Ep. 45: Shannon Watts mobilized moms to become the NRA's worst nightmare

After watching the Sandy Hook tragedy unfold on the news, Shannon Watts knew she needed to do something. She went on to found Moms Demand Action for Gun Sense in America, a non-partisan grassroots movement working to end gun violence. We talk to Watts about the power of organized mothers, the organization's main initiatives, how Moms Demand Action gets major retailers to listen, and the pushback she gets from oppositional groups.