Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel - podcast cover

Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Allison Hardywww.allisonhardy.com
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.

If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.

Here’s what you’ll get every week:
  • What’s actually working right now in email marketing
  • Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
  • The honest, behind-the-scenes debriefs that most people never share
  • The ah-ha moments that *might* make you rewrite your entire email nurture sequence
Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales.

If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
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Episodes

EP 339 | Mastery featuring Kristin Maahs

Kristin Maahs is a former teacher and course creation coach. She helps business owners to create and sell a sustainable, scalable, and transformational online course with best learning practices and educational strategies so their students actually get results. Kristin is the host of the She's Building a Dream podcast, creator of The Effective Course Creator program, and holds a masters degree in Education. TAKEAWAYS Mastery means continuously doing the work.Constantly rinsing and repeating and ...

Aug 07, 202327 min

EP 338 | Taking radical responsibility

Something that has been a total game changer for me this year has been taking radical responsibility over the results I'm experiencing in my business. And this ownership has created massive growth in my business. A very obvious metric of this growth is that I’ve brought in more sales by June of this year, than I did in all of 2022. Things are churning and burning and I really equivocate that growth to one main thing, taking radical responsibility for everything in my business. And so what do I m...

Jul 31, 202318 min

EP 337 | Creating connection through video featuring Nellie Corriveau

Chief of Wealth at The Wealthy Mama Movement, Nellie Corriveau, is passionate about helping mama entrepreneurs create financial and time freedom that they desire. Nellie got her first taste of sales in the non-profit sector, successfully raising over 3 million dollars for Nellie’s Champions for Kids, which she founded at the young age of 16. She has since transitioned out of her Executive Director role at NC4K and into business coaching and strategy where she uses her unique gifts to coach and s...

Jul 24, 202335 min

EP 336 | Creating your own metrics

I recently had a coaching call with one of my done-for-you clients about her conversion rates. She was converting about 3% of her leads from her webinar over to Fitting Calls. And for her price point of her program, getting a 4-5% conversion rate is pretty standard. But after some close inspection of the numbers and a deep dive into the moving part of her webinar and lead generation efforts, we decided she shouldn't focus on increasing her conversion rate. Instead she should focus on something e...

Jul 17, 202311 min

EP 335 | Building credibility featuring Merel Kriegsman

Merel Kriegsman, Women's Wealth Advocate and Business Mentor, is a serial Millionaire Maker with Soul, and global authority on helping women overcome generational underearning. A former cleaning lady turned self-made Millionaire Matriarch, she believes that the most powerful thing we can do for our children is become unapologetic female leaders who fearlessly demand what they're worth, AND GET IT. Her insights, based on helping 1000+ women step into SELF-FUNDED wealth, have been featured on CBS ...

Jul 10, 202335 min

EP 334 | Testing content in Instagram Stories

Before I create anything (social post, blog post, new program, etc.), I usually test it out in Instagram Stories first. This helps guide me in creating anything in my business before I actually put the work in to create the actual content. It’s important to ask the people who are following me if the content actually resonates with them and if I’m actually having conversations with people on topics that matter to them. I have been able to develop awesome relationships with people who became clien...

Jul 03, 202316 min

EP 333 | Stay close to the money featuring Frenchie Ferenczi

Frenchie Ferenczi is a growth and marketing strategist for overwhelmed (but seriously ambitious) experts and creatives. She keeps small business owners stay close to the money and on the path to revenue growth. From having sold out launches to spending more time with their kids, she empowers her clients to achieve their biggest business goals without falling victim to the business grind. TAKEAWAYS: Listen to your customers and your audience. Understand the information that your people are feedin...

Jun 26, 202321 min

EP 332 | 3 email automations all coaches and experts need

Today I want to talk about 3 email automations that you need to be using. These are easy to utilize and will save you A LOT of manual work! It also creates a better experience for your email subscribers. I’m curious! Have you tried any of these email automations? If not, which one will you try first? TAKEAWAYS: First email automation is the auto-subscribe. This is a way to get your current email subscribers to get into a new funnel. The second email automation you need is removing someone from a...

Jun 19, 20239 min

EP 331 | Epic giveaways featuring Shannon Tacheny

Shannon Tacheny is a Brand and Marketing Strategist for big-hearted female entrepreneurs. Owner of Feather Blue Studios, founder of The Small Business Bay, and entrepreneur of over 15 years (including 10 running her previous photography studio) she helps women grow deeply rooted businesses that draw their favorite clients with ease, while skipping the “salesey” feelings and awkward online trends. She loves chai tea, the beach, all things blue, dark chocolate, give-back boutiques, and her hubbie ...

Jun 12, 202318 min

EP 330 | Visual reminders of success

I am a VERY cerebral person. Meaning, I need things spelled out very succinctly and in a very obvious way. I’m also an enneagram 9, which means I love to stay in my comfort zone. So goal achievement has ALWAYS been hard for me in my business. Now in things like sports, I’m good to go. I'm pretty atheltic, so I've been relatively good at most sports I've tried. Again because I'm a very cereberal person, it's very obvious with a sport if you've accomplished your goal. You etiher win or lose. There...

Jun 05, 202312 min

EP 329 | Growing with intention featuring Megan Sumrell

Megan Sumrell is a former corporate techie turned entrepreneur. As a business owner, mom, and wife, she knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose. When her daughter was born in 2010, life as she knew it completely changed. After struggling to manage work, motherhood, family, etc, Megan set about a new way to manage her time and organize her calendar. She took her 20+ year career in systems and processes and applied it to one o...

May 29, 202326 min

EP 328 | Weekly masterclasses

I came to the conclusion in early 2023 that if I wanted different results this year, I would have to actually do something differently. I’ve wanted to, for YEARS, have a masterclass that converts. Like a tried and true, somewhat internet-famous, masterclass that calls in soulmate clients. But doing a masterclass every quarter, like I’ve seen a lot of the experts do, and also advice that I’ve been given by coaches that I’ve worked with, didn’t help me to do it often enough. I wanted to rinse and ...

May 22, 202316 min

EP 327 | Ditching vanity metrics featuring Allyn Miller

Ready to face the toddler years without endless power struggles? Then you should know Allyn Miller. After years of teaching in early childhood classrooms, Allyn became a certified parenting coach and founder of Child Connection. As the creator of the Pause~Presence~Play Method, she helps exhausted moms thrive in the toddler years and beyond, with less fighting and more fun. She also shares her parenting philosophy and insights as a blog contributor for the Jai Institute for Parenting and The Bab...

May 15, 202317 min

EP 326: Selling outside of the pitch sequence

I’m a HUGE fan of selling something, as soon as someone enters onto your email list. Why? Because it creates a culture of selling. And as a result of that selling…buying. And when people buy from you they can create and experience transformation and you can pay for things! It's a win, win for everyone involved! But how do you sell outside of your normal Pitch Sequence and gain that know, like, trust factor to keep your leads coming back for more? Let me tell you all about it in this episode! TAK...

May 08, 202315 min

EP 325 | Hosting events featuring ​​Erin Newman

​​Erin Newman is a speaker, author, Money Mindset Mentor, and Soul Fire Ignitrix for women entrepreneurs. She helps business owners to overcome mindset blocks to money and income, so that they can truly do what lights them up in their business AND make the income they desire. Through a mixture of mindset and energetic healing tools, Erin helps women to finally vanquish the mind gremlins, follow their soul purpose, and create a new pathway to abundance, success, and joy. TAKEAWAYS: Erin leads eve...

May 01, 202331 min

EP 324 | Collapsing timelines

What if instead of achieving your goal in 12 months, you could achieve it in 3 months? This was a question I asked myself a while ago and it really created a lot of momentum in my business. And let's call it like it is, momentum breeds results. In this episode of the 6-Figure Secrets Podcast I’m going to share with you some very specific steps I took in my business to see results in a shorter amount of time. But before we dive in, I do want to remind you that my way of achieving results isn’t th...

Apr 24, 202318 min

EP 323 | One Zoom call per week featuring Cailen Ascher

Cailen Ascher is an award-winning Business Coach with a 3-day workweek, a mom of two little girls and the creator of Scale-Up Accelerator™ — a program that helps coaches create and launch a highly profitable Premium Group Program that can bring in $100K+ per year with one Zoom call a week. Cailen has been featured in Business Insider, Huffington Post and Inspired Coach Magazine and has been interviewed on top podcasts like Entrepreneurs on Fire and She Means Business Podcast among many others. S...

Apr 17, 202321 min

EP 322 | Buying back time

Being an entrepreneur requires you to think about problems differently, and then it requires you to do differently. Which is why it seems so foreign to focus on your time, if you want to make more money. In today’s episode, I share with you how one of my 1:1 clients got more time back, and made more money, by hiring a VA and spending her time on more revenue producing activities. If nothing less, I hope this episode gets you to start to think about making money differently. TAKEAWAYS: Time is mo...

Apr 10, 202311 min

EP 321 | Tools to get results featuring Neill Williams

Neill Williams is a Master Certified Life and Productivity Coach through The Life Coach School, host of The 6-Figure Coach podcast and creator of the $10K in 10 hours mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur and employee. Now, she helps too busy high-achieving online entrepreneurs simplify their schedules to 3...

Apr 03, 202326 min

EP 320 | 15 hour work weeks

Recently we forced Nora to give up her naps, which means I’ve lost 10 hours of work per week. So I went from a 25 hour work week, to a 15 hour work week. I am working less than I ever have, but my business is still growing. You can still hit your target, but you might have to do something different or learn a new skill. What got you here, won’t get you there. So how can you reach your target goal, while also cutting back on your work hours? In this episode, I want to show you how to work less ho...

Mar 27, 202320 min

EP 319 | Partnerships featuring Samantha Burmeister

Samantha Burmeister is the founder and lead copywriter at Nomad Copy Agency. At Nomad Copy Agency, every business receives really freakin’ good copy to help them turn their sales process into a hands-off, high-conversion experience. Sam has worked on dozens of online service provider launches, many of which earn the client six-figures (or more!). Ultimately, her goal is to empower the entrepreneurs she works with to sell more, simply - so that they can focus on delivering and designing their abu...

Mar 20, 202323 min

EP 318 | Everything is content

Social media is changing, there’s no getting around that! The pendulum swings, depending on consumer fatigue and algorithm changes. And right now it seems like the “everything is content” trend is Queen! In this episode, I want to share with you what I’m doing with video, B-roll content, and how creating content for Instagram using this approach, can be really, friggin' easy. TAKEAWAYS: It’s easy. Use content from throughout your week. In fact, I will batch videos so I have them done for the mon...

Mar 13, 202315 min

EP 317 | YouTube for lead generation featuring Melissa Mitchell

Melissa Mitchell is the Owner of Wandermint Creative, a YouTube video marketing agency and coaching business. She helps entrepreneurs build their social media following on autopilot. She offers a variety of services including helping clients produce 6 months of specifically written, filmed, and targeted videos in only 3 days that will help them create brand recognition and customers for life. Her goal is to help all entrepreneurs create simple, repeatable and sustainable systems that make video ...

Mar 06, 202317 min

EP 316 | Meta Ads

My main goal this year is to get my email list to 10,000 subscribers. Why? Because I know, because I’ve done the math, that my email list is my most valuable asset in my business, outside of myself. It’s where my audience buys and it’s where I see the most engagement. So I did some planning at the beginning of this year and realized that if I am to experience this kind of growth and hit this number, I need to get my lead magnet in front of new audiences. One way to do that is through paid advert...

Feb 27, 202316 min

EP 315 | #DOTHETHING featuring Kelly Sinclair

Kelly is an award-winning marketer and brand strategist, visibility maximizer, and a Small-town, girl mom of 2. Kelly did the corporate thing for over 10 years, climbing the ladder and building a successful career in PR, managing reputations for global companies. After losing her mum to breast cancer in 2017, she became immensely aware of how short life really is. And when you experience loss like that, you think about life differently. She realized how important it is to do what you love and sp...

Feb 20, 202325 min

EP 314 | Selling everyday

The idea of selling something everyday has been a part of my brand for years. Who doesn’t like the idea of selling something daily?! But I recently revised the idea of selling. Because my definition of “selling” has changed AND I have the ability to do this through automation. So selling to me used to be dollars in the bank account, but that focus is dependent on other people buying. And I can’t control other people. So I reframed the way I think about selling. In this episode I share with you w...

Feb 13, 202315 min

EP 313 | Crafting a clear message featuring Marisa Corcoran

Ready to discover what to say and how to say it to magnetically attract your dream clients? Then you need Marisa Corcoran in your corner! In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa is the creator of the wildly popular Copy Chat summit, and helps coaches and creatives craft their uncopyable message inside her program, The Copy Confidence Society. Her framework has been featured in Business Insider, Thrive G...

Feb 06, 202335 min

EP 312 | Saying no to good advice featuring Kylie Kelly

Kylie Kelly is a business coach and maternity leave coach for CEO Mom’s. She is also a podcast host of This Mama Means Business, boy mama of two and founder of The Pregnant CEO Brand. She helps women business owners in all stages of their life, from planning and funding their own maternity leave through to building their perfect audience through a simple virtual summit strategy. She also hosts two summits herself, The Pregnant CEO Summit & The CEO Mom Summit every 6 months. TAKEAWAYS: Kylie’...

Jan 30, 202327 min

EP 311 | Email funnel trends

Something that grinds my gears is experts delivering out of date marketing advice. So in this episode of the 6-Figure Secrets Podcast I’m sharing what we are seeing inside of our own email funnels and inside the email funnels of our clients, that are helping us to sell more of our courses and/or memberships, on autopilot. As we move closer to the Funnel of the Month Club launch (January 25, mark your calendars!) , I want to showcase one of the features I’m most excited about of the membership, w...

Jan 23, 202317 min

EP 310 | Making the to-do list the night before

This podcast’s topic seems really basic, but it’s my promise to share with you strategies that help me to create results in my business, and this is something that has helped me feel less frazzled, more confident, and productive in my work day. I started making my to-do list the night before. I started doing this because I felt like I was constantly taking in information, instead of putting anything out. I found myself wasting a ton of time during my work day and ending my work day feeling like ...

Jan 16, 202313 min
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