144- Your Marketing Is Only As Strong As Your Foundation
Jan 21, 2020•19 min
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Episode description
Any marketing strategy you execute is only as strong as your foundation.
Because, your foundation is everything. If you layer marketing strategies (even good ones!) on top of a shaky foundation… the whole thing is likely to fall apart.
In this episode, I’ll explain what I mean by “foundation,” why tracking your process start-to-finish is crucial, and the mistake most people make (+how you can avoid it).
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