10 - Your 'Book a Demo' Process is Probably Broken
Episode description
Everyone wants ya to book a demo. But a good marketer gets a user to book a demo because they actually WANT to--not because a Facebook ad told them to.
In this show, we're going to use real-world examples of some industry-specific "book a demo" options so you can get a feel of what's working in modern logistics marketing--and what isn't.
Good Demo Examples:
Where to Find Digital Dispatch & Blythe:
Digital marketing courses for the logistics industry: Freight School Playbook
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