Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel - podcast cover

Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Allison Hardywww.allisonhardy.com
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.

If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.

Here’s what you’ll get every week:
  • What’s actually working right now in email marketing
  • Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
  • The honest, behind-the-scenes debriefs that most people never share
  • The ah-ha moments that *might* make you rewrite your entire email nurture sequence
Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales.

If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
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Episodes

EP 450 | The burnout breakthrough that changed everything featuring Ash McDonald

What if the version of success you've been chasing... isn't actually what you want? In this episode, Allison sits down with Ash McDonald, a former therapist turned soulful business coach and worldschooling mama, to talk about redefining success on your own terms. From building a half-million dollar business while traveling full-time to shutting it all down for five months to come back to herself, Ash shares the unfiltered truth behind her burnout breakthrough—and why peace, not profit, is her ne...

Sep 29, 202525 min

EP 449 | Create your own momentum

Ever feel like you’re waiting for “momentum” to just magically appear in your business? In this solo episode, Allison Hardy pulls back the curtain on a 5-day email sale she ran (while sitting at a baseball tournament!) that brought in consistent daily sales—without a launch runway, new offers, or being glued to her phone. She breaks down exactly how she manufactured her own momentum and how you can do the same with simple, aligned actions. TAKEAWAYS: Momentum isn’t something you wait for—it’s so...

Sep 22, 20258 min

EP 448 | Monetizing your audience with sponsorships featuring Justin Moore

Think brand sponsorships are only for influencers with massive followings or perfectly curated Instagram feeds? Think again! In this episode, sponsorship coach and creator economy expert Justin Moore pulls back the curtain on how any expert-led business (yes, even yours!) can start landing lucrative, aligned brand partnerships. You’ll learn how to shift your mindset around monetization, the exact framework Justin uses to teach sponsorship strategy, and why your niche audience might be more valua...

Sep 15, 202525 min

EP 447 | My unintentional break from Instagram Stories (+ what happened)

What happens when a marketing strategist accidentally ghosts her favorite social platform all summer? In this episode, Allison Hardy gets real about why she took an unintentional break from Instagram Stories, and what that break revealed about her business, her boundaries, and what truly moves the needle. If you've ever felt like the emotional rollercoaster of social media is too much (you're not alone!), this episode will help you to reassess, reset, and return on your own terms, or not at all....

Sep 08, 202514 min

EP 446 | How saying "No" to a big team lead to bigger wins featuring Laura Kendrick

What if success doesn’t look like managing a huge team or scaling to seven figures? In this episode, Allison sits down with copywriter and Cheeky Copy founder Laura Kendrick to pull back the curtain on building a business that’s both wildly effective and intentionally small. Laura shares how she ditched the hustle, redefined success, and created a choose-your-own-adventure client experience that converts without chaos. If you’ve been craving simplicity without sacrificing sales, this episode wil...

Sep 01, 202522 min

EP 445 | How we revived a client’s “dead” email list

Have you ever looked at your email stats and thought, is anyone even reading these?! You’re not alone. In this episode of the 6-Figure Secrets Podcast, Allison digs into how she helped one of her Done-For-You Email Funnel clients take a “dead” list (15% open rates and 0.3% click rates) and completely revive it, doubling their open rates and multiplying their click rates by TEN. She’s walking you through what flopped, what worked, and the exact five-step plan you can steal to get more eyes on you...

Aug 25, 202513 min

EP 444 | Black Friday doesn’t have to be a dumpster fire featuring Bekah Read, Dolly DeLong, and Mara Kucirek

If you’re hoping to have a record-breaking Black Friday this year, this episode is your ultimate prep guide! In this episode, I’m joined by three online business powerhouses—Dolly DeLong, Mara Kucirek, and Bekah Read—to talk about what’s actually working (and what to avoid) when it comes to Black Friday sales. We’re pulling back the curtain on strategies that will save you from last-minute stress, set your audience up for a “heck yes!” purchase, and help you decide exactly what you should be sel...

Aug 18, 202523 min

EP 443 | Let's talk all things email

You’ve got email questions? Allison's got answers this week! In this episode, Allison’s giving you straight-up, no-fluff answers to questions about email marketing that were sent to her by her audience. In this lightning-round style episode, she tackles 12 questions she's received over the last quarter about email marketing. From how often to email, to what to do when no one clicks, and everything in between. If you’re ready to turn your list into a sales-making machine (without sounding like a ...

Aug 11, 202512 min

EP 442 | Turn podcast appearances into $10K paydays featuring Beth Nydick

You know podcast guesting is great for visibility, but what if it could also be a serious revenue driver? In this 6-Figure Secrets Podcast episode, Beth Nydick breaks down how to transform podcast appearances into $10K+ paydays using her signature Mic to Millions™ method. She shares why most entrepreneurs are completely underutilizing the interviews they’ve already landed—and what to do instead to turn listeners into clients. If you’re tired of landing that sweet podcast interview and then heari...

Aug 04, 202525 min

EP 441 | How I doubled my membership's retention rate using AI

Ever feel like your program is this close to being a powerhouse, but something’s just… off? In this solo episode, Allison pulls back the curtain on a game-changing move she made inside her membership that doubled her retention rate, without creating more content or adding more to her members’ plates. She’s breaking down the exact missteps, the AI upgrades, and why sometimes the thing you’re avoiding (hello, tech fear!) might just be the key to sustainable growth. If you’re serious about scaling ...

Jul 28, 202516 min

EP 440 | How to take actual time off (without your business falling apart) featuring Alyson Caffrey

What if taking time off actually made your business stronger? In this episode, I chat with Operations Strategist and bestselling author Alyson Caffrey about redefining success, building systems that support real rest, and why your business shouldn't fall apart when you're not glued to your laptop. If you’re craving more space to be present—with your family and in your work—you’re going to want to hear this conversation. Alyson drops truth bombs and practical steps that will have you rethinking h...

Jul 21, 202534 min

EP 439 | How AI helped me to be more me

You’ve probably heard the chatter, AI is making online businesses less human, more robotic. But what if the opposite could be true? In this episode, Allison Hardy gets real about how embracing AI didn’t dilute her voice, it amplified it. From shaving hours off her email writing time to showing up live for her membership community, she shares how integrating AI has allowed her to lead with more intention, heart, and creativity. TAKEAWAYS: AI isn’t here to replace your voice, it’s here to protect ...

Jul 14, 202512 min

EP 438 | What’s working, what’s not, + why it’s time to pay attention featuring Shannon Pruitt

Shannon Pruitt is the Founder and Creative Director of Sunday Muse Design®, where she transforms brands and websites into authentic, strategic assets that convert. Known for her refreshingly honest approach and strategic simplicity, Shannon helps female entrepreneurs elevate their online presence to attract premium clients. With a background in wedding planning and a passion for intentional design, she combines creative expertise with business strategy to build brands that aren't just beautiful,...

Jul 07, 202516 min

EP 437 | The simple email shift that made $2K more per 100 leads

Are your sales emails falling flat? It might not be your copy, it might be who you're writing to. In this episode, Allison breaks down a simple but wildly effective strategy that helped one of her Done-For-You Email Funnel clients increase her email funnel sales by $2,000 per 100 leads without rebuilding a thing. If you’ve ever felt like your funnel is “almost there,” but not quite converting like it should, this episode is for you. TAKEAWAYS Most entrepreneurs write emails trying to speak to ev...

Jun 30, 202510 min

EP 436 | Ditch the "Me! Me! Me!" approach to PR featuring Nina Dafe

Ever feel like you’re shouting into the void with your content? You’re not alone, and Nina Dafe gets it. In this heartfelt and wisdom-packed convo, Nina pulls back the curtain on what really moves the needle in PR: authentic relationships, intentional messaging, and purpose-driven visibility. Whether you’ve pitched yourself once or one hundred times, you’ll walk away from this episode with the clarity and confidence to do it better, and more effectively. TAKEAWAYS: Nina shares how her definition...

Jun 23, 202523 min

EP 435 | How I recovered from my worst sales month in 3 years

Ever had a month in business so rough it made you question everything? Yeah… this is one of those episodes. In this vulnerable solo chat, I share the honest truth about the worst sales month in three years—what really caused it, how I managed my mindset, and the simple but powerful steps I took to recover. No sugarcoating. No “bounce back” fluff. Just real talk and real strategies. If you’ve ever felt like throwing in the towel after a tough month, this episode will help you to get back on track...

Jun 16, 202515 min

EP 434 | Letting your life lead your business featuring Elise Hodge

Elise is an email funnel strategist who helps coaches and course creators make daily sales on autopilot. Since 2017, she has helped business owners launch six-figure offers and build simple, high-converting email funnels. As a mum of two toddlers, Elise runs her business in part-time hours and is passionate about helping others create flexible, profitable businesses that fit their lives. When she’s not optimising email funnels or sharing her strategies on her podcast, The Expert Status Show, you...

Jun 09, 202525 min

EP 433 | Building a business that doesn’t rely on social media

Ever feel like you're building your business on rented land? In this episode, Allison gets real about why she stopped relying on social media to drive sales, and how her email funnels took over the heavy lifting. She shares the wake-up call that changed everything, the behind-the-scenes of her evergreen system, and how YOU can start building a business that sells without you constantly showing up. If you're ready to stop performing and start converting, this episode's for you. TAKEAWAYS You don’...

Jun 02, 20259 min

Email Like A Human with Allison Hardy | Sell Like A Human Sessions EP 3

The Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy. Join me, Allison Hardy, along with Caryn Gillen, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales. Because here’s the truth: people don’t buy because you’re the loudest in the room—they buy be...

May 28, 202517 min

EP 432 | Giving yourself momentum featuring Kay Hillman

Kay Hillman is a mom of 2, wife, and 2-time CEO. She is the founder of a photography studio (Kay Hillman Photography) and a sales and CEO consultant for moms who want to build peaceful and profitable businesses doing the bare minimum. Kay is passionate about teaching service providers and coaches how to create, market, and sell premium offers all while working less than 20 hours per week. Kay focuses on creating a sustainable business model and selling with integrity and authenticity. She believ...

May 26, 202526 min

Social Media Like A Human with Lauren Litt | Sell Like A Human Sessions EP 1

The Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy. Join me, Allison Hardy, along with Caryn Gillen, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales. Because here’s the truth: people don’t buy because you’re the loudest in the room—they buy be...

May 21, 202517 min

EP 431 | Why you think email marketing is hard (+ how to make it effortless)

If email marketing feels like a chaotic mess every time you open your laptop, you're not alone, and you're definitely not broken. In this episode, Allison breaks down why sending emails feels so dang hard (spoiler alert: it’s NOT the actual writing) and how to make your email marketing feel easy, repeatable, and dare we say… fun. With a few key mindset and system shifts, you’ll go from blank-page dread to confident, consistent sending. If you're ready to stop overthinking every word and finally ...

May 19, 20258 min

EP 430 | Hiring the right people featuring Annie Hillman

You started your business to gain freedom—but instead, you’re buried under spreadsheets, hiring headaches, and a to-do list that never quits. Sound familiar? In this 6-Figure Secrets Podcast episode, Annie Hillman joins Allison to pull back the curtain on what it really takes to run a profitable business with calm confidence. Annie Hillman is the Founder and CEO at 1428 Financial. While finishing her college degree, she took a temporary accounting job and instantly fell in love with accounting. ...

May 12, 202519 min

EP 429 | Why "I'm a bad writer" is a BS excuse

Think you suck at writing emails? You probably don’t. In this solo episode, I break down why “I’m not a good writer” is just a belief holding you back—not the truth. I share the exact strategy I teach my clients to write emails that actually sell, even if writing makes you want to throw your laptop across the room. Bonus: it involves talking, not typing. If you’ve been agonizing over every word or hiding behind the idea that your emails have to be perfectly polished, this episode is the permissi...

May 05, 20259 min

EP 428 | Hiring to speed up your business’s growth featuring Emily Reagan

Trying to do all the things in your business? It’s probably the exact thing keeping you stuck. In this no-fluff convo with digital marketing unicorn Emily Reagan, we pull back the curtain on what actually happens behind the scenes of successful businesses (spoiler: it involves help!). Emily dishes out real talk on the mindset shifts, money moves, and hiring strategies that freed her up to grow her business—and help others do the same. You’ll walk away from this episode knowing exactly why clingi...

Apr 28, 202523 min

EP 427 | Your offer isn’t the problem, your emails are

As entrepreneurs we create amazing programs that serve people. We launch these offers and send out sales emails and then...we're met with crickets. Too quickly, I see entrepreneurs go back to the drawing board and re-work their offer, but really, it’s their emails that didn’t do the work. In this episode I'm sharing why your offer probably isn't broken, and why your emails are. I'll walk you through some quick changes and data points that will help you know what to shift, so that you can confide...

Apr 21, 202513 min

EP 426 | Uncovering your business’s right timing featuring Sheri Moise

Sheri is an Intuitive Business Astrologer & Sales + Marketing Mentor. Sheri supports her clients by leveraging her 25+ years of expertise and her strengths to make astrology work for their business. Her clients consider her to be their Cosmic Guide, and helps them to feel spacious and easeful planning the marketing of their business. When not guiding clients with proven strategies, intuitive insights, and astrological guidance, Sheri’s known to indulge in dark chocolate (70%+ only!), read hi...

Apr 14, 202526 min

EP 425 | Your emails are too nice (+ it’s killing your sales)

If your emails are polite, vague, and full of "just checking in" energy… they’re probably getting ignored. Your subscribers don’t need another friendly nudge—they need direction. They want to feel like you believe in your offer. Because if you don’t sound sure? Why should they be? In this episode, we’re breaking down exactly why “nice” emails kill conversions—and what to do instead. You’ll learn how to step into confident, clear, leadership energy that moves people to action (without feeling pus...

Apr 07, 202514 min

EP 424 | Mindset and SEO featuring Dr. Robyn Graham

Dr. Robyn Graham is the founder and owner of Robyn Graham, LLC, and the creator of the Purpose to Results™- Success without Social Method. With an emphasis on mindset, strategy, and action, she helps small business owners and entrepreneurs, coaches, and service providers, build sustainable businesses and have a meaningful impact. Robyn offers one-stop business growth coaching. She helps her clients achieve clarity and confidence, build a personal brand, create, and implement sustainable brand ma...

Mar 31, 202520 min

EP 423 | The biggest lie about email marketing

“No one reads emails anymore.” Sound familiar? It's the myth that just won’t die—and in this episode, we’re putting it to rest once and for all. If email was really dead, then why are the biggest brands on the planet still chasing your email address like it’s gold? (Spoiler: because it is.) In this solo episode, I’m diving into why this myth exists, what’s actually going wrong when no one opens or clicks your emails, and how to flip the script so your subscribers can’t wait to hear from you. You...

Mar 24, 202519 min
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