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Event Experience

Bizzabo•www.bizzabo.com
Business
Marketing
Management
Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.
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Episodes

Event Success with Alon Alroy and Eran Ben-Shushan

In this episode, we talk with two of the three authors of the new book, Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences . They also happen to be two of the three founders of Bizzabo, Eran Ben-Shushan and Alon Alroy! Eran Ben-Shushan is Bizzabo’s Co-Founder and CEO. For three consecutive years, Eran has been recognized as The Software Report’s Top 50 SaaS CEOs. In 2021, he was named to Goldman Sachs’s “ 100 Most Intriguing Entrepreneurs ,” Business Trav...

May 09, 2022•35 min

Kim Darling, HubSpot: Unexpected Inspiration, Sponsorships, and Business Cases in a Hybrid World

Kim Darling (Vice President & Executive Producer, INBOUND) shares how HubSpot is thinking about the hybrid future, from sponsors and budgets to inspiration, all with an audience-first lens. Kim leads the global event team at INBOUND, one of the most well-respected B2B events in the industry. Since 2014, Kim has grown the Global Events team from 2 to 20+ people and grown INBOUND registrants from 7,500 to 26,000+ and many more virtual attendees in 2020. Under Kim's leadership, ticket and spons...

Aug 05, 2021•52 min•Season 2Ep. 10

Richard Black, Superfly: Experiential Marketing in an Ever-Changing Industry

Richard is the President and General Manager of Superfly. Richard oversees Superfly’s agency services business and drives the development of award-winning strategic and creative marketing solutions for leading brands by leveraging Superfly’s unparalleled expertise in cultural storytelling, community building and experience creation. With over 25 years of experience, Richard has held a variety of executive roles within global agency networks. Most recently, Black was Chief Growth Officer at Momen...

Jul 01, 2021•49 min•Season 2Ep. 9

Rex Serrao, Salesforce: Turning Insights into Action and Guiding the Attendee Journey

Rex Serrao is the Senior Director of Marketing Technology at Salesforce. For years, Salesforce has successfully led the way for in-person events with household name event brands like Dreamforce and the World Tour Series. More recently the Salesforce team has pioneered the virtual event space, and are now paving the way for the hybrid models of the future. Rex has held IT roles across a variety of industries for more than 10 years. Starting as a remediation consultant bringing troubled projects a...

Jun 16, 2021•41 min•Season 2Ep. 8

Keyana Kashfi, Spotify: High-End Virtual Event Production and the Power of Audio

Keyana Kashfi is the Global Director of Experiential & Content Production for Spotify where she acts as the Executive Producer, bringing Spotify’s brand to life through events and experiences across the globe. Keyana spearheads production for Spotify’s largest executions at industry events such as Cannes Lions and other global tentpoles, as well as major owned events like Stream On. Keyana has spent her career in event production with a focus on media and entertainment brands, executing both...

Jun 02, 2021•36 min•Season 2Ep. 7

Sean Doyle, Pinterest: Sean Doyle, Pinterest: Designing Inclusive Experiences and Driving Culture Through Internal Events

Sean Doyle is an experiential event marketer who has leveraged his passion for events to tell brand stories and amplify their messages. Since graduating from the Cannes Lions School, Sean has worked in multiple different creative capacities and has helped many clients and companies successfully connect with their audiences through event marketing. As the Experiential Marketing Lead at Pinterest in Europe, Sean creates live events and experiential marketing campaigns that engage their community o...

May 19, 2021•45 min•Season 2Ep. 6

Brad Ehrlich, Markey’s: Billie Jean King and How To Produce a Hybrid Event

Brad Ehrlich, (General Manager, Markey’s) shares his experience helping clients shift to virtual events and how he and his team are already supporting the technical aspects of hybrid. Brad joined the Markey's team in 1994 as a driver/rental technician and quickly learned all facets of the event industry. He was soon promoted to management and took over Markey’s in-house services at multiple hotel facilities in the Indianapolis area. Now as the General Manager at Markey’s Rental and Staging, Brad...

May 05, 2021•35 min•Season 2Ep. 5

Joey Graziano, NBA: How The NBA Designed The Bubble

Joey Graziano is the Senior Vice President of Global Business Operations and Global Events at the NBA. Joey leads strategic planning, business development, data analytics, and process improvement for the NBA's marquee global events, including the NBA All-Star Game, NBA Finals presented by YouTube TV, and NBA draft. He and his team also orchestrated the NBA Bubble.

Apr 22, 2021•27 min•Season 2Ep. 4

Jessica Vogol, Movable Ink: Snackable Content and Designing Hybrid Events with Empathy

Jessica is an experienced marketing professional with a demonstrated history of success at SaaS businesses, growth-stage companies and tech startups. She is a strong leader invested in developing marketing talent and teamwork. Jessica has been at Movable Ink for 6 years, holding 4 roles within the marketing team. As Vice President of Marketing at Movable Ink, Jessica leads a team responsible for all global performance marketing activities including demand generation, ABM, client, partner, conten...

Apr 07, 2021•34 min•Season 2Ep. 3
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