Five years ago, the experts said that autonomous-drive vehicles were five years out. Now, five years later, they still appear to be five years out? Why is that? To try to get to the bottom of the issue, I spoke to someone who knows far more about the technology than me, Stan Schneider, the CEO of RTI on this week’s Embedded Executives podcast .
Silicon Carbide (SiC) is a hot technology. The topic/technology seems to be coming up more and more. I was curious as to why that was the case, so I spoke to someone who is an expert on the subject for this week’s Embedded Executives podcast . That expert is Simon Keeton, the EVP and GM of onsemi’s Power Solutions Group.
Intel recently launched a new addition to its Sapphire Rapids scalable processor family. The addition delivers a performance boost, but as you might expect, it’s a whole lot more involved than that. To understand what the announcement means to the embedded developer, I chatted with Vik Malyala, Managing Director and President of the EMEA Division at Supermicro . In this week’s Embedded Executives podcast , Vik explains how these changes, mostly positive, affect both the hardware and software des...
If you’ve been in the embedded space for any length of time, you’re likely familiar with the ThreadX real-time operating system, which was a product of Express Logic. That company was acquired by Microsoft, and it’s President, Bill Lamie, went along with the team to Microsoft…until now. Bill is back out on this own, with a new company ( PX5 ) and a new OS, called the PX5 RTOS. How this OS differs from the competition and how a new start-up company can dislodge some of the large competitors was t...
Security, security, security. You’d think by now that the process for security would be so automated and automatic we wouldn’t be having these same discussions as to why designers are reluctant to design it in, or what applications really require it. Alas, here we are. To try, yet again, to understand why we still have the same discussions over and over, I spoke to Paul Chawla, the CEO of Eurotech . Eurotech likes to live on the Edge of the IoT, so they well understand the need for advanced secu...
5G brings a lot of promise to the embedded space, in addition to many other spaces. This week’s Embedded Executives podcast guest knows far more about 5G than most people. Paul Stager, EdgeQ’s Director of Engineering, and I talked about when it’s coming, how it’ll be deployed, and what designers need to know to avoid the potential minefield that 5G has become.
Bob Scaccia, the President and CEO of USA Firmware , knows more about firmware than anyone I’ve ever come across. And speaking of firmware, it is an art that does not get nearly the attention it should, and for a long list of reasons. In this podcast, i'll go through those reasons and a lot more firmware-related issues. Tune in. For those of you who agree with Bob Scaccia's perspective, here’s his ask: help him, help us, help our firmware community by coming together and consistently explaining ...
The chip shortage is getting better. It’s getting worse. No, it’s getting better. These are the responses I continue to hear. To hopefully arrive at the truth, I went to someone in "the know", and that's Peggy Carrieres, Avnet’s Global Vice President of Sales Enablement and Supplier Development. As a distributor, Avnet knows as well as anyone what’s available and what’s not. Hear what Peggy had to say on this week’s Embedded Executives podcast ....
As an embedded developer, does a “common platform” reduce your ability to innovate? That’s a connect and a theory I discussed with Ron Martino, NXP’s Executive Vice President of Global Sales. NXP is offering such a strategy to its community, so I was curious to hear more about it, which I did on this week’s Embedded Executives podcast .
Macronix is a memory vendor who claims to offer “memory-centric computing.” When I heard about this concept, I wondered if it was something real, or just marketing spin. To find out, I went to the source, Macronix and invited Anthony Le, Vice President at Macronix America, to be my guest on this week’s Embedded Executives podcast .
Virtual hardware modeling is not a new concept, but it’s now getting a new spin, particularly when you’re working with Arm-based IP cores. To understand what this means and how it can benefit an embedded developer, I spoke to Bill Neifert, the Senior Vice President of Partnerships at Corellium on this week’s Embedded Executives podcast . While the Corellium partnership is with Arm, it extends out to the company’s partners, as well as AWS partners....
Codasip just joined the OpenHW Group and assuming you’re familiar with that organization, you might wonder why they did that. But I didn’t want to assume, so we started this podcast by asking why people should even care about the OpenHW. My guest for this week’s Embedded Executives podcast was Rupert Baines, the CMO of Codasip.
Here’s an Embedded Executive podcast you didn’t expect from me. This week’s guest is John O'Hurley, who you may know as J. Peterman from what was one of the popular television comedies ever, Seinfeld. John actually has a place in our embedded sphere, along with his business partner Becky Wanta with the company Q5id . Their company is a player in the identify theft arena, helping consumers keep their identities to themselves. The company operates differently from its competitors. I suggest you ch...
Quantum cryptography is very much in the spotlight these days. But do you know why? For that matter, do you understand what it means? And most importantly, if you’re an embedded developer, should you be concerned about it? Those are the important questions that I got answers to when I spoke to Thomas Prest, the Lead Cryptographic Researcher at PQShield on this week’s Embedded Executives podcast ....
The 5G standard seems to be working through the embedded industry at a snail’s pace when you compare it to other aspects of our technology sector. Why is that, and what do you do about it if you’re a design engineer? To try and get a handle on how to be compliant, yet stay at the leading edge, I spoke to Mamta Gupta, the Director of Security and Communications Segment Marketing at Lattice Semiconductor on this week’s Embedded Executives podcast ....
Jack Ganssle is one of the most recognizable people in the embedded systems industry, starting as an engineer and working his way through the ranks to be legitimately known as one of the world’s leading experts in the space. Jack took some time from his busy schedule to walk down memory lane and discuss how the embedded space has changed over the years. Check out this week’s Embedded Executives podcast .
The ink is not yet dried on the Matter specification. Those in the know claim that this is one of the most important specifications to come across the electronics space in a long, long time, particularly for IoT devices makers. Are you in the know? One expert who is up to speed on all the speeds and feeds is Skip Ashton, a Distinguished Engineer with Infineon Technologies , and he was my guest on this week’s Embedded Executives podcast ....
There are few products more popular in the embedded space than the Arduino development board. What makes that statement even more interesting has to do with the number of dev boards that have become available over the last few years. Why is Arduino so important to the embedded development community? That’s the question I posed to Arduino’s CEO, Fabio Violante. We talked the company's development board, about the future of the product, and lots of other things in this week’s Embedded Executives p...
“Matter is a great standard, if you assume it’s just a starting point. Oh, and it’s 10 years too late.” This is how the discussion started with Ian Drew, the Chairman of Foundries.io in this week’s Embedded Executives podcast . Ian, who is a long-time veteran of our embedded and IoT industries, sits in the cat-bird’s seat on this and similar topics. As you’ll hear, we went back and forth as to whether his comments were accurate....
Just when you think it’s safe to go back in the water…I’m making an analogy about secure designs. Just when you think the engineering community understands that their designs need to be secure, some research pops up to show that that’s not really the case. Even in these times of hack after hack, designers are still not doing everything they need to do to stop the bad guys. Why is this? To get to the bottom of this issue, I spoke to Mark Hermeling, the Vice President of Global Solutions Engineeri...
The topic on Embedded Executives eventually gets around to security, the specialty of BG Networks , but we had an interesting discussion about what’s happening in today’s universities. My guest on this this week’s Embedded Executives podcast was Roman Lysecky, the CTO of BG Networks. We eventually got around to the topic at hand, one in which I wasn’t familiar with, cyber-resilience. As we break down security into its many facets, this is one that you need to be aware of....
The embedded community has been talking a lot about AI at the Edge. Apparently, it’s not just, as Renesas recently acquired Reality AI. That acquisition lets them leverage a large customer base as well as provides access to what the company is calling a "leading-edge toolset and series of AI models." Renesas probably could have built tools and models themselves, but not nearly as quickly as getting them through acquisition. Hear from from the horse’s mouth why this acquisition was made and what ...
“The IoT industry needs to change.” Those were the words uttered by this week’s Embedded Executives podcast guest, Ian Drew, the Chairman of Foundries.io . Ian is a long-time veteran of our embedded and IoT industries, and has a pretty colorful history, so you may want to take note of his comments. Tune in to the full interview now!
I say it often, "It’s just storage, what could be new or exciting about it?" And each time I express that opinion to one of the memory experts, I get an earful of what’s new and different. My conversation with Frank Chen, the CEO of Exascend, went down a similar path. Frank came up with a host of reasons why people should pay closer attention to their memory subsystems. Hear what he has to say in this week’s Embedded Executives podcast ....
The experts at Cycuity preach taking a holistic approach to security in your embedded system. That sounds like a good plan, but what does it mean? That’s the first question I posed to Andreas Kuehlmann, the CEO of Cycuity . And just in case you’re wondering who Cycuity is, it’s the former Tortuga Logic, with a new name. Check out this week’s Embedded Executives podcast to hear more.
The LoRaWAN specification continues to introduce new products, technologies, applications, and use cases on a regular basis. The consortium recently held a large-scale conference to discuss, display, and tout the latest developments. As such, I invited Alistair Fulton, the Senior Vice President and General Manager of Semtech’s Wireless and Sensing Products Group , to join me on this week’s Embedded Executives podcast . Note that Semtech plays a big role in both the LoRA Alliance and its ecosyste...
Atomera is a semiconductor materials and IP licensing company. They acknowledge that Moore’s Law is slowing down. Manufacturers are looking for ways to reverse that trend. And as you might expect, it comes at a significant cost. Atomera has a series of improvements that could help. To learn more, I spoke to Scott Bibaud, the President and CEO of Atomera. I suggest you check out this week’s Embedded Executives podcast to hear some of these ideas....
What RTOS dominates the embedded space? Your first guess might be Linux, but you would be wrong, by a wide margin. FreeRTOS is the winner. If you’re wondering how and why FreeRTOS came to be, this is the podcast for you. Today i'm speaking with the RTOS’s original creator, Richard Barry. Richard is now part of Amazon Web Services (AWS), but he is still leading the charge for FreeRTOS. Hear how it came about, and where Richard thinks it’s going on this this week’s Embedded Executives podcast ....
Many applications today are “software-defined.” Until recently, I would not have used that term to describe an automobile, but I’ve since been set straight. In this this week’s Embedded Executives podcast I spoke to Jeff Chou, the CEO and founder of Sonatus , who gave me his definition of the software-defined automobile and explained why it’s far better to handle these functions in software versus hardware....
When you have a chance to chat with somebody who is a pioneer in the embedded space, you grab it. And that’s what happened this week when Rolf Segger, Founder of Segger Microcontroller, agreed to be my guest on this this week’s Embedded Executives podcast . Rolf is known for not pulling any punches and he was quite honest with me when we discussed what’s happening in the world of embedded. We talked about RTOSs and security amongst other topics....
