Exhibitors In Virtual Events: What Can Drive Their Value?

Remember the times when we could visit exhibitions and see countless of exhibition booths in person? The hosts of Event Tech Podcast, Brandt Krueger and Will Curran, certainly do. Back in the day, they flew all the way to IMEX Frankfurt to see what the exhibitors had to offer. This year, however, they had to content with visiting CES 2021 virtually. And while they missed out on trying out the year's newest innovations for themselves, they agree that there's still value for exhibitors in the virtual world.

In this week's episode, Will and Brandt move away from pure tech talk and talk about virtual events for exhibitors. Unlike many would like to believe, the key to driving value in digital and virtual events is not necessarily cutting-edge technology. What is it, then? Tune in and find out for yourself!