Are you familiar with model-based systems engineering (MBSE)? I have to admit that I was not familiar with, but it looked like something I should know about. To educate myself, I had a discussion with Marco Leon, the Director of Systems Architecture Engineering at Mercury Systems , in this week’s Embedded Executives podcast . As a relatively new technique, it's designed to reduce your design risk....
Jul 27, 2022•13 min
When it comes to embedded computers for industrial applications, size does matter—sometimes. Many of the industrial platforms cut a fairly wide berth, so you can take a lot of liberties with the embedded computer board. But for those applications where space is at a premium, systems integrators don’t have the same number of options. One option that’s now available is the Interceptor from BlackPearl Technology . In this week’s Embedded Executives podcast , I spoke to Dave Smith, Co-Founder and VP...
Jul 20, 2022•9 min
Processors to handle AI at the Edge are quite complex. However, that hasn’t stopped so many companies from producing their variants. In some cases, they come from the established MCU providers, and in other cases, they come from startups. Kinara fits that latter category. As we discussed in this this week’s Embedded Executives podcast , it’s really hard to differentiate yourself. I asked the company’s CEO, Ravi Annavajjhala, what makes his company stand out amongst some pretty stiff competition....
Jul 12, 2022•7 min
I have done lots of these Embedded Executive podcasts, a few hundred in fact. This particular podcast goes in a direction I have never gone before, and involves the mafia (yes, you read that correctly). John Costello, who serves as the Corporate Vice President Government Affairs for Microchip Technology , has some stories to tell that involve members of his (literal) family, and their dealings on the dark side. John wrote a book called Executive Hoodlum that’s extremely interesting and we cover ...
Jul 06, 2022•12 min
For starters, Smith is the largest electronics distributer that I have never heard of. They are a multi-billion-dollar company. One of the strengths of the company is ensuring that its products are real (as opposed to counterfeits). That’s harder than it sounds, but vital to a developer. As we know, fake parts likely don’t provide the same operating characteristics as real parts. To understand how Smith tackles this process, I spoke to the company’s CEO, Kirk Wehby in this week’s Embedded Execut...
Jun 29, 2022•11 min
Richard Lind is about seven months into his role as CEO of IAR Systems , one of the leaders in embedded development tools. One of his biggest competitors has a huge advantage—their tool is free! Or is it really? That’s the question I asked of Richard, and he had a very interesting response in this week’s Embedded Executives podcast .
Jun 15, 2022•11 min
Texas Instruments is a big company. One thing that’s afforded by a company of its size is a lab that can help the various product groups on their designs. And that’s the role of Kilby Labs at TI. The group is good at assessing risk, understanding whether a product should follow through to full development, and so on. To explain it far better than that, I invited Dr. Jeffrey Morroni, the Director of Power Management R&D for Kilby Labs, at Texas Instruments on this week’s Embedded Executives p...
Jun 08, 2022•12 min
Artificial intelligence is all the rage. Combine that with the huge amount of video that’s being captured. When you put these two phenomena together, you can (potentially) do some great things. And those great things are done by making use of the analytics that comes from the video after running through an AI engine. Confused? I know that I was, and for that reason, I invited Jaidev Amrite, the Director of Product Management at SparkCognition to be my guest on this week’s Embedded Executives pod...
Jun 01, 2022•12 min
The chip shortage and supply-chain issues are not getting better. In some cases, it might be a simple, inexpensive IC that holds up your production. But it doesn’t matter whether it’s a 50-cent part or a $200 microprocessor. That assembly line treats them equally when the supply runs dry. To that end, the folks at Innoscience , one of the largest suppliers of GaN components, say that they are not experiencing the same issues as competitors (and non-competitors). Why is that the case? That’s wher...
May 25, 2022•10 min
The hardware side of RISC-V is ready for prime time. No one questions that. The case against RISC-V has always been the tools and associated software, aka, the ecosystem. However, is that still a valid argument against RISC-V? That’s the first of many questions I posed to Sailesh Chittipeddi, the Executive Vice President & General Manager of Renesas’ IoT and Infrastructure Business Unit. His company has a lot to potentially gain with RISC-V, so I was interested in hearing his opinion, which ...
May 18, 2022•9 min
AI is regularly in the spotlight because of all the great things that can be accomplish with it. However, while we don’t want to think of it that way, it’s also possible that AI can be used for nefarious reasons, and unfortunately, that’s what’s starting to happen. In this week’s Embedded Executives podcast , I spoke to Paul Keely, the Chief Cloud Officer for Open Systems . Paul explained how this is actually happening with AI technology, and what you should do to protect yourself....
May 11, 2022•10 min
The road to embedded world is getting longer and longer in that the number of stops continues to increase, as more embedded vendors sign on to exhibit their wares at the industry’s most significant event of the year. This stop lets you hear right from the horse’s mouth, so to speak, as Texas Instruments’ Sameer Wasson joins me on a podcast. Sameer is TI’s Vice President, Processor Business Unit. And be sure to check out the other stops we’ve made on the road to embedded world: AVerMedia , WINSYS...
May 04, 2022•7 min
We've been touting the benefits of long-range wide-area networks (WANs) for a long time now, but at what point do we say, “they’ve arrived”? And what does that arrival even look like? Those are the questions I asked Marc Pégulu, Vice President of IoT in the wireless and sensing products group at Semtech , a company that is driving force behind LoRaWAN, the most popular WAN version. Tune in to hear more in this week's Embedded Executives podcast ....
May 04, 2022•10 min
It’s always a great thing when technology is used for good reasons. Especially for safety and security purposes. We’ve seen a lot of examples of how AI can be used in airports, buses, train stations, and even college campuses to detect unusual activity. In this podcast we a joined by a product manager from AVerMedia to go though how and where this technology works best.
May 03, 2022•8 min
Consumer products and technology continue to evolve, particularly how we interact with them. Ensuring that the interaction is a smooth and seamless one is more difficult than it sounds. To that end, I spoke to Duncan Bosworth, General Manager of Custom Silicon and Consumer Solutions in Analog Devices’ Consumer Business Unit on this week’s Embedded Executives podcast . We discussed the interactions themselves, as well as how important the (lack of) power consumption is to the success of these pro...
Apr 27, 2022•10 min
I have said for some time that there is a lot of confusion over what Industry 5.0 actually is. In this situation, I use the old “ask five people, get five different answers” axiom. Michael Rada, who has been following this standard since its inception, begs to differ, saying that there is no confusion. It’s very black and white. To that end, I thought it would be appropriate to have Michael come on as a guest to explain A) what the spec actually says, and B) why there is confusion. Hear what he ...
Apr 20, 2022•10 min
The road to embedded world this week takes us to Diamond Systems. But now we are taking a different route, per se. We are letting Jonathon Miller, the President of Diamond Systems , tell the story himself via a podcast. Jonathon discusses the products and technologies the company will be announcing, displaying, and demonstrating. In addition, Jonathon discusses the latest happenings with PC104 . Check out the other stops we’ve made on the road to embedded world: MACTRON GROUP , MiTAC , Neousys T...
Apr 13, 2022•6 min
IoT databases are different from general databases. Really? That was a surprise to me. To understand the difference, I invited Sasan Montaseri, the founder of ITTIA to join me on this week’s Embedded Executives podcast . Sasan has a lot of insight into this technology, particularly with respect to how you need to secure that database.
Apr 06, 2022•8 min
Applications that require high-quality audio are fraught with issues. It may be a video conference call with lots of background noise or people that are too close or too far from the microphone. Or it could be an audio-enabled appliance that just can’t seem to get it right. But that’s changing, according to Paul Beckmann, the CEO and Founder of DSP Concepts . Paul was my guest on this week’s Embedded Executives podcast and he is behind a lot of these techniques that are driving the latest audio ...
Mar 30, 2022•11 min
Our embedded industry continues to change as the industry evolves with the latest technologies. As a result, the vendors who serve those industries must evolve as well. One such vendor, ADLINK Technologies , has gone public with how they plan to evolve. To understand exactly what that means, I invited Jim Liu, ADLINLK’s CEP to join me on this week’s Embedded Executives podcast ....
Mar 22, 2022•8 min
Curved displays are nothing new, but as you would expect, there has been lots of innovation in the space. These curved displays are starting to show up in new places, particularly in automobiles. Why has this technology become more of a reality? That’s what us asked in my discussion with Phillip LoPresti, the CEO of Tanvas, in this week’s Embedded Executives podcast .
Mar 16, 2022•11 min
AdaCore is one of the leaders in the Ada programming language. Ada has been around for a long time, and is time tested. AdaCore recently announced that it is working with Rust, which is far newer than Ada. To me, that sounds like a disconnect. To understand how and why this marriage occurred, I invited Quentin Ochem, the Lead for Product Management and Business Development at AdaCore and Florian Gilcher, the Managing Director of Ferrous Systems for this week’s Embedded Executives podcast ....
Mar 09, 2022•11 min
Memory is taking on a whole new role in the automobile. This is partly because there is so much required and partly because the memory has to perform at much higher levels than before. But is there such a thing as automotive memory? Is there a difference in memory for different applications? That’s where I started with my interview with Robert Bielby, Micron’s Senior Director of Automotive System Architecture. In this week’s Embedded Executives podcast , Robert explained why you need to peel bac...
Mar 02, 2022•12 min
We are now about a year into the official launch of PICMG’s COM-HPC standard . The spec launched with a lot of fanfare from the association, many of its members, and from Embedded Computing Design . To see what’s happened over the past year, I invited Christian Eder to join my weekly Embedded Executives podcast . Christian plays a key role within PICMG , serving as Chairman of the COM-HPC working group. Christian is also the Director of Marketing for congatec ....
Feb 22, 2022•8 min
Infineon is undergoing a fairly significant change, in my eyes at least. Whether it’s an intentional move or just one that’s happening through an unintended culture change, there’s no doubt that it is happening. What I mean by this is that, again in my opinion, the company is changing from one with a German culture to one with a Silicon Valley culture. It’s possible (and likely) that the acquisition of Cypress Semi had a lot to do with that. Is this culture shift a good thing? In my opinion, it ...
Feb 16, 2022•10 min
John Deere is pushing the envelope in the farming space. The company is on the leading edge with technologies like autonomous tractors. From my limited knowledge of the farming industry, that seems like it’s beyond what farmers are asking for. But I’ve clearly been misinformed, as the farmers are way ahead of what I realized, partly thanks to innovations from the likes of John Deere. Hear what they are providing in my interview with Joe Liefer, a Senior Product Manager for Autonomy for John Deer...
Feb 09, 2022•10 min
WiFi is on the move again. WiFi 6 is becoming more entrenched, but WiFi 7 is just around the corner. Are these new iterations really necessary, or is it just a way to get users to upgrade to the latest and greatest? To that end, I invited Cees Links, the General Manager of Qorvo’s Wireless Business Division to join me for this week’s Embedded Executives podcast . In this episode, Cees runs through all the advantages and tradeoffs associated with each new flavor of WiFi , so designers and consume...
Feb 02, 2022•12 min
Sub-threshold technology has pushed microprocessor power levels down to places we have not seen before. While it’s not a new technology, but something that Ambiq has been implementing for many years, why haven’t other vendors implemented it, if it’s so promising? That’s the question I started with in this week’s Embedded Executives podcast with my guest, Ambiq’s Vice President of AI, Carlos Morales....
Jan 26, 2022•11 min
The discussion of SoC versus ASSP has been going on for as long as these devices have existed. The pendulum seems to shift over time, depending on which applications are hot at the moment (is there currently a killer app?), how much the manufacturing costs are, and a host of other factors. To understand where the discussion sits today, I spoke to Rajinder Cheema, the Senior Vice President of Engineering at Socionext America in this week’s Embedded Executives podcast ....
Jan 19, 2022•11 min
We’ve been talking a lot lately about what it means to be “real time.” In theory, it’s not something that’s achievable. But in practice, “good enough” is good enough for many applications. Another product to hit the market recently is a real-time database, developed by McObject. When I saw that release, I jumped at the chance to speak to Steve Graves, McObject’s President and CEO, to see if his definition matched mine. Check out this week’s Embedded Executives podcast to hear Steve’s thoughts....
Jan 11, 2022•10 min
