Kim Darling, HubSpot: Unexpected Inspiration, Sponsorships, and Business Cases in a Hybrid World
Aug 05, 2021•52 min•Season 2Ep. 10
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Episode description
Kim Darling (Vice President & Executive Producer, INBOUND) shares how HubSpot is thinking about the hybrid future, from sponsors and budgets to inspiration, all with an audience-first lens.
Kim leads the global event team at INBOUND, one of the most well-respected B2B events in the industry. Since 2014, Kim has grown the Global Events team from 2 to 20+ people and grown INBOUND registrants from 7,500 to 26,000+ and many more virtual attendees in 2020.
Under Kim's leadership, ticket and sponsorship revenue have grown exponentially and the team launched a media branch of the INBOUND experience that has achieved up to 1M views per week at its height while putting a spotlight on stories of company and personal growth.
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