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Embedded Executive Podcast

Rich Nass, Embedded Computing Designembeddedcomputing.com
Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike.  Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.
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Episodes

Embedded Computing Design’s 2022 Tech Industry Predictions

Since we’ve turned the page on a new year, it’s time to make some predictions. I asked Brandon Lewis, the Embedded Computing Design Editor-in-Chief, to join me and make some predictions for the new year. Some are likely expected and some might surprise you. Hear our thoughts in this week’s Embedded Executives podcast .

Jan 05, 202211 min

Embedded Executive: Cliff Ortmeyer, Global Head of Technology Product Marketing, Newark

Newark recently conducted a poll of Makers and Professional Makers, looking at their board choices, operating environments, architectures, and so on. The results from the study were pretty eye-opening. Hence why I had a discussion with Cliff Ortmeyer, Newark’s Global Head of Technology Product Marketing and Solutions Development. We talked about results of the poll, why the respondents chose to respond they way they did, and whether developers were making choices for the right reasons. Check out...

Dec 22, 202111 min

Embedded Executive: Steve Hanna, Distinguished Engineer, Infineon Technologies and Chris LaPre, Director of Technology, CSA

The Connectivity Standards Alliance (CSA) continues to be a force to be reckoned with within our embedded space. And I mean that in a good way. Today, we are discussing the security of consumer devices, which falls under the Matter portion of the CSA. That security design is now complete and the open-source implementation is near-ready. According to Steve Hanna, a Distinguished Engineer at Infineon Technologies , Matter will be raising the security bar to where it needs to be. Obviously, securit...

Dec 14, 202110 min

Embedded Executive: Yasser Khan, CEO/Co-Founder, MicroAI

AI should be performed at the Edge whenever possible, according to Yasser Khan, CEO and Co-Founder of MicroAI . But there seems to be just as many reasons to do it in the Cloud. This is where the back-and-forth began in this week’s Embedded Executives podcast .

Dec 08, 202110 min

Embedded Executive: Heather Gorr, Senior Product Manager, Mathworks

There are many applications that require real-time interactions. Automotive certainly fits into that category. But the term “real time” is bothersome to me, as it’s not something that’s achievable. We can get “near real time,” but that’s about as good as it gets. But is that good enough? That’s the question I asked Heather Gorr, Senior Product Marketing Manager for the MATLAB product at Mathworks , in this week’s Embedded Executives podcast ....

Dec 01, 20219 min

Embedded Executive: Patrick Kowalyk, North American Automotive Principal Field Apps Engineer

EVs can be confusing from a “what voltage does it run at” perspective. We have the 12-V lead-acid batteries that have been around for decades. But there are many new sizes, types, chemistries, and voltages. According to Patrick Kowalyk, a North American Automotive Principal Field Applications Engineer for Vicor , the way in which we deliver power within the automobile needs to change. To hear exactly how, tune in to this week’s Embedded Executives podcast ....

Nov 17, 202111 min

Embedded Executive: Robert Bielby, Sr. Dir. of Automotive System Architecture, Micron

When designing your embedded system, the storage subsystem is not always at the top of the priority list. Depending on your system, that may be okay. But if you’re designing for automotive applications, that’s one way to get yourself in hot water. In this week’s Embedded Executives podcast , I talked to Robert Bielby, Micron’s Senior Director of Automotive System Architecture, to understand why the memory subsystem needs to move up the list, potentially way up....

Nov 10, 202115 min

Embedded Executive: Alan Grau, VP Business Development, PQShield

We say it all the time: you are going to get hacked! The most important factor at this point is to minimize the damage when the inevitable occurs. If cybersecurity is not one of your top design priorities, you need to adjust your list. That said, this week’s Embedded Executives podcast guest is Alan Grau, the Vice President of Business Development for PQShield . Alan explains the pretty simple terms of what happens when an attack occurs and why it may be happening. Note that Alan is also a speak...

Nov 03, 20217 min

Embedded Executive: Stephan Mellor, CTO, IIC

The IIC, formerly known as the Industrial Internet Consortium, has a new name. They’re still the IIC, but now the acronym stands for Industry IoT Consortium . You may be surprised why they made the change; I know that I was. IIC’s Chief Technology Officer, Stephan Mellor, has the answer in this week’s Embedded Executives podcast .

Oct 27, 20218 min

Embedded Executive: Donato Montanari, VP and GM, Machine Vision, Zebra Technologies

Low-end AI might be an oxymoron, because it’s hard to associate anything to do with AI as being low-end. But with AI evolving so rapidly, there really can be a case made for lower-end AI with machine vision. To understand what that means, what products fit that category, and most importantly, how it effects today’s embedded developers, check out this week’s Embedded Executives podcast with Donato Montanari, the Vice President and General Manager of Machine Vision at Zebra Technologies ....

Oct 20, 20219 min

Embedded Executive: Thomas Casey, VP, ISI

ISI , or Interconnect Systems International, was acquired by Molex in the recent past. The company is in the manufacturing space, particularly in terms of packaging, at both the chip and board levels. That puts the company in an interesting position when it comes to the chip shortage, as the company’s engineers have the ability to help customers redesign the boards to accommodate for different parts to replace those that simply are not available. To that end, I spoke with Tom Casey, a Vice presi...

Oct 13, 20218 min

Embedded Executive: Rob McCormick, Director, InnoPhase

If you could operate WiFi at the power levels typically associated with Bluetooth, do you really need Bluetooth anymore? I would think not, because WiFi offers so much more functionality, particularly the longer range. However, as this is usually the case, the answer is, “not so fast.” I asked that question (and many more) of Rob McCormick, a Director at InnoPhase , a company that specializes in low-power WiFi. He set me straight—for now. Check out this week’s Embedded Executives podcast to hear...

Oct 06, 202111 min

Embedded Executive: Mike Schnecker, Business Development Manager, Rohde & Schwarz

Testing for physical interfaces, especially in the automotive space, can be quite challenging. It’s a harsh environment for starters, but there are other issues to contend with as well. I went through those issues, and how to deal with them with Mike Schnecker, a Business Development Manager for Rohde & Schwarz in this week’s Embedded Executives podcast .

Sep 29, 202110 min

Embedded Executive: Clay Johnson, CEO and Co-Founder, CacheQ Systems

In theory, developers should be writing their code well before the hardware is available. In practice, that’s not usually the case, for a host of reasons. CacheQ Systems has come up with a method that greatly simplifies this process, and really does allow developers to get down to business without the ready hardware. How do they do that? That’s what you’ll learn in this week’s Embedded Executives podcast with Clay Johnson, CacheQ Systems’ CEO) and Co-Founder....

Sep 22, 20218 min

Embedded Executive: Tom Doyle, Founder and CEO, Aspinity

Are you familiar with “analog machine learning?” If the answer is yes, then you’re likely in the minority. I find myself in the other group. Hence, in this week’s Embedded Executives podcast , I spoke to Tom Doyle, Aspinity’s Founder and CEO. Aspinity specializes in that technology and Tom explained what it is, how it works, and why I should care.

Sep 15, 202112 min

Embedded Executive: Johnson Chen, Executive, Winbond

The global chip shortage continues to rage on, and it appears to be worsening rather than getting better. Different people have different reasons for why we are in this predicament, and Johnson Chen, an Executive at Winbond , is no different. Johnson brings a little different perspective, as he spends his time in Taiwan, and is focused on some specific applications, like automotive. Check out what he had to say in this week’s Embedded Executives podcast ....

Sep 08, 202112 min

Embedded Executive: Ted Pawela, Head of Nexar

The Nexar platform, which is based on a Cloud architecture, allows designers the ability to collaborate in their PCB designs. It works with Altium’s 365 tool to enable a collaborative design process (In full disclosure, Nexar is a division of Altium). With lots of ecosystems partners coming into the fray, the designer has lots of choices when designing a PCB that’s just right for their application. I got all of this information and more from Ted Pawela, the Chief Ecosystem Officer at Altium and ...

Sep 01, 202111 min

Embedded Executive: Peggy Carrieres, Global VP of Sales Enablement, Avnet

We are in a serious chip shortage. Why is that the case? Well, it depends who you ask. In this week’s Embedded Executives podcast , I asked Peggy Carrieres, who is the Global Vice President of Sales Enablement for Avnet . For better or worse, Avnet sits right in the middle of the shortage, and they make their business selling chips. Peggy explains why, but also gives some insight into what an engineer should do, both in the short term and the long term....

Aug 25, 202111 min

Embedded Executive: Raymond Lo, OpenVINO Evangelist, Intel

AI Day is right around the corner (on September 9). One of the sessions will cover how you actually build an AI platform. And to put our money where our mouth is, 16 lucky registrants will be selected randomly to receive a Topaz i7 platform from Simply NUC. In the session titled Hands-On Experience to Building Your First AI Solution Within an Hour , led by Raymond Lo, you will learn how to get an AI inference running lickety split using OpenVINO. Get more insight directly from Raymond in this we...

Aug 13, 20214 min

Embedded Executive: Zach Bonefas, Automation Technology Leader, John Deere

John Deere is obviously a leader in the agriculture space. Most of us know the company for its tractors, and products that are related to farming, etc. However, it’s come to my attention that AI is now front and center in many of the company’s products, particularly for “precision farming.” I found this surprising and interesting. How and why that’s happening is where I started with Zach Bonefas, an Automation Technology Leader at John Deere in this week’s Embedded Executives podcast ....

Aug 11, 202111 min

Embedded Executive: Mike Fahrion, CTO, Multi-Tech Systems

Is 5G more hype than reality? After all this time, I sure hope not. There are pockets where 5G is actually in use, but a real full-scale rollout is still quite a ways away, particularly in the embedded and industrial sectors. So, when and where will we finally see 5G? That’s the question I asked Mike Fahrion, the Chief Technology Officer of Multi-Tech Systems in this week’s Embedded Executives podcast ... And as you’ll hear, I didn’t let him off the hook too easily....

Aug 04, 20219 min

Embedded Executive: Frederic Desbiens, Program Manager, Eclipse Foundation

The Eclipse Foundation recently conducted a survey that focuses on IoT and Edge solutions. When I saw the results, I thought some sort of explanation was required, and that’s exactly what I got from Frederic Desbiens, Program Manager for IoT & Edge at the Eclipse Foundation in this week’s Embedded Executives podcast .

Jul 28, 202114 min

Embedded Executive: François Baldassari, CEO and Co-Founder, Memfault

Firmware testing is often performed in a vacuum, aka a perfect environment in a lab. When taken out to the real world, the product may or may not perform as expected due to a variety of factors. To try and combat that, Memfault has designed a test platform that allows for testing in the field. And to get started, you can download the tool for free. To learn more about the pluses and minus of this technology, check out this week’s Embedded Executives podcast with François Baldassari, the CEO and ...

Jul 21, 20218 min

Embedded Executive: Patrick Carrier, Regional Manager for IoT and Cloud Security, Infineon Technologies

Security is one of the foremost topics in the embedded space today. In a recent conversation with Patrick Carrier, the Regional Manager for IoT and Cloud Security at Infineon Technologies , he had a different spin on security. Namely, there’s far more to it than whether you have or don’t have security built into your system. Not understanding what he meant by that, I thought it would be appropriate to have Patrick on as a guest on this week’s Embedded Executives podcast ....

Jul 14, 20219 min

Embedded Executive: Jeff DiCorpo, SVP Business Development, efabless

Develop an ASIC for less than $10,000? I didn’t believe it either. But according to Jeff DiCorpo, a Senior VP at efabless , not only is it possible, but people are doing it with his company’s tools. Learn how to generate your own design on this week’s Embedded Executives podcast .

Jul 07, 202110 min

Embedded Executive: Remi Lorrain, LoRaWAN Network Director, Semtech

LoRaWAN wants to invade your home. Its backers think that it’s perfect for many smart home applications. However, don’t we already have one — or two or three —wireless networks that are “perfect” for the home, namely Bluetooth and WiFi? That’s how the conversation started with Remi Lorrain, Semtech’s LoRaWAN Network Director, in this week’s Embedded Executives podcast ....

Jun 30, 20219 minSeason 4Ep. 22

Embedded Executive: Shuah Khan, Linux Kernel Fellow, Linux Foundation

Two applications we discuss often at Embedded Computing Design are automotive and medical. More and more, these applications are making use of the Linux operating system. Why is that the case, and is it the same flavor for each? That’s where I started the interview with Shuah Khan, of the Linux Foundation . Shuah is both a Linux Kernel Fellow and Chair of the ELISA Project Technical Steering Committee, and she was my guest on this week’s Embedded Executives podcast ....

Jun 23, 202110 min

Embedded Executive: Danny Shapiro, Senior Director of Automotive, NVIDIA

Here’s a fact that won’t shock you—the automotive industry is in the midst of a huge transformation thanks to AI technology. Here’s another fact that won’t be a surprise— NVIDIA is smack in the middle of that transformation. To understand what that transformation is all about and how it’ll play out, I spoke to Danny Shapiro, NVIDIA’s Senior Director of Automotive in this week’s Embedded Executives podcast . Spoiler alert: we needn’t wait for 5G to make autonomous drive a reality....

Jun 16, 202111 min

Embedded Executive: James Prior, Head of Global Communications, SiFive

Is Intel teaming up with SiFive to produce RISC-V chips? It depends how much you read between the lines in a recent release from SiFive . Rather than speculate, I decided to go to the source and ask the folks at SiFive what’s going on, and that’s what I did with James Prior, SiFive’s Head of Global Communications, in this week’s Embedded Executives podcast .

Jun 09, 20219 min

Embedded Executive: Steve Hanna, Distinguished Engineer, Infineon Technologies

We spent a lot of time talking about the specification known as CHIP (Connected Home over IP). While the hard work on this topic continues, the names of the group and the standard have changed. This includes Matter , which is a set of standards that encompass the connected home in a safe and secure manner, and the ZigBee Alliance. It sounds complicated, but if you listen to Steve Hanna, a Distinguished Engineer, Infineon Technologies , you’ll understand it as quickly as I did. Steve was my guest...

Jun 02, 202112 min
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