The #1 thing people get wrong with ads is… REPORTING. Because, it’s actually really hard to get accurate reports to explain exactly what happens to your leads - through the whole funnel. In this episode, I’m going deep into our brand NEW system for reporting all the data, including a detailed description of our incredible (I mean, literally INCREDIBLE, all-inclusive, best-of-the-best) spreadsheet…. Tune in for how YOU can get access a.s.a.p.! For complete show notes, visit - www.hirshmarketing.c...
Mar 26, 2020•20 min
Welcome to the final episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode I’m sharing 5 things you can do RIGHT NOW to support your business (+how I’m personally doing each of these, too). For complete show notes, visit - www.hirshmarketing.com/podcast-episode-166...
Mar 24, 2020•23 min
Welcome to the sixth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode, I’m sharing 3 ways you can leverage a non-growth season (if your sales are taking a hit), PLUS… Why now is the time to OVER-deliver to your audience What it means to have a non-growth month (or several) And how you can hang in there with a long-game strateg...
Mar 23, 2020•19 min
Welcome to the fifth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode, I’ll share… The absolute WORST thing you can do right now (+what to do instead) What to do if you’ve NEVER marketed anything to anyone… but want to start! PLUS, exact examples of how we’re helping our clients make this pivot For complete show notes, visit -...
Mar 22, 2020•18 min
Welcome to the fourth episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode, I’ll share… The most important thing you can do right now as a leader Exactly what I’m doing to lead my team, my clients, and my community And how I’m staying grounded (i.e. how I’m focused on what I *can* control) For complete show notes, visit - www.hirs...
Mar 21, 2020•24 min
Welcome to the third episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode, I’ll share… Exactly what numbers you should be tracking first, second, third (+what they mean) Where to start if you’ve never tracked numbers before And how to simplify your decision-making, now and in the future For complete show notes, visit - www.hirshma...
Mar 20, 2020•17 min
Welcome to the second episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode, I’ll explain… How to make rational, smart decisions with your marketing Why you have the *opportunity* to show up for your audience And why it’s OKAY to continue selling your products + services! Tune in for my advice, best tips, and all the “how to’s” you...
Mar 19, 2020•20 min
Welcome to the first episode in our SPECIAL EDITION podcast series about how to market your online business in a time of crisis. (This series comes in response to what’s happening worldwide with the recent COVID-19 outbreak.) In this episode, I’ll explain exactly what I’m doing to support my clients, customers, and team members, PLUS… How to CONNECT with your audience during a worldwide pandemic Where to put your energy first, second, and third And when to sit tight… and when to PIVOT quickly Tu...
Mar 18, 2020•26 min
When things aren’t working (in life or business!), sometimes our “best” solution in the biggest, most emotional moments is to throw everything away and start afresh. But, that’s not always (maybe even usually) the best idea. In this episode, I’m sharing the story behind how I nearly quit my company to start from scratch, plus what you can do when you feel like jumping ship (and of course, what this means for your marketing!). For complete show notes, visit - www.hirshmarketing.com/podcast-episod...
Mar 12, 2020•20 min
This is a reminder for me and for everyone else… DO NOT mold yourself into something you were never meant to become. Stretch yourself, yes. Get out of your comfort zone, yes. But don’t forget who you are! Don’t drop everything you’re doing (everything you want to do) because so-and-so is doing something else that’s working “better.” In this episode I’ll explain why there’s no one way to build a business + what you can do to build marketing strategies that are AUTHENTIC to who you are. For comple...
Mar 10, 2020•19 min
Miscommunication happens when you’re not specific enough. And this is true in the communication with your team, your spouse, your kids… and in your marketing. Whenever you talk about something that you understand as an expert, you have to be conscious that your audience (whether that’s your team, your family, or your ICA) does not know what you know. So consider, how can you be more specific? In this episode I’ll explain how I’m offering more specific critical feedback + praise to my team, plus ...
Mar 05, 2020•22 min
There’s a few new-ish trends happening with Facebook ads… In this episode I’ll explain why Facebook prefers you lean into their algorithm (v fight against it), plus how to optimize your pixel data + test Dynamic Creative. For complete show notes, visit - www.hirshmarketing.com/podcast-episode-156
Mar 03, 2020•15 min
The best marketing strategies consider their audience above all else. If you want marketing that “works,” your audience has to become your top priority! (This sounds simple, but lots of people don’t dig deep enough.) In this episode I’ll explain how to connect both what you create + how you promote it with what your audience actually wants + how they want it. For complete show notes, visit - https://www.hirshmarketing.com/podcast-episode-155/...
Feb 27, 2020•15 min
Eternal business growth is impossible. Growing is only one phase in your journey to business success! You also need to embrace the slow-down seasons for sustained growth… In this episode I’ll talk about what it means to balance the cycles of business (and actually embrace each one!) For complete show notes, visit - https://www.hirshmarketing.com/podcast-episode-154/
Feb 25, 2020•20 min
Retargeting ads are a sexy topic in the digital marketing world - because, when they’re done right, they work really well! But, I see a lot of entrepreneurs making the same mistake (i.e. using retargeting ads before they’re ready). In this episode I’ll explain how you can avoid this common mistake, when to use retargeting ads + how, and what to do *first* as a solopreneur. For complete show notes, visit - https://www.hirshmarketing.com/153-retargeting-mistakes-you-may-not-think-about/...
Feb 20, 2020•18 min
In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community… It’s called, “The Paid Challenge (Fad).” The idea is, you create a short-term challenge at a low, accessible price point - with the intention to later sell these newly WARM LEADS into your higher priced offer. And it’s a good strategy… for the people it’s designed to help. But, it’s likely NOT a good strategy for you! And in this episode, I’ll explain how to know whether or ...
Feb 18, 2020•17 min
This is a common marketing question new + experienced business owners ask: Should I focus on organic or paid marketing first? My answer is not unusual - but it’s more complicated than “this or that.” In this episode, I’m debunking the out-of-date theory that organic social media marketing is *enough* for newbie business owners. AND, I’m walking you through the reasons for putting ad spend behind that organic content… i.e. you need to have both! Tune in to learn what to do FIRST if you have a sma...
Feb 13, 2020•19 min
Thinking about planning a live event in 2020? In this episode, I’m taking you step-by-step through my thought process, including what works + doesn’t work in the online “influencer” space right now. PLUS, I’ll share 1 MAJOR misconception about marketing a live event, my 3 keys to SOLD OUT success, and why it’s *worth* it… (even though you likely won’t MAKE BANK)
Feb 11, 2020•18 min
The reality is, most of your sales will come from someone who has multiple touch points with your brand. But not everyone strategizes for this! My company uses intentional + strategic nurture campaigns to build trust with the people who don’t buy the first time. Because eventually they’ll be ready - and we’ll be top of mind. In this episode, I’ll explain how + why nurturing your audience is vital to optimizing your funnel + your sales.
Feb 06, 2020•17 min
Very few entrepreneurs are able to have the level of focus necessary to master + scale a marketing strategy. Because, quite frankly - it’s hard to whittle down the good ideas that keep coming, to only a few that you put every ounce of dedicated work into… for years (not months! years). In this episode I talk about why this is one of THE hardest things we do as entrepreneurs +why it’s entirely necessary.
Feb 04, 2020•19 min
My new book, “Ignite Your Impact,” is out today! This 100+ page explanation of “holistic” marketing strategy is the culmination of 5+ years in the digital marketing world… with thousands of hours behind-the-scenes, for hundreds of influencer clients, with millions of dollars in ad spend. And in this 15-minute episode, I’ll share WHO this book is for, WHY it’s about more than Facebook ads, and WHAT is included (to ensure you take action on your marketing now!).
Jan 30, 2020•17 min
If you’re the CEO of your company, you’ve likely used what I’m calling, “entrepreneur intuition,” to get there. (And if you’re not quite “there” yet, wherever you want to be - you’ll need this mindset to get going!)
Jan 28, 2020•21 min
You know you need to track data to know whether your marketing efforts matter… But, do you know which numbers to track + WHY? Every metric you (or your ads agency) track should tell a story about what’s going on behind-the-scenes. That’s what will point you in the direction of where to focus your problem-solving skills next. In this episode I’ll walk you through the actual spreadsheet we use to track funnel + ad performance, plus I’ll explain 3+ common problems to troubleshoot....
Jan 23, 2020•17 min
Any marketing strategy you execute is only as strong as your foundation. Because, your foundation is everything. If you layer marketing strategies (even good ones!) on top of a shaky foundation… the whole thing is likely to fall apart. In this episode, I’ll explain what I mean by “foundation,” why tracking your process start-to-finish is crucial, and the mistake most people make (+how you can avoid it).
Jan 21, 2020•19 min
You should never launch any marketing campaign without first defining your GOAL numbers… even if you’re selling something for the first time + have zero historical data to work with! This is vital to determining whether or not it works (+what to do differently next time). In this episode I’ll walk you through a real-life example of how+why you need to define your success FIRST.
Jan 16, 2020•12 min
If you’re an entrepreneur of any kind, you likely have a hard time giving up on possibility. This is both your greatest gift + your most detrimental weakness. That’s why I want you to ask the question… “Am I turning down opportunities OR saying ‘no’ to distractions?” In this episode I’ll answer your questions about “The Rule of One” in marketing. For complete show notes visit - www.hirshmarketingunderground.com/podcast-episode-142
Jan 14, 2020•15 min
Marketing that converts requires only 3 things… a stand-out offer, messaging that connects, and unique, custom-built strategy. That’s it! No fancy “ninja” skills that only an ads strategist knows about. If you use this 3-part formula, it’s not about “if” marketing will work for you, but “when.” In this episode I’ll explain how marketing is about following a formula (NOT finding secret strategies), why messaging matters more than strategy, and how we ensure 40% show up rates to our IGNITE evergre...
Jan 09, 2020•24 min
“Why is Hirsh Marketing different?” It all comes down to urgency… but not in the way you think. I’m talking about urgency with your decision-making + how quickly you take action! In this episode I’ll highlight my definition for URGENCY + how it saves our clients money, plus… why “wait+see” with Facebook ads is a MYTH, the difference between corporate agencies + Hirsh Marketing, and how I train my employees to take smart, QUICK actions now. For complete show notes visit - www.hirshmarketingunderg...
Jan 07, 2020•17 min
You want consistent sales, right? We all do. But in order to have consistent sales, YOU have to be consistent in your marketing - especially with building your warm audience. You do this by consistently creating Value Content every week. And let me tell you… it’s a huge mistake to NEGLECT your content strategy (even worse if you rely solely on “organic” visibility). Listen in to this episode for more about how to build your warm audience + why it’s vital to making money!
Jan 02, 2020•18 min
You might think you’re being obvious about what you sell + how someone can purchase… but you’re likely not (OR, you can be even more obvious!). If you want to optimize sales within your automated funnel, your email nurture sequence, and even your sales page - you have to be THOUGHTFUL, CLEAR, and over-the-top OBVIOUS. And in this episode I’m talking about how to do that well - plus my *secret weapon* to sales sequences that convert! For complete show notes visit - www.hirshmarketingunderground.c...
Dec 31, 2019•15 min
