Lies, Damned Lies, and Marketing

Atul Minocha discusses his book "Lies, Damned Lies, and Marketing" and how to separate fact from fiction in marketing strategies. Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth, and a professor at the Hult International Business School. He is a frequent Forbes contributor. Listen for three action items you can use today.

Host, Kevin Craine

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