Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel - podcast cover

Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Allison Hardywww.allisonhardy.com
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.

If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.

Here’s what you’ll get every week:
  • What’s actually working right now in email marketing
  • Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
  • The honest, behind-the-scenes debriefs that most people never share
  • The ah-ha moments that *might* make you rewrite your entire email nurture sequence
Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales.

If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
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Episodes

EP 309 | Find Your Minimum™️ featuring Emily Schwalbach

Emily is an Instagram Consultant and Business Mentor who specializes in making marketing for your business simple. She started her career as a Kindergarten teacher but left after she had her first son and has been in marketing for the past 7 years. After failing face first in an MLM because she refused the “hey girl” DM strategy, she learned to market successfully without those gross strategies and has supported 800+ business owners to simplify their own social media + business strategy through ...

Jan 09, 202321 min

EP 308| CEO Weeks

Recently I started implementing CEO Weeks every month in my business to give my brain space to think, be creative, and plan. As you build your business to 6- or 7-figures you’re going to flip between the three roles: a CEO, a business owner, or an employee. And if you can spend more time in the CEO role, you’ll see more growth, faster. And so in this episode of the 6-Figure Secrets Podcast I want to pull back the curtain to share about CEO Weeks and how they can help you to build your business i...

Jan 02, 202312 min

EP 307 | A new way of setting goals

If setting a big, audacious goal at the beginning of every year doesn’t get you lit up or intimidates you, I want you to consider setting goals in a different way. If your goals are constantly revolving around other people taking action, the likelihood of you actually accomplishing those goals is way less likely to happen, because you have no ownership of those goals. Instead, make your goals you-centered, so that you know EXACTLY what you need to do to make your goals happen, and you can measur...

Dec 26, 202212 min

Time boundaries

Due to a series of life events that were totally out of my control, recently my schedule exploded. And so while life was happening certain things weren’t getting done in my business, and then when life stopped happening and work started again, certain things still weren’t happening! My to-do list wasn’t completed at the end of the day and work started piling up. Why? Because my time boundaries were no longer being upheld. So, what did I do? I went back to my time boundaries! And so in this episo...

Dec 19, 202213 min

30 day experiments featuring Aubree Malick

Aubree Malick is a boy mom, former teacher, and host of the Freelancer to CEO podcast. Recognized by Yahoo Finance as a Top 10 VA Coach, she helps overworked and underpaid moms and (soon-to-be former) teachers experience the freedom and joy that comes from designing a freelancing business with the skills they already have. After taking her own leap of faith over three years ago and replacing her teaching income within two months, she became passionate about helping other women start and grow the...

Dec 13, 202227 min

My 30 days of Instagram Live experiment

Recently I was issued a challenge by my coach, that I accepted. And that challenge was to do 30 days of Instagram Lives, because like most people with the recent algorithm update, my account wasn’t getting as much engagement as it had previously. Despite it looking like an epic failure on the surface, it was actually a really successful experiment, with some unexpected data points and surprising results. So, in this episode of the 6-Figure Secrets Podcast I wanted to share: + the things that wer...

Dec 05, 202213 min

Collaboration featuring Molly Cahill

Molly Cahill teaches health and wellness businesses how to attract and retain clients using Instagram in less time, without obsessing over comments, likes and followers. She is an Alabama native living in Cincinnati, OH with her husband Matt and 5 year old daughter, MJ. TAKEAWAYS: + One of Molly’s measures of success is financial well-being so that she can use her finances as a tool for massive good in the world. She does this by having a charitable giving component set up for her Profit First a...

Nov 28, 202234 min

Creating and exposing marketing gaps

Email Nurture Sequences are often the most forgotten part of an email funnel. The old ways of just sending your new lead a ton of information somewhat related to the thing you eventually want to sell them, is over. Like all things, marketing has changed. Inside of your Nurture Sequence the #1 thing you should focus on is getting your lead (the person inside of your email funnel) to say “YES!” to your course or membership, before you even invite them to join your course or membership. How do you ...

Nov 22, 202211 min

Focusing on intentionality featuring Sindy Warren

Sindy Warren is a Stanford Law School lawyer, HR expert, yoga teacher, published author, and life and business coach. She founded her business Blue Tree Coaching to help individuals create powerful results in their lives, personally and professionally. She helps women begin the entrepreneurial journey with her signature coaching program, Side Gig School. She also works with established coaches with teams to ensure legal and HR compliance. Sindy has been happily married for almost two decades and...

Nov 14, 202219 min

Connection and visibility featuring Megan Moran

Megan Moran is not only a mom to two beautiful toddlers (Jack and Sophia) and a wife to the most supportive husband and business partner, Collin, but she is also the owner of The Mompreneur Guide. As a Podcast, Retreat and Mastermind Host and Authority-Building Guide, Megan is on a mission to help mompreneurs connect with themselves, their community, and increase their visibility so they can create massive impact with their business, while also being present moms. Because as a third generation m...

Nov 03, 202221 min

How my client's funnel hit $25K in sales in 60 days

I recently had a client hit $25,000 in sales of her course, in the first 60 days of her funnel being live. And while we’ve had many clients hit big milestones, this is our first to create these type of results in such a short amount of time. So in this episode of the 6-Figure Secrets Podcast I want to pull back the curtain and share with you EXACTLY what we did inside of her funnel, to help her produce these types of results, so that you can take these ideas, make them your own, and start to cre...

Oct 28, 202219 min

Organic social media featuring Megan Ericson

Megan Ericson's mission is to help you grow your social media following to grow your business. She's a social media marketer with decades of experience and founder of the Social Growth Society. Her superpower is cutting through the social media clutter to show you what's clickable content and what's wasting your time. TAKEAWAYS: + Megan’s definition of success has evolved over the years. It went from something to make some cash on the side and to utilize her brain in-between diaper changes and f...

Oct 17, 202221 min

Having one month of content batched

After a recent experience of losing my voice and not having any content batched, I’ve decided that it is a company value to have one month of content batched at all times. No matter what time of the year. Why? Because while not posting on Instagram for a day or two or posting a podcast not at the regularly scheduled time isn’t the end of the world, it stressed me out because of how out of control I felt. I was a victim to my own circumstances that I created. It was all self-inflicted! And if I’m...

Oct 10, 202213 min

Creating a text list featuring Sophia Parra

Sophia Parra is a social media strategist with a proven record for increasing a brand’s following, engagement, and reach. Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from her Direct Messages... She’s also the creator of the online subscription, WHAT THE HECK TO POST, where she helps members stop falling vict...

Oct 03, 202225 min

Uncovering your tipping point

Knowing your tipping point in your business can make your business’s revenue more consistent and dependable. One of the symptoms of not knowing your tipping point (or executing it successfully) is feast or famine months, because you don’t know the activity that it takes to produce sales in your business. Your tipping point is one of the most important data points in your business because it helps you to understand exactly what action you can take to hit your revenue goals. In this episode I shar...

Sep 30, 202218 min

Failing forward featuring Kimberly Allston

Kimberly is a former queen of quit, smile faker, and depression sufferer. For way too long, she lived a life without any joy. Through intense heart work and self-care, she was able to transform her way of living. She is now passionate about teaching women how to cultivate more joy and live out a J.O.Y. Lifestyle. Kimberly is the founder of Real Connection Ministry, the Women's Virtual Summer Camp Weekend, and the J.O.Y. Lifestyle Festival. She is a devoted Christ-follower who has co-authored 2 d...

Sep 19, 202222 min

My favorite market research strategy

Recently, as I’ve been shifting my business’s messaging (new podcast name dropping next Monday!) I’ve been doing A LOT of market research. Market research is important in: 1. validating an idea 2. finding the words that your ideal client uses, and makes sense to them So this week on the 6-Figure Momprenuer Podcast I’m sharing my absolute favorite way to conduct market research that is in alignment with how I want to show up in the online space and is helping me to get the data and information th...

Sep 12, 202218 min

Finding alignment in business and life featuring Jill Wright

Jill Wright’s passion is helping other busy, overwhelmed and exhausted moms reclaim their connection with themselves so they can participate joyfully in their own lives again. She knows what it’s like to put her own dreams and goals on the backburner because of the demands of a young family. But here's the truth - it doesn't have to be that way! Now Jill focuses on teaching other burnt out moms who have lost themselves in the process of parenting how to claim back their lives. Even though your e...

Sep 05, 202224 min

Why I changed the name of my signature program

Recently I changed the name of my signature program. And while it’s not a huge name shift, it represents a much larger shift in my business, my focus, and the type of person I am calling into my audience and programs. I changed the name of my signature program 6-Figure Mompreneur Method, to 6-Figure Funnel. And so in this week’s 6-Figure Mompreneur Podcast episode I’m sharing: + why this shift was necessary + what I used to guide me to help me know this was the right decision + and my thought pr...

Aug 29, 202218 min

Building a community on Tik Tok with ease featuring Hallie Avolio

Hallie is an affirmation queen, a lover of core values, and a Manifestation & Self-Love Coach, helping people to love themselves unconditionally and create a life they love that is Sassy AF and makes them feel amazing. As a wife of almost 20 years, mom of 3 kids, and former B2B sales executive, she intimately knows the struggle of feeling stuck and giving her love to everyone else, but herself. She loves to help women get unstuck, find self-love, manifest their purpose, and live this life to...

Aug 22, 202230 min

Why I shut down my Facebook Group and membership in July

In July I made two pretty big changes in my business within a week of one another. Change #1: I got rid of my 7+ year Facebook Group, with 5,000 members Change #2: And I ended my 4+ year membership community, Lead Generation Lab It was a decision I had been mulling over for over 6 months and it was one of the hardest decisions I’ve ever made in my business. So in this week’s 6-Figure Mompreneur Podcast episode I’m sharing: 1. why I chose to make this decision 2. the clarity I needed to gain to b...

Aug 15, 202220 min

Making time management actually work for you featuring Kristen Van Horn

Kristen Van Horn is a time management coach for moms in business. Her mission is to help moms in business prioritize their time and tasks so they can focus on the things that are most important to them in their life and business. Kristen lives in the suburbs of St. Louis, Missouri with her husband and 2 children. She starts every morning with a run and coffee, and looks forward to their weekly Family Movie Nights, including pizza and craft beer. TAKEAWAYS: + Time management is a skill that you h...

Aug 08, 202226 min

4 things that are giving me life this Summer

It’s mid-Summer Break here in the Hardy house and this Summer has been the most fun, present, and profitable Summer I’ve ever had. And it’s not because anything is necessarily brand new. It’s that I’m different. When Camden (my almost 9 year old) declared that he didn’t want to spend his Summer at camps, we had to regroup, shift, and change a couple of things to accommodate his request. And so that regroup, shift, and change began with me and how I decided to run my home and business. So in this...

Aug 01, 202234 min

Creating connection with your audience through video featuring Naa Ardua Flohic

Naa Ardua Flohic is the creator behind Paper Flo Designs. She helps crafters learn how to use digital art to make handmade craft projects for their families and friends. While living in France as an ex-pat mom, she started making digital illustrations (also known as svg files) as a way to use her artistic skills and be creative every day. She saw that she could reach people with her art and help fellow artists, crafters, and small businesses with their projects. She started creating .SVG designs...

Jul 25, 202220 min

How to build authority through Instagram Reels

We all know that if you want to get more eyes on your Instagram content, you need to create Instagram Reels. But despite doing “all the right things” on Instagram, do you still have a hard time selling your products or services? It’s because as business owners using Instagram to build an ideal audience, it doesn’t matter how many people see your content. What matters is that the right people are seeing your content, and your content is establishing you as an authority in your industry. While tre...

Jul 18, 202215 min

Mange your wellness to grow your business featuring Robin Rhine McDonald

Robin Rhine McDonald is a Holistic Health Coach with a passion for supporting women to have the energy and vitality to live out their unique calling. She loves to help women ditch chronic dieting and disease for holistic health and wellness. She mixes spirituality with her study of integrative nutrition to create a grace-based approach to nutrition and lifestyle that breaks shame-cycles and creates freedom, confidence, and ultimately, sustainable results. TAKEAWAYS: + When it comes to making tim...

Jul 11, 202228 min

3 ways to increase email open rates

Tracking your email’s open rates is a piece of data every online entrepreneur should do, and continually work on improving. Why? Because small hinges swing big doors. Meaning, you can increase eyes on your content with small, subtle changes. When you can increase your open rates it means more people open and consume your email. And, energetically, if you’re going to be spending time on email marketing, don’t you want it to count? So in this week’s 6-Figure Mompreneuer Podcast I’m diving into thr...

Jul 04, 20229 min

Building a movement and a community around your brand featuring Mallika Malhotra

Mallika Malhotra is The Brand CEO, an award-winning branding expert, confidence-stirring mentor, dynamic speaker, and author. For years, she worked in corporate advertising on big brands like L’Oreal, Oil of Olay, and Hidden Valley Ranch. Now she helps women entrepreneurs master their message, stand out in their crowded market, and develop brands that are magnetic, memorable and money-making. Her friends and clients call her the brand energizer because she is a strong believer in getting out of ...

Jun 27, 202222 min

Ask me anything [Summer Break-Proof Your Business]

As we wrap up the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast, I’m switching up things a bit and doing an Ask Me Anything episode! Last week our listeners submitted questions they wanted to hear the answers to, and so today I’m answering some of my favorites! I’m diving into topics like: + If Reels are the only type of content you should be posting on Instagram.⁠ ⁠+ Why leaning into an email funnel feels so friggin' scary.⁠ ⁠+ Why I don't show up on Facebook t...

Jun 20, 202220 min

How to create a morning routine as a busy mompreneur [Summer Break-Proof Your Business]

Before you roll your eyes at the topic of this episode and say, “I’m busy, I don’t have time for a morning routine!” hold the phone. I’m not about to share with you a morning routine that will require 3 hours from you each morning. No one has time for that! Especially during the Summer when kids are home and your schedule is unpredictable. A morning routine can fast track your success in your business and at home, by helping you to see the bigger picture, attracting more of what is working into ...

Jun 13, 202223 min
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