Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel - podcast cover

Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel

Allison Hardywww.allisonhardy.com
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.

If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.

Here’s what you’ll get every week:
  • What’s actually working right now in email marketing
  • Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
  • The honest, behind-the-scenes debriefs that most people never share
  • The ah-ha moments that *might* make you rewrite your entire email nurture sequence
Once a month, we’ll drop an Empire Exclusive episode where Allison interview's another entrepreneur and goes deep into how they’re using email to grow and monetize their business, and break down what’s consistently bringing in sales.

If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
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Episodes

How to honor your season of life in your business [Summer Break-Proof Your Business]

Our season of life determines A LOT in terms of how we run our business. I find that a lot of mompreneurs feel guilty or frustrated about how they work because they are comparing themselves to someone else who they see or know on the internet, who is in a very different season of life, have a different support network, and/or a different business model. Honoring your season means that your business fits into your life, not vice versa. Because your business has to actually work for you. If it doe...

Jun 06, 202219 min

How to replace you in your business [Summer Break-Proof Your Business]

Welcome back to another episode in the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast! The goal of this podcast series is to help you not only survive the Summer, but to flourish this Summer at work and at home. In this week’s episode I’m sharing how you can replace yourself in your business. And I know, every time I say things like this, I get A LOT of push back. But here’s the thing, if you want to scale your business to 6-figures (and beyond) without working m...

May 30, 202218 min

How to stop consuming free content [Summer Break-Proof Your Business]

Welcome back to another episode in the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast! The goal of this podcast series is to help you not only survive the Summer, but to flourish this Summer at work and at home. In this week’s episode I’m sharing more about how to get off of the free content consumption train, and into action that actually produces results in your business. Oftentimes I find that when mompreneurs aren’t hitting their goals, it’s because they are ...

May 23, 202215 min

How to set firm time boundaries [Summer Break-Proof Your Business]

Welcome back to another episode in the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast! The goal of this podcast series is to help you not only survive the Summer, but to flourish this Summer at work and at home. In this week’s episode I’m sharing the three areas that you need to establish firm time boundaries around, so that you can actually get work done this Summer. And oftentimes, what I find with my clients, is that you’re not getting anything done because of...

May 16, 202228 min

How to pay yourself more featuring Belinda Rosenblum [Summer Break-Proof Your Business]

Welcome to the fourth episode in our Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast! Through the Summer Break-Proof Your Business Series it is our goal to feature topics that are actionable, simple, and most importantly, designed to help you, as a busy mompreneur, enjoy the heck out of your Summer! We want to help you not only survive this Summer, but to help you thrive this Summer in business and at home. In this week’s episode we’re chatting through how to pay ...

May 09, 202236 min

How to batch your social media content [Summer Break-Proof Your Business]

Welcome back to another episode in the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast! The goal of Summer Break-Proof Your Business Series is to help you not only survive this Summer, but to help you thrive this Summer in business and at home. In this week’s episode we’re chatting through batching your social media content. In this episode I’m not talking about your core content content (that’s episode 273’s topic, you can find that here: http://www.allisonhardy....

May 02, 202226 min

How to batch your core content [Summer Break-Proof Your Business]

Welcome back to another episode in the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast! The goal of Summer Break-Proof Your Business Series is to help you not only survive this Summer, but to help you thrive this Summer in business and at home. In this week’s episode we’re chatting through batching your core content. Not your social media content (that’s episode 274’s topic so hang tight for that!), but your core content. Your core content is that big, chunky piec...

Apr 25, 202216 min

How to take the weekends off [Summer Break-Proof Your Business]

Welcome to the very first episode of our Summer Break-Proof Your Business Series! It is my intention that through this Series on the 6-Figure Mompreneur Podcast you’ll gain the tools and strategies to not only survive this Summer, but thrive this Summer in business and at home. Through this Series you’ll learn simple, tangible strategies that help you to feel calm and present when you’re adventuring with those amazing kids of yours, create a culture around self-care and rest, and implement smart...

Apr 18, 202224 min

Is a group program your next smart move? featuring Jordan King

Discovering if a group program is your next smart move Jordan Schanda King is a serial entrepreneur and expert at business optimization. Since starting her first business in 2013, she has published a book, founded and co-founded multiple businesses, developed and led group programs in three industries, filed copyrights on multiple products, and successfully sold a business. Now Jordan runs a Contract COO agency, Easy Scaling, specializing in full business management for women who are scaling the...

Apr 04, 202221 min

4 places to sell in the top of your funnel

You absolutely DO NOT have to wait until the pitch sequence to sell to your leads inside of an email funnel. While selling in the pitch sequence is the big picture goal (and usually what we focus most of our time and efforts on) when it comes to selling inside of an email funnel, the idea of selling early on serves both you and your new lead. It may feel a bit counterintuitive to pitch early on in the funnel, but when you can serve someone with an offer in the beginning of your relationship, it ...

Mar 28, 202216 min

Using collaboration for lead generation featuring Lynn Neville

Lynn Neville is the creator of the 6-Figure Biz Content Club and the IMPACT formula and she helps online coaches and business owners build engaged audiences of loyal followers who want to hear from them, buy their products, and become clients! With 20+ years of business and marketing experience, Lynn has helped hundreds of entrepreneurs to grow and scale their businesses. TAKEAWAYS: +Lynn’s super power in her business is her creativity. It is fueled by her desire to always be learning in her bus...

Mar 21, 202225 min

Choosing what to do (or not to do) in your business

You hear in the online space that you don’t have to do anything that you don’t want to. That you make the rules and that as the head of your business, you get to do things your way. Heck you’re probably heard me say this on more than one occasion! And that’s incredibly true. But what I think that we often forget, is that while we can do anything we want in our business, there are consequences for our choices. So in this episode of the 6-Figure Mompreneur Podcast I want to chat through some ideas...

Mar 14, 202214 min

Navigating CEO-level decisions featuring Rebecca Muriuki

Rebecca Muriuki is a CEO coach who helps women expand into their full potential and stand out as leaders in their field. Rebecca has helped women become CEOs through effective planning and execution while creating more white space for them to thrive, without sacrificing the things that matter the most to them. Rebecca, a mom of 3 including twins, runs her online business alongside her high-pressure corporate job in the largest global audit firm. As a leader in her corporate role, Rebecca leverag...

Mar 07, 202223 min

Tackling your never-ending to-do list

Do you end the day feeling like you didn’t actually accomplish anything, but you were busy all day long? I get it. My calendar used to be a jumbled mess of appointments, client calls, and activities that left me feeling drained and with little to show for it at the end of the day. I was working, but I wasn’t actually doing anything with that time. I see this a lot, mompreneurs busy with all the wrong things. So today, in this episode of the 6-Figure Mompreneur Podcast, I want to share two things...

Feb 28, 20228 min

Adding in a podcast to generate leads featuring Haili Murch

Haili Murch is a podcast connoisseur who helps launch and manage podcasts, while teaching women how to start their own podcast management businesses. She saw that podcasting was growing and not going anywhere and that entrepreneurs needed her services. She has worked 50+ different podcasts now and is continually amazed with the variety of podcasts and the value they bring to their listeners and their businesses. She helps podcasters by helping them launch their podcast and also managing them on ...

Feb 21, 202228 min

Factors that might be contributing to feast or famine months

Feast or famine months can make it HARD to run your business. If your cash influx is drastically different from one month to the next, it can be really hard to invest, hire a team, and/or pay yourself because you don’t know where your next dollar is going to come from. So if you’re experiencing feast or famine months I want you to know two things: 1. It’s normal. 2. You gotta get out of it ASAP. Your foundation is rocky and no one can build on a rocky foundation. 3. It’s a symptom of growth. So ...

Feb 14, 202214 min

Shifting from a 1:1 model to a group model featuring Cailen Ascher

Cailen Ascher is an award-winning Business Coach with a 3-day workweek, a mom of two little girls and the creator of Scale-Up™ a program that teaches coaches and online service providers how to transition from exhausting 1x1 work to a Premium Group Program so they can increase revenue and decrease their work hours. Cailen has been featured in Business Insider, Huffington Post and Inspired Coach Magazine and has been interviewed on top podcasts like Entrepreneur on Fire and She Means Business Pod...

Feb 07, 202228 min

Navigating your business when unexpected changes pop up

Has your 2022 gotten off to a strange start? ⁠ ⁠ Yep, mine too! ⁠ ⁠ We had an entire week off due to snow,⁠ an 'inconclusive' test⁠, an exposure and a subsequent 10 day quarantine⁠, a school closing early⁠ ⁠ Honestly, it felt like no matter how far in advance I plan, my plans always went sideways.⁠ ⁠ And if that's you, I'm right there with you.⁠ ⁠ So in this episode of the 6-Figure Momprenuer Podcast I'm sharing with you the 5 questions I ask myself to help me navigate my business when unexpecte...

Jan 31, 202213 min

Leading with ethics when creating a digital product suite featuring Monica Froese

Monica is a digital product coach for women business owners and host of the popular podcast, Empowered Business. She has an MBA degree in finance and marketing and runs two brands Redefining Mom, a site for helping women thrive in both motherhood and business, and Empowered Business, where she’s committed to empowering 1000 women to earn $100,000 through digital products. She spent 11 years working for a Fortune 100 company running multi-million dollar marketing campaigns with large brands like ...

Jan 24, 202236 min

What comes first? Lead generation or email funnels

One of the questions I get a lot from my clients is this, “What should I focus on first, lead generation or an email funnel?” And my answer is always two fold: 1. It depends on you and your business. 2. Both. Because everyone’s business is different and everyone is in a different phase of business, it’s important to know why you’re focusing on something in your business. But also, lead generation needs an email funnel to matter and a funnel needs lead generation to function. So both lead generat...

Jan 17, 202214 min

Identifying burnout and breaking the stress cycle featuring Orlesa Poole

Orlesa Poole is a licensed therapist and coach for moms. She helps emotionally overwhelmed moms find confidence and calm so that they can enjoy motherhood. Her practice, Managing Motherhood provides solutions-focused therapy and coaching for moms who know that suffering and motherhood don't have to go hand in hand. Orlesa is also the host of the Managing Motherhood Podcast where she provides education and tools to make the challenges of motherhood a little more manageable. TAKEAWAYS: + Orlesa’s ...

Jan 10, 202227 min

Speeding up your goal achievement

Happy 2022 6-Figure Mompreneurs! I want to kick off a brand new year with a discussion around goal setting and tools like vision boards. And before you dive into today’s episode you have to know this about me, I’m super practical sometimes. Like to my detriment. And so things like goal setting seem super important, but also tools like vision boards can just seem like busy work to me. But recently I hit 3 goals all at once and managed to realize that 3 of the things I put on my vision board 4 yea...

Jan 03, 202227 min

Aligning your thoughts with your actions featuring Ilonka Ras

Ilonka Ras is a Certified Mindset and Transformation Coach who helps busy mom entrepreneurs have more free time while creating mind-blowing results in their business. As a homeschooling mom of three, podcasting and building her business, she knows firsthand how challenging it can be to do it all! After years of living on the edge of burnout, spending countless hours behind her glowing computer screen, and not having much to show for it, Ilonka realized that sacrificing family for business was no...

Dec 27, 202139 min

How to create 6-figures in 2022

Have you ever set a big, crazy goal that you’re totally lit up about, only to fall short over and over again? We’ve all done it! And after working with hundreds of women to grow and scale their business, I can say it’s usually because you don’t have a plan for how to make it happen. What’s the saying? A dream without a plan is a wish. So in this episode of the 6-Figure Mompreneur Podcast I’m chatting through how to make your goal, whatever it may be, a reality in 2022. And to celebrate the doors...

Dec 20, 202115 min

Getting clear on your finances featuring Aimee Cerka

Aimee Cerka is a Money Confidence Coach who helps motivated women create the happiness, family life, financial security, and long-term wealth they deserve. Through helping you to have a solid financial foundation, Aimee helps you to master your money, and the inevitable curveballs that will come your way, all while having more options to spend more time with loved ones and pour into your priorities, goals, and values. Her principles and style of teaching allows you to create the financial life y...

Dec 13, 202128 min

3 mistakes mompreneurs make when building their audience

Having the right people in your audience is important to the overall health of your business. Why? Because your audience is who turns into leads, and those leads are who turn into clients. Wrong audience, wrong leads, no sales. Right audience, right leads, a lot of sales. Which is why inside of 6-Figure Mompreneur Method we focus on the three pillars of marketing that produce results in your business: (1) Audience growth (2) Lead generation (3) Sales One of the biggest mistakes that mompreneurs ...

Dec 06, 202120 min

Utilizing copy to connect and serve featuring Jenny Roth

Jenny Roth is an email copywriter for creative CEOs and coaches. She specializes in joyful, strategic copy that generates leads and welcomes your clients with open arms. Her mission is uncovering words that will resonate most with your clients, so you can have higher converting, fun-to-read copy, without spending hours upon hours at your keyboard to make it happen. Jenny started her copywriting business back in 2014, working very part-time when her three daughters were small, to going full-time ...

Nov 29, 202133 min

Crafting profitable sales emails

Crafting profitable sales emails can be super easy, simple, and totally worth your time. When they aren’t, it’s usually because you (as the person writing them) are overthinking it. A sales email is a simple invitation for someone to work with you. You make the invitation, they accept or decline, it’s a s simple as that. So in this episode of the 6-Figure Mompreneur Podcast I’m sharing tips and ideas to help you to write sales emails that are more profitable. Because when you are scaling or grow...

Nov 22, 202120 min

Putting your oxygen mask on first featuring Kris Rice

Kris Rice provides soul-care for mamas raising kids with mental health challenges. Her vision is to take this opportunity to share a permission slip – permission for us to be brave and put on our oxygen mask first. She knows first-hand this doesn’t come easily or naturally, not when you’re living amidst the chaos of mental health struggles. These permission slips will be simple and actionable, while allowing change to become clear, simple, and impactful. TAKEAWAYS: + Kris’s biggest piece of advi...

Nov 15, 202135 min

Instagram strategies to increase engagement

Have you seen a drop in your Instagram engagement recently? If you’re like most online businesses, you probably have. And here’s my philosophy when it comes to increasing engagement: What worked 1 year ago, or 6 months ago, or 3 months ago to get engagement no longer works. It’s unreasonable to expect your actions to produce the same results day after day, month after month, if nothing changes. In order to get different results from what you’re experiencing right now, you have to actually do som...

Nov 08, 202119 min
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