Episode description
Episode description
Guest
- Ariel Michaeli - Twitter @arielmichaeli
Sponsors
- Specialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch
- 10 years of experience developing for a variety of Apple platform
- Helping dev shops which lack experience with Apple platforms and Swift
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App Store Optimization Basics
- The Importance of Marketing
- Why not depend on Today, Category, or Featured by Apple
- How it helps established business as well as startups
- 60% of downloads are directly from the App Store
- You only have 20 seconds to capture your audience
- AppFigures App Store Optimization Checklist
Key Differences between SEO and ASO
- Backwards Engineering the Play Store/App Store vs. Google
- ASO is restricted by the fields and parameters Apple or Google Play Store provides
- People Search for Solutions on Google vs People Search for Apps on the App Store
What are the Components For Successful ASO?
- Research for Correct Keywords
- Apply Keywords based on Solutions the App Provides
- Breakdown Keywords
- Use the Correct Title and Subtitle Correctly
- Title and Subtitle in the Apple App Store Are Rendered As One Sentence
- How to Optimize Your Keywords List in App Store Connect
- Optimizing Your App’s Name to Get More Downloads
- How to Choose the Right Keywords for App Store Optimization
- Make Visuals Compelling Which Encourage Downloads
- Videos Are Very Helpful
- Give Your Screenshots Context and Use the Design of the App Page
- Monitoring Keywords and Algorithm Changes
- Experiment with Emulated App Store Pages and A/B Testing
What are Common Mistakes For Successful ASO?
- Don't Optimize for Competitor Name
- Don't Leave Your App Page Alone But Constantly Monitor
- Don't Optimize for Only Your Competitor
Apple Watch App Store and Heartwitch App Feedback
- Understand Your Audience
- Use Branding with Browser Window
- Selling on the Apple Watch Store Makes the App Unique
- Ask Apple to Feature
- Reach Out To The Community
Social Media
Instagram - @brightdigit
Patreon - empowerappshow
- Maurizio Bracchitta
- Edward Sanchez
- Satoshi Mitsumori
- Steven Lipton