their...
Jan 10, 2023•44 min
In the podcast "Everything is Logistics", the host talks about three important things to keep an eye on in freight marketing in 2023: AI tools, content remixing, and influencer marketing. TAKEAWAYS: AI tools, such as ChatGPT, will significantly change the role of marketers and it is important to learn and use these tools in order to stay competitive. Content remixing involves creating shorter pieces of content from longer form content and sharing them on various social media channels to reach sp...
Jan 05, 2023•41 min
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help y...
Dec 31, 2022•1 hr 10 min
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help y...
Dec 30, 2022•2 hr 14 min
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help y...
Dec 29, 2022•1 hr 20 min
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help y...
Dec 28, 2022•2 hr 10 min
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help y...
Dec 27, 2022•2 hr 15 min
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help y...
Dec 23, 2022•1 hr 1 min
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help y...
Dec 22, 2022•1 hr 7 min
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help y...
Dec 21, 2022•1 hr 23 min
In today's show, we’re doing something new where we pick the best interviews from the industry’s thought leaders and create a mashup of these episodes so you can listen over a period of time. That way if you want a crash course in say….autonomous trucks or what shippers want out of their 3PL partnership, you can listen to one long-form episode instead of having to dig through our library. All of these episodes are from within the last year, so hopefully, the insights from these folks will help y...
Dec 19, 2022•48 min
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about: How To Create a Conference Strategy How Effective Leaders Can Maximize Their Content Feedback? Ideas for a future episode? Shoot us a text here to let us know. ----------------------------------------- THANK YOU TO OUR SPO...
Dec 18, 2022•23 min
In today's show, we’re doing something new where we pick the best segments from the last year so you can get a crash course in freight marketing. These episodes are all from within the last year, so hopefully, the insights from these segments will help you map out what your next year looks like. Want to skip to a topic directly? Simply use the time stamps listed below. This show's segments are from these episodes: 00:58 Freight Tech's Digital Marketing Strategy 13:33 How the Top 3PL's Treat Digi...
Dec 16, 2022•1 hr 54 min
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about: Marketing Trends for Logistics Companies Why Marketing Needs to Be Leaner Feedback? Ideas for a future episode? Shoot us a text here to let us know. ----------------------------------------- THANK YOU TO OUR SPONSORS! Are ...
Dec 13, 2022•23 min
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about: How to Spot a Scam The Right and Wrong Ways to Cold Email Feedback? Ideas for a future episode? Shoot us a text here to let us know. ----------------------------------------- THANK YOU TO OUR SPONSORS! Are you experienced ...
Dec 08, 2022•22 min
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts ask me about: Why Gen Z Isn't Using Google Search Anymore Analyzing Mark Zuckerberg The TikTok Effect Feedback? Ideas for a future episode? Shoot us a text here to let us know. ----------------------------------------- THANK YOU TO OUR SPONSORS! Are you experienced...
Dec 06, 2022•36 min
Trying to schedule guests in December is a nightmare. So to avoid that headache and keep you up to date all the good things going on, we're creating a best-of roundup from appearances on Freightwaves Now. In this episode, FW Now hosts Kaylee Nix and Anthony Smith ask me about: Marketing Dark Side Latest Shifts in Podcasting How to stop overcomplicating marketing and just get started Feedback? Ideas for a future episode? Shoot us a text here to let us know. ---------------------------------------...
Dec 02, 2022•32 min
Adam Vazquez is the host of the popular marketing show, Content is For Closers. A little while back he was kind enough to invite me on his show to talk about my journey into logistics and how I've used content marketing throughout my career. Content is something I've created since I was a little girl so it's incredibly humbling to be recognized by folks like Adam, who also serves as partner at Heard --a content marketing agency helping businesses create content that doesn't suck. If you like the...
Nov 30, 2022•36 min
Did you know that the technology that powers the internet today was developed over a hundred years ago? In today's episode, we're breaking down the logistics of the internet. Some of the things we're describing in this show are visually based, so if you want to watch those clips, I've got them linked below. Internet cable map What is Y2K How wifi works The new space race Feedback? Ideas for a future episode? Shoot us a text here to let us know. ----------------------------------------- THANK YOU...
Nov 24, 2022•11 min
It takes a special kind of person to start a new venture. Whether it’s a podcast, new business, with VC funding, or without, taking a leap of faith requires a certain amount of fearlessness that create some of the best stories. The Bootstrapper’s Guide to Logistics is hosted by podcaster Nate Shutes and on today’s show, he’s breaking down the process of starting his own show and the common threads he’s able to weave together by talking to so many founders in freight. Connect with Nate Shutes on ...
Nov 22, 2022•24 min
In today’s episode, we’re focusing on content and how it’s been used in the freight industry to sell a variety of products and services. For years, content felt like an afterthought and not the primary communication it is today therefore the perfect guest to speak on this evolution is none other than Tim Dooner, host and producer of WHAT THE TRUCK?!? Episode Timestamps: 01:01 – Seeing The Opportunity Evolve into Creating Content 05:08 – Freightwaves Above Other Competitors' Current Media Space 0...
Nov 17, 2022•53 min
What’s your process regarding the products that come back from customers? How's the customer going to initiate the return? Are you set up and able to handle it when they come back? What are you going to do with them? Are you paired up with another e-commerce platform or returns warehouse that will be dedicated to handling that for you? Just in the US, 6 billion pounds worth of returns is thrown away each year because the channels for these things aren't that strong, and the merchants don't have ...
Nov 15, 2022•21 min
As a one-person marketing team for more than a decade, I’ve tried a lot of software and tools that were supposed to change my life. But after a lot of time and money spent on tools that didn’t live up to their promise, I’m breaking down my tried and tested tools that could hopefully save you from that time and money wasted. Timestamps: 0:00 – Tools for One-Person Team 1:51 – Click Up and its use as a project management tool 4:34 – Google Docs 6:47 – Active Campaign for automation 9:06 – copy.ai ...
Nov 10, 2022•17 min
Your website is the only thing that can sell for you 24/7. So in this episode, I’m highlighting the things I’ve learned after hosting and managing 30+ websites so you can have a better handle on your #1 sales tool. Episode Timestamps: 00:39 – Hosting 02:50 – Content Delivery Network 03:37 – A Show Called Behind the Attraction 04:12 – SSL certificate. 05:55 – WordPress websites 07:09 – Two Types of Agencies or Companies 09:29 – Microsites 11:17 - Google Analytics and Search Console 12:08 - Start ...
Nov 03, 2022•16 min
