Animated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources)

182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates.

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You’ll Learn

• Understanding GIFs: pros, cons, and strategic moves for successful email marketing
• Increase clicks: how to craft compelling emails with GIFs
• GIFs that pass spam filters: Ensure deliverability without losing engagement
• Weighing the pros and cons of GIFs in email signatures
• GIFs demystified: Top resources for impactful and relevant content
• And more!

Resources Mentioned in This Episode

• Asana
• Animated Email: A Brief Guide For Marketers With Examples
• Andriy’s LinkedIn
• #151. How to Boost Your Email CTR by 80% with Data-Driven Personalized Animations
• How to add a countdown timer to your email
• Countdown Timers in Email Marketing Boosting Conversions
• What is an AMP email?
• Solo Stove
• Chubbies Shorts
• Strava
• Apple
• Cheese and Wine Traders
• Canva
• Adobe Photoshop
• GIPHY - Be Animated
• Klaviyo: Marketing Automation for Email Marketing, SMS & CDP
• ActiveCampaign - Email Marketing, Automation, and CRM
• ConvertKit: The creator marketing platform
• Mailchimp: Marketing, Automation & Email Platform
• MailTimers: Countdown Timers for Email
• MotionMail: Countdown timers for email
• CountdownMail: Countdown Timers for Email
• Mens Wooden Watches by JORD
• CleverGIFs – Say No To Boring Emails
• Feastables - Feast Like A Beast
• Really Good Emails
• Enjoy The Wood
• Avaline: Best Organic Wine Brand | A New Standard in Wine
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