The keyboard is mightier than the sword. AI-powered writing tools are making it easier than ever to create quality content at scale. Yet, with the market flooded by a deluge of AI-backed software, finding the perfect tool for your needs can be tough. Plus, once you discover a tool that suits your needs, mastering how to use it effectively is often a roadblock to success. It was while he was learning the ins and outs of one of these tools that Matt Zimmerman was inspired to create an AI writer of...
Jul 04, 2023•1 hr 4 min•Ep. 136
As a rule of thumb, larger businesses tend to be more established, more stable, and come with better infrastructure than smaller businesses. But they also cost more, creating a barrier to entry for entrepreneurs who are looking to make the most of the benefits of buying large businesses. However, Roland Frasier discovered that the barrier can be overcome with some clever, creative financing. Roland is a serial entrepreneur who is renowned for his unique approach to leveraged buyouts and no-money...
Jun 28, 2023•59 min•Ep. 135
The early bird catches the worm. This is particularly true when it comes to investing. Early adopters often reap the biggest rewards. But if spotting a good investment before the business really takes off was that easy, everyone would do it. You need to find a business with a first-mover advantage. One that operates in a blue ocean. A business that has already established proof of concept in the short time they've been operational. A business like WebStreet. In this week’s episode, we are joined...
Jun 20, 2023•58 min•Ep. 134
Building an affiliate site is a great way to earn money online. But if you really want to maximize your profits, you need to scale your business beyond affiliate revenue. In this week’s episode, we interview someone who has done just that and has built a thriving business around teaching others how to replicate his success. Gael Breton, the co-founder of Authority Hacker, joins us to share how he turned a simple educational website into the giant that is Authority Hacker today.He shares valuable...
Jun 13, 2023•1 hr 2 min•Ep. 133
Did you know there are over 31 million active bloggers in the United States alone? With the growing popularity of monetizing content sites, the SEO market is becoming increasingly saturated, making it harder to achieve success. However, outside the borders of the intense competition in English language SEO, there lies a treasure trove of opportunities in foreign markets. Enter Taylor Kimball, an SEO expert who has taken full advantage of this untapped potential. Taylor operates sites in both Tha...
Jun 06, 2023•56 min•Ep. 132
Private equity is a fast-paced game. You buy a business and often only have two to five years' worth of investor capital to improve the business before you need to sell it for a profit. This doesn’t give you a lot of time to make meaningful improvements and often results in changes that destabilize the business long term. That’s why Brent Beshore decided to turn the concept of private equity on its head. Brent is the founder of Permanent Equity, a PE firm that invests in family-held businesses. ...
May 30, 2023•54 min•Ep. 131
Display advertising is a powerful monetization, but many website owners miss out on extra profits and growth by treating display ads as a “set and forget” addition to their site.Recognizing this untapped potential, Kean Graham created MonetizeMore, a platform that increases ad revenues by using auction technology to find the advertisers willing to pay the most for your ad placement. They also offer a suite of tools that helps publishers analyze their revenue stats and detect and block invalid tr...
May 23, 2023•51 min•Ep. 130
Buying a business is a great way to skip the queue and jump straight into generating revenue. That said, purchasing a profitable business isn’t cheap. But what if there was a way to buy a business by leveraging the business’s assets and cash flow to fund the acquisition? This clever approach is how Jonathan Jay buys businesses with no money down. Jonathan is a serial business buyer and the founder of Dealmakers.co.uk where he teaches people to buy businesses without risking their own capital. In...
May 16, 2023•40 min•Ep. 129
Success is not final. This is particularly true in business where failure is all too common. It’s an entrepreneur's mindset and their ability to recognize failure as a necessary stepping stone to success that helps them overcome the challenges they may face. Ace Chapman experienced this first-hand. He bought his first business for $70K and successfully grew it to where he was receiving 7-figure purchase offers from interested buyers. Then the business collapsed as a result of the dot-com crash. ...
May 09, 2023•48 min•Ep. 128
Building a website off of an existing domain instead of starting from scratch gives you a valuable head start. By leveraging the domain’s existing authority and backlinks you can generate traffic and rank your site in a fraction of the time. But how do you track down an existing domain that is topically relevant? And how do you separate the good domains from the bad? Alex Drew has provided aspiring website owners with the answers to these questions. Alex is the founder of Odys Global, a marketpl...
May 02, 2023•54 min•Ep. 127
There’s no denying the benefits of being a business owner. It allows you to be your own boss, and have greater control over your time. And, you have the potential to make life-changing amounts of money. But there are also risks involved, and buying the wrong business can be a costly mistake. You need to find a business that fits your unique skills and needs, which can be challenging. That’s where David C. Barnett comes in. David is a former business broker who now works with buyers and sellers o...
Apr 25, 2023•59 min•Ep. 126
Starting your first niche site is one thing – buying, growing, and flipping an empire of sites is another. So how do you scale and sell a portfolio of niche sites? Shawna Newman is an SEO expert with nearly 20 years of experience acquiring and scaling niche sites. She is one of the most seasoned SEO professionals in the industry, known for her unique testing methods and extensive year-long case studies. She is also the founder of Skipblast, where she shares her key findings from her SEO and busi...
Apr 18, 2023•44 min•Ep. 53
We've got some exciting podcast guests in store as we kick off Q2 of 2023. But in the meantime, let's revisit the many nuggets of wisdom Greg shared in our 100th-episode special. The 100th episode of The Opportunity podcast is finally here! To celebrate this milestone, we’re mixing things up. This extra special episode revisits a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. You’ll hear many familiar voices as some of our favorite entrepreneurs...
Apr 11, 2023•52 min•Ep. 100
It’s easy to get lost in the complexities and nuances of SEO. But what if, instead of spreading yourself thin by focusing on backlinks, page speed, and endless technicalities, you focused solely on content? To many, this may sound like a recipe for disaster. But Nick Jordan, the founder of Content Distribution, has proven that a content-first approach can achieve successful, repeatable results. According to Nick, “ If you want more results, the number one thing you need to do is just publish mor...
Apr 04, 2023•1 hr 10 min•Ep. 125
Since the release of OpenAI’s ChatGPT, AI has been the talk of the town among affiliate marketers. Some hail it as a hero that will usher in a new age of efficiency and money-making opportunities. Others see AI as their downfall and are ready to grab their torches and pitchforks to defend their livelihood. So, is AI the beginning of the end for affiliate marketing? That is the question that Greg seeks to answer in this week’s episode. Greg assesses the most common fears content site owners have ...
Mar 28, 2023•45 min•Ep. 124
For many years, an inability to code has held aspiring SaaS founders back from success. Now, no-code and low-code tools are lowering the barriers to entry for entrepreneurs looking to enter the software and tech industries. But what exactly are no-code and low-code solutions? In this episode, Lola Ojabowale gives us a thorough overview of this exciting technology. Lola is the founder of Lunch Pail Labs, a full-service digital product studio that helps clients research, build, and maintain platfo...
Mar 21, 2023•47 min•Ep. 92
In today's tough economic climate, building a passive income has become more important than ever. With that in mind, we thought we'd revisit a popular previous episode that focuses on just that. Enjoy! Affiliate sites are a fantastic way to boost your passive income, but how do you start and scale an affiliate site from nothing? Doug Cunnington is an expert affiliate marketer and the founder of Niche Site Project, where he empowers people with systems and templates to create and scale their own ...
Mar 14, 2023•54 min•Ep. 52
While Greg works his magic at yet another conference, sourcing new and exciting guests for the podcast, we'll revisit an episode with one of our favorite guests, Kevin Espiritu. Enjoy! How do you turn a humble content site into a multi-platform, globally recognized brand? For Kevin Espiritu, the answer lay in producing human-focused, genuinely useful content instead of churning out articles for profit. Kevin is the founder of Epic Gardening, a gardening brand with a relatively simple mission: to...
Mar 07, 2023•56 min•Ep. 87
AI is poised to revolutionize the marketing and online business industries. It can increase your revenue, decrease your costs, and according to Mike Kaput, it could 100x your output in the next few years. Despite these benefits, many marketers and entrepreneurs are still hesitant to embrace AI. In this episode, Mike, the Director of Marketing at the AI Marketing Insitute, joins us to discuss the misconceptions, untapped potential, and use cases of AI in online business. He breaks down the variou...
Feb 28, 2023•1 hr 4 min•Ep. 123
Amazon sellers need to be flexible to adapt to market fluctuations, changes in consumer behavior, and supply chain disruptions. But one area where they tend to remain rigid is in their pricing. Chad Rubin believes this is a fatal flaw for FBA business. This flaw inspired him to create Profasee, a dynamic repricing tool that helps sellers maximize profits without sacrificing their product ranking on Amazon. In this episode, Chad joins us to discuss the origins of Profasee and walks us through his...
Feb 21, 2023•1 hr 1 min•Ep. 244
The beauty of being an affiliate marketer is that you don’t have to deal with the hassle of product development, manufacturing, or customer support. You use your marketing and copywriting skills to promote other businesses and make a healthy profit while you’re at it. This is what drew Jason Akatiff to affiliate marketing, but he didn’t stop there. He went on to create ambitious partnerships with other businesses, pooling his ideas and capital with their resources to execute some pretty impressi...
Feb 14, 2023•1 hr•Ep. 243
When it comes to eCommerce success, profitability is only one piece of the puzzle. The other, often overlooked piece, is having the time to enjoy the fruits of your labor and focus on the parts of the business that bring you the most joy and satisfaction. But how can one achieve this balance in the fast-paced world of eCommerce? For Ronnie Teja, the answer lies in the power of delegation. Ronnie is a brand aggregator and the founder of Branzio watches, a business he grew to over 7 figures, all w...
Feb 07, 2023•51 min•Ep. 120
Every investor dreams of spotting the next unicorn business. But it takes a seasoned pro with a wealth of industry knowledge to identify the unique characteristics that make or break an early-stage SaaS business. Artem Gassan is one of these experts, having scaled and invested in over 50 SaaS companies, including a unicorn business now worth over $2 billion. He not only knows how to identify SaaS businesses with huge potential, but he also knows how to take early-stage SaaS companies from zero t...
Jan 31, 2023•1 hr 12 min•Ep. 241
Running a big online business can be like captaining a large ship. As the business grows, it can become less nimble and harder to adapt to new trends and changes in the industry. But, with the right kind of foresight and knowledge of the online business landscape, you can steer your business to even greater heights. This is where Joel Stevenson thrives. With his experience as Vice President of Wayfair and now as CEO of Yesware, an email outreach software, he's helped take multiple industry giant...
Jan 24, 2023•1 hr•Ep. 240
Buying an existing business allows you to skip the building phase and jump straight into generating profit. Similarly, using expired domains can be a cost-effective alternative to starting from scratch. This is a tactic that Sean Markey often uses, leveraging expired domains to fast-track the authority of his sites. Sean is an SEO who specializes in acquiring, building out, and 301’ing expired domains. Using this approach, he has sold over $775k in sites in the last few years. In this episode, S...
Jan 17, 2023•52 min•Ep. 239
We're getting back into the swing of things after the holidays, so no new episode this week. But rest assured, we'll be back next week with a new episode overflowing with interesting online business insights! Given the recent buzz around AI, we thought this was a great time to revisit one of our previous interviews with a founder who built his business using AI. Wouldn’t it be great to get a sneak peek into the future to gain insights into who your most loyal customers will be, which products th...
Jan 10, 2023•49 min•Ep. 65
Many online business owners assume that because they work online they are exempt from the laws and regulations of different states and countries. Unfortunately, this assumption is not true and can result in unsuspecting sellers finding themselves in hot water with the law. In many cases, the law hasn’t caught up to the advancements made in online business which often leads to eCommerce sellers being treated unfairly. It was this injustice that inspired Paul Rafelson to defend eCommerce sellers. ...
Dec 23, 2022•1 hr 10 min•Ep. 238
Rank and Rent is a great business model for earning a passive income online. The only downside is you have to wait for your sites to rank before you can rent them out. Unsatisfied with this approach, Nick Wood decided to turn Rank and Rent on its head. He builds a landing page and uses ad campaigns to drive traffic to the site. The ads help to generate a handful of leads in a fraction of the time, allowing Nick to rent the site out almost immediately. Only once he’s secured a rental client does ...
Dec 23, 2022•1 hr 15 min•Ep. 236
The goal of many entrepreneurs is to build a business that will one day give them true financial freedom. In theory, it’s a simple three-step process. Create it. Scale it. Sell it. But in reality, achieving a life-changing exit is a pipedream that only a handful of entrepreneurs actually accomplish. So, what does it take to beat the odds and achieve a multi-million dollar exit? In this episode, we’re joined by an entrepreneur who knows the answer to this question first-hand. Patrick Campbell is ...
Dec 20, 2022•1 hr 7 min•Ep. 236
Loans can sometimes get a bad rap, but they can be a powerful tool when it comes to funding business acquisitions. The key is finding the right type of loan to suit your specific needs and risk appetite. Given the volatility of online business, many entrepreneurs are hesitant to use their house or other valuable assets as collateral when applying for funding. Having recognized the need for a more flexible type of funding, Boopos offers aspiring business owners access to revenue-based financing. ...
Dec 13, 2022•1 hr 1 min•Ep. 235
