The keywords you add to your Etsy listings are an essential tool for matching your listings to those searches. Listen to our new audio article for dos and don’ts when adding tags, along with strategies for brainstorming new keywords using proven techniques. View the article on the Seller Handbook: https://etsy.me/3Zy5pmD *Please note that this audio is generated using automated voices, which may occasionally mispronounce words or vary in tone or sentiment.*...
Jun 18, 2025•13 min
Effective communication is essential for success in any online business. Listen to our latest audio article to hear expert advice from an Etsy pro and seasoned sellers—plus get access to customizable message reply templates you can start using today. View the article and reply templates on the Seller Handbook: https://etsy.me/4klNSpQ *Please note that this audio is generated using automated voices, which may occasionally mispronounce words or vary in tone or sentiment.*...
May 13, 2025•6 min
You’ve put a lot of hard work into creating and curating items for the holiday season. Now it’s time to make sure buyers find them! Learn about best practices for query matching, conversion, and customer service—three key factors in optimizing for holiday shoppers. Then hear our critiques segment, where we offer feedback and tips for specific listings submitted by sellers in the Forums. Listings critiqued in this episode: Green tea bergamot handmade soap : etsy.me/3yeTQTL Floral earrings : etsy....
Oct 12, 2022•31 min
Having a clear shipping strategy is essential to ensure the best experience possible for both buyers and sellers. Use this checklist to help get your shop in shape for fulfilling holiday orders with our favorite shipping tools and best practices. Resources and recommendations mentioned in this Audio Article: Review your processing times : etsy.me/3CqO5ol Review your shipping profiles : etsy.me/3CqO5ol Purchase shippings labels on Etsy (Australia, Canada, UK, India, and US sellers): etsy.me/3SARv...
Oct 05, 2022•10 min
The holidays are a great opportunity to appeal to seasonal shoppers. Help your shop shine throughout the coming months with these marketing tools and techniques. Resources and recommendations mentioned in this Audio Article: Tips for Creating Engaging Explore Videos Shoppers Will Love : etsy.me/3Sy5LnJ How to Market Your Business on TikTok : etsy.me/3fDOBXk Ultimate Guide to Social Media Marketing : etsy.me/3BO8YbD 2022 Holiday Marketplace Insights trend report : etsy.me/3RNmlzg Start your Etsy ...
Oct 05, 2022•7 min
If buyers have a positive experience purchasing from your shop this holiday season, they're more likely to keep coming back long after the holiday season is over. Get tips for wowing shoppers with great customer service—and encouraging them to keep coming back for more. Resources and recommendations mentioned in this Audio Article: Download the Etsy Seller app : etsy.com/sell-mobile How to Use Saved Replies in Messages : etsy.me/3BPX94O How to Add a Listing Video : etsy.me/3BPXoge How to Set Up ...
Sep 28, 2022•11 min
No matter what you sell, our annual holiday trend report has you covered! Find out how to tap this season’s trends to reach more shoppers with these key insights based on industry forecasting and Etsy search data. Resources mentioned in this Audio Article: Etsy Insights Forums post with info on search traffic timing for holiday occasions : etsy.me/3x8WTMD 2022 Fall Marketplace Insights trend report : etsy.me/3KXrnqG 2022 Holiday Marketplace Insights trend report : etsy.me/3RNmlzg The Ultimate Gu...
Sep 21, 2022•25 min
Each month, we highlight information on key shopping dates, upcoming seller events, and buyer trends. Listen to our guide for September to help prepare your shop for success. Resources and recommendations mentioned in this Audio Article: Etsy Updates : etsy.me/3BqNiDi Seller email list : etsy.me/3x90tqe 2022 Holiday Marketplace Insights trend report : etsy.me/3RNmlzg 2022 Fall Marketplace Insights trend report : etsy.me/3KXrnqG Review your processing times : etsy.me/3x9fckO Shop EcoEnclose : bit...
Sep 14, 2022•7 min
From magical forest themes to posh pearlcore looks, find out what trends are rising to the top for the busy shopping season. We’ll be doing things a little differently from our usual trend episodes this time around: Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz will chat about key holiday trends and which categories and items are most relevant for each one. Then, in our trend critiques segment, they’ll give shop owners tips on how to incorporate the holiday t...
Aug 29, 2022•22 min
This week, we tapped some experienced sellers to get their advice on how to prep for the busy shopping season ahead. Etsy U instructors are seasoned shop owners who work with the community to help other sellers find success on the platform. These sellers have learned a lot over the years, so tune in to get insightful suggestions and time-saving ideas to help you have your best holiday season yet. To learn more about Etsy Up, go to the event page: etsy.me/3CuAJrO To learn about other upcoming eve...
Aug 24, 2022•16 min
You all have done it again: You sent in so many beautiful stories about your unforgettable custom orders that we couldn’t wait any longer to share them with the world. On this week’s installment, hear about extra-special memorial gifts, connections that inspired new products, and niche requests that made a meaningful impact on both the buyer and seller. If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can record a voice me...
Jul 27, 2022•17 min
Heads up: This episode may make you laugh, cry, or both! You sent in your recordings about custom orders that made an impression on you, and we’re so glad you did. From strange coincidences and joyful celebrations to touching gestures of love and remembrance, Etsy sellers share stories about the custom requests they’ll never forget. If you’d like to share your own story about a memorable custom order, call 917-947-9704 and leave a message for us. Or you can record a voice memo on your phone and ...
Jul 13, 2022•16 min
Picture this: A buyer clicks on your listing, then proceeds to favorite it or, even better, buy it. The dream scenario, right? This is what it means for a listing to convert. This week, learn how to help motivate shoppers to click on your listings and give them the info they need to make a purchase decision. Check out the Etsy Success product photography video: etsy.me/3A55YbD Read 4 Ways to Conquer Pricing Pitfalls: etsy.me/3QPcs4i Read our Ultimate Guide to Photography: etsy.me/2usmcYt Read 5 ...
Jun 29, 2022•11 min
Listing descriptions have always been crucial for communicating important info about your products, but now those descriptions can also help get your items in front of even more potential customers. This week, two Etsy experts discuss what’s changing about how Etsy search ranks your listings and share best practices for writing listing descriptions optimized for those changes. Then they walk through concrete examples for all kinds of shops, whether you sell handmade, vintage, or craft supplies. ...
Jun 22, 2022•21 min
We know intellectual property rights and laws aren’t the easiest to understand. That’s why we invited Jay Huber from our Trust and Safety team to get the scoop on the new Etsy Reporting Portal. Jay breaks down how to use the tool, then addresses some common questions we’ve heard from the seller community. Find out who’s eligible to use the portal, whether you need a copyright registration number to file a report, and how the team will approach future developments of the tool. Check out the Etsy ...
May 25, 2022•12 min
When done right, paid advertising can be a highly effective way to reach a new audience for your products—and help drum up more sales for your growing business. In this week’s audio article, learn the basics of online advertising to accelerate your marketing efforts. Check out the Seller Handbook article Create Listings That Convert that we mentioned in this episode: https://etsy.me/3MtFAv0 You can also read the Essentials of Online Advertising article on the Seller Handbook: https://etsy.me/37K...
May 04, 2022•9 min
In today’s episode we share what’s on the rise for spring and summer, but this time we’re doing something a little different: trend critiques! Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz offer ideas for exploring trends, tailored specifically to individual sellers’ shops. They highlight what the seller is already doing well, and discuss potential options for incorporating this year’s trends into their business. Shops critiqued in this episode: zeynNY: zeynN...
Apr 20, 2022•28 min
Our research shows that when potential customers see glowing reviews for an Etsy shop, it helps inspire confidence in their decision to purchase. Hear our top tips for leaving an impression that motivates buyers to select all five stars when they review an order, which can, in turn, encourage other shoppers to trust your business. For more info on earning a Star Seller badge, check out this Seller Handbook article: etsy.me/3iJdRJQ To download the Sell on Etsy app, click here: etsy.me/3qNpVOO Lea...
Mar 30, 2022•10 min
This week we’re talking all things social media, whether you’re just starting out or looking to take your skills to the next level. Etsy Social Media Manager Evan Watkins shares tips on choosing the platform that’s right for you, creating content to attract followers, as well as some dos and don'ts to help increase your chances of getting featured on Etsy’s social media pages. And in a special new segment, Evan will critique sellers’ social media accounts as examples of best practices, sharing f...
Mar 16, 2022•27 min
Shoppers want a clear understanding of what they’re buying before they make a purchase. Do your product photos show them everything they need to know? Mix and match these seven photo types so customers know exactly what to expect from your items. To learn how to add listing variations, check out this Help article: etsy.me/listingvariations For photo styling tips, read our Seller Handbook article, “How to Style Product Photos”: etsy.me/styleproductphotos
Feb 16, 2022•6 min
Are checkerboard patterns still in? What’s the color of the year? What does “lagom'' mean and why should you care? Get the scoop on these questions and more in this conversation between Etsy Trend Expert Dayna Isom Johnson and Community Education Manager Isabella Diaz. Dayna brings the latest on which trends are on the rise for 2022, and Isabella shares actionable tips for using those trends to help attract buyers. For more on 2022 trends, check out our latest Marketplace Insights report: etsy.m...
Jan 12, 2022•52 min
It’s time for round two! You shared so many great reasons for celebration that we couldn’t keep them to ourselves. In this installment, hear about heartwarming custom orders, perseverance after hardship, impressive leaps of faith, and more. Note: Descriptions of environmental attributes of any items are based solely on Seller’s shop and listing information. Items sold by Sellers, such as masks, aren't medical-grade. When selecting a mask, consult official guidance to make the right choice for yo...
Dec 22, 2021•17 min
Hear highlights from the year, as told by sellers! You sent us stories about the amazing things you accomplished in 2021, and we put them together in this special Shop Talk episode. Submit your own 2021 win by calling 917-947-9704 and leaving a message for us, or record a voice memo on your phone and email it to podcast@etsy.com. Remember to keep your message under 60 seconds, and include your name and shop name at the start, like this: “I’m Tess of Sassafras Zines, and a recent win I celebrated...
Dec 08, 2021•11 min
Our shipping experts have learned a lot over the past year, so this week we’re chatting with one of them to get the latest. This week, Etsy Vice President of Global Fulfillment Jake Hipps shares insights and advice on how to make the process as smooth as possible for you and your customers. Learn how to prepare for an influx of holiday orders, adjust processing and transit times for the busy season, and calculate your own holiday shipping deadlines. Plus we answer your questions about carrier de...
Nov 01, 2021•35 min
This time of year can bring more buyers to your shop than ever. Learn how to make a lasting impression on new customers to keep them coming back after the holidays are over. What did you think of this audio article? Help us improve our future audio content by taking this short survey: https://etsy.me/audioarticlesurvey
Oct 25, 2021•9 min
You’ve got the goods that holiday shoppers want. The question is: Do they know it? Follow these tips to put that seasonal sparkle on your shop and make it easy for people to see why they should buy from you. What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey
Oct 11, 2021•5 min
Welcome to part two of our series on Etsy Search! This week, Amy and Isabella take things to the next level, and discuss how to convert visits to orders. The two shop optimization specialists (and Etsy sellers!) offer tips on how to optimize your listings for conversion and use shop stats to inform your Etsy SEO strategy. Plus, hear them critique three listings as examples to show how their advice looks in action. Articles referenced in this episode: 7 Essential Types of Product Photos How to Wr...
Sep 01, 2021•27 min
This week, we’re kicking off a series on Etsy Search with two experts, Amy Fierro and Isabella Diaz. Not only are Amy and Isabella shop optimization specialists at Etsy, they’ve also been selling on Etsy for years (twelve and eight, respectively)! In today’s episode, the shop owners share exclusive insights on how Etsy search works, proven techniques for brainstorming keywords to help you get found, and do’s and don’ts to keep in mind as you hone your Etsy SEO strategy. Then they’ll answer your ...
Aug 18, 2021•41 min
It’s not always about developing a new product or changing your inventory. Sometimes you already sell something that fits a new trend! In addition to sharing what trends are on the rise for this holiday season, Etsy Trend Expert Dayna Isom Johnson explains how you can use them to inform your keywords strategy (if they’re relevant to your items, of course). Find out what search terms are gaining traction, hear Dayna answer seller questions, and get a sneak peek at what to expect for New Year’s Ev...
Aug 02, 2021•38 min
Etsy sellers are full of passion and commitment to their craft, but forging your own path doesn’t come without its challenges. In this special Shop Talk episode, Etsy shop owners share stories about the hurdles they faced and how they overcame them. To submit your own story about a challenge you overcame, check out this Forums post for instructions....
Jul 14, 2021•18 min
