In this episode, Cargo Margo, the sales director at NFI Industries, talks about her reason for starting a show and its return on investment. As a sales director, she also talks about her typical day, the evolving relationship between marketing and sales, and the platforms to choose when starting a business from scratch. Connect with Margo Waldie on Linkedin Follow the Cargo Margo show on Linkedin Episode Timestamps: 00:33 – Deciding to Start a Show 02:10 – Tips or Takeaways Working with a Coach ...
Oct 28, 2022•24 min
The marketing industry has changed over the years as everyone has to pivot and adapt as technology advances. They went from advertisements and promotions in newspapers or flyers to promotions through the internet, especially social media. It doesn’t stop there. The internet has been improving, changing, and adapting as time passes. Have you ever wondered what marketing strategy you should be using? How can you utilize social media to promote your business or products? How do marketing and sales ...
Oct 25, 2022•22 min
The world is now run with content—whether it’s “meme warfare,” following the trends, or signing up the most famous celebrities, people consume content more than ever. That’s why brands have shifted their marketing strategies from bread-and-butter television advertisements, magazines, or posters, to social media platforms where billions of people gather together in a single or multi-platform. You now see unknown brands suddenly shoot up in popularity because they created content so catchy and pro...
Oct 20, 2022•19 min
In this episode, we have invited Rob Light, founder and CEO of Carrier Source. Their goal is to give carriers a better marketing environment by providing a service that collects actual human reviews to ensure the benefits of the reviews. In today’s episode, Rob will talk about how Carrier Source started, the processes made, and the advantages it serves for freight carriers. How Rob Started Carrier Source [1:41] Carrier Source collects reviews of freight carriers from shippers and brokers. The re...
Oct 18, 2022•19 min
Have you ever been to Disney? Do you remember how you felt when you were there for the first time? We see our favorite characters, theme parks, movies, stores, and places to shop. But think outside the box. The Disney Corporation is a world made up of ideas from one man who wanted to change the world through entertainment. The truth is that we can enjoy Walt's ideas now because of how well the supply chain works. Businesses must think outside the box when it comes to their supply chain operation...
Oct 13, 2022•20 min
In this episode, we have invited Scott Pecoriello, founder and CEO of WeatherOptics, a weather intelligence company founded on the premise that weather forecasts alone do not give value but impact forecasts that influence decision-making. He has led the initiative to integrate consumer, corporate, utility, and weather data to rethink how WeatherOptics can improve business perspectives on the weather. In today's episode, Scott discusses how you can use their platform to improve logistics and tran...
Oct 11, 2022•15 min
In this episode, we have invited Thomas Wasson. He is an Enterprise Trucking Carrier Expert at FreightWaves with a focus on news commentary, analysis, and trucking insights. Prior to that, he worked as an Account Executive at aifleet, Arrive Logistics, and for 5 years at U.S. Express with a focus on fleet management, load planning, freight analysis, and truckload network architecture. He earned an MBA in 2020 from the University of Tennessee-Chattanooga and a Bachelor of Political Science in 201...
Oct 06, 2022•19 min
In this episode, Blythe Brumleve was invited on the show Joz Bytes . Hosted by Chris Joslyn of CJ Solutions Group and iLevel Logistics , we get into a great discussion on how similar sports marketing and logistics marketing have become and what ultimately led Blythe to leave the world of sports broadcasting and pursue logistics marketing and media. SHOW NOTES: How Blythe Started [3:56] Blythe started a blog about sports, entertainment, and the like focusing on women called GuysGirl.com . At the ...
Oct 03, 2022•40 min
For years we’ve been told about AI, robotics, and automation taking over blue-collar jobs. But with the latest advancements in AI software, it could be white-collar jobs that are replaced more quickly. What does this mean for creators and artists? We’re breaking it down in today’s episode. See more of our shows around the topic of artificial intelligence over on Digital Dispatch Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get ...
Oct 01, 2022•19 min
Manifest: The Future of Logistics was first held in January 2022 as one of the first big industry-wide events that made me go, "Wow, this industry actually feels like something modern and fresh." They had puppy lounges , autonomous trucks , rad conference swag , and even a concert by Ludacris. It created a major FOMO event across the logistics industry so when it came time to start mentally prepping for the fall and winter slate of conferences, the Manifest conference for 2023 was already pencil...
Sep 29, 2022•13 min
If you like revenue, you should be prioritizing marketing operations—aka MOPs. So let’s talk about what MOPs includes: At its core, it’s about helping the company scale efficiently using data, people, and processes. Skills that a great marketing ops person has: Understanding people (and thus understanding the buyer’s journey) What should (and more importantly, shouldn’t) be automated What channels to be active on Being able to look at the landscape of the business and its industry, what’s drivin...
Sep 24, 2022•12 min
Everything is Logistics host Blythe Brumleve was invited on a recent podcast to talk about the future of supply chain and logistics. Eric is the founder and CEO of Third Stage Consulting, a firm focused on helping clients define and implement their digital strategies and digital transformations. In this talk, you'll learn about Blythe's journey into the freight industry, the technological advances, and the rise in content creation for an industry that was largely an afterthought before 2020. Con...
Sep 19, 2022•1 hr 3 min
Meta founder and CEO Mark Zuckerberg joined Joe Rogan's podcast for a 3-hour conversation and it was fascinating. You might be asking yourself: Who cares? He’s one of the most powerful people on the planet Who also controls a platform used by billions of people(1.9 billion daily active users) And at the flip of a switch can control the flow of information ………..and he *never* does interviews like this and never for this long. On a FW Now appearance , I talked about how Zuck thinks about content m...
Sep 15, 2022•14 min
Fantasy football has been around since the early 60’s when initial rules were invented by Oakland Raiders staffers and a reporter. By 1989, over a million people took up the hobby. Hell, even when I first started playing in our decade-old fantasy league, we calculated our scores by hand using the Monday morning sports page. But did you know that it’s because of fantasy football that has made Yahoo stay relevant far past its prime? A quick recap of the company which is essentially all you need to...
Sep 13, 2022•6 min
When Freightwaves first launched 'Back the Truck Up' the main goal was to bring a central place of news and social media content directly onto one site. Powered by truckers and industry vets, Justin Martin was one of the first trucker→creators who jumped at the chance to stay home instead of being on the road for weeks, sometimes months, at a time. Justin joins the show to talk about his transition from trucker to creator, the dynamics of taking care of your drivers, and what companies can do to...
Sep 12, 2022•21 min
I first met Nadine Nocero from Sync Show while at the TMSA conference in Orlando, Florida at the Gaylor Resort's "lazy" river that seemed to go 30mph. But it was that conversation about digital marketing that told me I needed to get her on the show and she's coming in sharing her Great 8 Pillars of ROI-Driven Marketing. Connect with Nadine Nocero on Linkedin and her company Sync Show Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies...
Sep 06, 2022•18 min
In a previous episode, we talked about economic espionage when the British found several ways to "take without asking" in China regarding their tea-making practices. But in this episode, we're bringing it to the modern day by telling you how to spy on your own competition using all of the digital media tools available at your disposal. Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to ...
Sep 04, 2022•12 min
90 percent of US tea is folks drinking black tea. But did you know the reason Americans drink so much black tea stems from the decisions by the British Naval Fleet? Economic espionage has been going on for centuries. So in today’s episode, we’re talking about how the British spied on China in the 17th Century helping them learn how to cultivate and sell black tea. Curiosity Stream Return of the Trade Wars episode Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch w...
Sep 02, 2022•9 min
The Great Resignation brought about the biggest employment movement since Henry Ford created the modern work day consisting of 8 hours at work, 8 hours at home, and 8 hours of sleep. So as we enter Q4 two years into this mad new world, CEO Wasim Munayyer is joining the show to talk about what's next for the hiring world, if now is the time to make a career change, and how work from home has changed employment forever. Connect with Wasim Munayyer on LinkedIn *Note: The Munayyer Group is a sponsor...
Aug 31, 2022•19 min
Most SEO strategy in freight stinks. So in this episode, we're going to break down why the current system isn't working, what to do if you've already invested in organic SEO, and what strategies you should implement instead to get the leads your sales team really wants. Flexport’s top supply chain influencers Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies get online and grow. Check out our top shows to fix your website and fix yo...
Aug 29, 2022•14 min
For as long as freight has been around, there have been legal issues needing to be rectified. And even if the story doesn’t directly impact our side of the business world, there are undoubtedly downstream effects that ultimately will affect how you do your job. That’s why we have Matthew Leffler joining the show to break down the biggest legal issues in freight. Plus we’re going to nerd out on the logistics of The Lord of the Rings. Connect with Mathew Leffler of Armchair Attorney on Linkedin , ...
Aug 26, 2022•39 min
When you first start running a trucking company, handling the business and admin side of things is relatively simple. But when you start growing and adding more trucks to your fleet, it becomes extremely challenging to manage the necessary paperwork the government requires to keep you operating in good standing. In today's show, we're talking to FleetDrive360's COO Nic Sallis about how his company helps your company stay compliant and running for as little as $5 per month. Everything is Logistic...
Aug 26, 2022•15 min
One of the top-three podcast episodes we've ever published was a 2020 study revealing the tactics sales teams need to adopt to approach shippers. The reason this episode was so popular is that it's one of the few resources carriers and brokers have with communication and marketing preferences straight from the mouths of 100 shippers. The study by Logistics Marketing Advisors is released every two years so in today's episode, we're reviewing allllllll the things brokers and carriers need to be aw...
Aug 23, 2022•21 min
If you’re like me, hearing the word "accounting” is enough to make you want to take a nap. But this aspect of running a freight company is vitally important to keeping your business open and running smoothly. In today's show, we’re talking to the folks who help us optimize the unsexy parts of running a freight company with DeNisha Gray from TranspoCFO to talk about accounting best practices for your trucking company. Connect with DeNisha Gray on Linkedin Check out TranspoCFO on Instagram , Faceb...
Aug 20, 2022•16 min
How to market your company like a sports team Most of us think of B2B marketing as "boring." Especially in the world of logistics where many marketing campaigns are just copycats and snoozefest. Because I have a background in freight and sports, I'd like to share 4 tips from sports to spice up your bland marketing plans. Links from the show: Savannah Bananas customer research Bills Season Ticket Holder gifts Raiders Season Ticket Holder gifts Shop Box Fox Everything is Logistics is hosted by Bly...
Aug 16, 2022•15 min
The logistics of getting an NFL team When the city of Jacksonville was awarded an NFL franchise, many folks believed it was a fly-by-night decision. But it was a plan decades in the making. On this episode, we're breaking down all the relationship-building and chess moves made by a group of leaders in Jacksonville who saw a bigger picture for the city. They laid the groundwork that eventually brought an NFL team to town and how it's impacted the community now that the Jaguars have inducted their...
Aug 14, 2022•15 min
The story of JAXPORT Have you ever wondered how a city gets a port? Who maintains it? What happens after a port is constructed? We're answering all of those questions on today's episode with Chelsea Kavanagh, Senior Director of Communications at JAXPORT where they handle an impressive amount of freight spanning across several terminals. Show Links: Connect with JAXPORT’s Chelsea Kavanagh on LinkedIn Check out JAXPORT on Instagram , Linkedin and their website Everything is Logistics is hosted by ...
Aug 12, 2022•27 min
Offering benefits in the trucking industry is usually reserved for big companies. But Zach Swartzendruber is aiming to change that with his family-run operation, Benefits for Trucking. No matter if you're a single person LLC or a small fleet, Zach has spent the better part of his life making sure that you have access to health benefits. In this episode, Zach is breaking down all the things that businesses and self-employed folks need to know before they start exploring the world of health benefi...
Aug 09, 2022•16 min
Marketing and sales in freight are having a challenging time. Not only are we facing a recession and coming to grips with new B2B buying methods but these our roles are becoming more demanding with a limited budget. How are freight companies managing these challenges? That's why we have Sol de Naples founder Jill Schmieg on the show to break down how her clients are combatting the challenges every small marketing team is currently facing. From hiring to responsibility, Jill breaks down the thing...
Aug 07, 2022•19 min
In our previous episodes, we’ve covered the digital marketing tactics for the nation’s top 3PLs and carriers—but what about the freight tech space? Freight tech arguably has a stronger focus on media, marketing, and its website so we’re going to analyze some of the companies at the top so the SMBs can learn how to replicate their strategies. Freightwaves Freight Tech Top 25 of 2022 Everything is Logistics is hosted by Blythe Brumleve, founder of Digital Dispatch where we help freight companies g...
Aug 04, 2022•20 min
