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Etsy Success podcast

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The Etsy Success podcast is your source for tips on improving your creative business and inspiration from the Etsy community.
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Episodes

Pro Tips From Last Year’s Etsy Design Awards Winners

Do you want a chance to win $20,000? Attention from the press? Bragging rights for winning an international award? Of course you do! And how might you get that chance? By entering one of your one-of-a-kind items for consideration in the 2021 Etsy Design Awards between now and June 25th! Get expert advice from last year’s Grand Prize winner, Adrian Martinus , and vintage category winner, Fashion for Fables . Find out how they chose which product to enter and how they prepped their listing and sho...

Jun 14, 202149 min

[Audio Article] Keywords 101: Everything You Need to Know

In this special audiobook-style episode, listen along to learn about dos and don’ts when adding tags, and brainstorm new keywords with these proven techniques. What did you think of this audio article? Help us improve our future audio content by taking this short survey: etsy.me/audioarticlesurvey

Jun 07, 202114 min

Etsy's Hottest Summer Trends

What colors and patterns will be popular this season? Which styles from decades past will buyers search for? How can I bring these themes and motifs into my business? Learn the answers to these questions and many more from our trend expert, Dayna Isom Johnson. Hear Dayna chat about how the latest trends are showing up across categories, then answer listener questions! Get more insights about upcoming trends in our spring and summer Marketplace Insights report ....

May 12, 202140 min

Buyer Insights: How Customers Are Shopping in 2021

Many people have changed their approach to online shopping over the past year, and Etsy buyers are no exception. That’s why we’re talking to an expert from our research team about what shoppers are doing differently now and what to expect in the coming months. Armed with comprehensive survey results and responses from in-depth focus groups, Michelle Nielsen shares key data points to help you make informed decisions about your business strategy moving forward. Plus, she answers questions sourced ...

Apr 28, 202125 min

How to Bring Buyers Back With Herma May

You already impressed a new customer with your product, but how do you make sure that good impression lasts past the first sale? Sharon of soy candle shop Herma May joins us on today’s episode to share her top tips for earning loyal buyers. From packaging with a “wow” factor to going above and beyond for customers, find out how Sharon builds meaningful relationships that keep shoppers coming back for more.

Apr 07, 202125 min

Your Questions on 2021 Trends, Answered

Our trend expert responds to seller questions about what’s on the rise this year. With exclusive insights on everything from checkerboard print to Zoom-leisure looks, Dayna Isom Johnson shares data on the themes and motifs that have just begun to emerge. Plus find out which trends from last year are still going strong in 2021. For more on 2021 trends, read our latest Marketplace Insights report ....

Feb 10, 202133 min

Shop Talk Special!

In the Shop Talk segment of our show, we ask Etsy sellers to answer a question and then we play a selection of those answers for all of you. Whenever we ask for the story behind your shop name, we always get far more answers than we can feature. Today we’re sharing a special roundup of stories that we didn’t have space for in last years’ episodes.

Jan 13, 202114 min

Meet the Maker: Vacilando Quilting

In our second installment of Meet the Maker, we called up Laura Preston of textile shop Vacilando Quilting in San Marcos, Texas. The quiltress tells the story behind the business she launched while roaming the US in a travel trailer. Find out how the former oil painter turned a spontaneous road trip into a six-year adventure, changing the course of her life in the process.

Dec 02, 202027 min

Meet the Maker: Lingua Nigra

This week, we’re bringing you a special episode of the podcast that might just have you adding new items to your cart. We chat with jewelry maker Alicia Goodwin of Etsy shop Lingua Nigra about how she built a business inspired by her childhood dreams. Find out what makes her creation process so unique, which celebrities are wearing Lingua Nigra pieces, and why customers keep coming back to Alicia for their special-occasion needs. Check out Alicia’s Featured Shop story on the Etsy Journal ....

Nov 02, 202031 min

New! The Latest Update on Holiday 2020 Trends

From interesting insects to outdoor celebrations, find out which trends have been popping up this season. Our trend expert shares updates on how shoppers are gifting differently in 2020, plus find out what’s on the rise for New Year’s.

Oct 21, 202025 min

Introducing the Black-Owned Etsy Shops Team with Fresh Seed Glow

Etsy seller Latoya Johnston of the Etsy shop Fresh Seed Glow shares her experience as a co-captain of the new Black-Owned Etsy Shops Team . Since launching the group with fellow shop owner Alicia Goodwin, Latoya has gained meaningful connections with other members and insightful tips that directly impacted her shop. Find out how the Team provides a safe space for mutual support among sellers, and how the group has helped Latoya grow, both as a business owner and community leader. Shop the Black-...

Sep 15, 202026 min

An Early Look at Holiday 2020 Trends

Etsy’s trend expert Dayna Isom Johnson talks about top holiday trends, from sunny citrus to DIY decor. Find out which motifs are on the rise, what gifts will be at the top of shoppers’ lists, and how people will look to Etsy to celebrate Halloween, Thanksgiving, and beyond. Read our holiday 2020 shopping trends report for more trend insights and tips at etsy.me/sellertrends.

Aug 11, 202023 min

An Inside Look at Etsy Ads

Get tips from an experienced seller and an Etsy expert on how to get the most out of your Etsy Ads campaign. First Etsy Product Manager Arjun Malhotra shares insights into how Etsy Ads works and how to build a campaign to help you reach your business goals. Then Brie Moore of Etsy shop Breezy Tee explains how she came up with an advertising strategy that took her business to the next level. Learn more about advertising in our Ultimate Guide to Advertising and set up an Etsy Ads campaign by visit...

Jul 07, 202041 min

How These Sellers Won Their Etsy Design Awards

Get top tips from some of the 2019 winners and Etsy's trend expert on how to submit an entry that's sure to dazzle this year's judges. First we chat with Sian Zeng , whose magnetic dinosaur print wallpaper won last year’s Grand Prize. Then hear from Vicky and Stam of Etsy shop Eating the Goober about how they snagged the Earth-Friendly Award with their upcycled, transformable sandals. Finally, trend expert and Etsy Design Award judge Dayna Isom Johnson shares what she (and the rest of the judges...

Jun 17, 202046 min

Trends for At-Home Summer Activities and Celebrations with Dayna Isom Johnson

From backyard movie theaters to drive-by birthday parties, our resident trend expert Dayna Isom Johnson shares how shoppers will be spending their days this summer. Find out the creative ways buyers are approaching their usual warm weather activities and what they’ll be searching for on Etsy to bring their plans to life. To learn more about trends on the rise right now, check out our Seller Handbook article Marketplace Insights: Emerging Etsy Buyer Behaviors and Trends ....

May 19, 202025 min

Small Items, Big Impact: How This Maker Runs a Sustainable Jewelry Shop

To celebrate Earth Month, we talk with Devi Chand about how she transforms magazine pages and newspapers into beautiful beads for her jewelry shop, Papermelon . Devi left her office job with no safety net to pursue a creative career in 2009, and since then she’s built a sustainable business inspired by her colorful surroundings in India and connected with both like-minded customers and eco-conscious Etsy sellers. Devi shares how she carved out a routine that helps her balance work and family, ho...

Apr 22, 202035 min

A Look Ahead: 2020 Trends with Dayna Isom Johnson

Our trend expert gives a sneak peek into what’s heating up across categories this year and shares her pro tips on how to get featured. Learn how to put these trends to work in your shop, plus get an in-depth look at 2020 wedding trends. And, as always, Dayna will answer questions you submitted in the Forums. Read Dayna’s wedding trend guide and our early 2020 Marketplace Insights report to find out more about what to expect this year. Watch Dayna and Isabella’s trend video about ‘80s fashion tre...

Feb 11, 202035 min

Optimizing Your Social Channels to Reach Holiday Buyers

Social Media Specialist Brigette Muller shares tips on how to attract shoppers through your social channels during the busy season. Find out how to put that holiday shine on your photos, captions, and hashtags, plus learn how often to post and which trends to incorporate into your photography. Brigette also gives the inside scoop on how to increase your chances of getting featured on the Etsy social channels. Read our Ultimate Guide to Social Media Marketing on the Seller Handbook for more tips ...

Oct 23, 201922 min

Buyer Insights: Inside the Mind of a Holiday Shopper

How important is it to offer gift wrap? Is it helpful to update your listing tags for the holidays? Do shoppers care about thank-you notes? Get the answers to these questions and more from Senior Market Researcher Rosa Levitan. Rosa joins us in the studio to share how, when, and why buyers shop on Etsy for the holidays, and what motivates them to purchase. Plus, find out how to use these insights in your business to reach more shoppers this season. Check out How to Get 5-Star Reviews for info on...

Oct 07, 201930 min

How to Help Buyers Find Your Items With Attributes

Attributes are one of the most important factors in helping items appear in relevant searches. That’s why this week we’re chatting with Senior Taxonomy Manager Jenny Benevento about best practices on how to use them. Jenny shares her top tips for adding accurate attributes to listings to help connect your items with the right shoppers, plus she dives deep on how and why attributes are created. Learn more about attributes in our new chapter of the Ultimate Guide to Etsy Search ....

Sep 17, 201925 min

Etsy’s Trend Expert Shares Styles to Watch for Holiday 2019

Hear Dayna Isom Johnson in conversation with education specialist and Etsy shop owner Isabella Diaz about what holiday shoppers will be looking for this season. Learn about rising trends like woodland wonder and starry nights from Dayna, then get tips from Isabella about how to bring these trends to life in your business. Find out more about holiday 2019 trends in our latest Marketplace Insights report .

Aug 16, 201942 min

How Two Etsy Sellers Honed Their Shipping Strategies

Experienced shop owners share insights on how to find a shipping strategy that works for your business and keeps customers coming back. Hear from leather bags and accessories seller Meital Lev about how great customer service and top-notch packaging ties into her approach to international shipping. Then get advice from the founder of eco-conscious furniture brand Year of None about shipping large, heavy items and packaging them sustainably. Get more tips in our Ultimate Guide to Shipping , where...

Jul 15, 201946 min

Talking Spring and Summer Trends With Dayna Isom Johnson

From burnt orange to maximalism, get Etsy Trend Expert Dayna Isom Johnson’s top tips for incorporating this year’s trends into your shop. Dayna shares how to stay up-to-date on fresh designs and styles, and how to know if these themes are right for your brand. Check out our Spring and Summer Marketplace Insights report for more data and tips about this season’s trends. If you’re a wedding seller, read 8 Fresh Wedding Trends for 2019 to find out how brides and grooms are looking to showcase their...

Apr 02, 201929 min

Your Search Questions, Answered

We gathered your most recent questions about Etsy search and took them straight to the experts for answers. Three pros dive deep on everything from titles, tags, and attributes to misspellings and plurals. (Don’t worry—we’ve got those typos covered!) For more insight into how search works, check out the Ultimate Guide to Etsy Search . Share your feedback about categories by filling out our taxonomy feedback form ....

Mar 18, 201915 min

How to Create Lasting Customer Connections

Chasten Harmon of Etsy shop Plush Armour discusses how she connects with buyers and earns repeat customers through excellent customer service. Plus, go behind-the-scenes of the custom order experience with a conversation between Chasten and one of her returning customers. Learn more customer service tips in our Seller Handbook article How to Get Five-Star Reviews ....

Feb 11, 201943 min

How to Make the Most of Etsy Teams

Three Team Captains share their top tips for using Etsy Teams to improve your business and expand your network. Learn how to find a Team that’s right for you and get the most out of your experience in this roundtable discussion. Read our Site Update to learn about the exciting updates to our community spaces. Check out our guests’ Teams: JayDee’s Vintage Etsy Society Street Team Crystal’s Etsy Vancouver Team Rebecca’s SF Etsy Team...

Jan 22, 201925 min

Coming Soon on the Etsy Success Podcast

Get a sneak peek of what’s in store for our upcoming season. Head to the Forums and follow @EtsySuccess on Instagram for ways to get featured on future episodes. See you soon!

Jan 15, 201956 sec

Resolving Customer Service Disputes With Etsy’s Trust and Safety Team

Jill Mescia and Tyler Stoddard are two senior members of our Trust and Safety team. Today they join us in the studio to share tips on how to prevent disputes and resolve cases swiftly. Find out their best practices for handling unexpected shipping snags, increased order volume, and other common challenges. Check out Just in Case: Resolving Disputes Through Communication for tips on resolving cases quickly and efficiently. If you need help with a customer service situation like the ones discussed...

Dec 04, 201829 min

Etsy’s Leadership on Bringing Buyers to Your Shop for the Holidays

Etsy CEO Josh Silverman and Kruti Patel Goyal, general manager of seller services, return to the Etsy Success podcast to give you a behind-the-scenes look at our marketing efforts for holiday. Plus, hear Josh and Kruti discuss how you can use our new marketing tools to help attract buyers to your shop this season. You can send targeted offer emails for free through December 31, 2018. Go to your Shop Manager to create a targeted offer campaign today....

Nov 13, 201818 min

Live: Holiday Tips from International Team Captains

In this special episode, three European Team Captains take the stage to share top holiday tips for sellers at all levels of growth and discuss their proudest moments with their Teams. (Recorded live at Etsy’s European Captains’ Summit in Warsaw, Poland.) Check out the Captains’ Teams: Virginie Lykins’ Made in Norway Tania De Pauw’s Etsy Team Belgium + Etsy Team Gent Helen Gillespie’s Lancashire Etsy Team...

Nov 06, 201834 min
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