Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel - podcast cover

Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Allison Hardywww.allisonhardy.com
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.

If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.

Here’s what you’ll get every week:
  • What’s actually working right now in email marketing
  • Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
  • The honest, behind-the-scenes debriefs that most people never share
  • The ah-ha moments that *might* make you rewrite your entire email nurture sequence
Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales.

If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
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Episodes

EP 396 | How I hit my 2024 email list growth goal in 8 months

I made a goal in my business that by the end of 2024 I would grow my email list to 10,000 subscribers. Instead, I reached this goal in 8 months! Early in 2024 I realized that the tipping point in my business was my email list size. That if my email list grow, my sales would increase. So I made my only goal in 2024 to grow my email list. In this week's podcast episode I'm sharing how I accomplished this goal, what I had to do to make it happen, and the shift I realized as I was working towards th...

Sep 16, 202420 min

EP 395 | Using our devices to support us

We all have a love-hate relationship with our phones, especially if you have a business. There is so much noise about screen addiction, how our phones are causing our attention spans to decrease, and the harm it causes to our brains. And while this may be true, I think that our phones can be amazing devices to support us, and that if we set our phones up in the right way, we can change the story we have around our phones and how we are connected to them. In this episode, I want to share with you...

Sep 09, 202417 min

EP 394 | Effective communication beats strategy anyday featuring Heather Sager

Heather Sager is a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast, and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR. TAKEAWAYS: How do you know if you are a good communicator? Notice if people are talking back to you. When you are recording videos and aski...

Sep 02, 202424 min

Busting mid-launch lulls (+ other strategies to maximize open cart) | EP 3 Launch Like a Pro

Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series, I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie and pre-launch specialist Brenna McGowan. We're chatting through how to create a profitable launch. In this episode, we tackle topics like the mid-launch lull, how to manage your thoughts during an open cart period, and why shorter open cart periods can increase sales. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from Kwadwo Sna...

Aug 30, 202423 min

How to launch like a pro (even if you don't have a huge team) | EP 2 Launch Like a Pro

Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie, and pre-launch specialist Brenna McGowan, and we're chatting through how to create a profitable launch. In this episode, we explore why launching like a pro doesn't necessarily mean you have to have a huge team and what that might look like for a solopreneur. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from Kwadwo Snag Brenna's...

Aug 29, 202426 min

Setting your launch up for success with a pre-launch | EP 1 Launch Like a Pro

Welcome to a very special series on the 6-Figure Secrets Podcast called Launch Like a Pro! In this series I'm joined by Facebook Ads expert Kwadwo Sampany-Kessie, and pre-launch specialist Brenna McGowan, and we're chatting through how to create a profitable launch. In this episode we're digging into one of the most overlooked parts of a launch, the pre-launch phase. RESOURCES: Learn the 7 Biggest Facebook Ad Mistakes from Kwadwo Snag Brenna's Pre-Launch Plan Cheat Sheet Get access to Allison's ...

Aug 28, 202427 min

EP 393 | The one where I turn 40

Y’ALL, I’M 40! Woah, what a milestone! This week’s episode is a bit different for a variety of reasons, but the biggest one you need to know is that I recorded this episode on the day it went live, which is NOT my normal recording schedule. (Usually I'm a 4 weeks in advance, kinda girl.) Why? Because I finally granted myself permission to not create the best podcast episode I’ve ever recorded. Instead, I challenged myself to record this episode in one take with minimal notes. In this episode, I ...

Aug 26, 202419 min

EP 392 | Small hinges swing big doors [Ask Me Anything]

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! I this episode, I’m answering questions submitted by our Funnel of the Month Club members. The first series of questions were submitted by Tina Lopez. Tina helps online entrepreneurs scale their content, traffic, and income in 5 minutes per week through her newsletter. You can join it here . Tina has a variety of questions that stem around funnel details. In my answer we dig into the data, statistics, a...

Aug 19, 202416 min

EP 391 | What is your fear telling you? featuring Linda Perry

Linda Perry is a mindset coach and business strategist who works with individuals, business owners, and their teams to become more self-driven and move toward 7-figure success. So many people get stuck on a plateau and don’t know how to move forward! Linda uses a mindset-first approach to support individuals and their teams to tap into their core motivations and strengths, and frees them from their blocks so they can soar past 7-figures. She is also a recovering attorney and copywriter and uses ...

Aug 12, 202424 min

EP 390 | 3 universal business truths

I have had an online business for about 10 years now and have been in many virtual mentoring groups. I recently wanted some more in-person connections and decided to join a local group. I thought that joining a more local group would be worlds different from my online business, but what I found was that the conversations were exactly the same, and the really interesting part was that I was getting to see the same problem(s) from new perspectives. Talking to other business owners confirmed how I ...

Aug 05, 202413 min

EP 389 | Reverse engineering your goals

This topic of reverse engineering goals has come up repeatedly in my business and with my clients lately, so I figured we should do a podcast episode on the topic! Reverse engineering makes your business into nothing more than a numbers game. It pairs your number with the singular activity that produces the results to move you closer to your goal faster. I love reverse engineering because it removes emotion from the process and breaks it down into very simple, clear numbers with very simple, cle...

Jul 29, 202414 min

EP 388 | Crafting a life-first business featuring Sage Polaris

Sage Polaris has written high converting copy for more than 525+ clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website. Her emails and sales pages are responsible for generating as much as 7 figures in a single launch. She has worked with Chalene Johnson, Chrisette Michele, Rick Mulready, and Lynne Twist. Basically, she makes money for the “internet famous” people we all look up to. And in tur...

Jul 22, 202423 min

EP 387 | Conducting effective and productive market research

One of the best ways to get an idea of what your audience needs is to ask! When it comes to market research, you have to know what you’re getting into. Know who you are asking and what you’re asking. Market research will give you great insight into many parts of your business, but it's important to be intentional in your market research so that it's actually helpful. So how do you do this in a way that is helpful to your business? This episode of the 6-Figure Secrets Podcast is all about how to ...

Jul 15, 202416 min

EP 386 | Building a business that runs without you featuring Jackie Ellis

Jackie Ellis is a Digital Marketing Strategist who helps busy online entrepreneurs grow profitable, joyful businesses through killer copywriting and marketing. As the owner of an all-mom digital marketing agency, she’s committed to helping female entrepreneurs get seen (and make more money) online. Jackie has been featured on The Art of Paid Traffic with Rick Mulready, the Book Your Dream Clients Podcast, The Unstoppable Show, and Forbes. Her favorite topics are Facebook Ads, systems for service...

Jul 08, 202422 min

EP 385 | How do I get more sales through my email funnel? [Ask Me Anything Series]

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m sharing a question submitted by one of our Funnel of the Month Club members, Tracy Hoth. Tracy has a program called the ​ Organized Coach Academy and she helps entrepreneurs develop organizational skills by helping them establish their business foundations. Tracy has had her funnel running for two weeks now and is curious to know what her next steps are to optimize it for sales. Tracy asked: ...

Jul 01, 202411 min

EP 384 | Long-term strategic collaboration featuring Linda Sidhu

Linda Sidhu is a lead generation strategist, magic matchmaker, and expert in creating compelling personality quizzes that attract numerous new subscribers. Leveraging her experience in pharmaceutical sales, she translated her success in face-to-face interactions into a highly effective personality quiz framework. Recognized by Forbes, her insights shine on notable platforms like Cubicle to CEO and The Systems Saved Me Podcast, enhancing business growth through personalized strategies. Linda's pa...

Jun 24, 202424 min

EP 383 | Non-email automations

What’s something that you’re doing that pulls a ton of your time? Can you systemize it? Can you automate it? In order to answer your questions about what I automate in my business, I was challenged to think about my business and what automation systems I have outside of my automated emails. It is my goal that what I share in this episode will help you think of an automation that you are going to try in your business to buy back your time, make something easier for you, or make your communication...

Jun 17, 202422 min

EP 382 | Making your money work FOR you featuring Penelope Jane Smith

Penelope Jane Smith is the premier financial freedom mentor for entrepreneurs and the go-to expert for some of the biggest names in the conscious business industry. She is an acclaimed international speaker and certified trainer with over 20 years of teaching experience, the author of the Little Book of Prosperity, and the creator of Prosperity Coin, the world’s first cryptocurrency designed to support financial freedom for women entrepreneurs. Her unique magic is to support entrepreneurs to bec...

Jun 10, 202423 min

EP 381 | My Meta Ads strategy

I recently took a poll on social media about what my listeners wanted to hear about on the podcast and many of you said you wanted to learn more about Meta Ads. Meta Ads are paid ads that you run on Facebook or Instagram. If you are like me, you probably don’t have a ton of time for active lead generation and Meta Ads can do the work for you. You should be generating leads daily and if you aren’t, you can’t scale your business. Meta Ads allow you to accomplish this goal, by getting in front of a...

Jun 03, 202416 min

EP 380 | Storytelling to create connection featuring April Adams Pertuis

April Adams Pertuis is a dynamic force in the world of storytelling and visibility, empowering mission-driven female entrepreneurs and business leaders to leverage the strength of their Story to create more connection, build community, and increase deal flow. She helps mission-driven leaders and entrepreneurs discover their inherent ability to reach people by teaching them how to share their story so they can create deeper connections and build strategic relationships. As the visionary Founder a...

May 27, 202421 min

EP 379 | How many emails should I send? [Ask Me Anything]

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today, I’m sharing four email marketing and funnel questions submitted by our Funnel of the Month Club members. The four questions are: How many emails should I be sending in my Email Pitch Sequence? How often should I be sending emails? What do I do with email subscribers who aren’t in a funnel/sequence? How do I get my phone to send my texts when someone buys something? I’ll be digging into these ques...

May 20, 202414 min

EP 378 | Summer Break-proofing your business

With Summer Break quickly approaching, you might be wondering how your business is going to look this summer. The benefit of owning your own business is that you can shift and change it to make it work for you. I want to share some tips to help you make your business fit the type of Summer you want. TAKEAWAYS: Be proactive. Look ahead and see what things you can do in your business now so you don’t have to do them this summer. One way that I like to think ahead is to do bulk work. If you have so...

May 13, 202421 min

EP 377 | Scaling a low-ticket subscription to one million dollars featuring Krissy Chin

Krissy Chin is a #1 Amazon best-selling author, podcast host, business strategy coach, and consultant for those who want to get their business online and sell while they sleep. From building a multi-million-dollar course and membership, she has learned strategies to save time and scale through automation and building a team. Now she and her partner help aspiring entrepreneurs develop their unique brands, stand out with high-converting websites, and streamline their business so they can spend mor...

May 06, 202425 min

EP 376 | Taking the pressure off to do #allthethings

Everything works—all the tips, tricks, resources, and tools, as well as platforms like YouTube, TikTok, Pinterest, DMs, Instagram, email marketing, and more! The topic of feeling the pressure to do everything and to be everywhere in your business came up in a panel discussion at the Podcasting Moms Conference I recently spoke about. So in this week's episode I wanted to dig into this topic a bit more, so that you can know where to spend your time in your business. TAKEAWAYS: Get clarity on your ...

Apr 29, 202419 min

EP 375 | Keeping it simple featuring Holly Haynes

Holly helps female entrepreneurs create simple scalable offers and systems to grow to multi-6-figures without relying on the social algorithm. An industry expert and featured Thrive and Entrepreneur.com author with a 20-year business consulting background with Fortune 500 companies, Holly built her now 7-figure business while working full time, retiring herself and her husband. Holly now runs her strategic coaching business, the Crush the Rush Planner company, and hosts the top 100 Crush the Rus...

Apr 22, 202419 min

EP 374 | Pinned posts and Many Chat

If you want to sell something in your business every single day, this episode of the 6-Figure Secrets Podcast is for you! I recently found a new Instagram strategy as a result of another strategy failure. I was listening to a podcast from Amy Porterfield in which she interviewed Nicole Burke from @gardenaryco . Nicole shared her Instagram strategy of posting three times a day and the results she was seeing from this work. I wanted to try something new to see if I could increase engagement and se...

Apr 15, 202415 min

EP 373 | When do I enter leads into the Pitch Sequence? [Ask Me Anything | Funnel of the Month Club]

Welcome to this episode inside of our Ask Me Anything Series on the 6-Figure Secrets Podcast! Today I’m sharing three email marketing and funnel questions submitted by two of our Funnel of the Month Club members. First up is member Kasia McDaniel. Kasia is a homestager who helps homeowners and real estate agents get your home ready to sell, so that buyers fall in love with your home and it sells quickly. Kasia submitted two questions that involve nuances within her email marketing, and how to mo...

Apr 08, 202416 min

EP 372 | Quiet influence featuring Jen Liddy

To escape endlessly asking her high school students to put their phones away, Jen Liddy left her job teaching English & jumped into entrepreneurship with zero idea of how to run a business or ‘do’ marketing. Fast forward 11 years, beyond many many many mistakes & several business models. Now Jen pours her word-nerdiness into a job she loves: Brand Message & Content Strategist. She shows service providers how to translate their expertise + big ideas into words that work to attract the...

Apr 01, 202428 min

EP 371 | Selling, daily

If you want to sell something in your business every single day, this episode of the 6-Figure Secrets Podcast is for you! This is the goal that we have for all of our Email Genius students as we open the doors to the program and welcome in new members. In this episode I'm walking you through some key things to think about when chasing down this goal of selling daily. I'm sharing some behind-the-scenes sneak peeks into my business, and some mindset shifts to think through to help you start to set...

Mar 25, 202414 min

EP 370 | Leveraging the media to get visible featuring Beth Nydick

Beth Nydick is the founder of The F.A.M.E. Formula, supporting digital business owners to amplifying their brand's presence with steady media exposure and strategically driving traffic to monetize the spotlight. Plus Beth knows a thing or two about getting in the spotlight, because let's face it, who doesn't want visibility for their brand. She has been featured in OPRAH, Parade, Forbes, Inc., Fast Company, Nylon Magazine, Tori Burch, and Better Homes and Gardens. She has also appeared on The Dr...

Mar 18, 202427 min
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