Danny Catullo is a 3rd generation butcher in Cleveland Ohio who started selling his beef, poultry, and pork items online back in 2017. But after facing issues with high shipping prices and limited options, he got to work with FedEx where they developed a specialized box that allowed his products to be shipped all over the US. Just a few years later, Danny co-founded Perishable Shipping Solutions offering that same service to other business owners. And business is booming! We’re talking with Dann...
Jun 01, 2021•36 min
Did you know that you could be scrolling through Facebook, see a video for a few seconds, never turn the sound on, and Facebook still counts that as a view in the video’s marketing metrics? This along with other common misinterpretations of data is what we’re diving into with today’s episode because I feel like we need to put some context around some marketing metrics--and why we should care about the right numbers, not the vanity ones. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Di...
May 26, 2021•20 min
Katelyn Bourgoin once said, “Don’t sell me a new bed. Sell me a good night’s sleep so I can finally be that person that quits hitting snooze and can make that morning workout on time.” That quote has stuck with me ever since and is a driving force in how I create copy for websites, video ideas, product copy, and more. Because understanding your customer at a deeper level is what drives the buying decisions of today and tomorrow. I got a chance to talk to Katelyn, owner of CustomerCamp.co about h...
May 24, 2021•37 min
Alban Brooke is the head of marketing over at Buzzsprout--which is one of the top podcast hosting companies in the world. They're also a fantastic resource for helpful content for any level podcaster--whether you're thinking about starting up your own or you have veteran experience. Super pumped to have Alban on a recent episode of Cyberly where he's breaking down all the important stats podcasters and creators should be made aware of. Including my favorite stat: that if your podcast gets 37 pla...
May 21, 2021•46 min
One of the cool things about launching a podcast is you get connected with other podcasters fairly quickly---especially those who are in the same industry as you. That’s what happened when I joined Adrian Chapman, host of the Recruiting Stories Podcast, and we got to dive into how I got started in the logistics industry, the mistakes most companies make with their website, and the lessons I’ve learned the hard way in my marketing career. This was a great convo with Adrian and if you like this in...
May 19, 2021•48 min
Since social media’s inception, drivers have had an incredibly strong presence across all channels. Whether it’s Facebook, YouTube, Instagram, and now Tiktok, truckers dominate the space. So with recruiting and retention of drivers within the industry being an issue for a variety of factors, I always wondered why carriers and hiring firms don’t utilize influencers within the industry more. Now going back to the show topic….the phrase “influencer” might cause you to roll your eyes. But the quote/...
May 17, 2021•1 hr 14 min
In this best-of clip from Cyberly, we're chatting with Rick Larkin who’s emptied an office to convert it into studio space. Rick owns BCB Transport with more than 300 trucks and what started out as a way to communicate safety updates to their drivers, that new studio space is now broadcasting live every single day with even bigger plans coming soon. Show Links: Check out the full show: YouTube Podcast BCB Live’s Programming ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Where to Find Digital Dispatch &a...
May 07, 2021•16 min
The Jacksonville Podcasters Unite is a group that (pre-COVID) used to hold quarterly meetups in the North Florida area to talk about podcasting strategies for everyone from newbies to veterans. Since we haven’t been able to meet up in a while, my co-founder and I, Badr Milligan of The Short Box Podcast, held our first virtual meetup to talk about the current state of podcasting. Whether it’s the types of formats that make successful podcasts shine or how Spotify, Apple, and Facebook are releasin...
Apr 30, 2021•1 hr 39 min
Shay Lynn Dixon is the CEO of Allegiant Logistics and the first guest on my new Freightwaves show, Cyberly. In this episode, I’m sharing three of my favorite moments from our recent chat and if you dig it, check out the links below to listen or watch the full episode as well as follow Shay on social media. Check out the full episode: YouTube Podcast Links from the show: Follow Shay on Instagram Connect with Shay on Linkedin Learn more about why you should develop your processes before you invest...
Apr 25, 2021•11 min
When you’re given a new opportunity, you should give yourself permission to adjust to that new opportunity without being too hard on yourself. That’s what I’ve been struggling with ever since I started as a brand new host on Freightwaves TV with a live show called Cyberly. But after a few weeks in and trying to combat my perfectionist nature, I feel like I’m starting to hit a good groove. So in this show, I’m breaking down what you can expect on this podcast moving forward plus an interview on W...
Apr 14, 2021•26 min
It’s a common internal rivalry no matter the industry but the companies who are building for the long haul recognize these two super teams are much more powerful when they come together to tackle one thing: solve the problems of their audience. SONAR sales rep Kyle Taylor is back with me to discuss the perks and annoyances between each side in order to help the overall goals of the organization. What you’ll learn in this episode: Trusting the marketing department to be effective short term and l...
Mar 29, 2021•1 hr 3 min
You know him as “Dooner” and probably have heard his name mentioned in some form or fashion amongst logistics media as a whole. And that’s because he’s been pulling a traditionally “boring” industry into the mainstream with his coverage on one of the top business podcasts in Apple~What the Truck?!? To produce great content you have to be inherently curious at a deep personal level. And then apply that curiosity every day while staying on top of the latest news. Dooner excels at both of these thi...
Mar 22, 2021•1 hr 14 min
I’ve been a podcaster since 2014 but when I launched a new show in November of 2020—I took some very different steps after years of in~the~trenches knowledge. Check out everything I learned and the strategy behind these decisions so it can help you along your podcasting journey. Things You’ll Learn In This Episode: Finding the content you already got Uploading strategically before sharing with friends and family Submitting your podcast to all of the available (and free!) directories How to tell ...
Mar 15, 2021•54 min
The Attention Economy has always been powered by influencers but with new social media platforms giving the older ones a run for their money, we can start to see how that attention is evolving. In this show, I’m breaking down the latest storylines from the major players, which new sites you should be paying attention to, and how to leverage these moves in your business and marketing plans. All this plus Linkedin’s new Marketplaces platform, Google’s penalty to non-mobile websites, and a marketin...
Mar 08, 2021•44 min
From the seasoned vet to the rookie--we all have experienced some kind of fear when it comes to our creative content. And it's perfectly natural. On this show, Kyle MacNaught of Freight+ and I discuss the top four fears when it comes to creating content and how to push through them. Doing so will have you on that pathway to success in helping your customers and leads better understand the value you can provide to them. Links From The Show: How Freight Companies Can Build Their Own In-House Conte...
Mar 01, 2021•24 min
Eric over at Specialized Logistics is like a lot of 3PLs--they launched a website within the last few years, shot a few videos, and even tried their hand at some social media advertising. But after spending more than $5,000, they honestly didn't see much from any of those efforts. And I can speak from personal experience that THAT feeling can be realllllllly demoralizing. Now flash forward a bit and Eric ended up reaching out to book a call with me, where we got to talk about: Setting up your we...
Feb 22, 2021•29 min
Aaron Dunn is the sales and marketing director for PDQ America and cohost for their popular 'Trucking for Millennials' podcast. As a former outsider turned insider, Aaron's journey into the trucking industry has been built on gathering a deep understanding of the audience he's trying to reach without attempting to sell them to death. In fact, the popular podcast has been around for over a year now and rarely requests anything from its audience. In this interview, Aaron explains why a brand-first...
Feb 15, 2021•1 hr 6 min
Kyle Taylor is an on-air talent with the Freightwaves Sonar team but after wanting to try his hand in other content areas, he decided to start a separate podcast. Listen in on my chat with Kyle as we discuss show formats, distributing your content to social media, Linkedin annoyances, whether to go niche or go big and so much more. Best part about this episode is that this is a very candid conversation from two folks who are in the trenches of creating content on a consistent basis. So if you’re...
Feb 11, 2021•1 hr
The Freightwaves Sales and Marketing Summit was held last week and for the folks that couldn't watch the entire day of content, I'm coming in with some of my biggest takeaways from the day and where you can watch some of my favorite interviews and fireside chats (including the one I cohosted!) which are all linked below in the show notes. Also in this week's show is a chat with Eric Rodriguez who's the CEO and co-founder of SaaS-based solution VendorFlow who helps streamline the RFQ process on t...
Feb 01, 2021•1 hr 1 min
Hiring a marketing agency is a large expense most companies can't afford to pay. I know this because I used to work at an agency, I operate one now, and I also know it was an uphill battle to get a large marketing budget buy-in from my exec team at a 3PL or carrier. So what are the options where you can still have content on your website and social channels that talk about all the cool things your company is doing that is also cost-effective? I'm about to break it down for you in this show of th...
Jan 27, 2021•53 min
Do you have email marketing on your to-do list? Or do you plan to set up some time to properly segment your emails knowing full-well you'll never actually get to it? *feels seen* Yeah--I'm right there with you. But it's that time of the year for prioritizing our new marketing efforts therefore consider this as your sign that email NEEDS to be at the top of that list. Your website and email list are the only two pieces of digital real estate that you'll ever own so in this episode, let's break do...
Jan 19, 2021•55 min
Content marketing is always teaching us new tricks. This is why I wanted to share with you two segments from my recent co-hosting duties on Freightwaves' Put That Coffee Down. We talk about the Barstool Fund that's raising millions of dollars for small businesses and YouTuber Mr. Beast starting (and selling out) his own burger chain. But the lessons learned in these two examples address four fears most businesses have before they start creating videos and podcasts. Those fears usually are: fear ...
Jan 11, 2021•28 min
How do you prefer to do lead outreach? Cold calling? Email? Linkedin? On the recent Freightwaves ‘Put That Coffee Down’ Kevin Hill and I broke down a study from Logistics Marketing Advisors that surveyed 100 industry professionals on how they want to be contacted by the sales teams of 3PLs, carriers, and more. Using this info would help sales and marketing teams better align their goals in how they plan to tackle lead generation and nurturing--which is super helpful around this time of the year....
Jan 04, 2021•26 min
Owner of Metromax Dispatch, Metromax Solutions, and Metromax Express Demarco Thomas sits down with The Digital Dispatch podcast to talk about his entrepreneurship journey, why outsourcing in logistics is important, and the opportunities in the last-mile sector. Many of us in the logistics space weren’t born into it--we came into it by chance, fell in love with the opportunities, and were able to be that fresh pair of eyes on the inefficiencies. That’s the case for Metromax owner Demarco Thomas w...
Dec 27, 2020•1 hr 1 min
In our Freight Marketing Mistakes webinar , I talked about how asking for testimonials is a crucial part of any business. But many carriers aren't proactive about requesting these so there are times when negative reviews seem to come more often than the positive counterpoints. Well, one company hopes to change all that with their new platform aiming to be the one-stop-shop for brokers and shippers to review carriers based on industry best practices. Carriers are able to create a profile page wit...
Dec 21, 2020•28 min
Getting good graphics and video for your brand is tough work--especially in the trucking industry when a lot of the marketing follows the same copy-cat model. But the managing partner of Texas Media Foundry James Crowley is hoping to change that. He knows a little something about this line of work as trucking videography and photography is what his company specializes in. In this interview, we’re talking with James about the power of captivating graphics, the challenges of growing on social medi...
Dec 14, 2020•23 min
COVID disrupted numerous industries and marketing is no different. In this episode of Put That Coffee Down by Freightwaves, Digital Dispatch owner Blythe Brumleve talks about the strategies in B2B marketing that logistics companies should be taking advantage of. Watch the video of this show on YouTube. Where to Find Digital Dispatch & Blythe: Linkedin YouTube Instagram Pinterest TikTok Digital Dispatch website Digital marketing courses for the logistics industry: Freight School Playbook Got ...
Dec 07, 2020•32 min
Located just outside of Dallas, Texas, Rick Larkin is the CEO of BCB Transport. With near-perfect ratings on sites like Google and Facebook, BCB is known for how well they treat their drivers, promote safety, and reward performance. He was kind enough to join me along with lifelong friends, John Hearn, K-Boy, and father figure to them all, Mr. Richey. At 90 years old, Mr. Richey is quite an accomplished man and continues to live each day to the fullest. His positive vibes clearly feed off to his...
Dec 04, 2020•26 min
Everyone wants ya to book a demo. But a good marketer gets a user to book a demo because they actually WANT to--not because a Facebook ad told them to. In this show, we're going to use real-world examples of some industry-specific "book a demo" options so you can get a feel of what's working in modern logistics marketing--and what isn't. Good Demo Examples: https://freightpath.io/ https://loadpilot.com/ https://www.shipstation.com/schedule-a-demo/ Where to Find Digital Dispatch & Blythe: Lin...
Nov 23, 2020•26 min
If you wait until everything is perfect, you waited too long. That's the ethos I tried to follow when launching a new training and courses website, Freight School Playbook. A training site that offers educational courses in the marketing and sales space is long overdue for the logistics industry. So I'm recapping what I learned during the launch and the improvements we're making the platform in hopes it can help you during your next launch. Where to Find Digital Dispatch & Blythe: Linkedin Y...
Nov 13, 2020•51 min
