Bringing True, Ethical Authenticity to Multicultural Communications - Jennifer Gonzalez

Joining me on this week's episode is Jennifer Gonzalez, the senior vice president of multicultural strategy at C+C. Jen and I are colleagues, and we had a great ethics discussion recently, so I invited her to be a guest. Jennifer discusses a number of important ethics issues, including:

• What to do when you know your prospect's multicultural program does not align with the community’s needs
• Ethical issues in partnering with community-based organizations
• Why sometimes being equitable requires you to say no