When building a content site, you don’t have to choose between profitable and passive. You can have the best of both worlds, as long as you have a few key elements in place. Figuring out what these key elements are can be a steep learning curve for newcomers. That’s where Morten Storgaard comes in. Morten is a seasoned content site professional who put his experience to good use by creating Passive Income Geek. His in-depth course teaches entrepreneurs how to build a full-time income with passiv...
Dec 06, 2022•52 min•Ep. 234
Creating a website that generates a steady stream of revenue is goal number one for the majority of site owners. The challenge is leveling your site up further, to where the money you make from your site can replace your main source of income. Teaching people to do exactly that is Ricky Kesler’s passion. Ricky is the co-founder of Income School, an educational platform that teaches website owners how to build profitable blogs and YouTube channels that provide a reliable source of income. In this...
Nov 29, 2022•56 min•Ep. 233
Building and maintaining a handful of websites is enough to keep most SEOs extremely busy. But is there a way to build a large portfolio of sites that can generate a passive monthly income? As Luke Luke Van Der Veer discovered, this can be achieved using the rank and rent business model. Luke builds high-ranking, lead-generating websites that target profitable niches. He then rents these sites to business owners who can take advantage of the leads. After investing a few hours into building and r...
Nov 22, 2022•59 min•Ep. 232
Attracting a high volume of traffic to your site means very little if your traffic isn’t converting into sales. So, how do you turn window shoppers into paying customers? According to Chris Silvestri, it’s all about positioning. Chris is the founder of Conversion Alchemy, an agency that combines copywriting and UX design with clever digital psychology tricks to help SaaS business owners improve their website conversions. In this episode, Chris joins us to reveal what he believes is the root of m...
Nov 15, 2022•43 min•Ep. 231
Sometimes, consumers need a little nudge to convince them to add your product to their checkout cart. You could try using discounts and promotions to lure consumers in, but these techniques aren’t always sustainable and can eat into your bottom line. So what strategies can you use instead? Nancy Harhut believes the answer lies in neuromarketing. Nancy is the Co-Founder and CCO of HBT Marketing, an agency that blends creativity with behavioral science to drive consumer engagement. Through many ye...
Nov 08, 2022•55 min•Ep. 230
While every business faces its own unique challenges, many early-stage SaaS startups share common characteristics that can dictate their success or downfall. Figuring out what makes these startups thrive and what causes them to crumble requires years of expertise and industry knowledge. Having invested in and worked with over 450 pre-seed & seed stage SaaS startups, Marvin Liao has certainly earned his stripes when it comes to identifying and nurturing profitable and sustainable SaaS busines...
Nov 01, 2022•57 min•Ep. 229
For many entrepreneurs, the road to success is a long and winding one, with each milestone helping you prepare for the next leg of your journey. Dom Wells's journey is no exception. Unsatisfied with his job as a teacher, he began building websites. This led to the creation of Human Proof Designs, a business that creates done-for-you starter websites for people looking to get into the content site game. The success and eventual exit of that business allowed Dom to begin acquiring higher-value web...
Oct 25, 2022•50 min•Ep. 228
When creating content for SaaS sites, “build it and they will come” is no longer an effective strategy. In today’s competitive landscape where Google Algorithms rule the roost, SaaS owners need to employ clever SEO techniques to make sure they drive the right traffic to their content. According to Alan Silvestri, link-building or “digital PR” is one of the most effective ways to get eyes on your content and boost your brand recognition. Alan is the Founder and CEO of Growth Gorilla, an agency th...
Oct 18, 2022•40 min•Ep. 227
When it comes to navigating the twists and turns of acquiring a business, particularly one in the 7-figure range, even the most seasoned entrepreneurs often find themselves in unfamiliar territory. In this episode, Nate Ginsburg, a 10+ year online entrepreneur and investor gives us a behind-the-scenes look into his 7-figure acquisition of Centurica, a due diligence service that guides buyers through the complexities of assessing and purchasing web-based businesses. Nate walks us through the bigg...
Oct 10, 2022•47 min•Ep. 226
This week we revisit one of our most eye-opening episodes where we learn first-hand what it's like to buy and sell a 7-figure online business. Many entrepreneurs dream of making a seven-figure exit from their online businesses, but few people understand the logistics, high emotion, and intense negotiations that go into a successful sale. In this episode, we'll have a round table with the buyer and seller from a recent seven-figure deal to give you some unique insights into what it's really like ...
Oct 04, 2022•50 min•Ep. 62
While Greg gets his bearings after weeks of travel, we revisit another of our most popular episodes. Successfully scaling one online business is hard enough, but building out an entire portfolio of businesses is a challenge few entrepreneurs are able to overcome. Not only did Simon Treulle knock this challenge out of the park, but he achieved this entrepreneurial milestone before the age of 24! Simon is the founder of Pangolia, a business with multiple high-value brands and content sites under i...
Sep 27, 2022•48 min•Ep. 75
Greg has spent the last few weeks traveling around the US attending several conferences, so he was unable to record a new episode this week. Instead, we'll be revising one of our favorite episodes where Sarah chatted to Codie Sanchez about how to build wealth the unconventional way. On their journey towards financial freedom, many investors hone in on assets like real estate and stocks, often overlooking the power of purchasing online businesses. Buying unconventional businesses is contrarian in...
Sep 20, 2022•42 min•Ep. 68
Building and acquiring websites is a great way to make money online. But growing these sites can be a slow process if you don’t know which levers to pull to improve your traffic and conversions. Luckily for Zach Zorn, he quickly figured out which key areas to focus on - a discovery that lead to a 60% ROI on his website in under six months! After making a successful exit from that site, he decided to share his online business knowledge with the world. Zach is the owner of Money Nomad, a website t...
Sep 13, 2022•48 min•Ep. 225
Sometimes, it’s an entrepreneur's ability to neutralize their weaknesses that paves the way to their success. By prioritizing important tasks and removing themselves from activities they aren’t skilled at or simply don’t like, entrepreneurs can focus their talents on areas of their business where they can make a measured difference. Implementing systems like these helped Lauren Tickner turn her side hustle as a fitness coach into a 7-figure online business by the age of 21. But Lauren didn’t sto...
Sep 06, 2022•1 hr 5 min•Ep. 224
Some entrepreneurs are gifted with a talent for taking run-of-the-mill businesses to new heights and turning them into stable, cash-flowing assets. Empire Flippers Capital offers a unique opportunity to these talented entrepreneurs - the chance to operate and grow businesses to generate profit for themselves and investors while EFC takes care of the behind-the-scenes logistics. Mohit Tater was one of the first entrepreneurs to qualify for this opportunity. Mohit is the Founder & CEO of Black...
Aug 30, 2022•53 min•Ep. 223
The 100th episode of The Opportunity podcast is finally here! To celebrate this milestone, we’re mixing things up. This extra special episode revisits a few of our most memorable interviews to review the top 7 lessons learned from the last 100 shows. You’ll hear many familiar voices as some of our favorite entrepreneurs and industry experts share their top tips for building, running, and scaling successful online businesses. Greg acts as our guide, walking us through each lesson and sharing his ...
Aug 23, 2022•52 min•Ep. 222
As you grow your Amazon FBA business, so too should you scale your fulfillment. Employing a 3PL service opens up a wealth of opportunities and helps shield your business from Amazon inventory limits, stockout penalties, and supply chain delays. But not all 3PLs are created equal, so how do you find the right 3PL to suit your business’s unique needs? Few people are better qualified to answer this question than Taylor Smits. Taylor is an Amazon seller and the Co-founder of My FBA Prep, a SaaS-base...
Aug 16, 2022•1 hr 3 min•Ep. 221
It’s no secret that Amazon’s marketplace is growing incredibly quickly. With so many new brands entering the fray, how can sellers make their listings stand out in such a saturated market? For Mina Elias, a 7-figure Amazon seller, the answer lay in making efficient use of Amazon’s advertising platforms. As his expertise in this area grew, so did requests from fellow sellers asking Mina to optimize their advertising campaigns. This inspired Mina to create Trivium Group, an Amazon advertising agen...
Aug 09, 2022•1 hr 1 min•Ep. 220
International expansion is a great way to scale your Amazon business, but many sellers don’t speak the local language of the market they are trying to infiltrate. To solve this problem, sellers use software like Google Translate to help them translate their existing sales copy, but according to Jana Krekic, this approach often hurts sellers more than it helps them. Jana is the founder and CEO of YLT Translations, an agency that helps Amazon sellers translate their listings, sales copy, and keywo...
Jul 26, 2022•1 hr 3 min•Ep. 219
It’s been a tough year for the online business industry. Competition remains steep, aggregators are battening down the hatches, and Google algorithm updates continue to plague entrepreneurs. But Greg Elfrink, the Director of Marketing at Empire Flippers, believes that these challenges hide a plethora of golden opportunities just waiting to be seized by eagle-eyed entrepreneurs. In this episode, Greg explains how online business owners can build a moat around their businesses to help them ride ou...
Jul 12, 2022•58 min•Ep. 218
On the surface, discounts may seem like a great way to boost sales, but over time they erode your profits and can have a negative effect on consumers’ perception of your brand. So, if not discounts, what tool can you use to entice consumers to increase their average spend? Andrew Forman believes donations are the ideal incentive. Andrew is the founder and CEO of Givz, a tool that gives eCommerce sellers instant access to hundreds of different charitable donation incentives without the endless re...
Jul 05, 2022•45 min•Ep. 217
Online businesses are a great investment, but many people haven’t been able to cash in on this opportunity because they lack the time or skills needed to effectively manage an online business. The creation of Empire Flippers Capital provided a solution to this problem, allowing investors to buy fractional shares of online businesses and gain access to this unique asset class without any of the work associated with running a business. Now, EF Capital is offering you a one-time opportunity to own ...
Jun 28, 2022•52 min•Ep. 216
How would you like to make money from buying and selling online businesses without having to purchase or operate an online business of your own? This exciting prospect is now within your reach thanks to the launch of the Empire Flippers referral program. By becoming a referral partner, you can earn 20% of our commission by referring businesses that are then successfully bought or sold on the Empire Flippers marketplace. Having spearheaded the creation of the referral program, Jim Barton, the Par...
Apr 04, 2022•43 min•Ep. 215
The online business world is notoriously fast-paced, so it’s often difficult for digital entrepreneurs to stay up-to-date on industry trends. We hear phrases like “supply chain crisis” and “Amazon product launch changes” mentioned in the news, but how will these industry changes affect you? Our very own Greg Elfrink, the Empire Flippers’ Director of Marketing, has the answers you’re looking for! After having deeply immersed himself in the online business world for the past 5 years, Greg knows th...
Nov 11, 2021•56 min•Ep. 214
"With stocks, you could be looking at a 10-12% ROI, whereas with websites you could be looking at 100% returns year-over-year." This is just one of the many golden nuggets you'll hear from this episode with Lucas Carlson, a programmer who managed to raise $10 million in VC funding for a business idea, sell it to a Fortune 150 company, and turned the windfall into a lifelong cashflow. This time, Joe and I check in with Sarah and Branden who spoke with Lucas who shares how he invested the capital ...
Feb 25, 2021•1 hr 17 min•Ep. 213
The industry of online businesses is still a growing niche. We hear a lot of people who want a piece of this pie as well. Joe and I are joined by Mike Vranjkovic to explain what the EF Capital program is, how it works, and how you can participate. The program was born in 2014 over discussions about an age old problem where skilled entrepreneurs don't have the capital to buy bigger listings, and investors don't want to buy an entire business or learn a brand new skill set. In a nutshell, the prog...
Jan 21, 2021•1 hr 1 min•Ep. 212
Ever feel a deal's going south with every word that comes out of a buyer's mouth? Usually, your gut instinct is on the money. Bullshit buyers are a seller's worst nightmare. While you were entertaining a buyer who made all the right noises at first and turned out to be a dud, you might have missed out on speaking to an actually qualified buyer. Joe and I wanted to share common tips and tricks these types of shady characters use so you can avoid unnecessary heartache. Our featured listing in this...
Dec 10, 2020•33 min•Ep. 211
It's been a good year for us at Empire Flippers, even in the midst of this pandemic. Our industry keeps growing and the proof is in the pudding—we have over $1 billion in verified proof of funds from buyers on our marketplace. That's why in this episode, Joe and I really wanted to shared some great negotiation tactics that all buyers can use when finding the right deal for them. We'll talk about why and how you should consider a seller's emotional equity in a deal, managing expectations so you c...
Nov 19, 2020•36 min•Ep. 210
Who doesn't love a good deal? But for online businesses, a great deal doesn't always mean buying at the lowest price. In this episode, Joe and I talk about what a great deal looks like when you're shopping for a digital asset in 2020. We'll talk about what value looks like and discuss some of the practical things to look out for when you're doing your due diligence, like how many hours you actually need to manage the business, and why you shouldn't go into an uncomfortable niche even if it has l...
Oct 29, 2020•30 min•Ep. 209
It seems the best way to take down fake gurus is by pulling the curtain down and revealing exactly what they're offering. That's why in this episode, Joe and I are really excited to speak with Mike Winnet from The Contrepreneur Formula where we discover how he got into the business of calling out contrepreneurs online - you might know some names like Grant Cardone, Dan Pena, and Gary Vee. We appreciate it's easier to criticize fake gurus instead of giving constructive criticism, which is why Mik...
Oct 15, 2020•1 hr 15 min•Ep. 208
