Empire Flippers Podcast - podcast cover

Empire Flippers Podcast

Justin Cooke and Joe Magnottiempireflippers.com
Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.
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Episodes

EFP 207: Massive Funds Buying Up The Market In 2020

While 2020 has been a rough year around the world, our industry has been booming. We're seeing a lot of activity from partners and groups looking to snap up 6-, 7-, and 8- figure digital assets. In this episode, Joe and I dive into what the selection criteria for these deep-pocketed groups look like, how they negotiate deals, and what are their ultimate long-term plays. We also cover why brokers are key in these types of deals and how sellers can benefit from listing on our marketplace. Stay tun...

Oct 08, 202042 minEp. 207

EFP 206: Surprising Internet Scammers With YouTuber Pleasant Green

If you send me a few laptops I'll wire $50,000 to your account tomorrow..." By now we're all familiar with online scams that appeal to our emotions or a path to get rich with a "small" investment. What if Instead of ignoring or trolling scammers, there was a more wholesome way of dealing with these types of emails? In this episode, Joe and I talk with Ben Taylor, the man behind the Youtube channel Pleasant Green, who's mission is to identify scams and find ways to help online scammers financiall...

Sep 24, 202049 minEp. 206

EFP 205: How To Manipulate Facebook To Win An Election

This is a departure from our regular episodes where we talk about buying and selling online businesses, the overall industry, and entrepreneurship in general. Today I talk with Michael Erickson from digital marketing agency Search Scientists about how political operatives use Facebook and other major online platforms to manipulate the vote. We cover what were some of the old school ways that elections could have been manipulated pre-Internet, how big data is used to drive voters towards your can...

Sep 10, 202056 minEp. 205

EFP 204: What Business Buyers Want In 2020

2020 remains a seller's market, but there's NO guarantee you'll be able to sell your online business, especially at your perceived value or on your terms.With that said, we can't wait to give you some actionable tips to help you bridge this gap between buyers' expectations and your expected sales price. In this episode, Joe and I talk about how you can step into a buyer's shoes to understand their wants and needs to give you a better chance to sell your asset. We'll cover what types of factors a...

Aug 20, 202030 minEp. 204

EFP 203: From Brokering Yachts To Websites

After this yacht broker found out just how lucrative buying and selling online businesses was, it blew any doubts he had out of the water. In this episode, Joe and I talk with Zac Zorn who turned his hand to flipping online businesses for a profit. We'll cover how he came about founding MoneyNomad.com, and discuss how to get started with flipping online businesses with smart tactics based on Zac's personal experience. We're also excited to share about an Amazon FBA business that's for sale on ou...

Aug 06, 202051 minEp. 203

EFP 202: Brokering Porn Websites

During the COVID-19 pandemic, traffic for porn increased by 10% worldwide. But are adult businesses increasing by the same amount across the board? In this episode, Joe and I talk with Bruce Friedman, a broker in the adult business industry. We'll compare the state of the adult industry between 2015 and now, which niches are growing or dying out, and issues that are becoming increasingly common among buyers and sellers. We also go into a bit more detail about a 6-figure advertising and digital p...

Jul 30, 20201 hr 4 minEp. 202

EFP 201: 4 Ways Sellers Trick Buyers

"You're going to lose a lot of trust in a buyer if you're overly greedy at the end of deals—don't do it." Not revealing the whole truth about your business can lead to an adversarial relationship between a buyer and seller. In this episode, Joe and I discuss some of the most common tricks sellers use to present their business as a sweetheart deal. We'll go over why honesty is the best policy when you want the sale to work out well for all parties, and how an online business broker helps you see ...

Jul 23, 202033 minEp. 201

EFP 200: Empire Flippers Values

In this episode, Joe and I discuss what we learned were some of the most important values when you grow a company. This week we share what lessons stuck with us as we pivoted and changed companies, and how we made sure that company values played a huge role in our decision making as founders and CEOs to ensure the business grew from strength to strength. We discuss the benefits of not taking shortcuts, looking at long-term benefits over short-term, and the types of clients we want to do business...

May 08, 202045 minEp. 200

EFP 199: Creating Your Content Marketing Strategy

In this episode, Joe and I discuss how to build a rock-solid content marketing game plan that you can use for your business. This week we bare all about how we started creating content, what are some of the lessons we learned along the way, and how we nailed content marketing by being honest in all of the content we produced, even though we were complete beginners in content marketing at the start. We also discuss how to identify your target audience, what type of content you should create to re...

Apr 16, 202041 minEp. 199

EFP 198: Outsourcing And Management With Mads Singers

In this episode, Justin and Joe sit down and talk with Mads Singers the owner of an outsourcing and managements business that fits business owners with VAs located in the Philippines. We discuss some of the benefits and cultural differences when it comes to outsourcing work to the Philippines compared to outsourced workers in the U.S. This episode is great if you're interested in utilizing outsourced VAs and some of the complications you may run into while doing so. For all of this, and a deep d...

Apr 09, 20201 hr 15 minEp. 198

EFP 197: Entrepreneurial Couples

In this episode, Joe and I discuss how building a successful business can be difficult, however, it’s all the more rewarding when you get to celebrate with someone who is both your business partner and your spouse. This week we sit down with Matt and Liz Raad from ebusinessinstitute.com.au to talk about their experiences in buying and selling businesses in Australia. We also discuss some of the challenges you may face deciding how to divide the work load living and working as a couple. For all o...

Mar 19, 20201 hr 10 minEp. 197

EFP 196: Human Proof Designs

In this episode, Justin and Joe discuss the options you have when considering whether you should build a business from scratch, or purchase a keyword optimized niche site already generating revenue. That’s the proposition over at Human Proof Designs, and we've invited the owner Bryon on the show to discuss his background, how he purchased Human Proof Designs, and even get into some industry gossip as well.

Mar 05, 20201 hr 5 minEp. 196

EFP 195: Our Hiring Funnel

In this episode, Justin & Joe go into detail to describe the Empire Flippers hiring process. From the initial application through the onboarding process, get an inside look at how a scaling company hires. You’ll find the show notes at empireflippers.com/hiringfunnel .

Feb 20, 202049 minEp. 195

EFP 194: The Roofstock Marketplace

Justin and Joe discuss the similarities between Real Estate investing and investing in online businesses. They sit down with Roofstock’s founder, Gary Beasley, for an in-depth interview that covers the founding and scaling of Roofstock, how Roofstock works for both sellers and investors, and the unique challenges that come with running a 2-sided marketplace.

Feb 06, 20201 hr 8 min

EFP 193: Our 2020 Industry Predictions

Justin and Joe dig into the predictions they made in 2019 to discuss which panned out and which didn’t. They also make some predictions for 2020 in the industry around buying, selling, and investing in online businesses.

Jan 30, 202036 minEp. 193

EFP 192: Mark Manson On Which Fucks To Give

In this episode, Justin talks with the #1 New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Mark Manson. Mark went from being a relatively obscure blogger to a leading self-help author and bonafide public intellectual. Listen in as they discuss Mark’s story, his framework on deciding what to value in life, and the business side of being a bestselling author.

Oct 31, 20191 hr 5 min

EFP 191: Online Business That Don’t Sell In 2019

In this episode of the podcast, Justin and Joe talk about the types of online businesses that are NOT selling well in 2019. They get into specific feedback from buyers and offer recommendations that'll help you make your business more sellable. If you're a buyer this is a great episode to learn more about less popular deals to gain more leverage.

Oct 03, 201932 min

EFP 190: Founding Mercury Bank

In this episode, Justin talks with successful startup founder Immad Akhund about his background and latest company — Mercury Bank. Mercury is a bank for startups with benefits that separate it from the competition. Listen in to learn more about how the business got started, its future plans, and what it takes to repeatedly launch successful businesses.

Sep 12, 201959 min

EFP 189: Highlighting 4 Advantages Of Distributed Teams

In this episode of the Empire Flippers Podcast, Justin and Joe highlight the serious advantages of running a team without an office — working from anywhere in the world. Whether you already have an opinion on offices or not, the hope is that this episode will encourage you to seriously consider running a distributed team in your company.

Sep 05, 201929 min

EFP 188: From Newbie Norm To Portfolio Paul With Jaryd Krause

In this episode, Jaryd Krause from Buying Online Businesses joins the podcast to discuss his story of going from a Newbie Norm to a Portfolio Paul as an online business buyer. Jaryd is quickly becoming a player in the industry and shares a lot of valuable insights for those just starting out or those looking to continue growing their online empire.

Aug 22, 20191 hr

EFP 187: 7 Habits Of Successful Portfolio Buyers

Portfolio buyers take a professional approach to buying businesses, often owning several or even dozens of businesses. In this episode, Justin & Joe discuss some of the habits of their most successful portfolio buyers to see what they have in common. Listen in to catch all 7 secrets and set yourself up for success.

Aug 08, 201925 min

EFP 186: Business Buyer Bias

In this episode of the Empire Flippers Podcast, Justin and Joe discuss the biases buyers commonly hold when looking at potential businesses. Biases can stand in the way of great opportunities, so listen in as your hosts give alternative views that buyers might want to consider as they conduct due diligence and shop for deals.

Jul 25, 201927 min

EFP 185: The ClickMinded Journey

In this episode, we sit down with Tommy Griffith who went from running SEO at PayPal and AirBnB to sitting in an AirBnb rental in Bali, completely unsure about his next steps. We review how he built ClickMinded from a small, local, in-person training course to an online training platform and uncover his successes and failures along the way.

Jul 18, 20191 hr 17 min

EFP 184: 4 Entrepreneurial Takebacks

Everything you’ve done has led to where you are today, but are there things in your entrepreneurial career you wish you could take back? In this episode, Justin & Joe dive into 4 issues and discuss how they might do things differently a second time around.

Jul 11, 201926 min

EFP 183: Balancing Pressure And Security

Some entrepreneurs flourish when they don’t have a penny to their name, no income, and a looming deadline. Others need at least 12 months of expenses saved up to feel secure. What’s the difference between the two? Who’s more successful? These are the questions we attempt to unpack in this episode.

Jun 06, 201937 min

EFP 181: Greg Mercer on Growing Jungle Scout

In this episode, Justin interviews Greg Mercer about how he built Jungle Scout into the power-house company it is today and what makes him unique as an entrepreneur.

Jan 31, 20191 hr 1 min

EFP 180: Scaling ahrefs with Tim Soulo

In this episode, Justin talks with Tim Soulo from ahrefs about how he landed at the company and the details behind how they've scaled the business over the last few years.

Jan 24, 201957 min
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