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Everyday MBA

Kevin Craineeverydaymba.libsyn.com
Entrepreneur and business success techniques and tips that you don't learn in business school.
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Episodes

Six Vital Skills to Sell More

Dale Merrill discusses the book " Strikingly Different " and six vital skills sales professionals need to sell more. The book is based on extensive research from FranklinCovey involving more than 2,800 sales professionals from 135 countries. Learn the new skills needed in sales today, and listen for three action items you can use that can make a difference and boost your sales success. Host, Kevin Craine Do you want to be a guest?...

Apr 02, 202228 min

AI-Powered Creative Analytics

Anastasia Leng discusses the development of AI-powered creative analytics that provides the ability to optimize distinctive brand elements like images, logos, and content of any type using empirical data on how those element's perform. Anastasia is the founder and CEO of CreativeX , a creative analytics company working to Maximize the impact of every creative decision through AI-powered technology. Host, Kevin Craine Do you want to be guest?...

Mar 26, 202225 min

How To Sell Without Selling Out

Award-winning author Andy Paul discusses his book " Sell Without Selling Out ," and ways sales professionals can boost their success. Andy a respected thought leader and an expert in sales enablement. He is the author of two award-winning sales books, "Zero-Time Selling" and "Amp Up Your Sales" and he's #8 on LinkedIn's list of Top 50 Global Sales Experts. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?...

Mar 19, 202231 min

The Game of Innovation

David Cutler discusses his book " The Game of Innovation " and how to use gamification to solve big challenges and spur innovation. David is a Professor at the University of South Carolina, where he teaches innovation and entrepreneurship, and a member of the Liberty Fellowship and Aspen Global Leadership Network. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?...

Mar 15, 202228 min

Win the Mergers and Acquisitions Game

Best-selling author Mark Sirower discusses the book " The Synergy Solution " and how companies win the mergers and acquisitions game. Mark is a Principal with Deloitte Consulting and an adjunct professor at NYU's Stern School. The Synergy Solution is based on an original, first-of-its-kind Deloitte study of 1,000+ M&A deals spanning 24 years and worth over $5 trillion. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?...

Mar 12, 202220 min

Competing in the New World of Work

Kian Gohar discusses the book " Competing in the New World of Work " and how radical adaptability separates the best performing companies from the rest. Co-authored with best-selling author, Keith Ferrazzi, and based on research conducted with Harvard, the book provides a blueprint leaders can use to stay competitive in the future. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?...

Mar 05, 202226 min

Virtual Event Success

Alon Alroy discusses the new book " Event Success " and how to maximizing the business impact of in-person, virtual, and hybrid events. Alon is a co-founder of Bizzabo, a New York-based company which provides a software platform for hosting and managing in-person and virtual events. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?...

Feb 28, 202230 min

Boost Sales Success with Bain's Sales Play System

Jamie Cleghorn from Bain & Company discusses the Bain Sales Play System and how organizations can boost sales team success. Jamie leads the global commercial excellence product portfolio at Bain as well as their B2B commercial excellence practice in the Americas. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?...

Feb 26, 202225 min

Leading Brighter

Alicia Hare discusses her book " The Unfolding Path: A Way to Live and Lead in Our Times " and ways that leaders can "lead brighter" to improve performance and improve the quality of people's lives. Alicia is the founder and CEO of Tournesol , a leadership consulting firm that partners with CEOs, their teams, and organizations in times of significant change. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?...

Feb 22, 202227 min

Breakthrough Communication Tools

Katie McCleary discusses her book, coauthored with Jennifer Edwards, Bridge The Gap and breakthrough communication tools to transform work relationships. Katie is is an entrepreneur and storyteller who trains leaders to launch big ideas by leveraging their social and cultural capital. She is the host of "The Drive" podcast on NPR's CapRadio. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?...

Feb 19, 202221 min

How to Soar in Your New Leadership Role

Best-selling author Greg Hiebert discusses the new book " Changing Altitude " and how to soar in your new leadership role. Greg and his co-author Dennis O'Neil present a comprehensive framework for identifying values that underscore who you are as a leader, defining what success means to your organization, and taking your team into the future. Host, Kevin Craine Do you want to be a guest?...

Feb 15, 202224 min

Mastering Disruption from Outside the C-Suite

Christian Stadler discusses his book " Open Strategy " and how to master disruption from outside the C-Suite. Christian is a professor at Warwick Business School and his work has been featured in the Harvard Business Review, the Wall Street Journal, and many others. "Open Strategy" was shortlisted for Thinkers50 2021 Strategy Awards and included in the Best Business Books of 2021 by Globe & Mail . Host, Kevin Craine Do you want to be a guest?...

Feb 12, 202215 min

Recruiting A-List Employees

Ugis Balmaks discusses strategies for recruiting top talent and A-list employees. Ugis is the founder of Recruiter Mill , a staffing and consulting firm that helps organizations hire the best talent. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?

Feb 08, 202218 min

Prioritize Purpose and People for Growth

Jenn Lim discusses her book " Beyond Happiness ," and how authentic leaders prioritize purpose and people for growth and impact. In 2017, Jenn was selected to be on the Global Happiness Council of Work and Wellbeing and she has worked with hundreds of organizations to create meaningful change. Host, Kevin Craine Do you want to be a guest?...

Feb 05, 202229 min

Ways to Leverage Consumer Research

Jeremy King discusses ways to leverage consumer research. Jeremy is a trained scientist turned consumer research guru and a Harvard Business School MBA alum. He is the founder and CEO of Attest , a SaaS technology company, based in London and New York that helps you engage with consumers and makes it simple and fast to uncover opportunity with consumer data. Host, Kevin Craine Do you want to be a guest?...

Feb 05, 202224 min

Lead with Purpose

Simon Mainwaring discusses his book " Lead With Me ," and the business revolution that he says will shape our future. Simon encourages companies to lead with a purpose larger than themselves. The results are good for business...and our future. Host, Kevin Craine Do you want to be a guest?...

Jan 29, 202221 min

The Power of Positive Storytelling

Kindra Hall discusses her book " Choose Your Story, Change Your Life ," and the strategic application of storytelling to today's communication challenges. Kindra's Wall Street Journal best-selling book, Stories That Stick , was released in 2019. Now she's back to tell us that changing your story is the most powerful tool you have for changing your life. Host, Kevin Craine Do you want to be a guest?...

Jan 22, 202225 min

Accelerating Innovation in High-Tech Teams

Professors Hila Lifshitz-Assaf and Sarah Lebovitz discuss their new, ground-breaking research on accelerating innovation in high-tech teams. Hila is an Associate Professor of Technologyat New York University and Sarah is an Assistant Professor of Information Technology at the University of Virginia McIntire School of Commerce. They have been conducting pioneering research on how teams accelerate innovation. Research Paper - Embrace a Little Chaos When Innovating Under Pressure was recently publi...

Jan 15, 202229 min

Open Source Talent and Trust-Busting

Michael Sacca discusses open source talent and the democratization of 'creative' talent via Dribbble, a social networking platform for digital designers and creatives. Michael is also one of the hosts of hosts of Rocketship.fm, a business podcast that is returning for it's eleventh season to tackle one of the thorniest and most important issues in business today: antitrust. Host, Kevin Craine Do you want to be a guest?...

Jan 08, 202222 min

How Transcender Brands Change the Game

Stan Bernard discusses his book " Brands Don't Win " and how today's must successful brands transcend the typical brand game to define new markets and overcome their competition. Stan is a Senior Fellow at The Wharton School and you've seen him in places like the Wall Street Journal and Businessweek. Host, Kevin Craine Do you want to be a guest?...

Jan 04, 202220 min

Lessons for Achieving Entrepreneurial Greatness

Leslie McIntyre-Tavella discusses her book " Framing Success " and essential lessons for achieving entrepreneurial greatness. Leslie is an entrepreneur and a talent acquisition expert who has spent three decades in the recruitment industry. She founded The McIntyre Group, a staffing firm that under Leslie's leadership went from a start-up to grow to become a $20 million enterprise which Leslie sold successfully in 2016. Host, Kevin Craine Do you want to be a guest?...

Jan 01, 202225 min

The Power of the Niche

Kevin Kehoe discusses his book " One Hit Wonder " at the power of finding and leveraging a specific business niche. In 2013, Kehoe co-founded Aspire Software based on the belief that the landscape industry needed a completely cloud-based mobile platform. Since then, Aspire has grown to become a leading provider in the field. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?...

Dec 25, 202124 min

Wire Innovation into Your Company's DNA

Ben Bensaou discusses his book " Built to Innovate " and essential practices to wire innovation into your company's DNA. Ben is a Professor of Technology Management at INSEAD, a nonprofit graduate business school with locations in Europe, Asia and the Middle East. He was a Visiting Associate Professor at Harvard. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?...

Dec 18, 202125 min

The Unbeatable Strategy of Loving Customers

NYT bestselling author Fred Reichheld discusses the book " Winning on Purpose " and the unbeatable strategy of loving customers. Fred is one of the world's leading experts on customer loyalty. He created the Net Promoter System and founded Bain and Company's loyalty practice. The Net Promoter Score is used by businesses around the world to measure customer loyalty. He is the author of five books including the New York Times bestseller The Ultimate Question 2.0 . Listen for three action items you...

Dec 11, 202124 min

Business, Science, and the Deep Tech Revolution

Guy Perelmuter discusses his book " Present Future - Business, Science and the Deep Tech Revolution ." Guy is the founder of GRIDS Capital, a deep tech venture capital firm focusing on technological infrastructure and advancements like artificial intelligence, robotics, and next-gen life sciences. Present Future was awarded the Best Science Book of 2020 in Brazil. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?...

Dec 04, 202130 min

Lies, Damned Lies, and Marketing

Atul Minocha discusses his book " Lies, Damned Lies, and Marketing " and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?...

Nov 27, 202122 min

Creativity Without Frontiers

Roy Sharples discusses his book " Creativity Without Frontiers " and ways to boost and leverage your creativity. Roy has researched what makes the creative mind tick and how highly-successful innovators like Andrew Carnegie, Walt Disney, Henry Ford, and Steve Jobs leverage their creative nature for huge success. How can you do it too? Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?...

Nov 20, 202125 min

Succeed by Being Yourself

Fiona McDonnell discusses her book " Two Mirrors and a Cheetah ," and ways to think differently, own your career, and succeed by being yourself. Fiona is a business leader with over 30 years working at large brands like Nike, McCormick and most recently at Amazon as a Retail Director in Europe. Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest? Do you want to be a sponsor?...

Nov 13, 202123 min

Going from Customer Satisfaction to Customer Obsession

Jon Picoult discusses his book " From Impressed to Obsessed " and principles for turning customers and employees into lifelong fans. Jon has worked with some of the world's top companies and been featured in places like The Wall Street Journal, The New York Times, USA Today and Forbes.com (where he's a regular contributor). Listen for three action items you can use today. Host, Kevin Craine Do you want to be a guest?...

Nov 06, 202124 min

Diary of a Black Man on Wall Street

Derek Penn discusses his book " Diary of a Black Man on Wall Street. " He tells a story of hope and perseverance through the trials of life as a black man and banker in America as he rises to become one of Wall Street's top traders. Derek received his MBA from Duke University and has worked at many of the top investment firms including Morgan Stanley, Merrill Lynch, Lehman Brothers, and Fidelity. He is currently a member of the Board of Trustees at Charles Schwab. Host, Kevin Craine Do you want ...

Oct 30, 202125 min
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