S2 Ep 04 - Applying the sending funnel in our current climate.

Things have become a little weird around the world and we brought in our expert Kate Nowrouzi, VP of Deliverability to preach the good word on applying the sending funnel to your email. Even in these trying times, applying the sending funnel to your email strategy is critical to ensure that you land in the inbox. Learn what happened from the backend of email when everyone sends the same content at the same time.  Sit down with Jonathan and Eric as sending in the real world, gets real.

Check out Kate's blog post on do’s and dont’s for sending email during COVID-19. - https://www.mailgun.com/blog/covid-email-communications/